Start Being Seen with Michelle B. Griffin

Hosted by Michelle B. Griffin

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Apr 2026

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Start Being Seen™ is the personal branding + visibility show for accomplished women ready to own what's next in their careers and businesses. (Formerly Own Your Lane.) Join TEDx speaker, author, and PR-powered personal branding and AI visibility strategist Michelle B. Griffin for inspiring stories, practical strategies, and honest conversations that help you stop waiting, step forward, and start being seen and sought after for your expertise. Each episode explores the intersection of personal branding, visibility, thought leadership, LinkedIn, PR, and AI discoverability, so you can: Clarify what makes you different and what you want to be known for Communicate your value with clarity, confidence, and conviction Build a visible, credible, and memorable personal brand on your own terms Increase your visibility online, offline, and in every room that matters Become opportunity-ready for speaking, media, leadership, and career growth Strengthen your AI discoverability + digital footprint in today's AI-driven world Visibility starts with clarity: when accomplished women get clear on who they are, what they stand for, and where they're going next, they stop waiting and start being seen for what they do best. ABOUT YOUR HOST Michelle B. Griffin is a TEDx speaker, author, and PR-powered personal branding and AI visibility advisor. Through her She's Visible™ movement, she helps accomplished women own what's next to advance in their careers + businesses. With a master's degree in public relations and more than 20 years in communications, branding, and visibility strategy, Michelle's work has been featured in Forbes, Entrepreneur, Inc., SUCCESS and Authority magazines and is interviewed weekly on industry podcasts. Michelle is the author of Position Yourself and The LinkedIn Branding Book and co-hosts The LinkedIn Branding Show podcast. With her Start Being Seen™ platform, Michelle speaks at women's conferences, leadership events, ERGs, and associations, helping accomplished women become visible, influential, and opportunity-ready in today's AI-driven world. When she's not helping women get visible, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels. CONNECT WITH MICHELLE Website: MichelleBGriffin.com LinkedIn: linkedin.com/in/michellebgriffin She's Visible Movement: ShesVisible.com BE THE EXPERT AI RECOMMENDS Download The Recognition Ready™ AI Visibility Guide for Women Experts & Leaders https://michellebgriffin.com/aivisibility The Start Being Seen™ Podcast © Michelle B. Griffin + ShesVisible.com

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April 22, 202625 min

How to Powerfully Present From a TEDx Talk to Keynote Stage - Insider Tips from a Speaker Coach

Last week Tessa Rawson gave us the insider secrets to landing a TEDx talk. This week she's back with the part that matters just as much how to actually show up and deliver it.And this one isn't just for TEDx speakers. Whether you're a seasoned speaker, an emerging one, or someone with a stage on your vision board this episode is packed with the presentation coaching tips you didn't know you needed.In this episode:The difference between memorizing and internalizing and which one actually worksWhat to do if you forget your words mid-talk How to use your body, your hands, and the stage without overdoing itWhat to wear and what to absolutely never wear on a stageThe truth about slides when they help, when they hurt, and why you should build your talk without them firstAnd much moreConnect with Tessa Rawson on LinkedIn → https://www.linkedin.com/in/tessarawson/Visit Tessa's website → https://www.resonance-ideas.com/Listen to Part 1: How to Land a TEDx Talk → https://podcasts.apple.com/us/podcast/how-to-land-a-tedx-talk-my-tedx-journey-insider/id1599654499?i=1000761604669Rate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping accomplished women become more visible, influential and opportunity-ready in their careers + businesses.PR-powered personal branding + AI visibility strategist and TEDx + women's leadership speaker & trainer.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

April 15, 202629 min

How to Land a TEDx Talk: My TEDx Journey + Insider Secrets From Organizer Tessa Rawson

