B2B IN 15

Hosted by Dapper

Business Marketing

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Episodes

Latest episode

Aug 2026

Language

EN-US

About the show

I'm launching the shortest B2B podcast: B2B in 15. Every episode has 15 minutes of non-stop value about one single B2B marketing topic. Why am I starting yet another podcast? Because there are 2 things I do not like about other podcasts: 1. The chit-chat Sometimes you have to hear somebody talk about their weekend for 10 minutes. When I'm listening to a business podcast, I want to get straight to the value. 2. The length Podcasts can take very long. My commute to work is 20 minutes. I always have to stop and start my podcasts halfway. I tend to forget what they were even talking about the next time I start it. Any feedback is more than welcome :).

Listen to episodes

41 recent

August 14, 202614 min

B2B in 15 | Episode 41 | How to really stand out in B2B Marketing?

https://www.linkedin.com/in/tycholuijten/

July 31, 2026Episode 4011 min

B2B in 15 | Episode 40 | Forget funnels, optimize for reach (playbook to maximize pipeline)

Everything we've been taught about funnels might be hurting B2B marketing. In this episode, Tycho breaks down why you should think in reach, not funnels, and how becoming top-of-mind across your entire ICP builds more pipeline. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

June 25, 2026Episode 3913 min

B2B in 15 | Episode 39 | How to get clients to come to you (Niche Famous Framework)

The dream of every B2B Marketer: tons of inbound leads. When you're top-of-mind, trusted, and preferred, this is inevitably the result. How to accomplish that? Becoming famous in your niche. Tycho explains the basic principles using personal LinkedIn profiles and thoughtleader advertising. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

June 19, 2026Episode 3814 min

B2B in 15 | Episode 38 | How to 12X your video content engagement (on LinkedIn)

Video engagement is down. But it is still the most effective content to build familiarity and trust in B2B. In this podcast Tycho shared 12 tips to 12X your video engagement on LinkedIn. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

May 11, 2026Episode 3714 min

B2B in 15 | Episode 37 | How to Create Video Content that Converts for LinkedIn

Video content is the most effective, but also the most challenging to make. In this podcast, Tycho shares how to create video content that grabs attention and converts to pipeline. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

April 20, 2026Episode 3512 min

B2B in 15 | Episode 36 | How to make Google Ads profitable

Tycho - as non Google Ads expert - explains the patterns he's spotted in profitable Google Ads campaigns. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

March 19, 2026Episode 3516 min

B2B in 15 | Episode 35 | How to go viral on LinkedIn?

Tycho shares the systems behind the viral LinkedIn content of Dapper. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

January 20, 2026Episode 3414 min

B2B in 15 | Episode 34 | How we pay 60 salaries by posting on LinkedIn

In this episode, Tycho shares his 10 tips to X10 your impact on LinkedIn. Tycho's Linkedin: https://www.linkedin.com/in/tycholuijten/

October 28, 2025Episode 3315 min

B2B in 15 | Episode 33 | 3 Completely Different - Yet Wildly Successful - GTM Strategies

In this podcast, Tycho breaks down three B2B scale-ups, each with a completely different marketing approach — and all of them highly successful. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/

August 24, 202512 min

B2B in 15 | Episode 32 | Pipeline Acceleration: How to Market Leads Already in Your CRM

Once a lead enters your CRM, the real work begins. You can’t afford to ignore them — this is the moment to intensify your marketing efforts. In this episode, we dive into pipeline acceleration and how to keep leads moving toward conversion. Newsletter: www.dapper.agency/resources/newsletter Tycho's LinkedIn: https://www.linkedin.com/in/tycholuijten/