Becoming a Trusted Voice

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Business Marketing

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Mar 2024

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About the show

Enjoy a virtual coffee with Mike Gonzalez. In each episode you'll hear stories of how leaders are building trust with their audiences in the ever changing B2B Marketing Landscape.

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23 recent

March 5, 2024Episode 57 min

SARTO Method Explained - Routines

Mike Gonzalez gives an overview of the 'Routines' aspect of the SARTO method within the Trusted Voice Framework. The SARTO method is an acronym for Subject, Aspiration, Routines, Threats and is designed to guide content creators in becoming trusted voices in their niche. This episode emphasizes how understanding and addressing the day-to-day routines of a target audience enables content creators to produce relevant and impactful content. By aligning content with the audience's lifestyle, activities, and challenges, creators can foster trust and become a go-to resource.

January 18, 2024Episode 47 min

SARTO Method Explained - Aspiration

Becoming a Trusted Voice: Understanding the SARTO Method: Aspiration Mike Gonzalez continues dissecting the Trusted Voice Framework, focusing on the 'Aspiration' aspect of the SARTO Method. Value alignment paired with your audience's aspiration translates into building trust. Mike illustrates how vauge aspirations can lead to broken trust with your audience. Mike advises how to study customer feedback to understand your audiences' true aspirations and tailor content accordingly.

December 21, 2023Episode 311 min

SARTO Method Explained - Subject

Becoming a Trusted Voice: Understanding the SARTO Method Mike explains Trusted Voice Framework's SARTO Method, a five-part method used to become a trusted voice with your audience by aligning your expertise with your audience's interest. The SARTO acronym stands for Subject, Aspiration, Routine, Threats, and Opinions. In this episode Mike teaches how to identify the "Subject." to cover within the content you create.

November 30, 2023Episode 237 min

Building an Audience w/ Dan Sanchez - Do what Creators Do.

In this conversation, Mike speaks with Dan Sanchez, a renowned b2b marketing expert specializing in audience building. Dan shares his insights on the growth strategies that have proved successful for him over the years. Dan emphasizes the need for brands to understand their audience and learn from creators. Dan illustrates the difference between traditional marketing roles and audience growth through a creator's perspective, attributing the level of discernment creators possess to resonate with their audience that content marketers often lack. This discussion is full of insights. Subscribe, Listen and share with someone who needs to hear this. Follow Dan Sanchez at https://danchez.com Learn more about Trusted Voice at https://trustedvoiceframework.com

October 25, 2023Episode 118 min

Marketing has changed - What you need to know.

Mike Gonzalez unpacks the changes he's observed in Marketing and the strategies he's using to win business in today's economy.

February 6, 2020Episode 1818 min

Retain customers for life with a personalization strategy.

Your customers want the brands they love to understand what they want, what they're interested in, and what they believe (both about themselves and the world). In this episode, I talk about the 4 things every brand needs to create a personalization strategy. "Brand strategy is what you are about, a marketing strategy is what you do to acquire and attract, but a personalization strategy is what you do to keep customers for life."

January 16, 2020Episode 1743 min

400 million downloads! How to launch an app that resonates with your audience w/Bobby Gruenewald, founder of YouVersion

Have an app idea? Ever dreamed of making a successful app? In this episode, we hear first-hand from Bobby Gruenewald, Pastor of Innovation at Life.Church and the founder of YouVersion. Learn how he navigated these questions in the early days of launching the bible on the Apple App Store. Today, with over 400 million + downloads, YouVersion is available in 60 languages and is one of the most downloaded apps in the world.

November 12, 2019Episode 1634 min

3 Bizarre Questions that Lead to Clarity

Every business was started by a movement or cause. A movement precedes marketing. What is the movement that drives the messaging of your business? In this episode Mike Kim shares 3 questions that lead to clarity within your marketing. Mike Kim is a business coach and marketing strategist who specializes in personal branding. He has worked with world-renown speakers, consultants, and authors including John Maxwell, Donald Miller, and Catalyst Leadership.

October 10, 2019Episode 1537 min

The Power of an Endurance Mindset w/ Alex Judd

What can running almost 20 marathons and 2 Ironman championships teach us about ourselves and leadership? Alex Judd shares some timely insight on some of the personal development and leadership lessons training and participating in almost 20 marathons and 2 Ironmans have taught him. Alex is the host of the Entreleadership podcast and is also a business coach for Entreleadership All Access.

September 10, 2019Episode 1435 min

What is Identity Based Strategy? w/ Lauren Shippy

In this episode of The Founders Craft I talk with Lauren Shippy, Founder of Storywork Consulting all about how to use Strategy to deliver moments of delight to customers. With good user experience comes overwhelming ROI for your business. We talk about why you should use customer journeys in your business strategy to create the ultimate user experience, so you and your customers both win! By using identity based strategy you will not only create experiences that will wow your customers, but also create raving fans that want to tell their friends about your business. Every business should hear this.