A year ago today I stepped onto the red dot and delivered a TEDx talk at my alma mater, Florida State University.It was one of the highest professional moments of my life. And yet the talk has never been released. Let's just call it organizer "technical difficulties" of no fault of my own.It's a heartbreak I won't pretend doesn't sting. But here's what I know: the idea inside that talk is too important to stay quiet. That's why this episode feels so personal. On the one year anniversary of stepping on that red dot, I'm bringing you someone who has spent over a decade on the other side of it, Tessa Rawson, a TEDx organizer across Europe and the US and founder of Resonance, where she coaches speakers to land and deliver their TEDx talks and pitches.If a TEDx talk is on your vision board, this episode is your starting point.We discuss:The one question every great TEDx idea must be able to answerWhat organizers are actually looking for when they read your applicationThe biggest mistake most applicants make and how to avoid itWhy persistence and patience aren't optional and how long it really takesAnd much more.Part 2 is coming soon all about how to present once you land the spot.Connect with Tessa Rawson on LinkedIn → https://www.linkedin.com/in/tessarawson/Visit Tessa's website → https://www.resonance-ideas.com/Michelle B. Griffin's TEDxFSU topic: https://announcements.fsu.edu/article/tedxfsu-conference-brings-ideas-center-stage________Rate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping accomplished women become more visible, influential and opportunity-ready in their careers + businesses.PR-powered personal branding + AI visibility strategist and TEDx + women's leadership speaker & trainer.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

April 8, 202620 min

How to Show Up, Stand Up, and Speak Up With Intentional Visibility With Deb Drummond

This is the first of my new Visibility Spotlight Series to highlight the mission of the She's Visible™ movement, and I could not have asked for a better guest to kick it off Deb Drummond is an ultrapreneur, media company founder and visibility champion from Vancouver, BC who has built seven international companies and now dedicates her platform to getting more women on stages, on screens, and in pages. She is exactly the kind of woman I created this series for someone who has done the work, busted through the fear, and is now raising the bar for every woman listening.In this episode Deb shares her story, her platforms, and the one mindset shift that changes everything when you're ready to step out but something keeps stopping you.In this episode:The childhood belief that silently kept her from speaking up and how she finally broke through itWhat she does every single morning that gives her the courage to show upWhy social media alone will never be enough for lasting visibilityThe three platforms she built to get more women seen at scaleWhy AI discoverability is the visibility opportunity women can't afford to ignore right nowThe one thing she tells every woman sitting on the sidelineConnect with Deb Drummond → https://www.debdrummond.comListen to EP 340: Own Your Lane and Be Seen by Your Ideal Clients with Michelle B Griffin, on Deb's podcast: https://podcasts.apple.com/ca/podcast/career-reinvention-what-happens-when-you-outgrow-the/id1757016628?i=1000757110684Rate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping accomplished women become more visible, influential and opportunity-ready in their careers + businesses.PR-powered personal branding + AI visibility strategist and TEDx + women's leadership speaker & trainer.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

April 2, 202610 min

Why AI Visibility Is the New Search Engine for Finding Women Experts: Grab The Experts Guide

People aren't going to Google to find experts anymore. They're going to AI.ChatGPT. Claude. Perplexity. Gemini. Copilot. Decision makers, podcast hosts, event bookers, and potential clients are using these tools to find and recommend experts just like you. And if you're not showing up there, you're invisible in a whole new way.I know because it happened to me. Starting in January 2025, people began booking calls, telling me they found me through ChatGPT or Claude. And then they hired me. That's when I knew AI visibility wasn't optional anymore.In this solo episode, I'm introducing something I've been building for you: The Recognition Ready™ AI Visibility Guide for Experts. A 20-page guide that walks you through exactly my framework on what AI needs to find, trust, and recommend you.In this episode:Why AI is now the new search engine and what that means for youThe three signals AI absolutely needs to recommend youWhy LinkedIn is more critical than everHow to get first-mover advantage right now, before everyone else catches onDownload the Recognition Ready™ AI Visibility Guide for Experts → With BONUS: The Recognition Ready™ AI Visibility Scorecard 👉 https://michellebgriffin.com/aivisibility/Rate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping accomplished women become more visible, influential and opportunity-ready in their careers + businesses.PR-powered personal branding + AI visibility strategist and TEDx + women's leadership speaker & trainer.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

March 25, 202618 min

The Six New Visibility Rules for the Woman Expert Ready for Her Next Big Thing (But Still Hiding)

