Better Advertising with BTR Media

Hosted by Destaney Wishon and Justin Nuckols

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115

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Jun 2026

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About the show

Better Advertising with BTR Media is a podcast for Amazon sellers & the ecommerce community to share strategies to optimize & scale online brands with Amazon PPC, Amazon DSP, Walmart Connect, Instacart, Target & more. Your hosts, Justin Nuckols & Destaney Wishon, talk with other advertisers, online sellers, & brands dominating their categories on Amazon.

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60 recent

June 9, 202630 min

Future Beauty Brands Went From Declining to Double Digits

In this episode of Better Advertising with BTR Media, Destaney sits down with Ana Sviatschi, Director of Digital Commerce at Future Beauty Brands, to talk about what it really takes to grow in today’s beauty and ecommerce landscape.Ana shares her journey from Unilever to Bayer to Future Beauty Brands, and breaks down why brands often chase the “next shiny thing” before fixing the basics. From content and catalog health to SKU economics, TikTok Shop, AI, and leadership alignment, this conversation gets into the unsexy but essential work that actually drives growth.Connect with Ana on Linkedin: https://www.linkedin.com/in/ana-laura-sviatschi/ Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

May 27, 202620 min

Stop Comparing RMNs Like They’re the Same

Every retail media network gives brands another way to reach the consumer. But more opportunity also means more complexity.In this episode, Laura Pattison joins Destaney to talk about what brands need to understand before adding new RMNs into their media mix. They cover targeting differences, creative opportunities, auction models, data access, attribution windows, in-store attribution, and why measuring everything against the same ROAS benchmark can lead brands in the wrong direction.Connect with Laura on Linkedin: linkedin.com/in/laurajpattisonConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

May 12, 202615 min

Inside a $3M Amazon Launch

Launching a brand on Amazon in 2025 isn’t easy—but it’s far from impossible.In this episode, Destaney and Zach Bican break down how his team scaled a brand from $0 to $3M in ordered revenue in just 12 months—earning a nomination for Most Effective Commerce Media Campaign at The Drum Awards this year.If you think Amazon is too saturated or too expensive to launch on, this episode challenges that.Connect with Zach on Linkedin: https://www.linkedin.com/in/zachary-bican/Connect with Destaney on Linkedin: https://www.linkedin.com/in/destaney-wishon/

April 28, 202615 min

CTV, Fire TV, and the Funnel You’re Missing

Streaming TV isn’t just a brand play anymore. In this episode, Gibby breaks down how brands should be thinking about CTV, Fire TV, and upper funnel strategy in 2026, from when to invest (earlier than you think) to why a high-intent-only approach is limiting growth. He covers how to use existing search and DSP data to inform TV targeting, where brands go wrong with audience segmentation, and why creative matters more here than anywhere else. You don’t need to reinvent your strategy, you just need to extend it. If you’ve been treating TV as optional, this episode will change your mind.Connect with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

April 14, 202618 min

Duke Cannon Keeps It Simple

There’s never been more to do on Amazon. New ad formats, tools, and ways to reach customers. And somehow, that’s the problem. In this episode, Destaney and Josh Webb discuss what it really takes to grow on Amazon right now as a challenger brand. Not in theory, but in practice. If your Amazon strategy feels scattered, this will help you refocus.Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishonConnect with Josh on Linkedin: linkedin.com/in/joshuajwebb

March 31, 202619 min

Brand Building Beyond ROAS Jail

In this episode, Isa joins the podcast to talk about what brands miss when they focus too narrowly on ROAS. From her experience on the brand side and now at BTR Media, she breaks down why awareness still matters, why the path to purchase is anything but linear, and how strong brands connect media, creative, and ecommerce to drive growth.Connect with Isabella on Linkedin: linkedin.com/in/isabella-troiaConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

March 17, 202622 min

Why Duke Cannon Rebuilt Its Amazon Strategy

Duke Cannon built its brand through retail shelves and loyal fans, but turning Amazon into a true growth channel required a very different strategy.In this episode, Destaney sits down with Josh Webb, Director of E-commerce at Duke Cannon, to unpack what it really takes to scale Amazon inside a retail-first brand. Josh shares how his team navigated the shift from a 3P model to 1P, solved major pricing and inventory challenges, and repositioned Amazon as a channel for new customer acquisition rather than just convenience purchases.They also discuss how brands should think about channel roles across Amazon, DTC, and retail—and why success in e-commerce often comes down to navigating ambiguity and solving problems without a playbook.Connect with Josh on Linkedin: linkedin.com/in/joshuajwebbConnect with Destaney on Linkedin: linkedin.com/in/destaney-wishon

March 12, 202623 min

How Brands Are Scaling with Amazon DSP Performance Plus

Amazon’s DSP has a reputation for being powerful but complicated.Justin and Gibby break down Amazon DSP Performance Plus, an AI-driven campaign type designed to simplify programmatic advertising.They discuss how it works, when brands should use it, and how it can drive both new customer acquisition and incremental growth when used alongside traditional DSP strategies.Connect with Justin on Linkedin: linkedin.com/in/justinnuckolsConnection with Gibby on Linkedin: linkedin.com/in/gibby-h-2132b71a4

August 7, 202522 min

Creating Demand with Amazon DSP

Most people still think Amazon DSP is just for retargeting. It’s not. In this episode, Destaney brings on one of our own DSP Specialists, Alyssa Guzman to cover how we are using Amazon DSP to create demand, not just capture it.What does full-funnel DSP actually looks like today, STV, OLV, prospecting layers, AMC audiences, and everything in between. And they get honest about what’s working, what’s not, and how to avoid the trap of chasing perfect ROAS without moving real revenue.They Cover:Why prospecting matters way more than most brands thinkThe common DSP mistake that kills growthHow BTR makes AMC audiences actually scalableWhat retail expansion looks like (and why clients trust BTR to lead it)Connect with Alyssa https://www.linkedin.com/in/alyssa-guzman-280629161/Connect with Destaney https://www.linkedin.com/in/destaney-wishon/Learn more about BTR Mediawww.btrmedia.comSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

May 21, 202531 min

Four Pillars of Amazon: Creating Demand

In the second episode of The Four Pillars of Amazon mini-series, Destaney and Gabi discuss the fast growth of Amazon Advertising. They look back on how much CPCs have grown over the past several years, especially with how they have increased their competitiveness on the platform and the need for strategic ad investments.Focus of This Episode:Why brands willingly pay for premium CPCs and how to maintain profitability despite rising ad costs.The importance of moving beyond isolated search strategies to adopt a holistic, full-funnel approach.Leveraging Amazon Marketing Cloud (AMC) for advanced audience targeting, optimizing your advertising spend, and enhancing campaign efficiency.How creative advertising formats on Amazon (like Sponsored Brands Video, Sponsored Display, and streaming placements) can significantly impact your brand's performance.The critical role of external traffic sources and multi-channel touchpoints in maximizing overall brand conversion rates.Connect with Destaney on LinkedInhttps://www.linkedin.com/in/destaney-wishon/ Connect with Gabi on LinkedInhttps://www.linkedin.com/in/gabriellaviljoen/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.