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Behind the Design

No fluff or vague lectures that make you zone out. Just real talk on building the business and life of your dreams… Because you deserve both. Unfiltered entrepreneurship insights—in your ears for free every other week. Are you tired of reading and hearing the same old aspirational BS?Too much business content online is the curated result of years of painstaking work and unsexy struggle. Those poolside laptop photos and launch-earning reveals hide what really goes on behind the scenes, which is where the true lessons lie.
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138. No More Crickets: How To Turn Inquiries Into high-paying Projects
23 April 2025
138. No More Crickets: How To Turn Inquiries Into high-paying Projects

You’re getting inquiries... but then crickets. Or maybe you're stuck in back-and-forth emails, clients are dragging their feet, asking a million questions, or ghosting you after you send the proposal. Sound familiar?Here's the thing: your offers alone aren't the problem—your discovery call and proposal process might be.In today’s episode, I’m walking you through the exact system I use to book high-paying clients with confidence and clarity. No more second-guessing your pricing. No more awkward calls. No more ghosting. Just a seamless client experience that builds trust, positions you as the expert, and gets the “yes.”https://www.instagram.com/designedto_scale/

28 min
137. Push, Pull, Pivot: Reflecting on Q1 & Planning for What’s Next
16 April 2025
137. Push, Pull, Pivot: Reflecting on Q1 & Planning for What’s Next

Feeling like Q1 flew by in a blur of goals, launches, and to-do lists? Same. In this episode, I’m sharing my honest reflection on the highs, lows, and pivots of the first quarter of the year—plus how I’m planning for a more aligned and intentional Q2. We’ll talk about push and pull seasons in business and life, how to honor where you're at, and how I’m shifting priorities to create more space, strategy, and joy.byoliviaaustin.com/studio-growth-accelerator

28 min
136. 5 Habits That Have Changed My Life as a Busy Mom and Business Owner
14 March 2025
136. 5 Habits That Have Changed My Life as a Busy Mom and Business Owner

Running a business while raising little ones is no small feat. Between client work, emails, school drop-offs, and snack requests (so many snack requests!), it’s easy to feel like you’re constantly playing catch-up. But over the years, I’ve found a few simple habits that have completely transformed how I show up as both a business owner and a mom.In this episode, I’m sharing the five game-changing habits that help me feel more productive, present, and less stressed—without overcomplicating my days. These aren’t rigid routines or unrealistic schedules; they’re small, intentional shifts that make a massive difference.LINKS:Tools, Tech & Resources Guide: https://delightful-glade-81121.myflodesk.com/tech-freebieGoals ClickUp Template: https://byoliviaaustin.com/clickup-goals-templateClickUp weekly schedule template: https://byoliviaaustin.com/clickup-weekly-to-do-templateUse code BTD10 for 10% off any templates in the template shop

38 min
135. The Founder's Ultimate Tools & Tech Guide
5 March 2025
135. The Founder's Ultimate Tools & Tech Guide

Grab my list of tools & tech I can't live without here: https://delightful-glade-81121.myflodesk.com/tech-freebieUse code BTD10 for $200 off Studio Growth Accelerator: https://byoliviaaustin.com/studio-growth-acceleratorIf you’re running a business (or just trying to keep your life together), the right tools can change everything. From project management to payments, marketing to mindset, I’m sharing the exact tech, systems, and resources that keep my business running smoothly—without the overwhelm.In this episode, we’re covering:✔️ My go-to tools for project & life management (hello, ClickUp!)✔️ The best platforms for streamlining client work, invoicing & contracts✔️ Marketing & content tools that save time and boost visibility✔️ Wellness & mindset resources that keep me performing at my best✔️ How to get the full list in The Founder’s Ultimate Tools & Tech Guide (so you don’t have to scramble for notes!)

30 min
134. Your Future Studio: What’s Possible in the Next 6 Months?
19 February 2025
134. Your Future Studio: What’s Possible in the Next 6 Months?

LAST CHANCE to join us inside Designed to Scale Mastermind - only 2 spots left https://byoliviaaustin.com/designed-to-scaleIn today’s episode, we’re breaking down exactly what’s possible for your studio in the next six months and why so many designers stay stuck in the same frustrating cycles. If you’ve been craving more clarity, consistency, and confidence in your business, keep listening—because this is the roadmap to getting there.Let’s dive in.

