Ep. 40 | The Missing Conversation in Housing: How Builders Win Beyond Price
In this episode of Builder of Choice™ Insights , host Emma Jane Wildermuth speaks with Rachel Peters, National Account Director, Realtor.com New Construction, and Sarah Titus, Director of Marketing at Eastbrook Homes, about how private builders can differentiate themselves through smarter marketing, pricing discipline, and a better understanding of today's buyers. The conversation explores why builders should shift from leading with affordability concerns and incentives to showing buyers what homeownership can be possible. They discuss the importance of understanding different buyer journeys, aligning sales and marketing, communicating a clear unique selling proposition, and giving marketing a seat at the table when profitability decisions are made. In this episode, you'll learn: Why leading with incentives may not be the best way to attract buyers How to help buyers envision the long-term value of homeownership Why private builders have advantages when it comes to pricing and decision-making How buyer research can uncover unexpected customer segments Why sales and marketing alignment is essential to profitability Listen in for practical insights on how private homebuilders can tell a stronger story, connect with more buyers, and compete on more than price. #ShinnGroup #BuilderofChoice #HomeBuilding #NewConstruction
