Bento on Air: Email Marketing & Deliverability Podcast

Link Branding

Reminder: Gmail and Yahoo Requirements

Gmail & Yahoo Requirements

Gmail released a blog post detailing their new requirements that come into effect next year, let's get into it!

Your TLD Is Hurting You

In this episode of the podcast, I talk about TLDs and their impact on deliverability. Summary? Don't use vanity (.wtf), ccTLDs (.so) or free TLDs (.tk).

We All SOFTFAIL A Little Sometimes

In this episode of the podcast, I talk about an experience I had dealing with SOFTFAIL errors — it cost me thousands! — and how to debug them. I also talk about SPF, DMARC, DKIM and other terms in a simple to understand way.

Tracking Pixel Trickery

In this episode, we discuss the topic of tracking pixels and their implementation in email marketing. The host shares a recent experience where a customer canceled their account because they were not receiving the same performance as their previous tool. Upon investigation, it was found that the customer's emails were too long, causing the tracking pixel to be cut off and never receiving a request. This led to lower open rates for subscribers that use Gmail and perceived poor performance, even though the email might have actually performed well.The host also discovered that some email marketing providers place the pixel in the header of the email, leading to inflated open rates and making comparing data impossible. Some providers also use multiple pixels to juice their metrics and appear as though they are crushing it for their customers.