The Suite Spot it the podcast for online business owners, entrepreneurs, and thought leaders that want to package up their expertise into offers that sell. This podcast about offer creation and sales will help you with messaging, creating your offers, and making high-ticket sales. No matter if you're brand new or have packaged up and sold your expertise for years, this podcast is for you! This show is brought to you by Sandra van der Lee, a high-ticket offer strategist for course creators, coaches, consultants, and service providers. Learn more about creating and selling your offers at sandravanderlee.com
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October 6, 202624 min
Stop Undercharging and Attract Higher-Paying Clients
If you've ever opened your sales page, saw your $3,000 price point, hovered over the edit button to change that 3 into an 8... and then chickened out, this episode is for you! In this episode: - Why the clients you keep attracting come from your own messaging (whoops) - The three groups in your audience and which ONE you need to speak to to sell high-ticket - Questions to help you identify your invested client - Why "more" is the wrong move when you raise your price - How waiting to feel confident is costing you serious money Work With Me The 90-Day 1:1 Sales Accelerator is where we find your invested client, build your offer suite around them, and go out and sell your revamped offers! Click here to learn more and apply to work with me 1:1 inside the 90-day accelerator. More Resources: Download your free high-ticket offer examples Create your high-ticket offer
September 17, 20268 min
Is This an Upsell, Order Bump, Bonus or Part of the Program?
If you're looking at ALL of the possible inclusions for a new offer or a relaunch of an existing offer, you might be wondering: "Is this a bump, bonus, upsell, or should it just be included?" I'll help you figure it out in less than 9 minutes! We cover: The only real test for whether something should be included in the core offer How to spot what actually makes something a bonus The easiest way to reuse your launch bonuses Let's dive in! Work With Me The 90-Day 1:1 Sales Accelerator is where we find your invested client, build your offer suite around them, and go out and sell your revamped offers! Click here to learn more and apply to work with me 1:1 inside the 90-day accelerator. More Resources: Download your free high-ticket offer examples Create your high-ticket offer
September 9, 202610 min
From an $88 journal to 3 sales calls for a $25K service and a $28K consulting proposal.
Meet my client C: One $88 physical product. Four weeks of working together. Three high-ticket offers and $100K+ sitting in her pipeline 🤯 In this episode I'm breaking down exactly how we did it with my client C: a $25K done-for-you offer she booked sales calls for, a $5K downsell for people who weren't ready for the full experience yet, and a $28K corporate proposal she already sent to her first potential corporate client. Here's the part that matters if you don't have a coaching or course offer to build a high-ticket version of: she didn't have one either. What she had was a skill —creating a luxury physical product— and we found the audiences who'd pay a premium for that skill done for them. We talk about: How to find the transferable skill hiding in what you already do Why she had to split her audience in two How a high-ticket offer kept her from creating her own competition The $5K downsell that catches the people who aren't ready for the full $25K experience If you've been sitting on a skill, a product, or an experience and wondering whether it's "enough" to build a high-ticket offer on... This one's for you. Work With Me The 90-Day 1:1 Sales Accelerator is where we find your invested client, build your offer suite around them, and go out and sell your revamped offers! Click here to learn more and apply to work with me 1:1 inside the 90-day accelerator. More Resources: Download your free high-ticket offer examples Create your high-ticket offer
September 9, 202611 min
How I Accidentally Found High-Ticket Offers as My Niche
This one starts in line at Disneyland, waiting for Rise of the Resistance, and ends with me telling you exactly how I landed on high-ticket offers as my thing. Short version: I was at Disneyland with people from my mastermind (yes, they had a spare ticket, yes, I highly recommend that kind of mastermind!), and I said out loud that I believe every single business, whether it's making $50,000 a year or a million, has at least $100,000 hiding in it in the form of a high-ticket back-end offer that they haven't built yet. One of them turned around and told me that was my signature talk. She was right. Six weeks later I was in Boise at the Kit conference, testing that line against a bunch of others. Pivoting your business model resonated, but it stalled people out; the second they pictured actually doing the work, I got the deer-in-headlights look. High-ticket back-end offers did the opposite. People turned around to see who was talking. A friend running a $400,000 membership business told me flat out she didn't want to build one but 100% agreed that people need one! That's the whole story of how I ended up here, and why you're going to hear me talk about high-ticket offers a lot from now on. I think they're the future, full stop, because the personal, high-touch, can't-outsource-it-to-an-algorithm part of your business is the part that's only getting more valuable. And I think building a name around this is going to open doors to all the other stuff I love: sales work, offer suite strategy, even the book and the speaking opportunities. In the next episode we'll talk about my client C, who went from selling an $88 product to booking $25,000 sales calls and sending off a $28K consulting proposal during the High Ticket Offer Bootcamp. Work With Me The 90-Day 1:1 Sales Accelerator is where we find your invested client, build your offer suite around them, and go out and sell your revamped offers! Click here to learn more and apply to work with me 1:1 inside the 90-day accelerator. More Resources: Download your free high-ticket offer examples Create your high-ticket offer
