Been There Sold That

Hosted by Brianna Hendley & Phil Whitebloom

Business Marketing

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Oct 2026

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About the show

Join us as we share our experience and experiences designed to give you takeaways which could be implemented immediately into your business.

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60 recent

October 19, 2026Episode 1435 min

AI Without Losing the Human Touch with Jennifer Bennett

Most AI advice gets one thing wrong: the goal isn't to automate everything. The goal is to protect the judgment, trust, and relationships that actually drive business growth. In this episode of Been There Sold That , hosts Phil Whitebloom and Brianna Hendley sit down with Jennifer Bennett, Fractional AI Officer and founder of Get Desky, to explore what responsible AI adoption really looks like—and why so many businesses are approaching it the wrong way. With more than 20 years of experience in sales, operations, leadership, and business systems, Jennifer has coached over 5,000 sales professionals and helped organizations manage more than 1.2 million leads every month. She brings a practical, human-first perspective to AI, showing business owners how to leverage technology without sacrificing authenticity, customer trust, or sound decision-making. Jennifer explains why AI should be treated like a well-trained intern—not a plug-and-play replacement for human expertise—and shares the frameworks leaders can use to ensure AI enhances their business rather than undermining it. In this episode, you'll learn: • Jennifer's 4D Method for designing AI around your business instead of forcing your business around the tool • How AI can streamline research, outreach, and due diligence so you can focus on building meaningful relationships • Why a "human check" is the missing safeguard in most AI workflows • The warning signs of low-quality AI providers and the risks of relying on copy-and-paste AI blueprints • How to evaluate AI consultants, ask for meaningful references, and trust your instincts before investing • The critical difference between automation and generative AI—and why confusing the two often leads to disappointing results Phil and Brianna dive into the real-world consequences of irresponsible AI use, from poor customer experiences to legal and reputational risks when AI tools misrepresent a company. Together, they explore why speed without integrity creates erosion, while thoughtful implementation can strengthen teams, improve efficiency, and elevate customer relationships. Whether you're a founder, business owner, consultant, sales leader, or executive trying to navigate the rapidly changing AI landscape, this conversation offers practical guidance for using AI to work smarter without compromising quality, ethics, or the human connections that keep revenue moving. If you're looking for a smarter approach to AI—one that creates leverage while preserving what makes your business unique—this episode belongs in your queue. About the Guest: Jennifer Bennett is a Fractional AI Officer, strategist, speaker, and founder of Get Desky. She helps organizations implement AI responsibly through practical frameworks, leadership development, and systems thinking. Her approach combines technical expertise with a deep understanding of people, process, and sustainable business growth. Learn more about Jennifer, explore mastermind opportunities, book team training, or connect about Fractional AI Officer services at GetDesky.com. We would love to hear what resonated with you and what topics you would like us to cover next. Brianna Hendley, Founder of Achievant Coaching| bhendley@achievantcoaching.com | www.achievantcoaching.com Phil Whitebloom, Founder of Been There Consulting Services | phil@beentherecs.com | www.beentherecs.com

October 5, 2026Episode 1326 min

The Trust Factor: Your Most Valuable Business Asset

Trust is one of the most valuable assets in business—and one of the easiest to lose. In this episode of the Been There Sold That Podcast, Phil Whitebloom and Brianna Hendley explore the critical role trust plays in building lasting customer relationships, earning referrals, and creating long-term business success. They discuss how trust is established, how it can be damaged by seemingly small actions, and why consistency, follow-through, and integrity matter more than ever in today's business environment. You'll learn: • Why trust is the foundation of strong customer relationships • How referrals often begin with borrowed trust—and what it takes to earn your own • The habits and behaviors that strengthen credibility over time • Common mistakes that can quickly damage trust with customers and colleagues • Practical ways to build deeper relationships that lead to greater retention and referrals Whether you're a business owner, sales professional, or leader looking to strengthen your relationships and reputation, this conversation offers valuable insights you can put into practice immediately. Interested in continuing the conversation and building momentum in your business? Learn more about the Small Business Momentum Lab: Small Business Momentum Lab We would love to hear what resonated with you and what topics you would like us to cover next. Brianna Hendley, Founder of Achievant Coaching| bhendley@achievantcoaching.com | www.achievantcoaching.com Phil Whitebloom, Founder of Been There Consulting Services | phil@beentherecs.com | www.beentherecs.com

