Market to the Majority

Hosted by Jasmine Haitalani

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Episodes

231

Latest episode

Aug 2026

Language

EN-US

About the show

Market to the Majority is a podcast hosted by Jasmine Haitalani, immigrant, marketing director, and founder of Unseen Majority, a seven-figure consulting firm. On the podcast, Jasmine breaks down the marketing, branding, content, and consumer behavior strategies that help entrepreneurs and personal brands reach more of the right people, become the obvious choice in their market, and build brands that people remember, trust, and buy from. Expect practical strategies, industry hot takes, bold conversations, creative ideas, and honest analysis of what is actually working in marketing right now and what brands need to stop doing. You'll also hear stories and conversations with entrepreneurs, creators, and innovators who are challenging industry norms, building influence, and finding smarter ways to connect with the people they want to reach. This show is about learning how to reach the people quietly watching, considering, deciding, and buying so your marketing can do more than generate attention. It can create demand. Whether you're a founder, entrepreneur, marketer, creator, or simply someone who wants to understand why certain brands become impossible to ignore, this show is for you. Jasmine has worked on the brand marketing team of a billion-dollar company and has helped service-based entrepreneurs generate millions of dollars in revenue through branding and marketing. Today, she brings that experience to conversations about what it really takes to become a brand the majority notices, remembers, and chooses. Learn more about her here: https://unseenmajority.com/

Listen to episodes

60 recent

August 27, 2026Episode 23128 min

EP 231 - The Dream Creator Identity You Need to Stop Second-Guessing Everything with Content

Most creators don't have an information problem. They have a self-trust problem. At some point, saving more posts, studying more trends, asking AI for more ideas, and learning another content strategy can actually make you less certain about what to create. In this episode, I'm introducing you to the Dream Creator identity : the version of you who is creatively self-sufficient, strategically sharp, confident enough to act without constant reassurance, and emotionally low-pressure enough to keep creating even when every post doesn't perform. Because the goal isn't to wait until you have more followers, more proof, or better metrics to finally believe you're good at this. You build that identity now. What You'll Learn What actually separates a Dream Creator from someone who is constantly second-guessing their content Why becoming a better creator has less to do with finding more information and more to do with how you think, decide, and act How to build a more confident, sustainable relationship with content without losing yourself What it looks like to become the kind of creator your audience genuinely wants to keep hearing from and that you want to create content from FREE CLASS: Register for the free class: Double Your Views by Becoming Your Audience's Dream Creator . A free live class for online entrepreneurs, personal brands, and thought leaders who want to skip the hooks, templates, and PDF guides, and learn how to double their views and become their audience's favorite person to watch. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.

August 20, 202621 min

EP 230 - A New Era: Welcome to The Unseen Majority

This is more than a podcast rebrand. After years of teaching branding, content, personal branding, visibility, and marketing strategy, I realized there was a bigger reason I cared so much about helping people learn how to market themselves in the first place. There is an enormous group of talented, ambitious, incredibly capable people whose visibility simply hasn't caught up to their ability yet. I call them the Unseen Majority. In this episode, I'm sharing the story behind the evolution from Highflier Powerhouse to Unseen Majority, why this podcast is becoming Market to the Majority, and the five core marketing beliefs shaping everything we're building next. What You'll Learn Why Unseen Majority became the new name and mission behind the company The difference between being talented and actually being r ecognized for your talent How your background, experiences, and differences can become a marketing advantage Why aspiration, ambition, and wanting more aren't things you need to apologize for How visibility creates leverage, opportunities, freedom, and choices CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.

August 13, 2026Episode 22916 min

EP 229 - Six Different Ways to Provide Value in Your Content and Grow Your Audience

For years, we have been told that providing value means teaching something. More tips, more how-tos, more educational content. But education is only one way your content can be valuable. In this episode, I'm breaking down six different types of value your content can provide, from practical education and perspective shifts to storytelling, and more. We'll also talk about why relying too heavily on educational content can make your personal brand feel replaceable, and how creating a wider range of value gives people more reasons to follow you, engage with you, and care about your perspective. If you want to build a personal brand where people don't just follow you for what you can teach them, but because they genuinely want your take, this episode is for you. What You'll Learn The 6 different ways your content can provide value Why valuable content doesn't always have to teach something The difference between perspective shifts, breakthroughs, and problem awareness How storytelling and identity-driven content build stronger connection Why mixing different types of value can turn views into actual audience growth CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™ . Get it today.

August 6, 2026Episode 22815 min

EP 228 - Why Your Niche Isn't Working on Social Media

If you've ever felt like your niche is too limiting, you're constantly running out of content ideas, or there are parts of your life you want to share but don't know how they fit your brand, this episode is for you. Rather than abandoning your niche or trying to reinvent your brand, you'll learn how to build a more flexible and creative content strategy by refining your niche through four different filters. We'll break down why niches often leave personal brands feeling boxed in, how an alternative method can give you permission to expand your ideas without confusing your audience, and why two personal brands can share the exact same niche while building completely different personal brands. What you'll learn from this episode: How to make your niche more marketable and social media friendly How to use your identity, ideas, format, and experiences as creative filters. Why profiles in the same niche can build completely different personal brands. How to make everyday experiences like travel, relationships, or life updates relevant to your audience without feeling off-brand. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™ . Get it today.

