
S3E8: An Award-Winning Approach to Elevating Authority & Awareness Through Data-Driven Digital Strategy
In 2025, the American Forest & Paper Association (AF&PA) won an ASAE Gold Circle Award for its search-first digital strategy, developed to increase visibility and improve perceptions of the U.S. paper industry. In this episode of Association Tech Insider , ASAE Communications Council member Bridget Folliard Terrones sits down with Stacie Manger , AF&PA’s Director, Digital and UX Strategy, to discuss how she and her colleagues executed a groundbreaking search-driven content strategy for AF&PA’s blog, transforming it into a leading digital resource. Manger explains how digital touchpoints now shape advocacy and why that drove AF&PA to focus on being findable to advance key priorities, strengthen the online narrative, and simplify complex policy issues.














