Be you Brand - The Podcast

Hosted by Ati Grinspun

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Apr 2026

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Be you Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact . If you are ready to stop the doubt, and fear of being too much , not enough, beat the imposter syndrome and finally show the world all your potential while building a brand business and life you love, beyond your wildest dreams, this show is for you. With actionable strategy and tactics to help you not only move, but achieve massive success at building your personal brand, while being more of who you already are, I’m here to help you BE. YOU. 100% cause, you are the brand my friend. Going from world champion flair bartender to portrait photographer to personal branding photographer to coaching 100’s of women building profitable brands, Ati will tell it like it is, drop a few f bombs in the meantime and get you into action. Welcome to the be you brand podcast

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April 21, 2026Episode 9029 min

90-How Successful Women Show Up Before They Feel Ready

You don’t need more confidence—you need a new identity. In this episode, I’m breaking down the real reason you’re not showing up at your next level (and no, it’s not strategy). If you’ve been waiting to feel ready before you go all in, this is the shift that changes everything. Connect with Ati-Start here: Step 1: Get clarity on your brand Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ Step 2: Want personalized strategy? DM “AUDIT” on Instagram https://www.instagram.com/ati.grinspun/ Step 3: Ready for ongoing support? Join the Be You Brand Collective ($55/month) Join the Be you Brand Collective Resources Mentioned The Brave Athlete: Calm the F**k Down and Rise to the Occasion — Simon Marshall & Lesley Paterson Get the book here Episode Highlights The moment that forced me to choose between my emotions and my identity Why waiting to feel ready is keeping you invisible and underpaid What an identity mismatch is and how it shows up in your business How Beyoncé used an alter ego as a tool to step into her power The bridge between who you are today and the woman you are becoming Key Takeaways Confidence doesn’t come before action—identity does You’re not stuck; you’re operating from an outdated version of yourself Your feelings are valid, but they don’t get to lead your business Growth happens when you decide who you are and act from that place Your next level requires embodiment, not more information Quotable Moments “You don’t wait to feel like her—you decide to be her first.” “Your feelings don’t get to run your business. Your identity does.” “The alter ego isn’t fake—it’s the bridge to who you already are.” Episode Timestamps 00:00 – Welcome and episode overview 02:10 – The real-life moment that sparked this conversation 06:45 – The identity question that changes everything 10:20 – What an identity mismatch actually is 14:30 – Why most women stay stuck in preparation mode 18:05 – Beyoncé, Sasha Fierce, and the power of alter ego 23:40 – My personal alter ego story (triathlon and business) 30:15 – When you stop needing the alter ego 34:20 – How this impacts your content, sales, and visibility 38:10 – The 3-minute identity activation exercise 44:00 – Your next steps About Your Host Ati Grinspun is a personal branding coach and business strategist helping women become seen, known, and paid through powerful visibility, identity work, and aligned strategy. She supports women in building six-figure brands that reflect who they actually are. About the Show Be You Brand Podcast is for the woman entrepreneur who is ready to build a million-dollar personal brand, increase her income, and create real impact. This show blends personal branding, business strategy, mindset, and energetics to help you become the woman who is seen, respected, and paid.

March 7, 2026Episode 896 min

89-How we Pick NON Contest speakers for Be you Brand Live

Episode 89: How We Select Speakers for Be You Brand Live OUTSIDE the Speaker contest In this episode, Ati shares the behind-the-scenes process of selecting speakers for Be You Brand Live and addresses the questions she's been getting about speaking opportunities. What You'll Learn: How Ati curates the speaker lineup based on attendee experience, not just speaker credentials The two main reasons behind the speaker contest Why providing opportunities for emerging speakers matters The importance of supporting events before asking to speak How to approach event hosts respectfully when pitching yourself Key Takeaways: ✨ Speaker selection is about creating a specific experience for attendees at all levels—from beginners to seasoned entrepreneurs ✨ The speaker contest gives new speakers a platform AND full speaking time (not just 5-10 minutes) ✨ If you want to speak at an event, support it first by buying a ticket and being in the room ✨ Give first, then ask—this is the golden rule of making authentic connections Resources Mentioned: Be You Brand Live Speaker Contest Take the Profitable Personal Brand Quiz: attigreenspan.com/quiz Connect with Ati: Website: atigrinspun.com/quiz Take the quiz to power-charge your personal brand journey

