Start Being Seen - Personal Branding & PR for Women Experts

Hosted by Michelle B. Griffin

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120

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Aug 2026

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About the show

Start Being Seen™ is the podcast for accomplished women experts ready to turn what they know into what they're known for and land stages, media, podcasts, and clients to grow their brand and business. Hosted by TEDx speaker and personal brand + PR strategist Michelle B. Griffin, the show explores what it really takes to become seen, sought-after, and selected for what you do best. Through solo and curated guest episodes, practical strategies, and conversations with accomplished women putting themselves out there, you'll learn how to position your personal brand, communicate your value, build visible authority, and get on the radar for media, speaking opportunities, clients, strategic partnerships, and industry recognition. We talk personal branding, positioning and messaging, PR and media, LinkedIn, speaking, relationships, digital presence, AI visibility, and the mindset it takes to put yourself out there before you feel completely ready or ready for your next level. Because your expertise creates value. Being known for it creates opportunity. ABOUT YOUR HOST Michelle B. Griffin is a TEDx speaker and personal brand + PR strategist helping accomplished women experts become recognized authorities in their industries. She is the founder of She's Visible™ a platform with a mission to see more women's brilliance on stages, featured in pages, and earning better wages. With more than 20 years in communications, marketing, and PR, Michelle is the author of Position Yourself and co-author of The LinkedIn® Branding Book. Her insights have been featured in Forbes, Entrepreneur, Inc., SUCCESS, and Authority magazines. As a keynote speaker and workshop facilitator, Michelle speaks to women's conferences, ERGs, associations, and leadership audiences on personal branding + PR, LinkedIn™ presence, and AI visibility. When she's not speaking, podcasting, or vibe coding, you'll probably find her walking to an '80s playlist, exploring vintage shops, or hunting down gluten-free treats on her travels. BOOK A CLARITY CALL Michelle is the author of Position Yourself and The LinkedIn™ Branding Book and co-host of The LinkedIn Branding Show podcast. When she's not helping women get visible, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels. CONNECT WITH MICHELLE → Website: MichelleBGriffin.com → LinkedIn: linkedin.com/in/michellebgriffin → She's Visible: ShesVisible.com BE THE EXPERT AI RECOMMENDS Download The Recognition Ready™ AI Visibility Guide for Women Experts → michellebgriffin.com/aivisibility The Start Being Seen™ Podcast © Michelle B. Griffin + ShesVisible.com

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September 1, 202610 min

Why Podcasting Is Your Most Powerful Visibility Tool: Join Me for Podcast Visibility Month Kickoff

Send us Fan Mail It's a new month, and I'm calling it Podcast Visibility Month (which pairs so well with International Podcasting Day on September 30th) Because lately I've had so many women ask me the same question: "Michelle, how do I get on podcasts?" Whether you have a corporate job, run your own business, or are a subject matter expert, author, or speaker, podcasting is a powerful visibility channel for you. This kickoff episode explores why podcasting matters more than ever right now. And what's coming this month to help you get started. In this episode: Why podcasting builds instant credibility and trust in a way social media simply can't Why a podcast episode outlasts and outperforms any social media post How podcasting feeds your AI visibility and keeps you searchable and findable long after recording Why appearing on someone else's show gives you instant third-party authority How podcasting opens doors to relationships, referrals, and opportunities you'd never find otherwise Why you don't need your own show to start guesting is one of the best PR moves you can make right now Plus, a sneak peek at everything coming this month: topics, pitching, do's and don'ts, interview prep, and how to turn one episode into lasting visibility. Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world, and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Scroll to the bottom and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ WITH MICHELLE B. GRIFFIN Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE : https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/

August 1, 20269 min

Stop Waiting to Feel Ready: How to Overcome Fear and Feeling Stuck When It’s Time to Get Visible