July 20, 2026Episode 1231 min

From Good to Great: Mastering the Art of Impactful, Authentic Business Communication - 73

Unlock the secret to commanding attention, building credibility, and inspiring action—without losing your authenticity. Whether you're an executive, speaker, or aspiring leader, mastering communication that connects and influences can transform your career and confidence in high-stakes environments. In this episode, communication expert Laurie Schloff shares how to elevate your executive presence through authentic, impact-driven messaging. She reveals the subtle yet powerful skills that separate average presenters from memorable leaders—like mastering nonverbal cues, refining your vocal tone, and tailoring your core messages for maximum impact. Lori dives into real-world stories, including her experience helping clients influence internally at companies like Iron Mountain, and shares actionable tactics you can apply immediately. You'll discover: the key ingredients to authentic communication that resonates; how to handle curveballs and challenging questions with composure; and why the mindset of "preparation, not desperation" is your best ally in high-pressure moments. Laurie also discusses her proprietary Presence 26 Toolkit, a practical framework she uses to coach executives and trainers. Plus, learn about her Train the Trainer program for those eager to pass on these skills and elevate entire organizations. If you're tired of feeling overlooked or unsure in critical conversations, this episode is your blueprint for turning every interaction into a opportunity to influence. Perfect for professionals aiming to accelerate their career, speakers wanting to refine their craft, or leaders ready to command presence with authenticity—this is your guide to communicating at the highest level. Laurie Schloff is a renowned communication coach and author, known for helping executives project confidence and authenticity. Her insights have empowered countless professionals to speak with impact and influence outcomes. Elevate your communication. Command attention. Influence with authenticity—this episode is your first step to becoming a truly effective communicator. Want to know more about Laurie Schloff and effective communitcation? Visit her website at https://speechimprovement.com/laurie-schloff/ If you found value in this episode, make sure to follow and subscribe to the Been There, Sold That podcast so you never miss a conversation. We would love to hear what resonated with you and what topics you would like us to cover next. Brianna Hendley, Founder of Achievant Coaching| bhendley@achievantcoaching.com | www.achievantcoaching.com Phil Whitebloom, Founder of Been There Consulting Services | phil@beentherecs.com | www.beentherecs.com

May 18, 2026Episode 1033 min

Mindset Isn't Optional(Part 2), Building Habits, Consistency, and Positive Momentum - Episode 71

In this episode of the Been There, Sold That Podcast, Phil Whitebloom and Brianna Henley continue their discussion on mindset and focus on one of the biggest challenges business owners and professionals face: How do you consistently implement positive habits when business, stress, interruptions, and everyday life keep getting in the way? Phil and Brianna discuss discipline, gratitude, time blocking, procrastination, energy creation, intention setting, and how to protect your mindset when things do not go according to plan. Whether you are a business owner, salesperson, entrepreneur, or leader, this episode delivers practical ideas you can implement immediately to improve focus, productivity, consistency, and personal performance. Topics include: • Positive habits and consistency • Morning routines and mindset • Time blocking and productivity • Handling disruptions and setbacks • Overcoming procrastination • Creating energy and momentum • The connection between mindset and business success If you found value in this episode, make sure to follow and subscribe to the Been There, Sold That podcast so you never miss a conversation. We would love to hear what resonated with you and what topics you would like us to cover next. Brianna Hendley, Founder of Achievant Coaching| bhendley@achievantcoaching.com | www.achievantcoaching.com Phil Whitebloom, Founder of Been There Consulting Services | phil@beentherecs.com | www.beentherecs.com

