
His Grandpa’s Jerky Recipe Made Dale Earnhardt Jr. A Partner
Dale Earnhardt Jr. liked Christian Koch's grandpa's no-sugar beef jerky so much he bought into the company. Grandpa never wanted to sell it, so Christian found the recipe in his mom's family cookbook and built the business himself, from a 12 tray dehydrator to 210 convenience stores. Christian chased music for 13 or 14 years before it ended. Getting USDA approved took 17 months, and his first food safety plan was a PowerPoint. At his first farmers market he brought 50 bags that took 3 weeks to make and sold out, and 9 out of 10 people who tried it bought it. When Dale talked it up on his podcast, close to 1,000 orders hit a guy who could make 25 bags a week. It took 3 or 4 months to fill them, and Christian called almost every customer himself. Then we got into what farm kids hear all the time: you had a head start. His dad, his brother and Dale are all partners, and Christian doesn't dodge it. He says the help is real and the goal is to turn around and help the next person start a business. We also got into why there's no work-life balance when you're building something, and what he learned from a dad who left Hollywood and never worked for anyone again. Also in this one: the new barn studio, why big jerky brands load the bag with sugar, the 90s comedy act with the same name and the call from their manager, pitching Dale when he barely looked at the numbers, a co-packer in Chattanooga, and new flavors with Grandpa this Thanksgiving. "Don't be afraid to fail. You have to put yourself out there. If you don't, you'll never see that one win." What family recipe in your house should be for sale? Drop it in the comments and we read them. JOIN THE BARN TALK NEWSLETTER & GET LIVE EVENT ACCESS: We're on a mission to get 10,000 subscribers, and once we do, we're hosting a live event at the barn! Sign up to get exclusive access to tickets and details.👇🏻 Help us get there: https://www.joinbarntalk.com TIMESTAMPS: 00:00 New barn studio, couch and all 04:16 Catch us in Kearney and Las Vegas 05:57 Grandpa's jerky came in the mail 07:50 No sugar, and why big brands add it 09:48 How jerky took over the gas station 11:11 Fake meat blew up in their face 12:53 The day music ended and jerky started 16:20 Bad at being an employee 17:09 Jim's Jerky in Mom's cookbook 18:15 Same name as the prank call guys 21:41 Chasing music from age 12 25:30 Nashville at 19, back in 2017 27:24 What music taught him about business 28:48 The USDA nightmare begins 32:58 His food safety plan was a PowerPoint 34:20 17 months of rent and zero sales 36:05 Working 8 farmers markets a week 37:50 9 out of 10 who tried it bought it 38:54 No blueprint, so pick up the phone 41:31 25 bags a week on a 12 tray dehydrator 42:47 How the jerky got to Dale Jr 43:50 1,000 orders he couldn't fill 46:15 Pitching Dale with no numbers 48:59 How Blake knew Dale from NASCAR 49:59 Telling Grandpa about Dale Jr 51:43 Scaling 3 pounds of beef to 3,000 53:39 Learning to manage people 55:30 Is it easier to start a business now? 58:57 Four partners, one day-to-day guy 1:00:29 You had a head start 1:04:28 Makers and takers 1:07:00 No balance when you're building 1:10:11 210 Refuel stores and a co-packer 1:12:15 New flavors with Grandpa 1:14:01 Dale's late model and Amazon Prime 1:18:43 What he's building it for 1:19:47 Advice to 19 year old Christian 1:20:34 What Dad learned leaving Hollywood 1:24:09 Tip of the Hat 1:25:17 Where to find Jerky Boys SUBSCRIBE TO THE PODCAST ➱ https://bit.ly/3a7r3nR SUBSCRIBE TO THIS'LL DO FARM ➱ https://bit.ly/2X8g45c LISTEN ON: SPOTIFY ➱ https://open.spotify.com/show/3icVr4KWq4eUDl7Oy60YMY APPLE ➱ https://podcasts.apple.com/us/podcast/barn-talk/id1574395049 FOLLOW BEHIND THE SCENES 👇🏻 ● Barn Talk Instagram ➱ https://www.instagram.com/barntalkshow ● Barn Talk TikTok ➱ https://bit.ly/3qciekS ● Sawyer's Instagram ➱ https://bit.ly/3BtX0n4 ● Tork's Instagram ➱ https://bit.ly/3LGZJxS ● Sawyer's X ➱ https://x.com/SawyerWhisler ● Tork's X ➱ https://x.com/TorkWhisler ------------------------------- ⚠NO FINANCIAL ADVICE / DISCLAIMER⚠ Barn Talk is for educational, informational, and entertainment purposes only, with no warranty of accuracy or completeness. Nothing here is financial, investment, or trading advice, and none of it is specific to you. Do your own due diligence and consult a licensed professional before making any financial decision. Trading stocks, crypto, and NFTs carries real risk and is not suitable for everyone. You use this information at your own risk. #EP223 Learn more about your ad choices. Visit megaphone.fm/adchoices











