Ethical Marketing Podcast : Strategies for Local Business growth with celestethestylist

Hosted by Celestethestylist Ethical Marketing for Local Businesses

BusinessExplicit

Website RSS feed Instagram YouTube

Episodes

273

Latest episode

May 2026

Language

EN-US

About the show

For local business owners bts the realities of having a business and small business mindset. Share how to thrive—confidently, consistently, in community and without burnout thru mindfulness. Advocate for simple no burn out social media marketing and prioritizing life over social media. Hosted by a successful entrepreneur with 9+ years in heart led business, Celeste a bridal hairstylist and co-owner of a local tile company, shares sustainable client retention strategies, sustainable marketing, and realistic time management for busy stylists and mom business owners. Stop trading time for money; learn to set boundaries and build a flexible, thriving business that keeps your life happiness first. Follow for new episodes. Learn More https://celestethestylist.com

Listen to episodes

60 recent

May 22, 2026Episode 26326 min

what is ethical marketing? part 1

Ethical marketing is something Ive strived for since the beginning as a marketing educator, podcaster and business owner. Ethical marketing starts for me with fairness and honesty. In this video sharing:- ethical business practices- ways to start implementing it in your own business- my personal value driven framework to start establishing it in your services and marketing /social media practices.Ready to start marketing YOUR BUSINESS WITHOUT the stress POSTING EVERY DAY ON INSTAGRAM?Listen to the episode if you need more support please reach out below. CONNECT WITH CELESTEWebsite: ⁠www.celestethestylist.com⁠Instagram: @celestethestylistEmail: info@celestethestylist.com

April 30, 202620 min

Scaling back my business - My experience choosing motherhood & slow living

In a capitalist culture of make more, do more, be more... My worth has been tied to work most of my life. In 2022 my life shattered and it untied my worth from my work. Over the last year in silence I've been going thru the transition to scale my business back.IN THIS EPISODE YOU’LL LEARN:•Being okay with being seen as a "failure" in others eyes•The importance of following your own intuition / guidance• Getting to the crossroads making the decision to step back rather than grow •Choosing motherhood over work culture.- NAVIGATING the in between being okay with feeling lost- Anti capitalist approach to giving back to my community, clients and self by enjoying the slow season of life.YOU ARE NOT ALONE AND SCALING BACK YOUR BUSINESS DOESN'T MEAN YOU FAILED.Listen to the episode if you need more support please reach out below. Get ready to better understand instagram keywords.CONNECT WITH CELESTEWebsite: www.celestethestylist.comInstagram: @celestethestylist

April 20, 2026Episode 26328 min

Email Marketing - Marketing without social media

Don't rely on solely social media by nurturing and building relationships outside of posting on instagram, tiktok, facebook etc. Today we cover:- ways to nuture a relationship- Ways to start building your email list- automation to help you nurture the relationship without using AI - a look into the email software I use and ways to start growing your email list thru your websiteREADY TO MARKET YOUR BUSINESS ETHICALLY WITHOUT POSTING EVERY DAY ON INSTAGRAM?Listen to the episode if you need more support please reach out belowCONNECT WITH CELESTEWebsite: www.celestethestylist.com Instagram @celestethestylistBook a 1-1 coaching call with Celeste * Support this podcast by leaving a quick review and start making more sales without the need of social media.

March 20, 2026Episode 26232 min

Client Experience & Bookings : Communicating with new clients

You voted and chose the topic of client experience. Today sharing mistakes made during the inquiry and booking process using my own life experience of having to replace my roof. So many amazing lessons that we can implement in our own business because we are experts but our clients don't know what we know.IN THIS EPISODE YOU’LL LEARN:- Standing out from the rest- pricing transparency - The importance of consultation- Being the face of your business but not being in it? the disconnect that led to lack of trustREADY TO MARKET YOUR SALON BUSINESS ETHICALLY WITHOUT POSTING EVERY DAY ON INSTAGRAM?Listen to the episode if you need more support please reach out belowCONNECT WITH CELESTEWebsite: www.celestethestylist.comInstagram: @celestethestylistBook a 1-1 coaching call with Celeste

