B.E.A.M.

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Latest episode

Sep 2024

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EN-US

About the show

Welcome to the B.E.A.M. podcast brought to you by Super League! Our host and company President, Matt Edelman, talks with marketing, innovation, creative, and strategic experts about how and why brands and IP owners are spending money to reach Gen Z and Gen A through immersive platforms and the 3D internet. In a digital landscape where more minutes are spent daily on Roblox than TikTok, B.E.A.M. is your #1 source to learn about what to Build, how to Engage users, how to Amplify your presence, and how to Measure results.

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23 recent

September 21, 20248 min

BONUS EP: "Naavik Gaming Podcast" with Matt Edelman

This week, we're sharing a panel discussion from the "Naavik Gaming Podcast" hosted by David Taylor. Matt's joined by Harry Bienenstock, Head of Growth at Voldex, and Evan Zirschky, CEO of Turning Tables. It’s a great conversation about how brands and advertisers can engage with Roblox. In 2023 alone, 240 brand activations took place on Roblox, doubling from the previous year. Gaming activations can produce a variety of results, so how can brands understand where it is best to navigate their innovative marketing budgets to reach specific goals on these platforms? We hope you enjoy these highlights and make sure to check out the full episode on Naavik's podcast page here: https://podcasts.apple.com/us/podcast/naavik-gaming-podcast/id1568736386?i=1000669436944 Learn more about the B.E.A.M. podcast and Super League here: https://www.superleague.com/beam-podcast Follow Matt here: https://www.linkedin.com/in/mattedelman

September 13, 202438 min

BONUS EP: "It's No Fluke" Crossover with Matt Edelman

This week we're sharing an interview Matt did on The Shorty Awards podcast, "It's No Fluke." Learn more about how Matt has driven 20x revenue growth over four years, spearheaded multiple M&A transactions, overseen international expansion, and supported the company’s IPO while building a dedicated team of high-performing, talented individuals. Hear about how Matt's background leading Endeavor’s digital and social media operation helped establish Marvel Comics' entertainment studio and launch Marvel.com! We hope you enjoy this episode and check out the "It's No Fluke" podcast! See you next week for more episodes of B.E.A.M. Listen to It's No Fluke here: https://shortyawards.com/its-no-fluke-podcast Learn more about the B.E.A.M. podcast and Super League here: https://www.superleague.com/beam-podcast Follow Matt here: https://www.linkedin.com/in/mattedelman

August 30, 202417 min

[NEWS] Luxury brands are everywhere, Meta’s love for AI and Ads, plus YouTube and Roblox parallels

On this week’s B.E.A.M. podcast, Matt talks about three news stories relating to immersive media, marketing and AI. Listen as Matt discusses how luxury brands can engage with the metaverse and how marketers should replicate their YouTube strategy on Roblox. Finally, Matt shares how Meta’s new AI tools have boosted their advertising. You won’t want to miss these key insights! Links to stories discussed: How brands are adapting to new luxury consumer demands How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024 Meta's ad biz booms with AI Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast Follow Matt here: https://www.linkedin.com/in/mattedelman

August 16, 202444 min

Bebe Rexha on Roblox: Engaging Fans with Jacqui Bransky

This week, Matt is joined by Jacqui Bransky (VP of Web3 & Innovation at Warner Records). They discuss what’s broken about the music industry and how artists can leverage their presence in immersive spaces like Roblox and Fortnite. They also go in-depth on their collaboration for the Soundz experience with Bebe Rexha. Listen for great insights from Jacqui about the role music plays in the metaverse! Learn more about the podcast and Super League here: https://www.superleague.com/beam-podcast Follow Matt here: https://www.linkedin.com/in/mattedelman Follow Jacqui here: https://www.linkedin.com/in/jacqui-bransky-20324120/

August 9, 202410 min

[NEWS] Adidas on Fortnite, American Eagle's Gen Z Campaign, and Duolingo's Engagement Strategy