Send us Fan Mail You know you need to get out there. You're ready. But something keeps stopping you. Maybe it's LinkedIn. Maybe it's speaking. Maybe it's pitching yourself as a podcast guest. Maybe it's finally launching that big thing you've been working on for months. Whatever it is, this episode is for you. Because I've been there. More times than I'd like to admit. And what I've learned after years of working through it myself and with clients is this, we don't need another certification, another course, or more time. We don't need to wait for someday. Someday is not a day on the calendar. You have everything you need right now. In this episode: Why the thing stopping you isn't what you think it is The reframe from my TEDx talk that makes showing up so much easier How to give yourself runway before you put yourself out there The nano steps that make the hard part feel way less hard The one question to ask yourself before this episode ends And I'm leaving you with one simple action. Just one. Because that's how it starts. If this resonated, share it with a woman in your world who's been sitting on the sidelines waiting until everything feels ready. She needs to hear this. DM me on LinkedIn and tell me — what is the one thing you've been putting off that you're going to take action on this week? Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already — hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ WITH MICHELLE B. GRIFFIN Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE : https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/

July 16, 202611 min

Ready to Get Visible? The 5 Clarity Questions That Make Putting Yourself Out There Easier

Send us Fan Mail If you've been feeling ready to put yourself out there but something keeps stopping you, this episode is for you. I've been there too. And I hear it constantly from the women I work with. You're ready. You know you have something to offer. But something just keeps getting in the way. Here's what I want you to know. It's not a visibility problem. It's a clarity problem. And that is so much easier to fix. I'm walking you through five questions that will unlock your personal brand, get you unstuck, and help you finally show up in a way that feels like you. In this episode: Why putting yourself out there feels so hard and the simple reframe that changes everything Why visibility is not vanity; it's an act of service and a business asset The five questions that will help you get clear before you get visible Why a narrower lane gets you faster traction than trying to serve everyone How clarity leads to visibility and authority, in that order Grab a pen. You're going to want to write these down. If this resonated, DM me on LinkedIn and tell me you heard it. I'd love to hear from you. Rate, Review & Follow the She's Visible™ Movement Podcast If this show has helped you in any way, I would be so grateful if you'd take a moment to rate and review it. It helps more women find us and that's exactly why we're here. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and share what resonated with you And hit that follow button so you never miss an episode. I'm here every week with conversations, strategies, and tools to help you go from hidden expert to recognized authority. START BEING SEEN™ WITH MICHELLE B. GRIFFIN Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE : https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/

July 1, 202635 min

The Free AI Tool That Instantly Turns Your Existing Content Into a Visibility Machine

Send us Fan Mail What if you could take your book, your guide, your speaking topics, your blog posts, everything you've already created and instantly turn it into podcasts, visuals, quizzes, infographics, and more? That's exactly what I'm sharing in this episode. And it's completely free. A few weeks ago I was a guest on Gillian Whitney's Easy Peasy Books podcast and dropped what might be my biggest content gem yet: how I accidentally discovered that Google NotebookLM ( now Gemini Notebook ) is the ultimate content amplifier for women experts, founders, authors, and speakers. The feedback was so good I knew I had to bring it straight to you here. In this episode: What Google NotebookLM actually is and why most people are only using a fraction of what it can do The moment I realized this tool was a total game changer for speakers and authors How I used it to prepare for a presentation in one afternoon walk with my AirPods Every use case you need to know audio podcasts, visuals, slides, quizzes, infographics and more How to use your existing body of work to create endless content that gets you seen and chosen This one is for every woman expert who has more content than time and more brilliance than bandwidth. Try Google NotebookLM for free → https://notebooklm.google.com Connect with Gillian on LinkedIn → https://www.linkedin.com/in/gillianwhitney Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ WITH MICHELLE B. GRIFFIN Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE : https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/

April 22, 202625 min

How to Powerfully Present From a TEDx Talk to Keynote Stage - Insider Tips from a Speaker Coach

Send us Fan Mail Last week Tessa Rawson gave us the insider secrets to landing a TEDx talk. This week she's back with the part that matters just as much how to actually show up and deliver it. And this one isn't just for TEDx speakers. Whether you're a seasoned speaker, an emerging one, or someone with a stage on your vision board this episode is packed with the presentation coaching tips you didn't know you needed. In this episode: The difference between memorizing and internalizing and which one actually works What to do if you forget your words mid-talk How to use your body, your hands, and the stage without overdoing it What to wear and what to absolutely never wear on a stage The truth about slides when they help, when they hurt, and why you should build your talk without them first And much more Connect with Tessa Rawson on LinkedIn → https://www.linkedin.com/in/tessarawson/ Visit Tessa's website → https://www.resonance-ideas.com/ Listen to Part 1: How to Land a TEDx Talk → https://podcasts.apple.com/us/podcast/how-to-land-a-tedx-talk-my-tedx-journey-insider/id1599654499?i=1000761604669 Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ WITH MICHELLE B. GRIFFIN Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE : https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/

