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Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

Best Damn Coach Podcast: Conversations for coaches, mentors, and service providers to grow a profitable coaching business

Hosted by Amanda Walker

Episodes

300

Latest episode

Oct 2026

Language

EN

About the show

The Best Damn Coach Podcast is the premier podcast for coaches who want to grow a profitable coaching business and master their coaching craft. Master Coach and creator of the Best Damn Coach Program and the Framework Builder Lab, Amanda Walker, brings her 25+ years of experience as a coach to each episode. She teaches you how to run a profitable coaching business and confidently coach your clients. The goal of this show is to help you be the best damn coach you can be so your clients get amazing results and tell the world about you. This podcast is for coaches, mentors, solopreneurs, entrepreneurs, and online service providers who want to create a big impact with their gifts and make money doing it. If you want to build a profitable coaching business and be a confident coach, you are in the right place. This show will provide answers to questions like: *How do I make money as a coach? *How much should I charge for my coaching services? *How do I find clients? *How do I get my clients consistent results? *How do I build my signature coaching framework? *How do I create an offer that converts? *How do I market my coaching services? *What type of coaching works best? *How do I get more confident as a coach? To connect with Amanda and learn more about her work, visit www.amanda-walker.com

Listen to episodes

60 recent
October 23, 20265 min

(LIVE COACHING) Coaching Clinic Friday: How to Recommend the Offer Your Client Actually Needs

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Recommend the Offer Your Client Actually Needs For more info, go to: https://amanda-walker.com/best-damn-coach/

October 20, 202631 min

How to Explain a Lifetime of Expertise in One Picture

Kate Buckley posted one picture in her neighborhood Facebook group and booked three discovery calls. That picture was her coaching framework. Kate is a registered nurse and board-certified nurse coach who supports nurses. Her clients were getting results, from feeling happier at work to getting off medications. Still, she struggled to explain what coaching would actually do for someone who just felt tired. In this episode, Kate and I break down what changed once she built her framework inside the Framework Builder Lab. In this episode, you'll learn: Why program, package, and framework are not interchangeable (and which one comes first) How your clients' own words reveal the patterns in your coaching process What a framework does for the inner critic that says your results are luck The real objection hiding under "I need to ask my spouse" on a sales call How "same candy, different wrapper" lets one framework serve more than one audience Why a visual gets into your prospect's brain faster than an explanation Connect with Kate: Website: https://www.katebuckleycoaching.com/ (free sleep guide and free mindfulness meditation) Instagram: @katebuckleycoaching https://www.instagram.com/katebuckleycoaching Connect with Amanda: Framework Builder Lab Live (starts October 21): https://amanda-walker.com/lab/ 10 Powerful Questions: https://amanda-walker.com/questions "How To Get Clients" Limited Series: https://amanda-walker.com/limitedseries Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

October 16, 20266 min

(LIVE COACHING) Coaching Clinic Friday: How to Reengage Your Email List Before a Workshop

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Reengage Your Email List Before a Workshop For more info, go to: https://amanda-walker.com/best-damn-coach/

October 13, 202635 min

Turn Your Story Into a Coaching Framework w/ Angela Lahman

Angela Lahman used to rebuild her worksheets, ebooks, and workbooks again and again. Just shy of a year after building her coaching framework inside my Framework Builder Lab, she runs one five-step process. She delivers it over three months, over six weeks, or in a single weekend, and it became her signature talk too. Angela is a former teacher, a network marketing leader of 12 years, and a coach for women walking through difficult seasons. Her Clarity Method is an homage to her mom, a school counselor whose middle name, the family joked, was Clarity. In this episode, we talk about: Why your lived experience already holds your method The difference between your tools and your methodology How to make faith-based and healing work tangible enough to sell What you can guarantee a client when you can't guarantee outcomes How one framework becomes a three-month program, a six-week program, a weekend intensive, and a signature talk Angela's advice for the coach on the fence about the lab Connect with Angela: Free Clarity Companion: angelalahman.com/clarity-companion Instagram: @angelalahman Connect with me: Framework Builder Lab: amanda-walker.com/lab "How To Get Clients" Limited Series: amanda-walker.com/limitedseries 10 Powerful Questions: amanda-walker.com/questions Instagram: @awalkmyway

October 9, 20269 min

(LIVE COACHING) Coaching Clinic Friday: How to Turn an Email Reply Into a Sales Conversation

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Turn an Email Reply Into a Sales Conversation For more info, go to: https://amanda-walker.com/best-damn-coach/