January 16, 2026Episode 8821 min

88. The Brand Foundations That Make Clients Come to You

✨ SHOW DESCRIPTION You’re showing up, posting, networking, and creating offers…yet clients still aren’t reaching out. In this solo episode, Ati Grinspun breaks down why visibility without strategy keeps your brand invisible — and the four foundational elements that must be in place before consistent 10K months become possible. This episode is a must-listen for women entrepreneurs who are done blending in and ready to be clearly known for what they do. 🔥 CONNECT WITH ATI Ready to build a brand that gets you seen, known, and paid? ✨ Seen & Known (4-Week Mini-Mind) 👉 Comment ‘SEEN’ on Instagram @ati.grinspun ✨ Free Training: The 100K Brand Training 👉https://atigbranding.myflodesk.com/100kpath ✨ Free: Take the Profitable Personal Brand Quiz 👉 https://atigrinspun.com/quiz/ ✨ Work Together: Book a discovery chat for Be You Brand Academy, 1:1 Intensives & more 👉 https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: https://instagram.com/ati.grinspun Website: https://atigrinspun.com/ 🎯 EPISODE HIGHLIGHTS Why activity alone doesn’t create demand for your work The danger of being “broad” in your messaging How to decide what you actually want to be known for What it really means to establish expertise online The role storytelling plays in authority and trust Why opinions and convictions are the missing link in most brands 💡 KEY TAKEAWAYS If people can’t clearly explain what you do, they won’t hire you Being known for one problem builds faster momentum than trying to help everyone Expertise is shown through clarity, not credentials alone Your story creates connection and positions you as the guide Conviction is what separates unforgettable brands from invisible ones 🗣️ QUOTABLE MOMENTS “Visibility without clarity keeps your brand invisible.” “Your story is part of your expertise.” “Repetition is the mother of reputation.” ⏱️ EPISODE TIMESTAMPS 00:00 Introduction to Personal Branding 01:46 Identifying Your Brand's Core Message 06:03 Establishing Expertise and Authority 09:47 The Importance of Storytelling 16:41 Expressing Your Opinions and Convictions 19:13 Conclusion and Call to Action 🧠 LISTENER REFLECTION PROMPT Ask yourself: If someone heard my name today, would they instantly know what problem I solve? If the answer feels unclear, that’s your starting point. 👋 ABOUT YOUR HOST Ati Grinspun is a personal branding coach, speaker, and the creator of the Be You Brand™ framework. From world-champion flair bartender to photographer to coaching hundreds of women into visibility, authority, and consistent income — Ati brings a bold, no-BS approach to personal branding that actually converts. 🎧 ABOUT THE SHOW Be You Brand Podcast is for women entrepreneurs who are done hiding, done doubting, and ready to build a powerful, profitable personal brand rooted in clarity, confidence, and truth. Categories: Entrepreneurship • Business • Marketing • Self-Improvement Core Pillars: Personal Branding • Business • Mindset • Energetics • Purpose • Life