September 3, 202612 min
The $37 Trap: Why a Low-Ticket Membership Felt Safe (And Cost Me a Year)
Hello and welcome to The Suite Spot, because yes, the podcast has a new name. In this one I tell you exactly where the fuck I've been for the last year, why a $37/month membership felt like the safe move, and why it was actually the most boneheaded thing I did all year. Short version: I got married. We started asking the real questions about kids and childcare and who's actually home. And I decided the smart play was to go low-ticket, high-volume, so I built a $37/month membership around email marketing. It didn't work. Two mistakes did me in: I hate a fixed schedule, and I boxed myself into one topic I didn't even love talking about. I've done this before too (RIP the $9 mini membership from episode 16), and somehow I still tried it again. Then the wedding happened (gorgeous, exhausting, very luxurious for the budget we stuck to). And when the first half of this year got genuinely hard, I stopped showing up for almost everything. Here's the part that changed how I think about my own business: my revenue barely changed. Turns out 87% of what I made in the first six months came from high-ticket offers that aren't on my website, aren't in my marketing, aren't anywhere public. People just knew to ask. Or I pitched it to them. And once I started looking, I saw the same thing everywhere: the businesses that look low-ticket from the outside are quietly running high-ticket backends the public never sees. That's the whole reason for the name change. The Suite Spot, all about finding the sweet spot for your offer suite, with the potential for a dirty joke, because that's just how I like it... In the next episode I'll tell you all about how I found the niche I actually want to be in, and why it started in line at Disneyland. Work With Me The 90-Day 1:1 Sales Accelerator is where we find your invested client, build your offer suite around them, and go out and sell your revamped offers! Click here to learn more and apply to work with me 1:1 inside the 90-day accelerator. More Resources: Download your free high-ticket offer examples Create your high-ticket offer
August 4, 202511 min
July 2025 Income Report: Find Out How My Membership Launch Went + My Affiliate Earnings
In July, I embarked on a new business model focusing on membership and affiliate sales to prepare for my upcoming wedding and family expansion. I go deep into my membership launch and will share exactly how much affiliate income I generated. 00:00 Introduction: A New Business Era 00:40 Why Income Reports 01:29 Membership Launch Review: List Growth Lab 02:22 July Highlights 05:31 Affiliate Marketing Results 07:42 Plans for August and Beyond 09:57 What's Next? Join my free Facebook Group Connect with me on Instagram
July 25, 202523 min
Passive Income Pivot: Why I'm Overhauling My Business Model + What that Means for You
Hey everyone! I'm super excited to be back on YouTube and the podcast with a fab topic. Today, I'm talking about the big pivot I'm making in my business towards passive income and why I started the List Growth Lab membership . I'll share the personal reasons behind this shift, including planning for a potential family with my fiancé, James. We’ll dive into the nonsense of passive income, the 2 main income streams I’m working on, and a sneak peek into my future plans like possible high-ticket offers, book writing, and more. If you're curious about email list growth, making informed decisions, and how this new business model can benefit you, this video is for you. Can't wait to share more updates and hear your thoughts! 00:00 Introduction and Exciting Announcement 00:48 Personal Life Update 03:04 The Passive Income Pivot 04:58 Understanding Passive Income 06:19 Why The List Growth Lab Membership 10:58 Affiliate Marketing Strategy 14:36 Future Plans and Potential Additions 19:09 What's in it for You? 22:25 Conclusion and Call to Action Join my free Facebook Group Connect with me on Instagram
July 10, 202414 min
EP 54: OH NO, It's not working! Now what?
Hey there, it's Sandra van der Lee, and in this episode of "Becoming Unapologetic," we're diving into the frustrating feeling of "it's not working" in your business. I'll be sharing some personal stories and giving you the lowdown on how to shift out of this mindset. We'll chat about changing the story you tell yourself, going for those quick wins, and seeking proof that things are actually on the up and up. I want to help you break free from the "it's not working" mentality and start embracing a whole new narrative of business success. Join my free Facebook Group Connect with me on Instagram
June 26, 202410 min
EP 53: My Damn Copy Template Shop is Closing!
Hey there, it's your host Sandra van der Lee, and today I'm sharing some big news! I'm actually closing down my Damn Copy template shop - yeah, the one I've been running for the past three years. I'm spilling all the details about why I'm making this big decision and what it means for you as a listener. Tune in as I open up about the journey behind this move and the exclusive deal I've got for you. Join my free Facebook Group Connect with me on Instagram
June 12, 202410 min
EP52: Are You Putting in the Reps?
Today, we're diving into the question: Are you putting in the reps? This episode is inspired by a real coaching session I had recently, and it's all about the grit, the grind, and the real work that goes into building a successful business. I'll be sharing some honest insights and no-nonsense advice based on personal experiences and real-world examples. We're talking about the importance of consistent effort, the value of seeking guidance when you need it, and the reality of what it takes to truly excel in your entrepreneurial journey. Join my free Facebook Group Connect with me on Instagram
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