Aussie Online Growing on Shopify

Hosted by Rachel Abdy

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Episodes

180

Latest episode

Jun 2026

Language

EN-AU

About the show

You know your product inside out. But getting seen, clicked, and converting online? That’s where I step in. I help small Shopify eCommerce brands grow their visibility, email lists, and revenue through strategic Meta Ads and Klaviyo Email Marketing. No smoke. No mirrors. No locked-in retainers. Just smart, focused support that gets your marketing working harder. I run my own eCommerce brand and have been in the trenches for 5+ years. In 2025, I doubled my revenue using the same strategies I now offer my clients. And one of those clients? Had their biggest year in 10 years.

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60 recent

June 10, 2026Episode 17428 min

E174 - These 3 Changes Created My Biggest Month In 5 Years

Everyone in Australia has been talking about cost-of-living pressure and consumer spending being down - but my May 2026 numbers tell a very different story. This week I'm sharing a full breakdown of a strong month: $20,423 in Shopify sales up 89% on last year, a 5 ROAS on Meta Ads, and Klaviyo revenue up 262% on the previous year. I walk through exactly what drove it - fresh ad creative volume, 20 new product launches, and the Meta and Klaviyo flywheel doing its job. Australian consumers are still spending. They're just spending with the brands that show up. As we head into a new financial year this one is your reminder that the opportunity is still there. And if your own Meta Ads or Klaviyo numbers aren't looking like this - book a free discovery call and let's find out why. Link in show notes.🎙️ Aussie Online Growing on Shopify Real marketing. Real results. No gatekeeping.I'm Rachel - a Meta Ads and Klaviyo specialist and active Shopify store owner based in South Australia. I'm in the trenches every single day building my own ecommerce store alongside the small Aussie brands I work with. No agency fluff. No guru nonsense. Just what's actually working right now.🚀 Over $500,000 in Meta Ad spend managed 🚀 30% of my own store revenue came from Klaviyo in 2025 🚀 Client Meta ROAS of 10 🚀 My own Meta ROAS in 2026 - 3 and climbing 🚀 My own store revenue up 89% in May 2026 on the same month last year.🎯 Anti-agency. Anti-guru. Pro small business. I work with small Aussie Shopify store owners who are done with expensive agencies, confusing dashboards and tactics that don't convert. If you've got a real product and you're ready to get it seen, clicked and selling - this is your podcast.🔧 How I help Meta Advantage+ and full Facebook Ads management, and Klaviyo email marketing - both at $500 per month, no retainer. I take the marketing bottleneck off your plate so you can get back to running your business.🎧 New episodes all the time - real world case studies, honest results and practical strategy for growing your Shopify store in Australia.📞 Ready to talk? Book a free 25-minute discovery call 👉 aussieonlinegrowingonshopify.com.au/book-online

June 3, 2026Episode 17323 min

E173 - While You Were Waiting to Post, 2000 Brands Already Did: Creating Content Check-In [PART II]

This episode is the nudge you need - or maybe the shove. Content creation is the thing most small Aussie ecommerce and Shopify store owners know they should be doing every week but keep bumping down the to-do list until a week turns into a month. This week I'm sharing two real conversations that stopped me in my tracks - a client on my weekly Office Hours Zoom whocasually mentioned they create two pieces of content every single day, and a brand new Meta Ads client who had no idea I'd be asking him for six pieces of content just to get started, and another six mid-month. Both conversations point to the same uncomfortable truth: content creation isn't a marketing task that sits alongside running your business - it is running your business. The good news - you don't need a ring light, a content team or a viral moment. You need to be consistent. Three to four organic posts a week, fresh ad creative regularly, and the mindset that done beats perfect every single time. Your customer is scrolling right now. Start this week.Hit play and let’s dive in. 🎧 Book your Free Discovery Call ⁠and start growing today! 🌱⁠https://www.aussieonlinegrowingonshopify.com.au/book-online⁠ 🌟 Small Aussie Brands Grow Online 📈Does yourbusiness have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business. I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honestadvice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks? Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management - built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving - instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead if more complexity.🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of yourbusiness, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱⁠https://www.aussieonlinegrowingonshopify.com.au/book-online

May 27, 2026Episode 17224 min

E172 - While You Were Waiting to Post, 2000 Brands Already Did: Creating Content Check-In

This episode is the nudge you need - or maybe the shove. Content creation is the thing most small Aussie ecommerce and Shopify store owners know they should be doing every week but keep bumping down the to-do list until a week turns into a month. This week I'm sharing two real conversations that stopped me in my tracks - a client on my weekly Office Hours Zoom who casually mentioned they create two pieces of content every single day, and a brand new Meta Ads client who had no idea I'd be asking him for six pieces of content just to get started, and another six mid-month. Both conversations point to the same uncomfortable truth: content creation isn't a marketing task that sits alongside \ running your business - it is running your business.The good news - you don't need a ring light, a content team or a viral moment. You need to be consistent. Three to four organic posts a week, fresh ad creative regularly, and the mindset that done beats perfect every single time. Your customer is scrolling right now. Start this week.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actuallyconverts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management - built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving - instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead if more complexity.🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online

