Better Business Podcast

Hosted by Alexei Kouleshov

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Mar 2026

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About the show

Better Business Podcast is designed for anyone in business who is looking for inspiration, motivation and ideas to do better. The host Alexei Kouleshov is passionate about business and runs several companies alongside his digital agency, Your Easy Web Solutions. With his expertise and passion in sales and marketing, Alexei provides direction to developing better business models, thus creating Positive Change. Alexei is based in Brisbane, Australia and is also a father of 3 children. In this podcast, Alexei touched on essential aspects of business, interviewed experts in various fields, and touched on topics like goal setting, mindset and embracing change. Over the past 19 years, he has worked with businesses locally and internationally, helping grow businesses in digital marketing, sales and coaching. If you realise your business needs work and can improve, Better Business podcast is for you. Follow Alexei on: Facebook: @kouleshovalexei Twitter: @alexeikouleshov Linkedin: @alexeikouleshov

Listen to episodes

60 recent

March 13, 202611 min

E94: The Magic of Asking the Right Questions: What Every Business Owner Should Know

Get my book - https://amzn.to/4d7UlEg Book Launch Event on 7th April - https://shorturl.at/ulNI4 Most business owners spend a lot of time looking for answers. But the real breakthrough often comes from asking better questions. In this short episode, Alexei Kouleshov explores one of the most powerful yet overlooked skills in business: the ability to ask. If you don’t ask, you don’t get. You’ll learn about four types of questions that can dramatically improve your business: • Asking for opportunities — meetings, partnerships, collaborations and exposure • Asking for referrals from clients and your network • Asking your community and audience for insight and ideas • Asking better leadership questions that reveal the real problems in your business Alexei also shares powerful questions business owners should be asking about: • customers • marketing • growth • and improving systems Because in business, the difference between stagnation and growth is often one simple thing — the courage to ask.

February 23, 202610 min

E93: The Barbeques Galore Collapse: A Warning for Retailers in 2026

What really caused the downfall of one of Australia’s most recognisable retail brands? In this video, I break down the key business lessons behind the Barbeques Galore collapse — and more importantly, what retail businesses must do differently to survive and succeed in 2026. We cover: • Why revenue growth can hide shrinking profit margins • How excess inventory silently destroys cash flow • The danger of high fixed costs in a slowing economy • Smarter stock clearance strategies • Focusing on high-margin, high-performing SKUs • Leveraging 3PL and lighter logistics models • Using partnerships and smarter marketing to drive sustainable growth Retail in 2026 will reward disciplined operators — not businesses chasing turnover at any cost. If you run a retail store, an e-commerce brand, or a product-based business, this video will give you practical ideas to optimise operations, protect margin, and build a more resilient business. The market is changing. The retailers who adapt will win. I hope that this video can help you save your retail business from liquidation #liquidation #marketingstrategy #ecommerce

December 23, 20259 min

E92: Your Secret Weapon for 2026 - Better Business That Works: Published

Get your copy from https://www.betterbusinessthatworks.com/my_books/ In this episode, I share why I wrote this book and how it’s designed to help business owners cut through noise, simplify decisions, and build a business that actually works — not just one that looks busy. After 19+ years in business and digital marketing, I’ve seen the same patterns repeat: smart people doing more, trying harder, and still feeling stuck. This book is my attempt to change that. I also walk through three principles every business owner should focus on in 2026 — not tactics, not trends, but the decisions that will matter most as the market becomes noisier, faster, and more automated.

September 22, 202511 min

E91: 3 Tips to Stop Your Startup From Failing

Starting a business? In this episode of the Better Business Podcast, Alexei shares 3 simple but powerful tips to help startups avoid common mistakes and build a solid foundation. What you’ll learn in just 10 minutes: 1️⃣ How to get clear with your goals and create a simple business plan 2️⃣ Why you should aim to make your business scalable and saleable from day one 3️⃣ The importance of setting boundaries and not working with the wrong people If you’re a new business owner or thinking about starting a venture, these insights will help you save time, reduce stress, and set yourself up for growth. 👉 Don’t forget to like, subscribe, and share if you found this helpful. 💬 What’s the biggest lesson you’ve learned in business? Drop it in the comments!

