Becoming Unapologetic

Hosted by Sandra van der Lee

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Aug 2025

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About the show

This is the podcast for entrepreneurs that are ready to create a business that works for them. The secret to multi 6-figure success? It’s owning who you are, building offers that benefit you and your clients, and courageously showing up for your business and your life. Host and 2 time 6-figure business owner Sandra van der Lee boldly shares strategies to improve your business, sales, and life. If you’re ready to build your unapologetic business, tune in for snappy solo episodes and interviews with big impact.

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57 recent

August 4, 202511 min

July 2025 Income Report: Find Out How My Membership Launch Went + My Affiliate Earnings

In July, I embarked on a new business model focusing on membership and affiliate sales to prepare for my upcoming wedding and family expansion. I go deep into my membership launch and will share exactly how much affiliate income I generated.00:00 Introduction: A New Business Era00:40 Why Income Reports01:29 Membership Launch Review: List Growth Lab02:22 July Highlights05:31 Affiliate Marketing Results07:42 Plans for August and Beyond09:57 What's Next? Join my free Facebook Group Connect with me on Instagram

July 25, 202523 min

Passive Income Pivot: Why I'm Overhauling My Business Model + What that Means for You

Hey everyone! I'm super excited to be back on YouTube and the podcast with a fab topic. Today, I'm talking about the big pivot I'm making in my business towards passive income and why I started the List Growth Lab membership. I'll share the personal reasons behind this shift, including planning for a potential family with my fiancé, James. We’ll dive into the nonsense of passive income, the 2 main income streams I’m working on, and a sneak peek into my future plans like possible high-ticket offers, book writing, and more.If you're curious about email list growth, making informed decisions, and how this new business model can benefit you, this video is for you. Can't wait to share more updates and hear your thoughts!00:00 Introduction and Exciting Announcement00:48 Personal Life Update03:04 The Passive Income Pivot04:58 Understanding Passive Income06:19 Why The List Growth Lab Membership10:58 Affiliate Marketing Strategy14:36 Future Plans and Potential Additions19:09 What's in it for You?22:25 Conclusion and Call to Action Join my free Facebook Group Connect with me on Instagram

July 10, 202414 min

EP 54: OH NO, It's not working! Now what?

Hey there, it's Sandra van der Lee, and in this episode of "Becoming Unapologetic," we're diving into the frustrating feeling of "it's not working" in your business. I'll be sharing some personal stories and giving you the lowdown on how to shift out of this mindset. We'll chat about changing the story you tell yourself, going for those quick wins, and seeking proof that things are actually on the up and up. I want to help you break free from the "it's not working" mentality and start embracing a whole new narrative of business success. Join my free Facebook Group Connect with me on Instagram

June 26, 202410 min

EP 53: My Damn Copy Template Shop is Closing!

Hey there, it's your host Sandra van der Lee, and today I'm sharing some big news! I'm actually closing down my Damn Copy template shop - yeah, the one I've been running for the past three years. I'm spilling all the details about why I'm making this big decision and what it means for you as a listener. Tune in as I open up about the journey behind this move and the exclusive deal I've got for you. Join my free Facebook Group Connect with me on Instagram

June 12, 202410 min

EP52: Are You Putting in the Reps?

Today, we're diving into the question: Are you putting in the reps? This episode is inspired by a real coaching session I had recently, and it's all about the grit, the grind, and the real work that goes into building a successful business.I'll be sharing some honest insights and no-nonsense advice based on personal experiences and real-world examples. We're talking about the importance of consistent effort, the value of seeking guidance when you need it, and the reality of what it takes to truly excel in your entrepreneurial journey. Join my free Facebook Group Connect with me on Instagram

June 5, 202424 min

EP 51: 7 Takeaways from Her Turn to Podcast Summit

Hey there! I'm excited to bring you today's episode of Becoming Unapologetic. I recently attended the "Her Turn to Podcast" summit in Los Angeles, and today I'm going to share 7 valuable takeaways from this inspiring event. From considering a potential podcast name change to the deep, authentic relationships built through podcasting, I'll be diving into the insights and personal reflections that emerged from the summit. So, join me as I discuss the power of specificity in content creation, the importance of surrounding oneself with incredible people, and the realization of knowing when to reach your limits. This episode offers a candid look at my journey of growth and learning, and I can't wait to share it with you. Join my free Facebook Group Connect with me on Instagram