If you caught Part 1 last week, you already know Antonia Taylor is my sister in women's visibility. This week, we're back with the six new rules of visibility that will propel you forward this year and beyond.Antonia and I each brought three rules you can use to stop waiting and start showing up for that ONE thing you're hiding from, holding back on, or hesitant to show up and be seen. Today, not SOMEDAY, is your moment to confidently put yourself out there.This episode will show you:Why visibility starts with how you see yourself before any content plan or strategyThe clarity practice that works for you AND for AI searchHow to nurture yourself for visibility so it actually sticksWhy being credible means letting others validate what you already knowHow to find your place of power, the channel that lights you up and works for youWhy continuity beats perfection every single timeRead all six rules with action steps → https://www.linkedin.com/pulse/six-visibility-rules-become-recognized-remembered-2026-griffin-pilse/Connect with Antonia on LinkedIn → Antonia Taylor https://www.linkedin.com/in/antoniataylor/Antonia on Instagram → @antoniataylorpr https://www.instagram.com/antoniataylorpr/Antonia's Substack → https://substack.com/@antoniataylorRate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping accomplished women become more visible, influential and opportunity-ready in their careers + businesses.PR-powered personal branding + AI visibility strategist and TEDx + women's leadership speaker & trainer.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

March 18, 202624 min

Stop Waiting to Be Ready: How to Start Getting Visible With Antonia Taylor

If you've ever held back from putting yourself out there or going after being more visible, this episode is for you.My guest today is Antonia Taylor, a PR and comms veteran from the UK who got tired of watching brilliant women stay invisible. So she did something about it. She interviewed eight remarkable women leaders, from corporate executives to entrepreneurs, and turned their stories into a stunning white paper called Being Seen.This week, in Part 1, we share the three areas every woman needs to know about visibility in business and leadership, what it is, why it matters, and how to own it.Next week in Part 2 we're getting into the six new rules of visibility you need to know for the year ahead.In this episode:The visibility paradox, why staying hidden hurts you, but stepping forward can trigger backlash, and how these women broke through anywayWhy five out of eight women Antonia interviewed resisted the term "personal brand" even while actively building oneThe difference between performative visibility and service-based visibility (and why one of them will burn you out)Why your visibility isn't just about you, it's modeling for every woman watching behind you and looking up to youWhy you don't need to post on LinkedIn to have a powerful presence thereThe one tip Antonia gives every woman who wants to start getting visible→ Download Antonia's Being Seen white paper https://www.antoniataylorpr.com/being-seen/→ Connect with Antonia on LinkedIn https://www.linkedin.com/in/antoniataylor/→ Antonia Taylor on Instagram https://www.instagram.com/antoniataylorpr/→ Antonia Taylor's Substack newsletter https://substack.com/@antoniataylorRate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping accomplished women become more visible, influential and opportunity-ready in their careers + businesses.PR-powered personal branding + AI visibility strategist and TEDx + women's leadership speaker & trainer.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

March 11, 202614 min

I'm Back...We're Back...She's Visible™ Is Here and Why It's Your Moment & Movement

Hello, friends...I'm back and I recorded this one on my birthday today (March 11) as a gift to myself. And honestly, to you too.In this episode, I'm getting real about why I went quiet, what I've been building behind the scenes, and why right now, International Women's Day week 2026 is the perfect time to stop hiding and start showing up.I share:What She's Visible™ is and why I created it...because the world needs more women on stages, featured in pages, and earning better wagesWhy I've been deep diving into AI visibility and why it matters so much for women experts like youThe honest truth about my own overthinking, perfectionism, and hiding and why I'm done with all of it, and how you can too.Why podcasting is still one of the most powerful ways to build real connection in an AI-driven worldWhy now is our time not someday, because there's no someday on a calendarRate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping accomplished women become more visible, influential and opportunity-ready in their careers + businesses.PR-powered personal branding + AI visibility strategist and TEDx + women's leadership speaker & trainer.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

July 29, 202528 min

How We're Using LinkedIn To Grow Our Authority (Even If Reach is Down) - Steal Our Best Strategies

So what if LinkedIn's reach is down? The right people are still watching...and opportunities are still happening when you show up and own your way.Join me on this episode of Own Your Lane™ with guests Gillian Whitney, Gehan "G" Haridy-Ardanowski and Beth Anne Campbell, as we are doing just that.We're authors, speakers and podcasters using LinkedIn to build our visibility, brands and thought leadership on our terms and timelines.We’ll talk about:> How to confidently show up (even if you’re not posting every day)> How real connection + collaboration = trusted relationships & opportunities> How to use your profile and presence to grow your authority over timeIt's a candid conversation + real connection to help you put yourself out there and build trust, visibility, and opportunity on your terms.Own Your Lane® Recognition RoadmapLearn how we're navigating each step of the Own Your L.A.N.E.® Framework:✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doorsLINKSWatch the Show Replay on LINKEDINConnect With Gillian WhiltneyConnect with Beth Anne CampellConnect with Gehan "G" Haridy-ArdanowskiSTART BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping accomplished women become more visible, influential and opportunity-ready in their careers + businesses.PR-powered personal branding + AI visibility strategist and TEDx + women's leadership speaker & trainer.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