January 14, 2026Episode 8731 min

87. The Metric Most Coaches Ignore (And Why It’s Costing You Profit) with Michelle M. Ghassemi

What if the reason you’re working nonstop but still not seeing real profit has nothing to do with mindset and everything to do with your numbers? In this episode, Ati sits down with operations and finance expert Michelle M. Ghassemi to break down the single most important metric every coach and service provider must track to build a sustainable, six- or seven-figure business — without burnout or guesswork. 🔗 Connect With Ati Take the Profitable Personal Brand Quiz 👉 https://atigrinspun.com/quiz/ Explore working together (Academy, Ascension, 1:1) 👉 Book a discovery call: https://calendly.com/atigrinspun/discoverychat 📲 DM me on Instagram: @Ati.Grinspun RESOURCES MENTIONED Ascension Mastermind 2026, Sedona, January 22–25, 2026: atigrinspun.com/mastermind2026 👉 FREE: Unblock Your BS A short worksheet to help business owners get unstuck, clear mental noise, and move forward with grounded momentum. 👉 FREE: 30 min biz assessment calls with Michelle M. Ghassemi: https://calendly.com/michelle-ghassemi/bizassessmentcall 👉 CEO Operating Dash A simple CEO-level clarity tool that helps business owners see their numbers clearly, stop reacting emotionally, and make calmer, more strategic decisions without complicated software or accounting overwhelm. GUEST BIO Michelle is a sought after business mentor focused on growth & operations, as a mani gen she understands what it is like to have “all the ideas” but her no BS style is what guides her clients to new heights. With over 8 years of founder experience in CEO, COO & CFO roles she has been able to use those skills & frameworks to not only take her first business from 0-7 figures but support other business owners as well. Michelle is an expert in helping multi 6-7+ figure business owners cut through noise, stay focused, optimize systems & data while most importantly increasing profits. When she isn’t working out, blasting hip hop & spending time with her husband, she is investing in her continued growth, being a community leader & volunteering. ✨ What You’ll Hear in This Episode Why cost of goods sold is the foundation of confident pricing The difference between base bills, COGS (Cost of Goods Sold), and profit Why tracking revenue trends matters more than total income The mistake most service providers make when pricing their offers How emotional avoidance of numbers keeps businesses stuck Why comparing your pricing to others is dangerous (and misleading) The role of self-trust in financial decision-making How intentional visibility and follow-ups drive sustainable growth 🔥 Key Takeaways You can’t price confidently without knowing your COGS: Every service provider needs clarity on what it actually costs to run their business. Revenue trends matter more than vanity income: Knowing where your money comes from allows you to scale smarter, not harder. Your time is not your value — your expertise is: Pricing based only on hours worked ignores years of experience and skill. Avoiding your numbers creates financial stress, not safety: Awareness builds control, confidence, and sustainability. Profit is intentional, not accidental: Businesses that last are built by owners who understand their data and act on it. 💬 Quotable Moments “If you don’t know your cost of goods, you’re guessing — not running a business.” - Michelle M. Ghassemi "You are not counting your time as part of your cost... if I have to pay someone else to deliver this, I still have to make money." — Ati Grinspun CONNECT WITH MICHELLE M. GHASSEMI Email: michelle.ghassemi@gmail.com Instagram:@opsandgrowthmentor LinkedIn: Michelle Ghassemi EPISODE TIMESTAMPS 01:00 The #1 Metric: Breaking down COGS (Cost of Goods Sold). 00:00 Introduction to Business Metrics 02:57 Understanding Cost of Goods Sold 06:03 The Importance of Pricing Strategies 09:05 Revenue Trends and Conversion Rates 11:48 Mindset and Emotional Blocks in Business 14:50 Building Self-Trust and Confidence 18:05 Navigating the Coaching Industry 20:52 Final Thoughts and Resources ABOUT YOUR HOST Ati Grinspun is a personal branding coach, speaker, and creator of the Be You Brand™ Framework. From world-champion flair bartender to photographer to coaching hundreds of women entrepreneurs, Ati helps experienced women build visible, confident, and profitable personal brands rooted in clarity, authority, and truth. ABOUT THE SHOW Be You Brand Podcast is for women entrepreneurs ready to stop hiding, stop doubting, and start building a powerful personal brand that leads to consistent income, visibility, and impact — without shrinking, over-explaining, or chasing validation. Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