34 min
133. Best Practices to Invest Time, Energy & Resources Towards Your Future in 2025
12 February 2025
133. Best Practices to Invest Time, Energy & Resources Towards Your Future in 2025

Welcome back toBehind the Design, where we go beyond the aesthetics and dive into the habits, mindset, and decisions that create a life and business you’re obsessed with.Today, we’re talking aboutinvestment—and no, I don’t just mean money. Investment is about where you put your time, energy, and resources. And the reality? Every single decision you make is shaping your future. So, are you investing in a way that actually moves you toward the life you want?If you want this year to be different—if you want to look back 12 months from now and saydamn, I made some really smart, aligned choices—then this episode is for you. Because investing isn’t just about financial returns. It’s about growth, freedom, and fulfillment.By the end of this episode, you’ll have a clear framework for making smart, confident investment decisions—whether it’s in your personal growth, lifestyle, or finances. So, let’s get into it.LINKS:APPLY NOW:https://byoliviaaustin.com/designed-to-scale

27 min
132. Identify & Overcome Your Biggest Blocks to Scaling
23 January 2025
132. Identify & Overcome Your Biggest Blocks to Scaling

What if the only thing standing between you and a thriving, scalable business in 2025 is a mindset shift and a few key changes?Today, we’re diving into something BIG. If you’ve ever felt like you’re stuck spinning your wheels in your business—working long hours but not seeing the growth you want—or if you’ve ever wondered why scaling feels so far out of reach, this episode is for you.We’re talking about the biggest blocks holding you back from scaling your design business and, more importantly, how to overcome them. I’ll be sharing the exact shifts you need to make to think bigger, work smarter, and achieve transformational growth in 2025.This episode isn’t just about identifying what’s holding you back—it’s about taking actionable steps to break through those barriers and unlock the next level of success.So grab a notebook or just settle in—this is going to be packed with insights to help you start the year strong and make 2025 your best year yet. Let’s get started! LINKS: Designed to Scale Mastermind: https://byoliviaaustin.com/designed-to-scale Studio Growth Accelerator: https://byoliviaaustin.com/studio-growth-accelerator Free Course: Goals by Design: https://byoliviaaustin.com/growth-guide

29 min
131. Balancing Motherhood, Business, and Identity: Overcoming Guilt, Burnout, and Finding Your Focus
20 January 2025
131. Balancing Motherhood, Business, and Identity: Overcoming Guilt, Burnout, and Finding Your Focus

Today, we're tackling something so many of us wrestle with—how to juggle all the roles we play as moms, business owners, partners, and friends, without losing ourselves in the process.We’re diving into four key areas that I know you’ll relate to: How to overcome mom guilt, wife guilt, and even friend guilt. What it’s like to redefine your identity after having more time or adding a second child to the mix. How to identify needle-moving tasks, especially when you're in the earlier stages of building your business. And finally, how to deal with burnout when you’re balancing a full client load and everything else life throws at you. I’ll be sharing personal stories, actionable tips, and strategies to help you move forward with clarity, confidence, and maybe even a little less guilt. Whether you’re deep in the early stages of your business or navigating life with a new baby—or both—this episode is for you. LINKS: Goals by Design: https://byoliviaaustin.com/growth-guide Designed to Scale: https://byoliviaaustin.com/designed-to-scale

34 min
130. Scaling Your Design Studio: The Missing Piece to Predictable Growth
11 January 2025
130. Scaling Your Design Studio: The Missing Piece to Predictable Growth

Are you ready to scale your design studio but feeling stuck when it comes to creating predictable, sustainable growth? In this episode, we’re uncovering the missing piece that most designers overlook when trying to take their business to the next level. Whether you’re drowning in client work or struggling to land steady projects, this episode will give you actionable insights to move forward with confidence. Get ready to transform your design studio into a well-oiled, revenue-generating machine. Resources & Links: Studio Growth Accelerator – Learn how to build a scalable design studio with my proven framework. Designed to Scale Mastermind - Apply for our February 2025 cohort. Follow me on Instagram @byoliviaaustin for more tips and strategies. If you found this episode helpful, take a moment to subscribe, leave a review, and share it with a fellow designer who needs this!

32 min
129. 2025 Planning To Transform Your Life and Business
2 January 2025
129. 2025 Planning To Transform Your Life and Business

Ready to make 2025 your most successful and fulfilling year yet? In this episode, I’ll guide you through a new process for annual planning to completely change the game for you this year. Together, we’ll break down: 2024 reflections of what worked, what didn’t, and what we’re leaving behind. How to set transformative goals and align them with actionable steps to do daily. Sticking to visualization through the tools I use, like ClickUp and my visualization journal, to stay on track. Save $500 (lowest price it will ever be!) on Studio Growth Accelerator when you join before January 4. Apply for Designed to Scale Mastermind - only a few spots left, we start in Feb! Plus, we’ll dive deep into the power of visualization, Pinterest boards, and journaling to bring your goals to life. I’ll share prompts to help you embody your future self and create a life you love while embracing an abundance mindset.Let’s map out your dream 2025 together—press play and start designing your best year yet! LINKS: Save $500 (lowest price it will ever be!) on Studio Growth Accelerator when you join before January 4. Apply for Designed to Scale Mastermind - only a few spots left, we start in Feb!

28 min
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