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B2B Marketing Podcast

The essential resource for B2B marketers.

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Last Episode Date: 23 May 2024

Total Episodes: 151

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23 May 2024
Inside Deloitte’s Olympics partnership with Annabel Rake, Global Olympics Marketing Leader

The Olympic Games is globally recognised as the pinnacle of sporting excellence and is consequently a massive marketing opportunity for Deloitte which is a strategic partner for the games in 2024. So how is Deloitte leveraging this opportunity to maximise marketing impact, ...

40 min
20 May 2024
Episode 149: Why ignorance is NOT bliss when it comes to the deprecation of third party cookies

Google recently announced that they are delaying the deprecation of third party cookies for the third time in four years. In this week’s episode, Kavita Singh, Senior Content Editor, B2B Marketing, spoke with Paul Collier, Fractional CMO, Funnel Fuel, to talk about the rec...

25 min
14 May 2024
Episode 148: Unicorns, Centaurs and PE houses. Managing B2B’s beasts with Staffbase's David Burnand

In this episode of The B2B Marketing Podcast, Joel Harrison, Editor-in-Chief of B2B Marketing, caught up with David Burnand, CMO of Unicorn and Centaur, Staffbase – an employee communications cloud, intranet and employee app. Joel and David discuss David’s impressive ca...

31 min
9 May 2024
Episode 147: How to (actually) demonstrate marketing impact and hit your revenue target, with Aon

In this week’s episode of the B2B Marketing Podcast, David Rowlands Head of Product, B2B Marketing and Propolis sat down with Lynzi Ashworth, Marketing Director, Aon to discuss marketing’s impact on the overall business and more importantly - how to prove it. From unders...

23 min
2 May 2024
Episode 146: How joining the board will make you a better commercial marketer

In this week’s episode of the B2B Marketing Podcast, Joel Harrison is joined by Chris Wright, Commercial and Marketing Director, BSI and Simon Rusling, Head of Marketing, Barnett Waddingham. This week’s podcast is in association with Propolis, our community and intellige...

43 min
24 April 2024
Episode 145: How to accelerate growth at one of Europe's fastest growing companies, with Stenn

In this week's episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-chief, B2B Marketing sat down with Marcio Arnecke, CMO of digital marketplace, Stenn. They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as ...

30 min
15 April 2024
Episode 144: Shane Redding outlines why all marketers need to be ‘commercial marketers’

In this episode of The B2B Marketing Podcast, David Rowlands, Head of Product at Propolis, caught up with Shane Redding, Propolis Strategy Expert to discuss the need for marketers to become commercial marketers. David and Shane define what we mean by ‘commercial marketer...

21 min
11 April 2024
Episode 143: Why brand campaigns need to be paw-sitively bold in today's climate, with Gamma

In this week's episode of the B2B Marketing Podcast, Joel Harrison, Editor-in-Chief, B2B Marketing, spoke with Andrea Herbert, Marketing Director, Gamma to discuss the company’s new fluffy (in a good way) brand. They talk about everything from Gamma’s current goals as a ...

38 min
4 April 2024
Episode 142: How BT successfully transformed into a B2B brand with its new campaign

In this week’s episode of the B2B Marketing Podcast, Joel Harrison, Editor in Chief, B2B Marketing, spoke with Helen Whetton, Global Brand and Marketing Director, BT to discuss their latest campaign and brand transformation. The two delve into everything from running a gl...

30 min
22 March 2024
Episode 141: Rebranding at scale: How Dayforce put storytelling at the heart of their rebrand

In this latest episode of The B2B Marketing Podcast, David Rowlands, Head of Content, B2B Marketing, catches up with Eric Glass, Chief Marketing & Communications Officer, at Dayforce - a human resources software and services company. Eric explains the impetus behind the...

28 min
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