January 6, 2026Episode 8634 min

86. Ascension Mastermind Authors Panel: From Story to Bestseller to Business Authority

Welcome to one of the most powerful conversations to kick off 2026. In this live panel recorded at Be You Brand Live in Las Vegas, you’ll hear from the newest best-selling authors of Ascension Mastermind as they share what actually happened behind the scenes of writing their stories — the fear, the healing, the identity shifts, and the moment they stopped hiding. These women didn’t just write a book. They claimed their voice, expanded their authority, and built businesses rooted in truth. If you have big dreams, a message that won’t leave you alone, and a desire to build a brand that fully reflects who you are — this episode is for you. 📖 The Book Featured in This Episode This conversation features the authors from Be You Brand – Volume Two, a best-selling collection of stories about identity, leadership, healing, money, and becoming visible without abandoning yourself. 👉 Get the book here: BE OU BRAND BOOK on Amazon (If you’ve already read it, leaving a review directly supports these authors.) ✨ What You’ll Hear in This Episode What it really takes to write your story when your nervous system wants to shut it down Why your story is not a disqualifier — it’s the reason people trust you How shame, burnout, money wounds, and self-doubt get alchemized into authority The difference between leading from performance vs leading from truth How these authors are using the book as a credibility, visibility, and business asset What Ascension Mastermind creates beyond the book itself 📚 Meet the Ascension Mastermind Authors You’ll hear from women who came from: Burnout, money shame, and imposter syndrome Corporate leadership crossroads and integrity decisions Chronic illness and deep healing journeys Early-stage business ownership and self-doubt …and who are now: Best-selling authors Clear in their message More visible, grounded, and confident in their leadership Building brands and businesses aligned with who they truly are 🔥 Key Takeaways Your story doesn’t make you “too much.” It makes you credible. Healing is not external — it’s an internal reclamation. Money work requires awareness of both your numbers and your nervous system. Leadership rooted in truth builds deeper trust than performance ever will. You don’t become someone new — you remember who you’ve always been. 💬 Quotable Moments “It’s not a disqualifier. It’s a f*cking qualifier.” “When I finally saw myself, everything changed.” “I won’t take a penny to silence this voice.” 🌵 Ascension Mastermind + Sedona 2026 As shared in the episode, Ascension Mastermind Volume Three is heading to Sedona, January 22–25, 2026. This experience includes: Becoming a published author Speaking on stage at Be You Brand Live Podcast guesting and expanded visibility Deep personal brand and identity transformation A room that holds you to your truth, not your comfort There are two additional author spots available. 🔗 Connect With Ati Take the Profitable Personal Brand Quiz 👉 https://atigrinspun.com/quiz/ Explore working together (Academy, Ascension, 1:1) 👉 Book a discovery call: https://calendly.com/atigrinspun/discoverychat 📲 DM me on Instagram: @Ati.Grinspun Send me “AUTHOR” if this episode stirred something in you and you’re ready to explore what’s next. 🎧 About the Show The Be You Brand Podcast is for women entrepreneurs who are done hiding, done performing, and ready to build a brand that matches their depth, power, and ambition. This is where identity, visibility, money, and leadership intersect — without fluff.

December 16, 2025Episode 8518 min

85. Confidence Isn’t the Problem — Clarity Is

✨ SHOW DESCRIPTION You’re confident in real life… so why does your content still sound muted, careful, or watered down? In this episode, Ati Grinspun breaks down the real reason confident women struggle to sound confident online — and spoiler: it has nothing to do with strategy or consistency. We’re talking clarity, chosen woman energy, and the identity shifts required to stop softening your voice and start being unmistakable in your messaging. 🔥 CONNECT WITH ATI Ready to build a personal brand you’re actually proud of (and makes you money )? ✨Watch the CHOSEN Woman Method Masterclass $33 👉https://atigbranding.thrivecart.com/chosen-method-masterclass/ ✨ Free: Take the Profitable Personal Brand Quiz 👉 https://atigrinspun.com/quiz/ ✨ Work Together: Book a discovery chat for Be You Brand Academy, 1:1 Intensives & more 👉 https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: https://instagram.com/ati.grinspun Website: https://atigrinspun.com/ 🎯 EPISODE HIGHLIGHTS Why confidence in person does not automatically translate online The difference between sounding “safe” vs. sounding clear What Chosen Woman Energy actually looks like in your content How unprocessed insecurities quietly dilute your message The hidden cost of softening your voice to be liked or approved of 💡 KEY TAKEAWAYS Confidence alone doesn’t create powerful content — clarity does Chosen woman energy starts with self-acceptance, not performance If your message feels watered down, it’s usually an identity leak Seeking approval will always weaken your authority Your content should paint a future your audience wants to step into 🗣️ QUOTABLE MOMENTS “Confidence doesn’t mean clarity.” “Stop softening your power.” “If your content isn’t painting the future, people won’t follow you there.” ⏱️ EPISODE TIMESTAMPS 00:00 — The truth about Chosen Woman Energy 03:07 — Confidence vs. clarity in content 05:57 — Where insecurity actually comes from 08:39 — Claiming your real voice online 11:46 — Why softness kills authority 14:31 — Speaking from truth, not approval 17:20 — The power of authentic messaging 🧠 LISTENER REFLECTION PROMPT Look at your last 5 pieces of content and ask yourself: Where am I diluting my message to feel safer instead of clearer? That answer tells you everything. 👋 ABOUT YOUR HOST Ati Grinspun is a personal branding coach, speaker, and the creator of the Be You Brand™ framework. From world-champion flair bartender to photographer to coaching hundreds of women into visibility, authority, and consistent income — Ati brings a bold, no-BS approach to personal branding that actually converts. 🎧 ABOUT THE SHOW Be You Brand Podcast is for women entrepreneurs who are done hiding, done doubting, and ready to build a powerful, profitable personal brand rooted in clarity, confidence, and truth. Categories: Entrepreneurship • Business • Marketing • Self-Improvement Core Pillars: Personal Branding • Business • Mindset • Energetics • Purpose • Life

