Better Business Owners Podcast

Hosted by Jack Fortenbery

Business Marketing

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Episodes

100

Latest episode

Mar 2025

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About the show

Welcome to the Better Business Owners Podcast, where we go beyond traditional advice to uncover the strategies that truly empower financial professionals and business owners. Hosted by Jack Fortenbery, each episode dives into actionable insights on topics like leveraging gratitude for growth, crafting introductions that captivate, creating content hooks, selecting the best gear, and decoding powerful books for business. With tips for making memorable content and connecting with audiences, this podcast helps you refine your approach, engage your market, and build a brand that stands out.

Listen to episodes

60 recent

March 10, 2025Episode 1028 min

Summer Content Strategy: How Small Business Owners Can Shine in the Heat

Get ready for a sizzling summer campaign! In this episode, Jack shares top strategies for creating engaging summer-themed content that resonates with your audience. From highlighting seasonal products to using vibrant visuals and planning in advance, we’ll dive into how small business owners can leverage the summer season to boost engagement. Plus, tips for keeping the momentum going after summer fades. Tune in to make this summer your most successful one yet!

March 3, 2025Episode 1018 min

Organizing Your Content Assets: How Small Business Owners Can Keep It All Together

Struggling to keep track of your content scripts, audio, and editing assets? In this episode, Jack shares how small business owners can organize their content effectively and implement disaster recovery plans to protect valuable data. Learn practical steps for organizing digital files, cloud storage, and ensuring business continuity with backup systems. Plus, tips for staying organized across multiple platforms like YouTube and social media. Tune in to keep your content safe, accessible, and stress-free!

February 24, 2025Episode 1009 min

Trendsetters Unite: How to Stay Ahead & Create Killer Content (100th Episode Special!)

It's my 100th episode! Celebrate with me and learn how to use tools like Google Trends to create relevant content that attracts new clients. From keyword research to community insights, discover the tools you need to stay ahead of the curve and transform your content strategy. Let's make your business the next trend! 🚀🎉

February 17, 2025Episode 998 min

Behind the Scenes Magic: Content Ideas to Build Trust & Connection with Your Audience

Ready to forge deeper connections with your audience? Discover creative behind-the-scenes content ideas that build trust and show the human side of your business. From daily operations to team introductions and even "fails," learn how to use authenticity to attract a loyal community. Let's pull back the curtain and get personal! 🎭✨

February 10, 2025Episode 977 min

Write Content That Hooks: Lessons from Hollywood Script Writers for Small Businesses

Ready to turn your content into a blockbuster hit? Learn how small business owners can apply Hollywood scriptwriting techniques to create engaging, captivating content. From strong hooks to relatable characters, we'll explore how to tell your brand's story effectively. 🎬 Don't just create content, create experiences!

February 3, 2025Episode 987 min

Subtle Visual Cues: The Secret to Attracting More Clients to Your Small Business

Discover the power of subtle visuals and how to use them to attract more clients. From color psychology to typography and composition, learn the techniques that make some content so engaging. For small business owners, male and female, this episode is a must to create more profitable content. Don't underestimate the power of subtle visuals! 🎨✨

January 20, 2025Episode 967 min

Level Up Your Content: How Google AI Studio Drives Small Business Growth

Struggling to create impactful content? Discover how Google AI Studio can revolutionize your content strategy, from idea generation to optimization, helping you generate more profit and create new opportunities for your business. Learn how to use this powerful AI tool to elevate your content game and unlock your business’s full potential. 🚀 Don’t wait, start creating smarter now! Try Google AI Studio Here: https://aistudio.google.com

January 13, 2025Episode 957 min

Steal Like an Artist: Content Hacks Every Small Business Needs!

Struggling to come up with fresh content ideas? Learn how to ethically “steal” inspiration, adapt it, and make it uniquely yours! Inspired by Austin Kleon’s Steal Like an Artist, this episode dives into practical strategies for small business owners to unlock creativity, connect ideas, and stand out. ✨ Don’t wait for inspiration—create it! Get your copy of “Steal Like An Artist” here: https://a.co/d/4Cah5nL

January 6, 2025Episode 945 min

Master Your 2025 Content Goals: Trends, Strategies & Predictions!

Ready to dominate 2025 with your content strategy? In this episode, Jack breaks down how to set SMART goals, leverage AI tools, and tap into short-form video trends to stay ahead. Plus, discover the biggest shifts coming to content creation and how to position your business for success in the new year. Let’s start 2025 strong!