April 15, 202629 min

How to Land a TEDx Talk: My TEDx Journey + Insider Secrets From Organizer Tessa Rawson

Send us Fan Mail A year ago today I stepped onto the red dot and delivered a TEDx talk at my alma mater, Florida State University. It was one of the highest professional moments of my life. And yet the talk has never been released. Let's just call it organizer "technical difficulties" of no fault of my own. It's a heartbreak I won't pretend doesn't sting. But here's what I know: the idea inside that talk is too important to stay quiet. That's why this episode feels so personal. On the one year anniversary of stepping on that red dot, I'm bringing you someone who has spent over a decade on the other side of it, Tessa Rawson, a TEDx organizer across Europe and the US and founder of Resonance, where she coaches speakers to land and deliver their TEDx talks and pitches. If a TEDx talk is on your vision board, this episode is your starting point. We discuss: The one question every great TEDx idea must be able to answer What organizers are actually looking for when they read your application The biggest mistake most applicants make and how to avoid it Why persistence and patience aren't optional and how long it really takes And much more. Part 2 is coming soon all about how to present once you land the spot. Connect with Tessa Rawson on LinkedIn → https://www.linkedin.com/in/tessarawson/ Visit Tessa's website → https://www.resonance-ideas.com/ Michelle B. Griffin's TEDxFSU topic: https://announcements.fsu.edu/article/tedxfsu-conference-brings-ideas-center-stage ________ Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority. START BEING SEEN™ WITH MICHELLE B. GRIFFIN Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE : https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/

April 8, 202620 min

How to Show Up, Stand Up, and Speak Up With Intentional Visibility With Deb Drummond

Send us Fan Mail This is the first of my new Visibility Spotlight Series to highlight the mission of the She's Visible™ movement, and I could not have asked for a better guest to kick it off Deb Drummond is an ultrapreneur, media company founder and visibility champion from Vancouver, BC who has built seven international companies and now dedicates her platform to getting more women on stages, on screens, and in pages. She is exactly the kind of woman I created this series for someone who has done the work, busted through the fear, and is now raising the bar for every woman listening. In this episode Deb shares her story, her platforms, and the one mindset shift that changes everything when you're ready to step out but something keeps stopping you. In this episode: The childhood belief that silently kept her from speaking up and how she finally broke through it What she does every single morning that gives her the courage to show up Why social media alone will never be enough for lasting visibility The three platforms she built to get more women seen at scale Why AI discoverability is the visibility opportunity women can't afford to ignore right now The one thing she tells every woman sitting on the sideline Connect with Deb Drummond → https://www.debdrummond.com Listen to EP 340: Own Your Lane and Be Seen by Your Ideal Clients with Michelle B Griffin, on Deb's podcast: https://podcasts.apple.com/ca/podcast/career-reinvention-what-happens-when-you-outgrow-the/id1757016628?i=1000757110684 Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field. START BEING SEEN™ WITH MICHELLE B. GRIFFIN Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE : https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/

April 2, 202610 min

Why AI Visibility Is the New Search Engine for Finding Women Experts: Grab The Experts Guide

Send us Fan Mail People aren't going to Google to find experts anymore. They're going to AI. ChatGPT. Claude. Perplexity. Gemini. Copilot. Decision makers, podcast hosts, event bookers, and potential clients are using these tools to find and recommend experts just like you. And if you're not showing up there, you're invisible in a whole new way. I know because it happened to me. Starting in January 2025, people began booking calls, telling me they found me through ChatGPT or Claude. And then they hired me. That's when I knew AI visibility wasn't optional anymore. In this solo episode, I'm introducing something I've been building for you: The Recognition Ready™ AI Visibility Guide for Experts. A 20-page guide that walks you through exactly my framework on what AI needs to find, trust, and recommend you. In this episode: Why AI is now the new search engine and what that means for you The three signals AI absolutely needs to recommend you Why LinkedIn is more critical than ever How to get first-mover advantage right now, before everyone else catches on Download the Recognition Ready™ AI Visibility Guide for Experts → With BONUS: The Recognition Ready™ AI Visibility Scorecard 👉 https://michellebgriffin.com/aivisibility/ Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field. START BEING SEEN™ WITH MICHELLE B. GRIFFIN Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE : https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/