December 9, 2025Episode 8434 min

84. Where are you Still Hiding - The Identity Leak Costing You Clients, Confidence & Cash

SHOW DESCRIPTION This episode is a mirror, queen — and honestly, it’s one I had to hold up for myself first. After Be You Brand Live, I caught myself doing the VERY thing I coach women out of… hiding in plain freaking sight. If you’ve been posting, “showing up,” or doing all the things but still feel invisible, diluted, or low-key disconnected from your own power? This episode is the line in the sand you didn’t know you needed. We’re talking identity leaks, invisible content, mission-divorced visibility, and the subtle self-abandonment costing you clients, confidence, and cash — without you even noticing. ✨ CONNECT WITH ATI 🔥 JOIN THE CHOSEN METHOD MASTERCLASS Your official activation into unapologetic visibility, power, and identity. 👉 https://atigbranding.thrivecart.com/chosen-method-masterclass/ Free? Hell yes. ✨ Take the Profitable Personal Brand Quiz https://atigrinspun.com/quiz/ Work with me inside the Academy, 1:1 intensives, or VIP coaching: 📲 https://calendly.com/atigrinspun/discoverychat Instagram: https://instagram.com/ati.grinspun Website: https://atigrinspun.com/ 📚 RESOURCES MENTIONED CHOSEN Method Masterclass • Be You Brand Live recap episode • Rapid-Fire Journaling Prompts (download here) • My visibility + identity coaching frameworks ⭐ EPISODE HIGHLIGHTS Why “hiding” isn’t always obvious — and how high-level entrepreneurs do it without realizing The identity leak that’s costing you authority, trust, and income Why posting isn’t visibility (and how you may be checking the box instead of being seen) The moment I realized I was diluting my power after BYB Live The middle ground between “testing your messaging” and abandoning your truth How fear of peers, comparison, and pressure waters down your identity The psychology of visibility: why people need 17+ touches to buy The REAL reason your content feels heavy or flat Why your conviction — not your niche, your offers, or your aesthetics — is what people buy What shifts when you finally choose yourself FIRST 💡 KEY TAKEAWAYS Hiding is subtle — most women hide in plain sight while telling themselves they’re “showing up.” If your content feels heavy, forced, or sanitized… you’re out of your power. Before anyone chooses you, you must choose yourself — visibly, loudly, unapologetically. Your mission requires a higher standard of visibility than you’re giving it. Offers don’t sell themselves — YOU sell them through repeated, powerful, embodied messaging. Your full truth is your authority. Editing to be palatable kills your brand. You can’t activate clients from a place where you’re not activated. 🔥 QUOTABLE MOMENTS “Most women hide in plain sight. They’re posting, networking, doing ‘all the things’… but none of it carries power.” — Ati “Before anyone chooses you, you must choose yourself.” — Ati “Your conviction is the only thing that’s truly unique about your brand.” — Ati “You cannot think your way into power. You have to feel it — and then show up from it.” — Ati 🕒 EPISODE TIMESTAMPS 00:00 – Why this episode needed to happen 01:45 – The visibility hangover after Be You Brand Live 04:20 – The subtle ways women hide without noticing 06:30 – Posting vs. being seen 08:40 – When your mission deserves more than your current visibility 10:20 – Checking the box vs activating your audience 12:00 – Testing your message vs watering it down 14:00 – The identity leak I found in my own brand 16:20 – Fear of peers + fear of being fully chosen 18:20 – Repeating strategies that don’t work 20:50 – The 17-touch rule for buying psychology 22:45 – “Would you hire the version of you the world sees right now?” 24:30 – Embodiment, power, and identity in business 26:30 – Rapid-fire journaling prompts 29:00 – The CHOSEN era begins 30:20 – Join the CHOSEN Method Masterclass 👑 ABOUT YOUR HOST Ati Grinspun is your unapologetic Personal Brand Whiz and visibility activator behind the Be You Brand™ movement. From world champion flair bartender to portrait photographer to coaching hundreds of women into their power, Ati brings the perfect mix of strategy, fire, and identity work to help entrepreneurs become unf*cking-ignorable in their industry. 🎧 ABOUT THE SHOW The Be You Brand Podcast is for driven, mission-led women entrepreneurs ready to build a magnetic, profitable personal brand with clarity, conviction, and raw authenticity. If you’re done shrinking, diluting, or hiding behind “strategy,” this show is your weekly permission slip to be louder, bolder, and fully YOU.