October 6, 202629 min

How To Make The Intangible, Tangible In Your Coaching

Calm. Clarity. Peace. We all know what those words mean. Try to picture them, though, and they're very big. Ashlee Livingstone joined last year's live cohort of my Framework Builder Lab with clients coming in, but never consistently and never the same type. She had a process. It was a "secret thing" that only showed up once someone was already working with her. In this episode, Ashlee walks me through how building her own signature methodology turned intangible work into outcomes she can measure, and gave her the confidence to tell people what she does and where she can take them. In this episode: Why Ashlee used to believe she was successful if nobody knew she existed What inconsistent, mismatched clients were telling her about her message The question that makes "I just want to feel calm" measurable Her four-stage Self-Trust Framework My answer to "a framework will make me too rigid" Why there's no finish line on knowing your ideal client The walk away I'd say eight out of ten coaches get from building a framework About Ashlee: Ashlee Livingstone is a personal growth coach and breathwork facilitator. Before coaching, she was an event manager producing fundraisers and corporate events. Find her on Instagram at @ashlee.livingstone https://www.instagram.com/ashlee.livingstone/ and grab her free ten-minute Take a Breath audio https://our-forte.kit.com/take-a-breath Build your framework with me: The Framework Builder Lab live cohort kicks off October 21 and runs for eight weeks. It's the last time I'll ever run it live, and right now you can join for $200 off. Save your seat at https://amanda-walker.com/lab/ Grab my 10 Powerful Questions every coach should know: amanda-walker.com/questions Come say hi on Instagram: @awalkmyway https://www.instagram.com/awalkmyway/

October 2, 20265 min

(LIVE COACHING) Coaching Clinic Friday: How to Turn Pricing Doubt Into Clear Package Tiers

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Turn Pricing Doubt Into Clear Package Tiers For more info, go to: https://amanda-walker.com/best-damn-coach/

September 29, 202622 min

How To Build A Coaching Program Without These BIG Mistakes

A friend of mine spent thirty thousand dollars building his coaching program before a single person had agreed to buy it. He launched with one training. Two people bought his two hundred and ninety-seven-dollar offer. Do the math on that one. A coaching program does not fail at the launch. It fails in the building. In this episode, I walk through the three mistakes I see most often when coaches build a program, in the order they show up, plus the fix for each one. In this episode: What validation actually looks like, and why building in a vacuum costs you time and money How one coach ran a pilot cohort of five people and spent zero dollars getting her proof The sequencing mistake that leaves you without a guaranteed outcome The reverse design method: start at the result and build backwards Same candy, different wrapper, and why your program can end up identical to five others without you meaning to How to build a framework from your lived experience instead of slapping a clever acronym on it My own lean path, from charging fifty dollars a month to a process I walk every client through If you heard these mistakes and recognized yourself, you are right on time. Once you know better, you do better. Join me live October 6 through 8, Tuesday to Thursday at 10 am Arizona time, for a three-day training where we pull your signature framework out of you. Save your seat at https://amanda-walker.com/live/

September 25, 20269 min

(LIVE COACHING) Coaching Clinic Friday: How to Measure Whether Your Corporate Training Is Actually Working

Welcome to Friday Coaching Clinic Episodes. These are LIVE coaching session snippets where you have the opportunity to learn as both client and coach. I encourage you to think about how you might coach through this topic as a coach or how this situation may support you as a client. A reminder about these episodes: This snippet is just one way of coaching through this topic. Each coach has their own unique voice, personality and confidence to best support their clients and I invite you to find yours. This week: How to Measure Whether Your Corporate Training Is Actually Working For more info, go to: https://amanda-walker.com/best-damn-coach/

September 22, 202622 min

Your Framework is there, It's Just STILL Hidden

If I asked you what your framework is and your honest answer is "I don't really have one, I just kind of know what to do," that sentence already proves you have one. One hundred per cent of the coaches who come into my Framework Builder Lab convinced they have no process leave with a framework. Often we find it inside the first twenty minutes. In this episode, I'm walking you through why your signature framework stays buried, what it costs you when nobody can see it, and what changes the moment you name it. Plus two client stories, including the coach who posted one framework visual in a Facebook group and had three sales calls booked that week. In this episode: Why coaches are needed more in an information surplus than an information shortage The repeatable pattern already showing up in your sessions Insider blindness, and why the work feels obvious to you Buried framework vs named framework, side by side The "it'll make me cookie-cutter" objection and where it usually comes from Why your lived experience is the thing nobody can copy How a framework visual converts on sales calls and in social posts Join me live: The Coach's Signature Framework Live Series runs October 6, 7, and 8 at 10 am Arizona time. It's free. Sign up at https://amanda-walker.com/live/ Grab my 10 Powerful Questions every coach should know: https://amanda-walker.com/questions Come say hi on Instagram: @awalkmyway

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