May 20, 2026Episode 17125 min

E171 - Paul Waddy eCom Grow Online Course: My Personal Review

This week I'm sharing an honest personal review of a program I've joined for eCommerce store owners. So far this group has genuinely shifted how I think about running my store, and the specific teachings that have stuck with me and changed what I actually do week to week.The biggest mindset shift? Profit over revenue and looking at the numbers everyday... this has been hard! Learning to focus on net profit, cash position and a healthy Marketing Efficiency Ratio instead of chasing top line revenue has changed how I look at my own numbers every single month. Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business. I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks? Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burn. Meta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I Help You know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity.🎧 Keep learning, at your own pace. Tune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step? Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online

May 13, 2026Episode 17014 min

E170 - Added Value To My Meta & Klaviyo Service: For Shopify Clients

Running Meta Ads or Klaviyo email marketing for your Shopify store is not a set-and-forget thing - and this episode is aboutthe gap that nobody really talks about. Questions come up mid-week. A campaign does something unexpected. A promotion is around the corner and you're not sure how to set up the flow. Most of the time those questions are quick to answer with the right person in front of you, but getting that access usuallymeans scheduling, waiting and losing momentum while you do. This week I'm sharing something new I've added to all my active client packages - a free weekly Office Hours Zoom drop-in session every Tuesday at 1pm Adelaide time. No booking, no formal agenda, no presentation. Just direct access to me while I'm at my desk working. Clients jump on, ask their Meta Ads or Klaviyo question, get a real answer and get on with their week. I also talk about why the shared format - where other clients may be on the call too - is actually one of the best parts. Community learning, real-time problem solving, and the reassurance that someone else is probably dealing with the exact same thing you are, without the group coaching price tag. If you're a small Australian ecommerce or Shopify store owner who has ever felt like the support runs out between scheduled check-ins, this episode is for you. Good marketing support isn't just strategy - it's being available at the right moment. That's what Office Hours is.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat. 👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity.🎧 Keep learning, at your own pace Tune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online

May 6, 2026Episode 16922 min

E169 - Stop Tweaking, Start Selling: Product Pages 101

If you're a small Australian Shopify store owner who has been putting off launching or running ads because your website doesn't feel "ready" - this episode is going to change how you think about that. This week on Aussie Online Growing on Shopify we're busting the "conversion ready" myth that keeps so many Aussie ecommerce businesses stuck in a cycle of tweaking, comparing and procrastinating insteadof selling. The truth is, if a customer can add your product to cart and check out with a card, PayPal or Afterpay - your Shopifystore is ready. The data you need to know whether your website is actually converting comes from real traffic volume, and most small business owners running organic social media simply don't have enough sessions yet to make those calls. I share what happened when I spent one focused day - across three sessions - overhauling my own Shopify product pages using Shopify Sidekick AI, updating my hero messaging, swapping out apps and refreshing my product images, resulting in a 20% increase in conversion rate on the previous month. I also walk through my top eight product page tips for better Shopify conversion rate optimisation - from images above thefold and review apps, to social proof placement, free shipping banners, video content, frequently bought together sections and pop-up strategy. Whether you're just launching your Shopify store, growing an ecommerce business in Australia,or getting ready to run Meta Ads or Klaviyo email marketing, this episode gives you a practical, no-fluff action plan to optimise your product pages and start selling with confidence. Also mentioned - Episode 166 on Shopify Sidekick AI for more on how I made these changes.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and mail marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - itcomes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta adcampaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity.🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online

April 8, 2026Episode 16833 min

E168 - A Business Founder Story: Lyn from Gympie Patchwork

This week I'm joined by Lyn, the founder behind Gympie Patchwork - a beautiful Queensland-based fabric store selling quilting fabrics, threads, haberdashery and sewing supplies both online and through a bricks and mortar store in Gympie. Lyn shares her journey of buying and taking on the business two years ago and the reality of what it actually looks like to grow an established store with an online presence in today's ecommerce landscape. We talk honestly about the unexpected struggles that come with running a fabric and craft business online - from getting consistent traffic to converting browsers into buyers - and how we've been working together to support Gympie Patchwork's growth through Meta Ads and email marketing. If you're a small Aussie retail or niche product store owner wondering what it looks like to take that next step with your online marketing, Lyn's story is going to resonate. Head to https://gympiepatchwork.com/ to check out her gorgeous range.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online. I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-onlineThanks for listening!Rachel – eCommerce Enthusiast