October 14, 2025Episode 8344 min

83. How to Win When Everything Fails: Lessons from the Be You Brand Live

Thirteen days after Be You Brand Live, Ati records from her car and tells the real, unfiltered story behind what went down: from missing AV teams to power outages, food poisoning, and on-stage chaos. This is a raw, honest reflection on event planning, crisis management, and the kind of resilience it takes to lead through uncertainty. Resources Mentioned Be You Brand Live Revival (Oct 17 11am PST) via Zoom — comment “REVIVAL” on Ati’s Instagram to join She Is Made For More by Cristal Jacobo https://www.cristaljacobo.com/she-is-made-for-more-live (October 24th-25th) Somatic Experience with Emily Rose – Embodiment and sensuality through movement NLP “Anchor” Exercise (Casino Chips) – Using physical anchors for mindset and manifestation Highest Self Hypnosis Meditation Breathwork & Tapping Tools – Ati’s daily nervous system regulation go-tos CONNECT WITH ATI Connect with me: Instagram: ati.grinspun Website: https://atigrinspun.com/ Ready to build a personal brand you are proud of: DM ME BRANDED on IG to immediately access my BRAND TO BANK 40 minute training where you will uncover WHY and WHERE you are stuck and how to start making progress towards your first 100k year . DM ME on IG Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ 📲Book a discovery call with Ati for the Be you Brand academy, 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Episode Highlights When your dream event tests your limits—and your leadership. The behind-the-scenes chaos that made Be You Brand Live unforgettable. How to stay calm when everything you planned falls apart. Why community and quick thinking matter more than perfection. The mindset shift that turns breakdowns into breakthroughs. What real resilience looks like in front of 100 people. How chaos became the biggest transformation of all. Key Takeaways Event planning is emotional warfare — no amount of preparation guarantees perfection. Leadership isn’t about control; it’s about presence. Who you are in chaos defines your growth. Community saves you. Relationships built on trust and values will show up when things fall apart. Your nervous system is your greatest business asset. Learn to regulate it through movement, breath, and music. Transformation often hides in the breakdown. Every challenge points toward expansion. Quotable Moments "You, my friend, you can overcome absolutely everything. It's not over until you fucking win." - Ati Grinspun “The equality of all of us. It doesn't matter where you are in your business... We're all here to serve each other." - Ati Grinspun Episode Timestamps 00:02 – Why this episode is different (and recorded in the car!) 02:28 – Behind the scenes of Be You Brand Live: hotel challenges and hidden costs of event planning 06:55 – Managing teams, grief, and last-minute changes before the event 13:57 – The chaos begins: rude venue staff, missing AV, and what leadership looks like under pressure 21:00 – Finding the beauty in the mess: powerful experiences with Emily Rose and the somatic session 25:39 – The NLP chip exercise and why embodiment matters 27:55 – Crisis hits: power outage during the event 30:23 – Ati’s go-to tools for emotional regulation (tapping, breathwork, dance parties) 35:41 – Burned jackets, food poisoning, and a $50K day — resilience in real time 42:48 – Leading through chaos and redefining what success looks like 45:04 – When a participant dislocates her knee: crisis management and calm under pressure 47:23 – The spiritual lesson: surrender, trust, and leadership through uncertainty 49:50 – Post-event reflections and why “it’s never over until you win” About Your Host Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to portrait photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. About the Show Be You Brand is for the woman entrepreneur, business owner, or founder ready to build that million-dollar personal brand, mindset, income, and impact. If you’re ready to beat imposter syndrome and show the world your full potential while building a business and life you love, this is your room. Categories: Entrepreneurship • Business • Marketing • Self-Improvement Core Pillars: Personal Branding • Business • Mindset • Energetics • Purpose • Life