March 25, 202618 min

The Six New Visibility Rules for the Woman Expert Ready for Her Next Big Thing (But Still Hiding)

Send us Fan Mail If you caught Part 1 last week, you already know Antonia Taylor is my sister in women's visibility. This week, we're back with the six new rules of visibility that will propel you forward this year and beyond. Antonia and I each brought three rules you can use to stop waiting and start showing up for that ONE thing you're hiding from, holding back on, or hesitant to show up and be seen. Today, not SOMEDAY, is your moment to confidently put yourself out there. This episode will show you: Why visibility starts with how you see yourself before any content plan or strategy The clarity practice that works for you AND for AI search How to nurture yourself for visibility so it actually sticks Why being credible means letting others validate what you already know How to find your place of power, the channel that lights you up and works for you Why continuity beats perfection every single time Read all six rules with action steps → https://www.linkedin.com/pulse/six-visibility-rules-become-recognized-remembered-2026-griffin-pilse/ Connect with Antonia on LinkedIn → Antonia Taylor https://www.linkedin.com/in/antoniataylor/ Antonia on Instagram → @antoniataylorpr https://www.instagram.com/antoniataylorpr/ Antonia's Substack → https://substack.com/@antoniataylor Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field. START BEING SEEN™ WITH MICHELLE B. GRIFFIN Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE : https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/

March 18, 202624 min

Stop Waiting to Be Ready: How to Start Getting Visible With Antonia Taylor

Send us Fan Mail If you've ever held back from putting yourself out there or going after being more visible, this episode is for you. My guest today is Antonia Taylor, a PR and comms veteran from the UK who got tired of watching brilliant women stay invisible. So she did something about it. She interviewed eight remarkable women leaders, from corporate executives to entrepreneurs, and turned their stories into a stunning white paper called Being Seen. This week, in Part 1, we share the three areas every woman needs to know about visibility in business and leadership, what it is, why it matters, and how to own it. Next week in Part 2 we're getting into the six new rules of visibility you need to know for the year ahead. In this episode: The visibility paradox, why staying hidden hurts you, but stepping forward can trigger backlash, and how these women broke through anyway Why five out of eight women Antonia interviewed resisted the term "personal brand" even while actively building one The difference between performative visibility and service-based visibility (and why one of them will burn you out) Why your visibility isn't just about you, it's modeling for every woman watching behind you and looking up to you Why you don't need to post on LinkedIn to have a powerful presence there The one tip Antonia gives every woman who wants to start getting visible → Download Antonia's Being Seen white paper https://www.antoniataylorpr.com/being-seen/ → Connect with Antonia on LinkedIn https://www.linkedin.com/in/antoniataylor/ → Antonia Taylor on Instagram https://www.instagram.com/antoniataylorpr/ → Antonia Taylor's Substack newsletter https://substack.com/@antoniataylor Rate, Review & Follow the She's Visible™ Movement Podcast Your support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do. Here's how: Click here, scroll to the bottom, and tap to rate with five stars Select "Write a Review" and tell me what resonated most with you And if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field. START BEING SEEN™ WITH MICHELLE B. GRIFFIN Hi, I'm Michelle. I help women experts, founders, and leaders define their brands, communicate their value and build visibility that grows their careers and businesses. CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK. WEBSITE : https://www.michellebgriffin.com SHE'S VISIBLE: https://www.shesvisible.com BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/ READ: My Personal Branding Books https://michellebgriffin.com/books/ LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/ CONNECT : With me on LinkedIn https://www.linkedin.com/in/michellebgriffin CONNECT : With me on Instagram https://www.instagram.com/michellebgriffin/