April 1, 2026Episode 16724 min

E167 - Is This You? The Shopify Store Owners I Work With

If you've ever wondered whether working together is the right fit for your business, this episode is worth a listen. Thisweek I'm talking about who works with me and why - because not every business owner needs the kind of help I offer, and honestly that's a good thing.The clients I work with aren't at the starting online anymore. Their Shopify store is live, products are selling, and they'redoing some marketing - but it feels messy, inconsistent, and like it's the thing slowing growth down rather than driving it. They've usually tried Meta Ads before and watched money disappear without understanding why. Or they've got a Klaviyo account sitting there doing very little - an email list that hasn't been sent to in months because they're not sure who to send to or what to say.I talk through the frustrations I hear constantly on discovery calls, what my clients want (hint: it's consistency andclarity, not doing everything), and how Meta Ads and Klaviyo work together to stop the feast-and-famine sales cycle and build something more stable.Hit play and let’s dive in. 🎧Learn about working with my Aussie Content Creator - get 20 pieces of content (including 10 videos) for just $1100AUD - check it out and reach out HERE: https://www.aussieonlinegrowingonshopify.com.au/post/ready-to-refresh-your-content-for-2026-get-scroll-stopping-content-without-doing-it-yourselfBook your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online 📈Does your business have a strong online presence? With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing.In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actuallyconverts. 🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-onlineThanks for listening!Rachel – eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online

March 25, 2026Episode 16630 min

E166 - Shopify AI Sidekick and What I’m Using it For

In this episode of Aussie Online Growing on Shopify, we're diving into Shopify Sidekick - Shopify's built-in AI assistant that lives right inside your Shopify admin. If you're an Australian Shopify store owner looking to work smarter, Sidekick lets you ask real questions about your store instead of wasting time digging through reports manually. I'm sharing exactly how I've been using Shopify Sidekick in my own ecommerce store - from writing custom code for my Shopify theme, to improving product page conversion rate with accordion descriptions, feature icons and brand messaging, to generating product images with on-screentext. We also get into inventory analysis and demand planning beyond Shopify's standard ABC analysis, using Sidekick to pull specific sales metrics and forecast volume per SKU for smarter stock planning. Plus I cover setting up low inventory alerts inside Shopify Flow, and how I asked Sidekick directly what my store needed to improve average order value and conversion rate - and the surprisingly detailed response it gave me including product bundling strategies, post-purchase upsells, store speed optimisation, discount strategy analysis and product page improvements. If you've been sleeping on Shopify AI tools, this episode will change that.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈 Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity.🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights. If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-onlineThanks for listening!Rachel – eCommerce Enthusiast

March 18, 2026Episode 16516 min

E165 - A Coffee Chat about Confidence, Content and Growing a Local Business

In this episode, I share a real-life business conversation with a local health and wellness business owner who is already busy and established, but looking to grow further. We unpack a stage of business many owners reach - where things are working, but visibility and marketing start to feel more important (and more overwhelming). Her question wasn’t really about strategy, but confidence: “What should I post?” We talk about why overthinking is often the real bottleneck, not a lack of ideas, and how many business owners already know what they could be creating - they just haven’t started yet. I also share why local service businesses have a huge advantage when it comes to content, how showing up authentically builds trust faster than perfection, and why momentum in marketing comes from action, not waiting until everything feels ready. If you’ve been stuck second guessing your content, this episode is a reminder that you don’t need a new strategy - you just need to start.Hit play and let’s dive in. 🎧Book your Free Discovery Call ⁠and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-online🌟 Small Aussie Brands Grow Online📈Does your business have a strong online presence?With my marketing expertise - and real, lived experience - I help eCommerce brands grow sustainably using Meta Ads and email marketing. In 2025, my own business revenue grew by 100%, with email marketing revenue up 80%, proving that growth doesn’t come from chasing every new tactic - it comes from clear planning, smart systems, and focusing on what actually converts.🎯 Anti-agency. Pro small business.I’m an anti-agency support for your marketing projects (Meta or Klaviyo) If you’ve got a baby-sized budget and want practical, honest advice, you won’t regret reaching out for a chat.👤 Too busy to juggle all the marketing tasks?Save yourself the energy, money, and mental load. I help remove your next marketing bottleneck so you can focus on running your business - not wrestling dashboards and guesswork.🔍 Unravel Meta Ads without the cash burnMeta Advantage+ Shopping (Andromeda) AI Campaigns + Full Facebook Ads Management – built to scale your brand the smart, profitable way to succeed with leaning into where Meta is moving – instead of fighting it.🔧 How I HelpYou know your product inside out - I help you get it seen, clicked, and converting online.I work with small Aussie eCommerce brands to: run smarter, more profitable Meta ad campaigns, turn traffic into customers through strategic email marketing, This is ideal if: ads feel expensive or inconsistent, your email list isn’t pulling its weight, you want clarity instead of more complexity🎧 Keep learning, at your own paceTune into more episodes for real-world case studies and practical marketing insights.If you’re still DIY-ing parts of your business, you’ll find plenty here to help you move forward with confidence 📚📞 Ready for your next step?Book a Free 25-minute Discovery Call if you’re ready to take the next steps in your marketing - without it becoming your bottleneck.👉 Book your Free Discovery Call and start growing today! 🌱https://www.aussieonlinegrowingonshopify.com.au/book-onlineThanks for listening!Rachel - eCommerce Enthusiasthttps://www.aussieonlinegrowingonshopify.com.au/book-online