153: Risk & Your Investments
Risk vs. Volatility: Why “More Risk = More Return” Can Mislead Investors Josh Sheluk and Colin White discuss how “risk and return” is widely marketed yet poorly understood, arguing that the industry often equates risk with volatility using measures like standard deviation, even though risk is subjective and tied to an investor’s goals. They outline different risks—volatility, permanent loss, inflation, liquidity, and behavioral risk—and stress that avoiding risk has costs, as seen in insurance and in giving up liquidity via products like long-term GICs or private investments. They challenge the simplistic pitch that more risk guarantees more return, noting examples where higher risk can have low expected returns (lotteries, casinos, zero-day options, concentrated positions, leveraged ETFs, and prediction markets). Their key point: define risk relative to objectives and time horizon, and be wary of sales-driven risk framing. Click here to view the episode transcript. (00:00) - Aug2026: The True Cost of Risk (00:12) - Podcast Intro (00:57) - Risk Return Myths (02:59) - Marketing Risk Reduction (05:27) - Volatility Versus Risk (06:56) - Goals Based Risk (12:30) - Liquidity And GICs (14:45) - Why Risk Pays (15:47) - When Risk Fails (19:11) - Stocks Versus Bonds (21:25) - Expected Versus Realized (25:12) - Managing Risk Tools (27:39) - Insurance And Cost (30:03) - Smart Versus Dumb Risks (32:31) - Leverage And Betting (36:54) - Final Takeaways (39:04) - Outro And Disclosures 00:00 The True Cost of Risk 00:12 Podcast Intro 00:12 Podcast Intro 00:57 Risk Return Myths 02:59 Marketing Risk Reduction 05:27 Volatility Versus Risk 06:56 Goals Based Risk 12:30 Liquidity And GICs 14:45 Why Risk Pays 15:47 When Risk Fails 19:11 Stocks Versus Bonds 21:25 Expected Versus Realized 25:12 Managing Risk Tools 27:39 Insurance And Cost 30:03 Smart Versus Dumb Risks 32:31 Leverage And Betting 36:54 Final Takeaways 39:04 Outro And Disclosures