April 1, 2026Episode 935 min

Mindset Isn't Optional: Sales Habits That Drive Results (Part 1) - Episode 70

What's really impacting your sales right now… your strategy, or your mindset? In this episode, Phil Whitebloom and Brianna Henley break down how your mindset drives your performance, your energy, and your results. Because you can't control everything around you… you can control how you show up. In this episode: Why mindset is the hidden driver of sales success How external pressures quietly drain your performance The power of defining your "why" Simple daily habits to reset your focus and energy How to take control of negative thinking This is Part 1 of a 2-part series. Next episode: how to make these habits part of your daily routine. Referenced in this episode: Start with Why by Simon Sinek The Miracle Morning for Entrepreneurs by Hal Elrod, Cameron Herold, Honoree Corder, & Rob Actis How great leaders inspire action - TED talk by Simon Sinek Flickr - Phil Whitebloom ThinkUp - Daily Affermations app iOS If you found value in this episode, make sure to follow and subscribe to the Been There, Sold That podcast so you never miss a conversation. We would love to hear what resonated with you and what topics you would like us to cover next. Brianna Hendley, Founder of Achievant Coaching| bhendley@achievantcoaching.com | www.achievantcoaching.com Phil Whitebloom, Founder of Been There Consulting Services | phil@beentherecs.com | www.beentherecs.com Phil's books The Sales Fixer: A Solution to Close More Business and Build a Top-Performing Team is available now on Amazon Handling Objections: Clues For Closing The Sale is available at Amazon

March 9, 2026Episode 833 min

Is It Worth the Risk? The Real Cost of Playing It Safe in Business - Episode 69

n this episode of the Been There, Sold That podcast, Brianna Henley and Phil Whitebloom explore a question many business owners wrestle with: Is the risk worth it? What begins with a story about playing board games with kids quickly turns into a deeper conversation about how business owners approach opportunity. Do you go after the bigger reward, knowing there is risk involved, or do you settle for the smaller, safer win? Phil and Brianna discuss the realities behind growing a business, including the investments of time, money, and effort required to move forward. They also talk about why playing it safe too often can limit growth and how momentum is created through action, persistence, and consistent follow-up. If you are building a business, thinking about starting one, or deciding whether the next step is worth the risk, this episode offers a candid look at the mindset and actions required to keep moving forward. If you found value in this episode, make sure to follow and subscribe to the Been There, Sold That podcast so you never miss a conversation. We would love to hear what resonated with you and what topics you would like us to cover next. Brianna Hendley, Founder of Achievant Coaching| bhendley@achievantcoaching.com | www.achievantcoaching.com Phil Whitebloom, Founder of Been There Consulting Services | phil@beentherecs.com | www.beentherecs.com Phil's books The Sales Fixer: A Solution to Close More Business and Build a Top-Performing Team is available now on Amazon Handling Objections: Clues For Closing The Sale is available at Amazon

March 2, 2026Episode 725 min

Persistence Isn't Hustle, It's Structure - Episode 68

Most people think persistence means working harder and pushing longer. It doesn't. In this episode of the Been There, Sold That Podcast , Phil Whitebloom and Brianna Henley break down what persistence actually looks like when you're growing a business and trying not to burn out in the process. They talk about the messy middle , that uncomfortable stage where confidence is low, anxiety is high, and progress feels slow, even when you're doing the right things. You'll learn: Why consistency beats intensity every time How to use time intentionally without micromanaging your day Why procrastination kills momentum How small, repeatable actions build confidence How habits and weekly evaluation keep you moving forward Persistence isn't about doing more. It's about doing the right things , consistently. Follow and Connect If you found value in this episode, make sure to follow and subscribe to the Been There, Sold That podcast so you never miss a conversation. We would love to hear what resonated with you and what topics you would like us to cover next. Brianna Hendley, Founder of Achievant Coaching| bhendley@achievantcoaching.com | www.achievantcoaching.com Phil Whitebloom, Founder of Been There Consulting Services | phil@beentherecs.com | www.beentherecs.com Phil's books The Sales Fixer: A Solution to Close More Business and Build a Top-Performing Team is available now on Amazon Handling Objections: Clues For Closing The Sale is available at Amazon