September 23, 2025Episode 8244 min

82. The Inner CEO: Building The Leader Behind The Brand with Dr. Laura Miner

Join Ati as she sits down with her longtime mentor and friend, Dr. Laura Miner, to explore what it truly means to become the inner CEO of your business. Laura reveals the science-backed framework that transforms overwhelmed business owners into confident leaders, sharing why systems and strategy fail without the crucial third element - self-leadership. From overcoming dyslexia and barely graduating high school to earning her PhD, Laura's journey proves that building the leader behind the brand starts from within. CONNECT WITH ATI Ready to build a personal brand you are proud of: Free: ✏️Take the profitable personal brand quiz https://atigrinspun.com/quiz/ Ready to get massive Clarity on your personal brand: Get my Personal Brand Clarity Masterclass HERE Looking to Stand out ( on and off social media) get the Stand out Masterclass HERE 📲Book a discovery call with Ati for the Be you Brand academy , 1:1 intensives and more https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @ati.g.branding Website: https://atigrinspun.com/ Personal branding strategies for female entrepreneurs FB community: https://www.facebook.com/groups/personalbrandingforwomenpreneurs RESOURCES MENTIONED Be You Brand Live Event - https://atigrinspun.com/beyoubrandliveevent/ T. Harv Eker's "Secrets of the Millionaire Mind" Laura's Self-Leadership Edge Course Laura's Newsletter Peak Potentials Training Company (referenced) Chat GPT for Self-Dialogue - Mentioned as a brainstorming tool GUEST BIO Dr. Laura Miner is a self-leadership expert with a PhD who has spent decades studying what makes some people succeed while others stall. From barely graduating high school with a 1.9 GPA due to dyslexia to becoming a sought-after speaker and trainer, Laura has worked with thousands of entrepreneurs as a lead trainer for T. Harv Eker's companies and now helps business owners become their own inner CEOs through science-backed self-leadership strategies. EPISODE HIGHLIGHTS The hidden reason why 50% of people in the same program get results while others don't The three pillars that determine whether you succeed or stay stuck in your business Why clarity comes from action, not thinking (and how to stop overthinking your way to paralysis) The surprising truth about burnout and overwhelm that most entrepreneurs miss How to transform tasks you hate into fuel for your mission using perspective shifts KEY TAKEAWAYS Self-leadership has three pillars: How you think (constructive thought patterns), how you act (behavioral strategies), and how you motivate yourself (natural rewards) Information without transformation is useless - consuming content feels productive but doesn't create change Clarity comes from doing, not thinking - action reveals the next step when overthinking keeps you stuck Your "why" must be deeply personal - surface-level motivations like "making sales" won't sustain you through challenges Small actions compound - one class can lead to a PhD, one piece of content can change someone's life QUOTABLE MOMENTS "Information is not transformation. Information alone does not go anywhere." - Laura Miner "Clarity comes from doing. It doesn't come from thinking." - Laura Miner "Who you are is how you lead. And if your business is not aligned with who you are, and if you are not authentically aligned with who you are, it prevents you from being able to lead." - Laura Miner FIND LAURA MINER Website: lauraminer.com LinkedIn: @LauraWMiner Newsletter: Available on her website Book: [PLACEHOLDER FOR BOOK TITLE AND LINK] EPISODE TIMESTAMPS 00:00 – Welcome and Laura's backstory as Ati's mentor 05:30 – What is self-leadership and why it matters 12:15 – The three pillars: Think, Act, Motivate 18:45 – Why overwhelm and burnout happen (lack of clarity) 25:20 – The inner dialogue tool for better decision-making 32:10 – Becoming your inner CEO and leading yourself 38:40 – Motivation strategies that actually work 43:15 – Laura's transformation story: 1.9 GPA to PhD 45:50 – Where to connect with Laura ABOUT YOUR HOST Ati Grinspun is your host and resident Personal Brand Whiz at the 'Be You Brand' podcast. From world champion flair bartender to portrait photographer to personal branding photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. ABOUT THE SHOW Be You Brand podcast is for the Woman entrepreneur, business owner or founder looking to build that million dollar personal brand, mindset, income and impact. If you're ready to stop the doubt, beat the imposter syndrome and finally show the world all your potential while building a brand, business and life you love, this show is for you. Show Categories: Entrepreneurship Business Marketing Self Improvement Core Pillars: Personal Branding Business Mindset Energetics Purpose Life