May 29, 202415 min

EP 50: Where You Are Right Now Says Nothing About Where You're Going Next

Hey there, in this episode of Becoming Unapologetic, I'm getting real about my journey as I gear up to celebrate my 32nd birthday. I'm sharing some personal stories from past birthdays and journal entries that have taught me valuable lessons along the way. The big takeaway? It's all about appreciating where you are in life, even when things get tough. I'm here to remind you that every challenge is an opportunity to grow into the person you need to be to reach your dreams. So, join me as I chat about why where you are right now doesn't define where you're headed next. Join my free Facebook Group Connect with me on Instagram

May 23, 20246 min

EP 49: A Sneak Preview of The Beyond Six Figures Micro Audio Summit

Hey there, welcome to episode 49 of Becoming Unapologetic! This time, we're doing something a little different. I'm giving you an exclusive sneak peek into the Beyond Six Figures Micro Audio Summit launching May 30, 2024. I've gathered insights from 5 amazing entrepreneurs, and you're getting a taste of their interviews. We'll be diving into discussions about business models, marketing, learning curves, and scaling a community. You'll hear about the surprises and challenges these entrepreneurs faced, and trust me, it's gonna be insightful. So sit back, relax, and get ready to be inspired by this special preview of the summit! Join my free Facebook Group Connect with me on Instagram

May 15, 20245 min

EP 48: You Should ALWAYS Pre-Sell

Let's talk about pre-selling. It may seem like taboo to some, but I'm here to tell you why it is a must. By pre-selling your products or services, you not only secure proof of concept (hello, money in the bank!) but also create an opportunity to exceed expectations. And pre-sell doesn't mean we over-promise, in fact, I want you to do the opposite and under-promise so you can over-deliver. The aim is to reward those early supporters with exceptional value, setting the stage for long-term loyalty and advocacy. Here are 3 bits of advice when it comes to pre-selling:Pre-Selling Is Key: Pre-selling is crucial for testing the waters and seeing real results.Keep It Real: Pre-selling isn't about overpromising and underdelivering. It's about exceeding expectations and giving your customers more value.Build Trust Early: Offering killer pre-sale deals and delivering on your promises helps build trust with your audience.The strategy of pre-selling not only validates your business ideas but also establishes a loyal customer base who recognize and appreciate the value you deliver from the get-go. Remember, the goal is to blow their socks off with any amazing product or service that they purchased before it was even complete (but they don’t know that). Join my free Facebook Group Connect with me on Instagram

May 8, 202417 min

EP 47: Payment Defaults and What to do About Them

Ever wondered why some business owners tack on extra fees for payment plans? Well, it turns out there's a method to the madness. On average, a whopping 30% of folks who opt for payment plans never quite finish paying them off. Wild, right?Here are three main takeaways to keep in mind when overcoming failed payments: 1. Mindset Matters: First things first, mindset is key. I'm a big believer in assuming the best, so I always approach clients with the expectation that they're eager and willing to pay. And you know what? This positive mindset has kept my payment default rate at a cool less than 10%, crushing that industry average.2. Friendly & Positive Communication: How you talk to your clients about those missed payments can make all the difference. I've found that maintaining a friendly and positive tone in my emails—assuming that the hiccup is just a small bump in the road—tends to yield better responses and smoother resolutions.3. Automated Recovery Process: Let's talk tactics. I spilled the beans on my go-to script for reaching out to clients about those pesky missed payments. It's personal yet automated, offering up reasons for the slip-up, a handy link to update payment deets, and even an offer to lend a hand further if needed. And you know what? This approach has worked wonders in patching things up and getting those payments back on track.Listen to the episode to hear my go-to script and learn more about how you can manage failed payments. Join my free Facebook Group Connect with me on Instagram