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B2B IN 15

B2B IN 15

Hosted by Dapper

Episodes

37

Latest episode

May 2026

Language

EN-US

About the show

I'm launching the shortest B2B podcast: B2B in 15. Every episode has 15 minutes of non-stop value about one single B2B marketing topic. Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts: 1. The chit-chat Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value. 2. The length Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it. Any feedback is more than welcome :).

Listen to episodes

37 recent
May 11, 2026Episode 3714 min

B2B in 15 | Episode 37 | How to Create Video Content that Converts for LinkedIn

Video content is the most effective, but also the most challenging to make. In this podcast, Tycho shares how to create video content that grabs attention and converts to pipeline.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

April 20, 2026Episode 3512 min

B2B in 15 | Episode 36 | How to make Google Ads profitable

Tycho - as non Google Ads expert - explains the patterns he's spotted in profitable Google Ads campaigns.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

March 19, 2026Episode 3516 min

B2B in 15 | Episode 35 | How to go viral on LinkedIn?

Tycho shares the systems behind the viral LinkedIn content of Dapper.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

January 20, 2026Episode 3414 min

B2B in 15 | Episode 34 | How we pay 60 salaries by posting on LinkedIn

In this episode, Tycho shares his 10 tips to X10 your impact on LinkedIn.Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

October 28, 2025Episode 3315 min

B2B in 15 | Episode 33 | 3 Completely Different - Yet Wildly Successful - GTM Strategies

In this podcast, Tycho breaks down three B2B scale-ups, each with a completely different marketing approach — and all of them highly successful.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

August 24, 202512 min

B2B in 15 | Episode 32 | Pipeline Acceleration: How to Market Leads Already in Your CRM

Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into pipeline acceleration and how to keep leads moving toward conversion.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

August 21, 2025Episode 3116 min

B2B in 15 | Episode 31 | How to use LinkedIn Ads to generate pipeline

Tycho tells you his best practices when it comes to advertising on LinkedIn.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

August 6, 2025Episode 3017 min

B2B in 15 | Episode 30 | How to grow to 5M ARR without outbound sales?

Dapper grew to 5M ARR without ever making an outbound sales call. In this podcast, Tycho will tell you exactly what the marketing engine looks like that made this possible.Newsletter: www.dapper.agency/resources/newsletterTycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

July 28, 2025Episode 2911 min

B2B in 15 | Episode 29 | How to go viral on LinkedIn?

In this episode, Tycho shares his secrets around going viral on LinkedIn with video content.Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

June 16, 2025Episode 2814 min

B2B in 15 | Episode 28 | What can you do to generate 'leads now'?

What can you do to generate 'leads now'? And what takes time? And why is it so important to communicate this clearly to your CEO?Newsletter: www.dapper.agency/resources/newsletterTycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

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