Behind The Frames Podcast

Hosted by Behind The Frames with Alex Ha

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Jun 2024

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About Creators, For Creators. Explore successful stories with creators who create content for a living. New episodes every Monday

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29 recent

June 10, 202440 min

#29 Tal Schwartz - Build a Canadian FinTech Community (Newsletter to Venture Capital)

Tal Schwartz is the founder and author of the Canadian FinTech Newsletter, a platform for news and analysis for financial technology executives, investors and hobbyists. Tal began his career in policy & research at the Canadian Lender Association and later worked as a product manager at a Canadian fintech company Nomis Solutions. In my conversation with Tal, he shared his processes with crafting an engaging weekly newsletter covering news and trends, how he thought expanding the platform to cover detailed industry research and the launch of his early stage venture capital fund --- Newsletter: https://canadianfintech.substack.com/p/canadian-fintech-wealthsimples-very Linkedin: https://www.linkedin.com/in/talbschwartz/ -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ Instagram: https://www.instagram.com/_behindtheframes/ --- Show Notes [00:00] Introduction [01:26] Origin of Newsletter [03:29] Writing Process [09:08] Differences between US & Canada [12:45] Newsletter Format [18:00] Defining Success [20:00] Marketing Platforms [23:01] University, Rugby, Thinkwire [27:11] Evolution of FinTech [30:45] Venture Fund [39:32] What does Tal want to be known for

June 3, 202442 min

#28 Matt Phillips - Build a Successful Real Estate Career Online

Matt Phillips is a realtor based in Toronto, who makes educational content about real estate on TikTok. Ronald is also a graduate of McMaster Degroote School of Business with experience working in the financial service industry. In this episode we talked about the how journey to becoming a Realtor, his creative process when it comes to making videos and the importance of prioritizing a personal brand than optimizing for traffic --- TikTok: https://www.tiktok.com/discover/mattphillipsrealty?lang=en Instagram: https://www.instagram.com/mattphillipsrealty?utm_source=hoobe&utm_medium=social Company Website: https://mattphillipsrealty.com/?utm_source=hoobe&utm_medium=social -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ Instagram: https://www.instagram.com/_behindtheframes/ --- Show Notes [00:00] Introduction [01:48] University [04:00] Relationship with Content [06:01] Career in Real Estate [09:05] Getting Started with TikTok [17:20] Toronto Realtor Market [19:26] Content Process [21:50] Balancing Content & Business [24:31] Personal/Educational Videos Trump House Tours [28:00] Appetite for Sponsored Posts/Videos [30:45] Leads Distribution (Buyers/Sellers, Residentials / Commercials, Rent vs Own) [34:20] Benefits of a Team [38:44] Matt’s Routine, Avoiding Burnout

May 27, 202441 min

#27 Laura Wilson - Running a One-Person Tax Business on TikTok

Laura Wilson is a creator entrepreneur on TikTok providing tax services for individuals, families and businesses. In this episode. We talked about her journey marketing her businesses on TikTok, how she engages her audience with TikTok Live, and her strategy to owning her audience via email lists. --- TikTok: https://www.tiktok.com/@wilsontaxsolutions Instagram: https://www.instagram.com/wilsontaxsolutions Company Website: https://www.wilsontaxsolutions.com/ -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ Instagram: https://www.instagram.com/_behindtheframes/ --- Show Notes [00:00] Introduction of the podcast [01:15] Background [02:54] Working as a Tax Preparer [07:11] How These Businesses Market Themselves [10:07] Starting Her Own Business [13:42] Making Videos [18:50] Creator Stack [21:03] Key Audiences [22:24] TikTok Live [25:28] Referrals and TikTok as Lead Gen Sources [29:36] Process & Workflow [35:00] Message to Younger Self [35:55] What Laura learned from the TikTok Ban

May 20, 202449 min

#26 Louis Shulman - Podcasting for Personal Development, Lessons from 200+ Interviews with Entrepreneurs