February 23, 2026Episode 628 min

Eliminate, Delegate, Automate: The Real Way to Get Time Back - Episode 67

Eliminate, Delegate, Automate: The Real Way to Get Time Back How high-performing business owners create space for growth, family, and sanity without working more hours Time management is not about doing more. It is about removing what should not be on your plate in the first place. In this episode of the Been There, Sold That podcast, Phil Whitebloom and Brianna Henley break down a practical framework for business owners who feel stretched thin: eliminate, delegate, and automate. This conversation goes beyond theory. You will hear real-world examples of how leaders identify time drains, decide what to let go of, delegate to the right people, and use automation and AI to create leverage without sacrificing quality. The discussion also covers why letting go is difficult, how standard operating procedures make delegation work, and why clear communication is essential for scaling a business. If you want more time, more focus, and better results without working more hours, this episode delivers a clear, actionable perspective. Follow and Connect If you found value in this episode, make sure to follow and subscribe to the Been There, Sold That podcast so you never miss a conversation. We would love to hear what resonated with you and what topics you would like us to cover next. Brianna Hendley, Founder of Achievant Coaching| bhendley@achievantcoaching.com | www.achievantcoaching.com Phil Whitebloom, Founder of Been There Consulting Services | phil@beentherecs.com | www.beentherecs.com Phil's books The Sales Fixer: A Solution to Close More Business and Build a Top-Performing Team is available now on Amazon Handling Objections: Clues For Closing The Sale is available at Amazon

February 16, 2026Episode 527 min

Your Biggest Competitor Isn't Who You Think It Is - Episode 66

Why time, priorities, and resources quietly kill more deals than your competition ever will Most people think competition means other companies, lower prices, or better features. That's rarely what actually stops a deal. In this episode of Been There, Sold That , Brianna Henley and Phil Whitebloom unpack the invisible competitors that derail sales more often than any rival, time, shifting priorities, and limited resources. If you've ever heard "not right now," "we don't have the budget," or "let's revisit this later," this conversation will change how you hear those words and how you respond to them. We'd love your feedback on the podcast. Please follow the show, share it with others who could benefit, and let us know what topics you'd like us to cover next. Brianna Hendley, Founder of Achievant Coaching| bhendley@achievantcoaching.com | www.achievantcoaching.com Phil Whitebloom, Founder of Been There Consulting Services | phil@beentherecs.com | www.beentherecs.com Phil's books The Sales Fixer: A Solution to Close More Business and Build a Top-Performing Team is available now on Amazon Handling Objections: Clues For Closing The Sale is available at Amazon

February 9, 2026Episode 422 min

Quality Isn't What You Say It Is, It's What They Experience - Episode 65

Quality Isn't What You Say It Is, It's What They Experience: Why Product Relevance, Honest Feedback, and Knowing Your Audience Determine Sales, Retention, and Trust In this episode of Been There, Sold That, Brianna Henley and Phil Whitebloom explore a topic that businesses have at times been known to try to talk their way around: product and service quality. While strong sales techniques, compelling messaging, and efficient processes all matter, Phil and Brianna unpack why none of them can overcome a product or service that does not truly deliver on its promise. They discuss how quality is relative, how selling the right product to the wrong audience leads to poor experiences, and why misaligned expectations quietly erode retention, trust, and credibility. Drawing on real-world examples from consumer buying behavior, online reviews, and decades of B2B experience, Brianna and Phil explain why feedback is not something to fear, but something to actively seek out. From user groups and direct customer conversations to listening closely to salespeople who are closest to the customer, they outline how smart companies stay relevant as markets and buyer expectations change. If your sales team is doing "everything right" but results still feel inconsistent, Phil and Brianna share why the issue may not be sales execution at all, but product relevance, audience fit, and the feedback loops that support both. Brianna Hendley, Founder of Achievant Coaching| bhendley@achievantcoaching.com | www.achievantcoaching.com Phil Whitebloom, Founder of Been There Consulting Services | phil@beentherecs.com | www.beentherecs.com Phil's books The Sales Fixer: A Solution to Close More Business and Build a Top-Performing Team is available now on Amazon Handling Objections: Clues For Closing The Sale is available at Amazon

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