This week, Matt is talking about the Top 3 news stories relating to marketing to Gen Z. Listen as Matt discussesAdidas’ new collaboration with Fortnite. Later Matt analyzes American Eagle’s new campaign. Lastly, he weighs in on Duolingo’s unique approach to notifications.Listen to the full episode for insights at the intersection of next-gen marketing, immersive platforms and AI! Links to stories discussed: ADIDAS ICONIC THREE-STRIPES LAND IN FORTNITE, BRINGING CUSTOMIZABLE IN-GAME COSMETICS TO PLAYERS GLOBALLY AdAge’s Gillian Follett: HOW AMERICAN EAGLE IS TARGETING GEN ALPHA AND MILLENNIALS WITH ITS NEW BRAND PLATFORM Business Insider’s Kelli Maria Korducki: The World’s Meanest App Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠ Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠

July 19, 2024Episode 512 min

[NEWS] Roblox and Fortnite's relationship with Social, AI health coach and how to get Gen Z off their phones

This week, we’re doing something different: Matt is flying solo to talk about the Top 3 news stories on all things immersive and next gen. First, Matt discusses the challenge brick and mortar retailers face to attract Gen Z customers and how they can embrace tech. Then, Matt delves into brands' relationship with platforms like Fortnite and Roblox. And finally, Matt reviews a story from The Verge about a new AI health initiative. Listen for insights at the intersection of next-gen marketing, immersive platforms and AI! Links to stories discussed: Forbes’ Megan Poinski on How to Make Gen Z Stop Scrolling and Pay Attention Digiday’s Alexander Lee on Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences The Verge’s Kylie Robison on Open AI and Arianna Huffington are working together on an ‘AI health coach’ Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠ Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠

June 20, 202448 min

The New Social Network with Dan Barry & Nodo Ivanidze

This week, Matt has a conversation with co-hosts of the Beyond Pixels show Nodo Ivanidze (Metaviu) and Dan Barry (Web3 & Metaverse Marketing Network)! They talk about how the metaverse is the new social network. They discuss the future of companies like Roblox, Fortnite and Meta. They also analyze challenges from building environments to using tools like generative AI. Make sure to listen to this insightful episode! Learn more about the podcast and Super League here: ⁠⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠⁠ Follow Matt here: ⁠⁠⁠https://www.linkedin.com/in/mattedelman/⁠ Follow Nodo here: https://www.linkedin.com/in/nodo-ivanidze/ Follow Dan here: https://www.linkedin.com/in/barrydaniel/ Watch the Beyond Pixels show here: https://www.youtube.com/@BeyondPixels_

June 6, 20241 hr 1 min

BONUS Episode: Beyond Pixels Crossover with Josh Neuman

In place of a BEAM episode this week, we’re sharing an interview Josh Neuman did on the Beyond Pixel show! Listen to Josh Neuman discuss Super League’s Webby Award winning Imagine Dragons experience. Get the inside scoop about the Webby Awards: what goes into making the show and selecting the categories. This episode also features guests, Claire Graves (The Webby Awards) and Blake Behnam (Sawhorse). We’d like to thank Dan & Nodo for graciously sharing this episode with us. Look forward to an upcoming conversation with them on BEAM! Please note, this episode has been altered to fit the audio medium. To watch the original video conversation visit HERE Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠ Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠ Follow Josh here: https://www.linkedin.com/in/josh-neuman-2050216/ Listen to the Beyond Pixels show here: https://beyondpixels.show/

May 23, 202439 min

The Art of Marketing with Lon Schwear

This week, Matt is joined by the founder of Ozz Marketing, Lon Schwear. They delve into how Claire’s Shimmerville celebrated the power of self-expression on Roblox. Hear about how Lon’s background in art and music informed his expertise in marketing. The two discuss how the brand world and advertising world are transitioning to immersive media. You won’t want to miss this episode! Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠ Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠ Follow Lon here: https://www.linkedin.com/in/lon-schwear-b878881/

May 9, 202449 min

GSTV x Super League: Bringing the Metaverse to You with Kristina Lutz & Lane Soelberg

On this week’s episode, Matt is joined by Kristina Lutz (EVP Marketing, GSTV) and Lane Soelberg (SVP Business Development, Super League). Together they discuss GSTV and its unique approach to marketing. They dive into their partnership together and the synergistic opportunities it provides their consumer base. Take a listen to learn about retail media networks, marketing across all funnels, and more! Learn more about the podcast and Super League here: ⁠⁠⁠https://www.superleague.com/beam-podcast⁠⁠ Follow Matt here: ⁠⁠https://www.linkedin.com/in/mattedelman/⁠ Follow Kristina here: https://www.linkedin.com/in/kristinalutz/ Follow Lane here: https://www.linkedin.com/in/lanesoelberg/