Louis Shulman is a serial entrepreneur and podcast host for The Louis Kyle Show, a business podcast focused on interviewing top business leaders, entrepreneurs and athletes with over 200 episodes recorded. Louis is also the co-founder of Orbit Metrics and Inbox Ghosts. In my conversation with Louis, he shares his perspectives on why you do not have to have a target audience for podcasting, how to set up a system to stay disciplined, and key lessons he learned about business building --- Linkedin: https://www.linkedin.com/in/louisshulman/ Louis & Kyle Show: https://open.spotify.com/show/6chPE0bbKDMCvX67xrQlKt?si=7d56093b499f48f6 Orbit Metrics: https://www.orbitmetrics.io/ GhostInbox: https://www.inboxghosts.com/ -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ Instagram: https://www.instagram.com/_behindtheframes/ --- Show Notes [00:00] Introduction of the podcast [01:22] University [03:01] Heros & Role Models [05:22] Meeting Kyle & Organizing Dinners [09:15] Hardest Part with Podcasting [14:39] Purpose of Podcasting [19:35] You Don’t Need an ICP [25:46] Imposter Syndrome [29:33] Business Lessons [35:02] Importance of Setting Boundaries & Scoping [44:02] Message to Young Self

May 13, 202442 min

#25 Kate Ponzi - YAP Media's Managing Partner, Podcast Network, Linkedin Strategy

Kate is the managing director of Youth and Profiting Media (YAP Media), media company that specializes in social channel branding and advertising services for creators in the professional, business and self-improvement niches. In my conversation with Kate, we talked about why she left her job at Nielsen to work in YAP Media, we talked about the business structure of YAP Media, and we talked about how to grow on Linkedin. Welcome to my conversation with Kate. --- Linkedin: https://www.linkedin.com/in/kateponzi/ YAP Media: https://yapmedia.com/ -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ Instagram: https://www.instagram.com/_behindtheframes/ --- Show Notes [00:00] Introduction of the podcast [01:20] Studying Marketing in University [04:06] Volunteering at YAP [13:50] YAP Media Three Businesses [19:50] Draw Your Income Activity (Income Mix) [23:15] Podcast Network [26:44] Linkedin Strategy [33:10] Advice for Beginners [38:30] Common Traits from Successful Podcasters [40:55] Message for Creators

May 2, 202437 min

#24 Steve McAllister - Former Sports Journalist at Globe & Mail & Yahoo Sports Building Gaming News Canada

Steve McAllister is a sports journalist who have led Toronto Maple Leafs, Globe and Mail as the sports editor, and led the Canadian Sports News at Yahoo, now he is the founder of Gaming News Canada, country's leading source for coverage of the gaming and sports betting industry. In my episode with Steve, we talked about the evolution of media and our interactions with sports, we talked about his experience working in the sports industry, and his process of starting Gaming News Canada. Welcome to my conversation with Steve. --- Gaming News Canada: https://www.gamingnewscanada.ca Homestand Media: https://www.homestandsports.com -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ Instagram: https://www.instagram.com/_behindtheframes/ --- Show Notes [00:00] Introduction of the podcast [01:00] Background [06:08] Changing Sports Media Landscape [08:22] Sports Culture Evolution [11:13] Permissionless Factor [14:10] Leaving Globe & Mail to Lead Yahoo [17:29] Building Gaming News Canada [19:40] Parleys Group & Gaming News Canada [26:34] Advice on Building Newsletter [30:31] Paid Memberships vs Advertising [33:51] Advice for the Audience

April 22, 202436 min

#23 Swish Goswami - Building a Global Motorsports F1 Podcast Track Limits

Swish Goswami is the co-founder and cohost of the Track Limits podcast, and also the founder and CEO of Surf, a white-label loyalty and rewards platform that helps enterprises capture consumer behaviours. Track Limits is a global media platform with podcast episodes around post-race discussions and guest interviews with motorsports leaders and drivers. In my conversation with Swish, he shares his perspectives on his early experience with entrepreneurship, how he got started with the Track Limits podcast, and his vision/strategies to build Track Limits to a globally recognizable motorsports brand. advice for aspiring creators and much more. --- Spotify: https://open.spotify.com/show/7cIRT9ZtXKqTcRhymhwdRU?si=ca053781e3a84097 Youtube: https://www.youtube.com/@tracklimitspod Follow Swish on Instagram: https://www.instagram.com/goswish/ -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ Instagram: https://www.instagram.com/_behindtheframes/ --- Show Notes [00:00] Introduction of the podcast [02:45] Entrepreneurial Background [04:43] Debat, Linkedin, University [09:44] Online Writing [11:35] Personality-Based vs Messenger [13:15] Origin of Track Limits [15:25] Importance of a Complementary Team [20:08] Similarities & Differences between Media vs Software Business [22:35] Traveling Across the World for the Podcast [25:41] Future of Track Limits [30:00] Importance of Reputation for Podcasts [31:38] How to Impress Your Guest [34:30] Rapid Fire Questions

