April 10, 202450 min
Episodes
5
Latest episode
Apr 2024
Language
EN-US
About the show
Welcome to Behind the Buzz, a show where we discuss what happens when creativity meets strategy and have fun conversations with marketing geniuses, PR gurus, experiential creators, and social media visionaries who are shaping the industry and defining its vibe. In each episode, we sit down with brilliant communicators and creators of all kinds, to explore the latest trends, strategies, and innovations that drive successful marketing campaigns. From dissecting viral social media trends to uncovering the secrets of effective marketing, "Behind the Buzz" is your go-to source for modern, informative discussions. Hosted by marketing mavens Kristy Tozer and Andrea Alava, our podcast aims to empower marketers, entrepreneurs, and enthusiasts alike by providing actionable insights and expert advice. Tune in for a mix of engaging interviews, industry updates, and real-world case studies. Subscribe now and join us on a journey through the ever-evolving landscape of marketing and what it means to start a rumble, build a buzz and thoughtful chatter. Let’s get buzzed.
Listen to episodes
January 9, 202431 min
Marketing Movie Magic with Jill Witecki
December 1, 2023Episode 226 min
Marketing A Mountain with Austin Martin
On this episode, we are joined by Austin Martin, Head of Publicity for Anakeesta in the breathtaking Great Smoky Mountains of Gatlinburg, Tennessee. With almost a decade of experience in broadcast television as an anchor, producer, and reporter, Austin brings a unique perspective to creative storytelling, crisis management, and elevating the publicity game for the adventure park.
October 30, 20230 min
Behind The Buzz Trailer
October 30, 2023Episode 126 min
The Business of Halloween: Scott Swenson
We are joined by Scott Swenson, mastermind behind some of the greatest haunts in the country. For over 30 years, Scott has been bringing stories to life as a producer, director, writer, and performer. His work in theme parks, consumer events, live theater, and television has given him a broad spectrum of experiences.After over 20 years working with SeaWorld Parks and Entertainment, Scott formed Scott Swenson Creative Development to provide entertainment and development consultation for clients around the world.
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