B2B Craftworks

Hosted by B2B Writing Institute

Business EducationExplicit

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Episodes

Latest episode

Apr 2025

Language

EN-US

About the show

B2B Craftworks is a podcast about business writing that helps freelance and in-house marketing writers enhance their skills and increase their earnings in the B2B sector. "Profiting like loaf" since 2019.

Listen to episodes

60 recent

April 1, 202526 min

Freelance Contracts 101: Here’s Why It’s a Bad Idea to Write Without a Contract

Send us Fan MailDo you really need a contract as a freelancer? The answer is a resounding yes, and in this episode, Strawberry is back to explain why. We explore why contracts aren’t about distrust — they’re about clarity, preventing miscommunication, and setting the foundation for a smooth working relationship. Strawberry shares real-world examples of contract red flags, from sneaky non-competes to payment terms that could leave you hanging for months. We also discuss what happens if you get sued (spoiler: don’t panic, but don’t ignore it either) and how to push back on unfair contract terms. If contracts make you want to lie down and ignore them, this episode will give you the confidence to navigate them like a pro.Support the show

March 18, 202520 min

The Legal Tech Content Puzzle: Navigating Clients, Compliance, and Clarity

Send us Fan MailIn this episode, we dive into the world of legal tech marketing with content writer Strawberry, who shares their journey from practicing law to writing for law firms and legal tech companies. We discuss the unique challenges of marketing to law firms — where hierarchies, ethics rules, and decision-making structures make selling software and services far from straightforward. Strawberry explains how law firms differ from typical businesses, why lawyers struggle with marketing, and how content writers can bridge the gap between legal professionals and the tools they need. www.b2bwritinginstitute.comhttps://www.linkedin.com/in/strawberry-nevill/https://www.strawberrynevill.com/Support the show

February 9, 20255 min

Filet Mignon (and... well... Farts) [The ABCs of Business]

Send us Fan MailWell, it's finally happening. I'm saying the word "farts" on my podcast. Find out why by tuning into this neat series, originally published on YouTube :). See it live: https://www.youtube.com/watch?v=_q5_STrksf4Support the show

November 25, 202427 min

Top Challenges + Top Solutions (Part Two): Friendly Smores Talk with Freelance Coaches 🔥🍫🍪

Send us Fan MailThe conversation continues! In this episode, we dive deeper into the unique challenges entrepreneurs face and unpack actionable solutions to help you move forward with clarity and confidence. With more insights from seasoned business coaches, we explore the mindset shifts, strategies, and stories that empower you to tackle obstacles head-on. Pull up a chair, enjoy the cozy vibes, and get ready to spark new ideas for your entrepreneurial journey.Google these folks for more info: Jenni GrittersStacy CorneauLizzie DaveySarah GreesonbachSupport the show

November 20, 202424 min

Top Challenges + Top Solutions (Part One): Cozy Fireside Chat with Business Coaches 🔥🍫🍪

Send us Fan MailPull up a chair and grab your favorite snack—it’s time for an honest, cozy conversation about the biggest challenges entrepreneurs face and the practical solutions to overcome them. In this episode, we’re trading polished presentations for real talk, sharing insights from experienced business coaches who’ve been in the trenches. Whether you're navigating growth pains, struggling with confidence, or looking for smarter ways to scale, this fireside chat offers advice, encouragement, and a sprinkle of warmth to keep you inspired.This is part one, part two will be published next!Google these peeps for more info: Lizzie DaveyJenni GrittersStacy CorneauSarah GreesonbachSupport the show

November 11, 20244 min

What writers should post on LinkedIn (Proof, prowess, personality)

Send us Fan MailMost of the writers I work with aren't sure what to do with LinkedIn.The promise is obvious: a free platform that just costs time to potentially get in front of your target audience."But what do I talk about... freelancing? How busy I am? I don't want to just shout about myself..."So, here's my little present for you. If I were trying to position myself as an in-demand, expensive, highly-qualified writer, this is what I'd post!www.b2bwritinginstitute.comSupport the show

November 4, 20245 min

Cruel World (How I Became an Optimist)

Send us Fan MailOn this episode of B2B CraftWorks, I share a personal journey from seeing the world as harsh to finding hope and possibility through the help of mentor. What is mindset? Why is it so important? What are the tangible changes I've experienced? It’s about more than earning more; it's about letting good things reach you by breaking old habits. Tune in for honest insights on how small mindset shifts made a big difference in my life and work.More about coaching: https://b2bwritinginstitute.com/coaching/Support the show

October 28, 20247 min

How to be happy without a happy life (3 Mindset habits of successful freelancers)

Send us Fan MailI was doing a lot of business development and my business was getting so much better. But my personal life still sucked! Here are three happy habits that you probably have never heard of that have had a huge impact on how I feel at work AND at home — and my family can tell the difference! Watch this as an original video on YouTube: https://www.youtube.com/watch?v=WSlacEL6zyASupport the show

October 21, 202439 min

Emotions, Influence, and Thought Leadership 3.0 [W/Co-Host Elzet Blaauw]

Send us Fan MailIn the second episode on thought leadership, Sarah and Elzet build on the quadrant model by introducing a powerful new framework: David R. Hawkins "Map of Consciousness." They explore how emotional states—such as fear, pride, and courage—shape the way experts show up in their content and influence their ability to connect with an audience. Drawing from David R. Hawkins’ theory, Elsa explains how experts can recognize and move through these states to reach higher levels of impact and authenticity in their thought leadership. The episode concludes with a forward-looking discussion on "Thought Leadership 3.0," a new paradigm that emphasizes depth, meaningful social impact, and sustainable content practices. See the "Map of Consciousness: https://b2bwritinginstitute.com/exploring-thought-leadership-with-elzet-blaauw-the-power-of-consciousness-in-building-authentic-influence/Connect with Elzet on LinkedIn: https://www.linkedin.com/in/elzet-kirsten-blaauw/See the Quadrant: https://www.linkedin.com/feed/update/urn:li:activity:7169230754667708417/Support the show

October 14, 202438 min

Thought Leadership for Authentic Experts [W/Co-Host Elzet Blaauw]

Send us Fan MailSarah introduces Elzet Blaauw's concept of the “authentic expert” and explores why many subject matter experts hesitate to embrace thought leadership. Sarah and Elzet also delve into the creation of the "Thought Leadership Quadrant" model, explaining its four categories: Worker, Influencer, Advisor, and Thought Leader. The episode serves as a practical guide for writers and marketers on how to support these experts, using targeted storytelling and strategic content to help them move into higher-impact quadrants.See the Quadrant: https://b2bwritinginstitute.com/exploring-thought-leadership-thought-leadership-for-authentic-experts-w-co-host-elzet-blaauw/Connect with Elzet on LinkedIn: https://www.linkedin.com/in/elzet-kirsten-blaauw/See the Quadrant on LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7169230754667708417/Support the show