September 11, 20259 min

E90: The Greenland Illusion: How the Mercator Projection Distorts Maps — and Business Profits

In this episode of the Better Business Podcast, Alexei Kouleshov explores The Greenland Illusion — how the Mercator Projection makes Greenland look massive on maps, when in reality Australia is more than three times bigger. It’s a striking example of how our perception can be distorted depending on how information is presented. And just like maps, business numbers can create illusions, too. Revenue often looks impressive, but without understanding profit, cash flow, and sustainability, the reality may be very different. Alexei breaks down why we fall for these illusions, how to separate them from outright lies, and what business owners can do to focus on what really matters.

September 4, 202511 min

E89: From Books to Billion-Dollar Ecosystem – The Amazon Growth Secrets Story

Amazon began in 1995 as an online bookstore. Today, it’s a global giant spanning e-commerce, cloud computing, entertainment, and more. In this episode of the Better Business Podcast, Alexei unpacks how Jeff Bezos built Amazon step by step into the powerhouse it is today. We’ll explore: 📚 The early bookstore years and Amazon’s explosive growth 🛒 Amazon Marketplace (2000) – how third-party sellers drive over 60% of sales ☁️ AWS (2006) – the cloud division generating most of Amazon’s profits 🚚 Prime (2005) – subscription loyalty and recurring revenue 🎬 Prime Video & Entertainment – locking in customers through streaming Key lessons you’ll take away: 🎯 Why starting with a focused niche builds the foundation for scale 🛒 How empowering other sellers can multiply your growth ☁️ The power of turning internal strengths (like AWS) into world-class infrastructure products 🔄 Why building an ecosystem keeps customers loyal for the long term Whether you’re a founder, business owner, or simply curious about Amazon’s rise, this episode gives you insights into building platforms, ecosystems, and long-term growth. 👉 Subscribe to the Better Business Podcast for more episodes on business growth, marketing, and scaling smarter.

August 28, 20259 min

E88: The AI Revolution in Marketing: What Small Businesses Can’t Afford to Miss

AI is reshaping the marketing game faster than most business owners realize. In this episode of the Better Business Podcast, Alexei breaks down the biggest shifts happening right now: Why AI could soon replace traditional video ads How marketing materials are being generated in seconds with smarter tools The rise of AI Engine Optimization (AEO) — and why it’s a must-know for small businesses How search itself is changing, and what that means for the future of customer acquisition If you want to stay ahead of the curve and not get left behind in the AI-driven search and marketing revolution, this episode is packed with insights you can act on today.

August 25, 20258 min

E87: Sony’s Quality Lesson: From Lada to China’s Rise & Why AI is the Future

In this episode of the Better Business Podcast, I dive into: Why Morita refused to partner with the Soviet Union despite massive offers How Fiat’s 1966 deal created the Lada—an example of stagnation without innovation Why Sony waited until 1996 to enter China, and how “Made in China” evolved from low-quality to global dominance The lesson for today’s business owners: quality in a competitive market now comes from automation, AI, and smarter systems—not just working harder 💬 What do you think—does AI improve quality, or risk lowering it? Drop your thoughts in the comments!

March 10, 202510 min

E86: Cyclone Alfred and Business Resilience: Are You Ready?

In this special solo episode, Alexei reflects on the aftermath of Cyclone Alfred, which recently swept through Brisbane, causing widespread disruption. Drawing powerful parallels between preparing for natural disasters and ensuring your business is equipped for success, Alexei shares key insights on resilience, adaptability, and proactive planning. Discover why anticipating challenges, building strong foundations, and responding decisively can transform your business from vulnerable to unstoppable—even in uncertain times.

February 4, 20258 min

E85: Mastering Email Automation: Boost Your Revenue Fast With These Simple Tactics

In this quick solo episode, we dive into the power of email automation and how it can rapidly grow your business revenue. Learn how to set up automated email workflows, segment your audience for better engagement, and use data-driven strategies to boost conversions. Whether you’re just starting or looking to refine your email marketing, this episode covers the key components of success and common pitfalls to avoid. Tune in and start mastering email automation today!