April 15, 202436 min

#22 Ryan Carr - Building a Newsletter Agency (Tailwind Studio)

Ryan Carr is the founder for Tailwind Studio, an agency that helps brands and creators build, scale and monetize their newsletter. Previously, Ryan was an early member at TheHustle, which then was sold to Hubspot for $27 million. In my conversation with Ryan, he shares his thesis about the importance of an owned audience (vs rented audience), his lessons learned from working at TheHustle, his journey to discovering his ICPs and the future state of the newsletter industry. --- Tailwind Studio: https://tailwindstudio.co/ Newsletter Operator: https://open.spotify.com/show/1DrxSXQ4jzu3qcTOcRlbJ2?si=0209dfbf63af4b91 -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ Instagram: https://www.instagram.com/_behindtheframes/ --- Show Notes [01:45] Introduction of the podcast [03:19] What is Tailwind Studio / Newsletter Agency [05:30] TheHustle [08:50] Beginning of Tailwind Studio [10:00] Ideal Customer Profiles [15:51] Qualifying Leads [18:25] Organizational Structure [21:58] Product-First vs Media-First? [24:17] Income Streams [28:58] Venture-backed newsletter [32:24] Advice to TikTok Creators

April 8, 202440 min

#21 CJ Gustafson - Building Mostly Metrics, a newsletter for financial operators and CFOs

CJ Gustafson is the writer and founder for Mostly Metrics, a newsletter media platform about finance and strategy for startup with over 44,000 subscribers. CJ also serves as the Chief Financial Officer for PartsTech, a growth stage software company that helps auto shops manage their supplies. In my conversation with CJ, he shares about the path he took to land content market fit, how content creation can be complementary with his job, and various case studies on his experiences building products with his newsletter brand. --- Mostly Metrics: https://www.mostlymetrics.com/ Linkedin: https://www.linkedin.com/in/cj-gustafson-13140948/ -- The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfbQzELkztAIHzLebqeqeQ Instagram: https://www.instagram.com/_behindtheframes/ --- Show Notes [00:00] Introduction of the podcast [2:01] CJ’s Finance Career [05:10] Beginning of Mostly Metrics [08:12] Genesis Version of the Newsletter [12:45] Selling Digital Products [15:06] Case Study on Headcount Research Product [18:20] Managing Mostly Metrics and Job as a CFO [24:05] Income Streams [30:55] CJ’s Challenges [34:53] Future of Mostly Metrics

April 2, 202441 min

#20 Hyunwoo Sun - How He Built Talk To Me In Korean

Hyunwoo Sun is the founder of Talk To Me In Korean (TTMIK), a foreign language brand to help people learn Korean. He founded TTMIK in 2009 and built one of the largest media brand where the company has sold over 1 million copies of their books. Today TTMIK operates with a team of 20+ people, educating 2 million individuals how to talk to people in korean. In my conversation with Hyunwoo, he shares his lessons from building TTMIK over the last 15 years, how he makes decisions at TTMIK , and his advice for aspiring creators to get started. --- Talk To Me In Korean Website: https://talktomeinkorean.com/ Youtube Channel: https://www.youtube.com/@talktomeinko... Instagram: https://www.instagram.com/ttmik Join the TTMIK Discord Community: https://discord.com/invite/cXEqGy8 – The Behind The Frames Podcast is owned and operated by Alex Ha. Youtube: https://www.youtube.com/channel/UCmfb... Instagram: https://www.instagram.com/_behindthef... --- Show Notes [00:00] Introduction of the podcast [03:20] Proudest Moment [05:42] Learning English [08:12] Starting TTMIK [11:52] Monetization in the Early Days [16:59] Building Teams [20:03] Starting a Cafe [21:40] Process Ideas [24:47] Reflection on Youtubers Quitting [31:00] Future of TTMIK [35:32] Biggest Worry [38:42] Hyunwoo’s Message and Name Origin