
BTCG085_Full Audio_Ben Colvin
In this episode of B the Change Georgia , Nathan Stuck sits down with Ben Colvin, co-founder of Devil’s Foot Beverage Company. Ben shares his unique transition from spending over 15 years in non-profit conservation to founding a craft, non-alcoholic beverage brand rooted in community impact and sustainability. In this episode, we discuss: The Origin Story: How a night out at an Asheville brewery led to the birth of Devil’s Foot Beverage Co. Farm to Can: Why trademarking "Farm to Can" allowed Devil's Foot to directly support local, multi-generational farmers without getting bogged down in corporate red tape. Scaling with Integrity: Strategy for growing from local taprooms to major shelf placements like Publix, Whole Foods, and Fresh Market while maintaining core brand values. Community Resilience: How the Devil's Foot team mobilized their facility as a vital humanitarian supply hub following Hurricane Helene. The Power of the B Corp Network: Why building a purpose-driven culture creates 100% staff retention and an unbeatable business support system. RESOURCES RELATED TO THIS EPISODE Website: Devil's Foot Beverage Co. https://devilsfootbrew.com/ Taproom: Visit The Mule in Asheville, NC https://devilsfootbrew.com/location/the-mule/ Follow Devil’s Foot Beverage Co. on social mediat at: linkedin.com/company/devils-foot-beverage https://www.instagram.com/devilsfootbrew/ https://www.facebook.com/devilsfootbrew https://www.tiktok.com/@devils.foot.brew https://www.instagram.com/friendofthedevilcocktails/ Learn about B Local Georgia: blocalgeorgia.com CREDITS Theme Music🎵 ZakharValaha from Pixabay Produced by ChatWithLeadersMedia.com See omnystudio.com/listener for privacy information.