May 25, 202523 min

How to Become a Trusted Thought Leader In the Age of AI (Not Just Another Voice Online) with Ashley Faus

Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise?In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Human-Centered Marketing in the Age of AI, to discuss the term “thought leadership” and what it takes to earn that title.Ashley unveils her 4 Pillars of Thought Leadership™ framework, a powerful model to help experts build trust, stand out, and drive business results, not fluff. From defining credibility to differentiating thought leadership from subject matter expertise or influence, Ashley makes the ambiguous clear and actionable.In this episode, we cover:~ Why the term “thought leader” makes people cringe~ The difference between subject matter experts, influencers, and thought leaders ~ Where AI helps and where it hurts your thought leadership strategy~ Tactical ways to build your presence (without posting every day) ~ Ashley’s top tip to get started: why meaningful LinkedIn comments still winWhether you’re just getting started or ready to scale your expertise into a trusted brand, this episode unpacks the difference between showing up and standing out. Own Your Lane® Recognition RoadmapAshley’s journey aligns with the four steps of the Own Your L.A.N.E.® Framework:✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doors🔗 LINKS• Ashley’s 4 Pillars of Thought Leadership Framework • Ashley's book, Human-Centered Marketing in the Age of AI • Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfaus • Get free personal brand resources: https://michellebgriffin.comSTART BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping accomplished women become more visible, influential and opportunity-ready in their careers + businesses.PR-powered personal branding + AI visibility strategist and TEDx + women's leadership speaker & trainer.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

May 9, 202530 min

How to Build Your Brand Before You’re Ready: The Step-by-Step Path to Own Your Lane With Clarity, Visibility & Authority with Bernie Borges

Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start? In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership coach, podcast host, and founder of Fulfilled@Work, who shares how he stepped into a bold new lane before he felt fully ready.From launching a podcast while still in corporate, to building a leadership framework, to walking away from a full-time role to pursue his mission, Bernie shares the full behind-the-scenes of how he put himself out there and turned passion into purpose and visibility into authority.In this episode, we cover:00:00 – Intro: The power of starting before you’re ready 03:15 – Bernie’s backstory: From VP of content to fulfillment-focused founder 07:20 – How podcasting helped him find his true lane 10:40 – The moment he knew it was time to pivot 14:25 – Positioning: Carving out space in a saturated niche 19:30 – Building brand presence through content, podcasting, and partnerships 24:10 – The mindset shift that helped him push past fear and visibility blocks 28:45 – Frameworks + thought leadership: why you need one 32:30 – Elevating authority: what builds trust and recognition 37:00 – Bernie’s long game and vision ahead 42:10 – Key takeaways for owning your lane and taking that first stepWhether you're still in a corporate role or already building your thought leadership brand, Bernie’s story is a powerful reminder that clarity comes through action, and your lane is waiting.Own Your Lane® Recognition RoadmapThis episode highlights all four steps of the Own Your L.A.N.E.® framework—because Bernie models what it looks like to launch, articulate, navigate, and elevate over time:✨ L: Launch Your Vision – Follow the pull toward a deeper purpose ✨ A: Articulate Your Difference – Define your positioning in a crowded space ✨ N: Navigate Your Brand – Shape and share your brand online and offline ✨ E: Elevate Your Authority – Establish trust with audiences and open new doors🔗 LINKS• Visit Bernie’s website: https://midlifefulfilled.com • Connect with Bernie on LinkedIn: https://www.linkedin.com/in/bernieborges • Get free personal brand resources: https://michellebgriffin.com🎧 Be sure to follow the podcast and leave a review so more experts like you can Own Your Lane® and build a visibility-driven brand of impact.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping accomplished women become more visible, influential and opportunity-ready in their careers + businesses.PR-powered personal branding + AI visibility strategist and TEDx + women's leadership speaker & trainer.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/