September 18, 2025Episode 8131 min

81. How to Pitch Yourself to Speak at Events (and What Not to Do)

Four weeks, five weeks… who’s counting? 😅 After running our Be You Brand Live speaker contest, I’m breaking down exactly what made applications a YES vs. a no-go. In this episode, I give you a simple 90-second pitch template and the 3-part checklist event hosts (like me!) use to decide who gets the mic—so you can get booked with confidence, clarity, and that BYB energy. Connect with Ati Ready to build a personal brand you’re proud of: Brand to Bank Instant access training: Dm me BRANDED ON IG ✏️ Free: Profitable Personal Brand Quiz → https://atigrinspun.com/quiz/ 📲 Book a discovery call (BYB Academy, 1:1 Intensives & more) → https://calendly.com/atigrinspun/discoverychat Connect with me: Instagram: @ati.grinspun → https://www.instagram.com/ati.grinspun Website: https://atigrinspun.com/ FB Community (Personal Branding for Womenpreneurs): https://www.facebook.com/groups/personalbrandingforwomenpreneurs Resources Mentioned Be You Brand Live info/tickets → https://atigrinspun.com/beyoubrandliveevent/ She Is Made For More by Cristal Jacobo → https://www.cristaljacobo.com/she-is-made-for-more-live (October 24th-25th) Cristal's collab episode with me → https://open.spotify.com/episode/3IwMHAxqpItTju93v7LccP Sarah Heeter episode on pitching podcasts (no more ghosting!) → https://open.spotify.com/episode/51Oawx0TYOUosU040ACzj0 90-Second Pitch Checklist (Free resource ) → ACCESS HERE Episode Highlights The 3-part checklist every organizer uses (Value • Relevance • Energy) Why “your story” alone isn’t enough—and how to turn it into audience transformation The tiny things that cost you big opportunities (time limits, naming the event right, etc.) How to tie your actual expertise to an event’s theme so you’re an obvious fit The 90-second pitch template that gets you booked (and how to film it like a pro) Key Takeaways How to instantly show organizers/Event hosts what you’ll teach + why it matters to their audience. Why following directions signals professionalism and respect for the stage. The way your on-camera energy predicts how you’ll hold a room. How to connect your offer to your talk so speaking leads to clients, not just applause. The step-by-step framework to repurpose your 90-second pitch for podcasts, panels, and conferences. Quotable Moments “Your story is powerful— but unless you connect it to the audience’s transformation, it’s just a story.” – Ati “If you can’t stick to 90 seconds in your pitch, I can’t trust you with 20 minutes on stage.” – Ati “Be the obvious fit: Value. Relevance. Energy. That’s the whole game.” – Ati Episode Timestamps (detailed) 00:01 – Why I recorded this (speaker contest debrief + goal to educate) 02:16 – What you’ll leave with: 90-second pitch template + 3-part checklist 04:28 – Why rules matter (how tagging/format helps hosts find your entry) 06:48 – The 3-part checklist: Value • Relevance • Energy (what each really means) 08:54 – Deal-breaker #1: Vague topic / only personal story → how to add clear takeaways 11:12 – Deal-breaker #2: No title or outline → give a working title + 3 bullets 13:34 – Deal-breaker #3: Wrong fit / ignoring theme → how to thread your expertise 15:50 – Deal-breaker #4: Low energy/monotone → easy filming fixes that boost presence 17:58 – Deal-breaker #5: Didn’t follow directions (length, one video…) → respect the stage 18:45 – Deal-breaker #6: Voiceover edits vs. showing your face → we’re booking you, not an edit 19:58 – Deal-breaker #7: Didn’t say name/expertise or tie talk to business → this is lead-gen 21:15 – Deal-breaker #8: Got the event name wrong 😬 → how to never miss this again 22:22 – Recap + why this matters for podcasts, panels, & big stages 23:40 – The 90-second pitch template: hook, credibility, relevance, 3 takeaways, confident close 26:57 – What hosts fear (rambling, no timing, no prep) + how to calm those fears in your pitch 28:21 – Quick coaching to turn a “maybe” into a YES (value vs. energy tweaks) 30:31 – CTA: Spotify comments + Apple Reviews + tag me on IG @ati.g.branding About Your Host Ati Grinspun is your host and resident Personal Brand Whiz at the Be You Brand podcast. From world champion flair bartender to portrait photographer to coaching hundreds of women building profitable brands, Ati brings a unique perspective and no-nonsense approach to helping women entrepreneurs build their dream brands. About the Show Be You Brand is for the woman entrepreneur, business owner, or founder ready to build that million-dollar personal brand, mindset, income, and impact. If you’re ready to beat imposter syndrome and show the world your full potential while building a business and life you love, this is your room. Categories: Entrepreneurship • Business • Marketing • Self-Improvement