February 13, 2026Episode 26120 min

Instagram Seo Keywords

Ready to start booking clients without having to post every day on instagram or social media? Then this episode is for you.Get ready to say goodbye Hashtags# hello keywords with better understanding of how to do it with strategy.IN THIS EPISODE YOU’LL LEARN:•What Keywords actually looks like in your content as a hairstylist and business owner• A sneak peak into the visibility framework I've used for the past few months• Stop overthinking your content•The mindset shift that you need so clients can self qualify and start getting new inquiries from clients that are not price shopping you.READY TO MARKET YOUR SALON BUSINESS WITHOUT POSTING EVERY DAY ON INSTAGRAM?Listen to the episode if you need more support please reach out below. Get ready to better understand instagram keywords.CONNECT WITH CELESTEWebsite: www.celestethestylist.comInstagram: @celestethestylistEmail: info@celestethestylist.com

February 5, 2026Episode 26030 min

Ready to start marketing without social media in 2026. Lessons from my addiction to social media to thriving without it

It's nearly impossible to think of having a business and not thing you have to start marketing on social media. It's no secret that social media can help you business but what made me make the switch back in 2019..This is the introduction podcast to my marketing without social media series. Yes! I will be sharing what tools im using and mindset reframes but before that I wanted to share:-What social media addiction looked like for me- the moment that changed everything- the 60 day post everyday challenge that confirmed posting more on social aka instagram is not the answer- a intro into my understanding of capitalism and anti capitalism (just my experience really diving deep into research) Before you ignore this i've had 13 organic publications. They are not paid and not posting every day on social media /instagram.I share what kind of results I got recently while on my 4 day vacation/road trip without posting on my bridal hairstyling instagram page.Hope this real life experiences help you see we can do things differently and thank you for being part of the community.I want to invite you if you are ready to do marketing without social media to my upcoming class.My class on email marketing for hairstylists and beauty entrepreneurs will be on 2/23/26 via zoom. If you are ready to GROW your business online presence with email marketing click here

January 26, 2026Episode 25914 min

Business + your values. Being okay with not being accepted by all

Living in the United States currently has been going thru many hard things collectively and also depending what state you are in. It's important we give each other empathy to the ones that want to speak up and those that don't.I talked about the consequences to my business for sharing my beliefs and empathy in such a hard time more important than ever.Next week will go back to marketing episodes but wanted to share this in case it may be helpful to one of you.Hope is my word of 2026. Hope for a better world, hope for change, hope for a better today and tomorrow. Remember is okay to take a break and talk about that as well in this episode.Amy Porterfield

January 7, 2026Episode 25830 min

why manifestation and vision boarding kept me broke and small

What does manifestation really mean? Why I don't believe in it and how it has change my life and business.In this conversation go over the journey go from a broke single mom, cash advances, to having 2 successful businesses, savings and removing my broke ass lack mindset.If you’ve ever wondered why you’re manifestation is not working all the time, this episode is for you!You can follow celeste @celestethestylist on Instagram.Watch full episodes of celestethestylist on YouTube.

December 6, 2025Episode 25714 min

Ai Chat gpt, Claude, Part 2 is it really helping or hindering your creativity

After utilizing it for years the 💡 bulb moment happened. After attending a class is not only me. How this tool is affecting creativity in other business owners utilizing it. This is not a shaming episode it’s more of let’s look into it.And my own observation seeing where everything is going and the importance of not losing your voice and sharing your experiences that make you… Well you! Your originality Take what resonates and do your own research on how much water chatgpt uses and other things to consider with this tool.🌻If you could please Leave a review to support this podcast

December 3, 2025Episode 25624 min

2026 the Recession is it coming or is it here?lessons from 2020 & 2008 I’ve applied to my biz & life

No fear mongering and no matter the changes that are here or may come, having gone thru the 2008 housing crash and well weall went thru 2020 one thing is for sure...We all can thrive with preparation. I asked in the email community and they said Yes! to this episode. I've had to learn to better manage my money thru the years. Today sharing lessons from 2020 and 2008 that I’ve applied to recession proof my business. Take what resonates and leave the rest behind.