Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

Hosted by Amanda Walker

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300

Latest episode

Jun 2026

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About the show

The Best Damn Coach Podcast is the premier podcast for coaches who want to grow a profitable coaching business and master their coaching craft. Master Coach and creator of the Best Damn Coach Program and the Framework Builder Lab, Amanda Walker, brings her 25+ years of experience as a coach to each episode. She teaches you how to run a profitable coaching business and confidently coach your clients. The goal of this show is to help you be the best damn coach you can be so your clients get amazing results and tell the world about you. This podcast is for coaches, mentors, solopreneurs, entrepreneurs, and online service providers who want to create a big impact with their gifts and make money doing it. If you want to build a profitable coaching business and be a confident coach, you are in the right place. This show will provide answers to questions like: *How do I make money as a coach? *How much should I charge for my coaching services? *How do I find clients? *How do I get my clients consistent results? *How do I build my signature coaching framework? *How do I create an offer that converts? *How do I market my coaching services? *What type of coaching works best? *How do I get more confident as a coach? To connect with Amanda and learn more about her work, visit www.amanda-walker.com

Listen to episodes

60 recent

June 16, 202622 min

Using Testimonials To Drive Sales In Your Coaching Business

Your clients are having wins right now. They're sending you messages. Sharing breakthroughs. Telling you things that stopped you in your tracks. But if you're not capturing and using those moments, you're leaving money on the table, and leaving future clients without the proof they need to say yes. In this episode I will break down my complete system for using testimonials to drive sales in my coaching business: how to collect them, where to repurpose them, and the three-part framework that makes selling feel effortless. In this episode, you'll learn: The three moments in every coaching container that are prime for testimonial collection Why messy, unpolished testimonials often convert better than perfectly designed graphics Where to place client results so they answer objections before buyers even have them The story-bridge-invite framework that lets client win do your selling for you How to ask for testimonials without it feeling awkward (and why clients almost always say yes) Resources mentioned: 10 Powerful Questions Every Coach Should Know: https://amanda-walker.com/home/questions/ Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

June 12, 20266 min

(LIVE COACHING) Coaching Clinic Friday: How to Stop Letting Busy Work Steal Your Focus From Revenue-Generating Tasks

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Stop Letting Busy Work Steal Your Focus From Revenue-Generating Task For More Info Go To: https://amanda-walker.com/best-damn-coach/

June 9, 202623 min

Are You A Good Coach?

Have you ever finished a session and quietly wondered: am I actually good at this? This episode was inspired by a real moment with a client who asked that exact question. And it sat with me, because it's one every coach grapples with at some point. Inside this episode, I'm walking you through five honest indicators, split into two categories, that will help you assess your coaching quality without relying on flattery or feel-good feedback. You'll learn: The 3 external indicators you can point to in your client relationships right now Why clients loving you is not the same as clients changing because of you The 2 internal indicators that separate good coaches from great one What it really means when long-term clients are still bringing the same problems Resources mentioned: 10 Powerful Questions Every Coach Should Know: https://amanda-walker.com/home/questions/ Book a call with Amanda: amanda-walker.com/letstalk Instagram: @awalkmyway

June 5, 20265 min

(LIVE COACHING) Coaching Clinic Friday: How to Build a Coaching Business That Pays Off Long-Term

June 2, 202647 min

Finding Your Unique Edge and Authority as a Coach With Tracy O'Malley

Why do so many brilliant coaches still struggle to get clients consistently? It usually has nothing to do with your skill. It comes down to how clearly you own who you are. In this episode I sit down with my friend and mentor Tracy O'Malley to talk about finding your unique edge and stepping into your full authority as a coach. We get into why people buy when they feel seen and heard fast, how hyper-specificity makes you impossible to ignore, and why being polarizing is the assignment instead of a problem. We also go deep on AI: where it helps, where it quietly erases your voice, and why sounding unmistakably human is your biggest advantage in today's market. Inside this episode: The real reason clients aren't buying, and the fix How owning who you are sharpens your coaching Checking your blind spots without the shame Why AI can't be your voice Tracy's story of rebuilding from rock bottom Ready to bring premium clients into your world? Join the only live 2026 cohort of my Small Bite Offer program at https://amanda-walker.com/smallbite/, kicking off June 4. Connect with Tracy Website https://tracyomalley.com/ Podcast https://podcasts.apple.com/us/podcast/the-enneagram-edge-with-host-tracy-omalley/id1491541582 Instagram https://www.instagram.com/tracy_omalley

May 29, 20265 min

(LIVE COACHING) Coaching Clinic Friday: Why Your Content Feels Repetitive

May 26, 202623 min

Scattered vs. Sniper - How Being More Specific Gets You More Coaching Clients

I've noticed something interesting across all the coaches I work with. The ones who struggle the most to describe what they do are the same ones struggling to get clients consistently. The length of your answer is almost perfectly inversely related to how full your roster looks. In this episode, I'm breaking down the scattered vs. sniper approach to messaging and pulling in three real client case studies from my Small Bite Offer cohort who shifted from broad and vague to laser-focused. What you'll walk away with: Why your "I help women..." intro is costing you coaching clients The 2am question that pinpoints your real audience How three of my coaches went from scattered to sniper and what changed The first move to make if your current messaging feels foggy Plus, doors are open for the only live cohort of the Small Bite Offer Program in 2026. Six weeks with me live, kicking off June 4 at 10am. We're building your front-end offer that brings premium clients into your world without expensive ads or complicated funnels. Head to https://amanda-walker.com/smallbite/ to grab your spot.

May 22, 20263 min

(LIVE COACHING) Coaching Clinic Friday: Turning No-Shows into Breakthroughs

May 19, 202636 min

Nobody Is Googling That: Why Your Messaging Might Be Costing You Clients

What if the way you describe your coaching is the exact thing pushing potential clients away? In this episode, I sit down with parent coach Emily Jacobson to talk about the messaging shift that took her from "nice to meet you, I'm a nervous system coach" to a coaching practice with consistent client conversion. We get into why nobody is searching "nervous system coach near me" at 3 a.m., what your ideal client actually types into the search bar, why niching down didn't shrink Emily's business, and the small bite offer she built to bridge the gap between "I'm interested" and "I'm in." In this episode you'll learn: The messaging mistake most coaches make when introducing their work The exact phrase shift that started getting Emily real engagement Why lived experience beats the perfection myth every time How to reverse engineer a small bite offer from your bigger coaching container The "speak to the middle" rule that grows your audience without losing the outliers Emily Jacobson is a former government auditor turned parent coach. She helps moms in midlife stop snapping in tough parenting moments so they can stay connected to their kids and actually enjoy parenting again. Find her at https://www.emilyjacobson.com/ or on Instagram @emilyjacobsoncoaching https://www.instagram.com/emilyjacobsoncoaching/. The doors are open for the only live cohort of the Small Bite Offer Program for 2026. Six weeks with me live, starting June 4. Save your spot at https://amanda-walker.com/smallbite/.

May 15, 20268 min

(LIVE COACHING) Coaching Clinic Friday: How to Turn Your Clients' Exact Words Into Marketing That Hits

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Turn Your Clients' Exact Words Into Marketing That Hits