Bank Marketing Today by Vya

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Episodes

Latest episode

Oct 2024

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EN-US

About the show

Join Allan Greer as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry. If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers.

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15 recent

October 15, 2024Episode 1519 min

Fulton Bank’s Avi Patel: Leveraging AI and Machine Learning to Augment Bank Marketing

Avi Patel, Chief Data Scientist and CMO at Fulton Bank, discusses his journey from coding to marketing analytics, emphasizing the integration of data science and marketing. He highlights the evolving role of AI and machine learning in enhancing customer experiences and predictive marketing and the need to become a full-stack marketer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

January 25, 2024Episode 1428 min

M&T Bank's Francesco Lagutaine: Why the Role of the Marketer is that of the Customer Expert

Francesco Lagutaine, Chief Marketing and Communications Officer, M&T Bank shares the importance of active listening and why bank marketer's need a seat at the executive table to represent the voice of the customer. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

February 5, 2023Episode 1337 min

Cadence Bank’s Jackie Hooper: Innovative Approaches for Post-Merger Rebranding

How do you develop a new brand and culture when two impressive financial institutions combine? Jackie Hooper, SVP, Chief Marketing Officer Cadence Bank, shares lessons learned from a recent rebranding effort, why you can’t overlook the emotional ties a brand has built, and why sonic branding is more important than ever. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

January 6, 2023Episode 1226 min

Enterprise Bank & Trust’s John Stefek: Applying data lessons learned from B2C experiences to the B2B world

What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

December 7, 2022Episode 1133 min

NBT Bank’s Tom McEntee: How to Find the Balance Between In-house Talent and External Agencies

Should bank marketing leaders go in-house, partner with agencies, or take a hybrid approach to marketing operations? Tom McEntee, Chief Marketing Officer, NBT Bank shares how to best leverage your in-house talent and external agencies for maximum results.Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

June 20, 2022Episode 1026 min

First Bank's Corey Dall: Storytelling For Social Good

How do you leverage storytelling in marketing for the “Power of Good”? Corey Dall, SVP, Director of Marketing, First Bank shares a unique approach her organization has taken with that challenge along with a discussion on trust-based philanthropy. She also shares how an an English Major can learn they love data. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

April 5, 2022Episode 932 min

First Horizon Bank’s Erin Pryor: How to build a brand internally and why all great brands are operational

Why should you build a brand internally first? Erin Pryor, Executive Vice President, Chief Marketing Officer at First Horizon Bank, discusses branding, the difference between a merger of equals and an acquisiton, and why there is an expectation for great brands to be operationally excellent. Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

November 15, 2021Episode 829 min

Berkshire Bank's Mark Pedrotti: Marketing is the Heart of the Matter

What matters in banking? Mark Pedrotti, SVP, Director of Marketing at Berkshire Bank shares what matters most when banking and how marketing sits right at the center of the discussion. Show Notes https://www.vyasystems.com/marketing-is-the-heart-of-the-matter/Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

September 27, 2021Episode 729 min

Hancock Whitney Bank's Laura Sullivan Ethridge: “Don’t Stop Believing” – You Can Make a Positive Impact in Banking

What does it mean to be purpose-driven in the banking industry? Laura Sullivan Ethridge, EVP Chief Marketing Officer of Hancock Whitney Bank, explains how to make a positive impact through authentic banking relationships, and marketing’s responsibility to intentionally tell your organization’s stories.Show Notes https://vyasystems.com/making-a-positive-impact-in-bankingThanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/

September 7, 2021Episode 637 min

Academy Bank's Charles Freeman: CX is the New Marketing

What happens when you bring together CX and Marketing responsibilities? Charles Freeman, SVP Director Marketing & Client Experience Officer, Academy Bank, describes how combining CX and Marketing can empower you to keep your brand promise and your experience delivery aligned.Click here for Show Notes https://www.vyasystems.com/cx-is-the-new-marketing/Thanks for listening! For more episodes go to: https://www.vyasystems.com/podcasts/