Episodes
16
Latest episode
Jun 2024
Language
EN-US
Former colleagues, CMOs, and industry veterans Anthony Kenneda and Mike Manheimer take you behind the scenes as they backchannel to get the inside scoop in the world of SaaS news.
Lots of marketers aspire to be CMO one day. But once they get there, many time they quickly realize it's not what they thought it was going to be. In this episode Mike and Anthony talk about the role of CMO and why a lot of CMOs are choosing to part ways with the role.
Watch the full video on AudiencePlus: https://audienceplus.com/discover/is-gated-content-really-the-enemy
Watch the video on AudiencePlus: https://audienceplus.com/discover/ais-role-in-the-saas-buying-process
Watch the full video on AudiencePlus: https://audienceplus.com/discover/backchannel
Have you noticed that you now have games popping up in your LinkedIn feed? Mike and Anthony have a little fun weighing in and how LinkedIn should be using the data from gaming activity to enhance the LinkedIn experience.
Apple just released a new ad spot for the newest iPad showing various items from music, art, and pop culture getting smashed. The response was not what they hoped for causing so much backlash that Apple CEO, Tim Cook has publicly apologized for it. Does this matter? Will it have repercussions for future creative marketing? Anthony and Mike discuss in today's episode of Backchannel.
The consumer package goods industry is constantly pushing the boundaries in an effort to stand out on the shelves. The latest trend is being dubbed "chaos packaging," but what does it have to do with B2B? Mike and Anthony lay it out in this episode of Backchannel.
Intercom launched a big reinvention of themselves; new website, new messaging, new disruption... There's been a lot of chatter over the good, the bad, and the ugly. We had to weigh in and in this episode, we share our thoughts.
We're a week out from Goldenhour and the stress is mounting on the team. Mike and Anthony talk about the big risks we're taking, the stress involved, and what everything else Goldenhour.
Watch the video: https://audienceplus.com/discover/the-eclipse-economy The whole country has been enthralled with the eclipse for the past few days. Mike and Anthony talk about the impact on the economy, both from a travel persective and an ecommerce perspective.
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