July 30, 2026Episode 22519 min

EP 227 - The Instagram Strategy Reset I'm Making for the Rest of the Year

If you've been showing up consistently on Instagram but feel like you're posting on autopilot, this episode is your invitation to hit reset. Rather than chasing more content or trying to "beat the algorithm," I'm sharing the strategic shifts I'm making for the rest of the year to build a stronger personal brand, create more memorable content, and use Instagram as part of a larger marketing ecosystem instead of expecting it to do everything on its own. Whether you've been feeling stuck, uninspired, or simply know your current strategy isn't producing the results you want anymore, this episode will help you rethink how you're approaching Instagram so you can finish the year with more intention, creativity, and momentum. What you'll learn from this episode: Why optimizing individual posts is less important than building a memorable account. How to identify what you actually want to become known for. The difference between teaching information and creating original thinking. Why content series outperform disconnected posts. How to turn your everyday work and experiences into a sustainable content engine. The mindset shift from trying to sound smart to becoming recognizable. Why Instagram should support your broader marketing ecosystem instead of carrying your entire business. The identity shifts that will help you stay consistent long after motivation wears off. How to stop posting on autopilot and intentionally reset your strategy for the rest of the year. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™ . Get it today.

July 23, 2026Episode 22717 min

EP 226 - Why Your Content Isn't Making You Sales

For years, we believed that if we wanted more sales, the answer was simple: post more. But today's content doesn't work that way. In this episode, I'm breaking down why wanting immediate sales from your content can actually hold your business backand why sales are the result of trust, positioning, consistency, and strategy rather than a single post (or multiple). We'll talk about the unrealistic expectations many entrepreneurs place on their content, why consistency alone isn't enough, how entitlement can quietly keep you stuck, and what you should focus on instead if your goal is to generate more clients and revenue. If you've ever caught yourself thinking, "I just need my content to start making sales," this episode will help you understand what your content is actually responsible for and how to build a marketing system that creates sustainable sales instead of chasing quick wins. What you'll learn from this episode: Why posting more no longer guarantees more sales. The biggest misconception entrepreneurs have about "sales content." The difference between activities that generate sales today and activities that build future sales. How entitlement can quietly keep you from improving your content. The importance of implementing feedback instead of defending your current strategy. What to do if you genuinely need sales right now while your content strategy catches up. How to stop expecting your content to be an instant sales machine and start using it as a long-term business asset. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™ . Get it today.

July 16, 2026Episode 22516 min

EP 225 - Expertise Isn't Enough Anymore (Why Perspective Wins in Today's Content)

In this episode, I explore why simply sharing expertise isn't enough in today's content landscape. While knowledge is widely accessible, what truly resonates with people is the interpretation and application of that knowledge through your personal experiences and insights. Discover how perspective, storytelling, and personal experience can elevate your content strategy and boost genuine engagement and sales. What you'll learn from this episode: The shifting role of expertise versus perspective in content marketing Why knowledge alone no longer creates scarcity or trust The importance of sharing personal experiences and stories How perspective builds stronger communities and authority The difference between sharing life and using life as evidence How to turn experiences into marketable, engaging content CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™ . Get it today.

July 9, 2026Episode 22415 min

EP 224- The Hidden Power of Creating Content Without Industry Examples

Are you feeling isolated in your niche or overwhelmed by the idea that there's no one to inspire you? Do you feel overly reliant on content to create your own ideas and feel like it's hindering your ability to get ahead? This episode dives into how you can unlock your creativity by leveraging your unique experiences, observations, and perspectives to create compelling content that stands out. Discover how to build a personalized content formula that transforms your limitations into your greatest strength. What you'll learn from this episode How to stop comparing yourself to others and focus on your own content path The four levels of inspiration: content, format, brand, and principles How to collect inspiration from multiple sources rather than mimicking one account How to turn personal experience and daily observation into original content ideas Why being first in your space can become a creative advantage CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™ . Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.

June 25, 2026Episode 22313 min

EP 223 - The Content Leader Shift You Need to Make Before Outsourcing Content

If you've ever told yourself "I'll do content once I have a team," this episode is for you. Most people think their content problem is a delegation problem, but today we're getting honest about what's really going on. The lie sounds like this: once I hire, content gets easier. But execution getting easier doesn't mean content leaves your job. You can outsource editing, design, even posting, but never the face, the strategist, and the thought leader behind your brand. We're breaking down why even multi-billion dollar founders are still the ones recording and leading their content, no matter how big their team gets. The founders making millions aren't creating less content, they're creating more, because they built the skill first. This episode shows you why content is leadership, not admin work, and what it actually takes to become a content leader instead of just a content creator. In today's episode, we're chatting about: Your content problem isn't a hiring problem, it's a leadership problem Execution gets easier with a team, but responsibility never leaves your plate Content creator vs. content leader "I'll have more time later" is a trap, growth adds responsibility, not free time Storytelling and perspective can't be outsourced, only practiced\ CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. Get more marketing insights from me beyond the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Learn how to launch like celebrity brands like SKIMS, Poppi, and Rhode using the Campaign Crash Course™ . Get it today! Reinvent the way you market and 3x your audience, demand, and sales with Industry's Choice. Learn more. Get support with all of your design needs for your next campaign with Sales Studio. Get started.

June 11, 2026Episode 22217 min

EP 222 - 5 Thoughts That Are Sabotaging Your Instagram Growth

I recently coached over 10 clients in just a couple of weeks, and I kept hearing the same thought patterns come up again and again. So I wanted to share them with you because if any of these have been creeping into your head, they might be exactly what's holding you back. Content success is way more psychological than most people think. CONNECT: Connect with me on Instagram to see how I apply what I talk about on the episodes. BEYOND THE EPISODE: Get private consulting and coaching on your marketing to become your audience's favorite personal brand to follow and buy from. Learn more. Get the free Celebrity Marketing Series breaking down case studies of real campaigns behind celebrity brands, so you can apply the same thinking to your own content and marketing.