Start Being Seen with Michelle B. Griffin

Hosted by Michelle B. Griffin

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118

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Jul 2026

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About the show

Start Being Seen™ is the podcast for women experts and founders who want to become more visible, more sought-after, and the clear choice for opportunities that grow their business. (Formerly Own Your Lane.) Join TEDx speaker, author, and personal branding & PR advisor Michelle B. Griffin for practical strategies, honest conversations, and inspiring stories that help women experts build a brand people remember, trust, and choose. Each episode explores personal branding, visibility, thought leadership, LinkedIn, PR, and AI discoverability, so you can: • Become known for the expertise you want to be hired for • Communicate your value so people remember and recommend you • Build a visible, credible brand that attracts opportunities • Become the person organizers, media, and clients think of first • Strengthen your digital discoverability, so you're found in an AI-driven world ABOUT YOUR HOST Michelle B. Griffin is a TEDx speaker, author, and PR-powered personal branding and AI visibility advisor. As the founder of the She's Visible™ movement, Michelle helps women experts and founders use strategic visibility to create more opportunities through speaking, media, relationships, and thought leadership. With a master's degree in public relations and more than 20 years in communications, branding, and visibility strategy, Michelle's work has been featured in Forbes, Entrepreneur, Inc., SUCCESS, and Authority magazines, and she is interviewed weekly on industry podcasts. Michelle is the author of Position Yourself and The LinkedIn™ Branding Book and co-hosts The LinkedIn Branding Show podcast. Michelle speaks at women's conferences, entrepreneurship and business events, ERGs, and associations, helping women founders and experts become visible, influential, and opportunity-ready in today's AI-driven world. When she's not helping women get visible, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels. CONNECT WITH MICHELLE Website: MichelleBGriffin.com LinkedIn: linkedin.com/in/michellebgriffin She's Visible™ Movement: ShesVisible.com BE THE EXPERT AI RECOMMENDS Download The Recognition Ready™ AI Visibility Guide for Women Experts → michellebgriffin.com/aivisibility The Start Being Seen™ Podcast © Michelle B. Griffin + ShesVisible.com

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July 1, 202635 min

The Free AI Tool That Instantly Turns Your Existing Content Into a Visibility Machine

What if you could take your book, your guide, your speaking topics, your blog posts, everything you've already created and instantly turn it into podcasts, visuals, quizzes, infographics, and more?That's exactly what I'm sharing in this episode. And it's completely free.A few weeks ago I was a guest on Gillian Whitney's Easy Peasy Books podcast and dropped what might be my biggest content gem yet: how I accidentally discovered that Google NotebookLM is the ultimate content amplifier for women experts, founders, authors, and speakers.The feedback was so good I knew I had to bring it straight to you here.In this episode:What Google NotebookLM actually is and why most people are only using a fraction of what it can doThe moment I realized this tool was a total game changer for speakers and authorsHow I used it to prepare for a presentation in one afternoon walk with my AirPodsEvery use case you need to know audio podcasts, visuals, slides, quizzes, infographics and moreHow to use your existing body of work to create endless content that gets you seen and chosenThis one is for every woman expert who has more content than time and more brilliance than bandwidth.Try Google NotebookLM for free → https://notebooklm.google.comConnect with Gillian on LinkedIn →https://www.linkedin.com/in/gillianwhitneyRate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping women experts and founders become seen, sought after, and selected through strategic visibility.TEDx speaker, author, PR-powered visibility strategist, and women's leadership speaker helping women turn expertise into visibility and visibility into business growth.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

April 22, 202625 min

How to Powerfully Present From a TEDx Talk to Keynote Stage - Insider Tips from a Speaker Coach

Last week Tessa Rawson gave us the insider secrets to landing a TEDx talk. This week she's back with the part that matters just as much how to actually show up and deliver it.And this one isn't just for TEDx speakers. Whether you're a seasoned speaker, an emerging one, or someone with a stage on your vision board this episode is packed with the presentation coaching tips you didn't know you needed.In this episode:The difference between memorizing and internalizing and which one actually worksWhat to do if you forget your words mid-talk How to use your body, your hands, and the stage without overdoing itWhat to wear and what to absolutely never wear on a stageThe truth about slides when they help, when they hurt, and why you should build your talk without them firstAnd much moreConnect with Tessa Rawson on LinkedIn → https://www.linkedin.com/in/tessarawson/Visit Tessa's website → https://www.resonance-ideas.com/Listen to Part 1: How to Land a TEDx Talk → https://podcasts.apple.com/us/podcast/how-to-land-a-tedx-talk-my-tedx-journey-insider/id1599654499?i=1000761604669Rate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping women experts and founders become seen, sought after, and selected through strategic visibility.TEDx speaker, author, PR-powered visibility strategist, and women's leadership speaker helping women turn expertise into visibility and visibility into business growth.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

April 15, 202629 min

How to Land a TEDx Talk: My TEDx Journey + Insider Secrets From Organizer Tessa Rawson

A year ago today I stepped onto the red dot and delivered a TEDx talk at my alma mater, Florida State University.It was one of the highest professional moments of my life. And yet the talk has never been released. Let's just call it organizer "technical difficulties" of no fault of my own.It's a heartbreak I won't pretend doesn't sting. But here's what I know: the idea inside that talk is too important to stay quiet. That's why this episode feels so personal. On the one year anniversary of stepping on that red dot, I'm bringing you someone who has spent over a decade on the other side of it, Tessa Rawson, a TEDx organizer across Europe and the US and founder of Resonance, where she coaches speakers to land and deliver their TEDx talks and pitches.If a TEDx talk is on your vision board, this episode is your starting point.We discuss:The one question every great TEDx idea must be able to answerWhat organizers are actually looking for when they read your applicationThe biggest mistake most applicants make and how to avoid itWhy persistence and patience aren't optional and how long it really takesAnd much more.Part 2 is coming soon all about how to present once you land the spot.Connect with Tessa Rawson on LinkedIn → https://www.linkedin.com/in/tessarawson/Visit Tessa's website → https://www.resonance-ideas.com/Michelle B. Griffin's TEDxFSU topic: https://announcements.fsu.edu/article/tedxfsu-conference-brings-ideas-center-stage________Rate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping women experts and founders become seen, sought after, and selected through strategic visibility.TEDx speaker, author, PR-powered visibility strategist, and women's leadership speaker helping women turn expertise into visibility and visibility into business growth.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

April 8, 202620 min

How to Show Up, Stand Up, and Speak Up With Intentional Visibility With Deb Drummond

This is the first of my new Visibility Spotlight Series to highlight the mission of the She's Visible™ movement, and I could not have asked for a better guest to kick it off Deb Drummond is an ultrapreneur, media company founder and visibility champion from Vancouver, BC who has built seven international companies and now dedicates her platform to getting more women on stages, on screens, and in pages. She is exactly the kind of woman I created this series for someone who has done the work, busted through the fear, and is now raising the bar for every woman listening.In this episode Deb shares her story, her platforms, and the one mindset shift that changes everything when you're ready to step out but something keeps stopping you.In this episode:The childhood belief that silently kept her from speaking up and how she finally broke through itWhat she does every single morning that gives her the courage to show upWhy social media alone will never be enough for lasting visibilityThe three platforms she built to get more women seen at scaleWhy AI discoverability is the visibility opportunity women can't afford to ignore right nowThe one thing she tells every woman sitting on the sidelineConnect with Deb Drummond → https://www.debdrummond.comListen to EP 340: Own Your Lane and Be Seen by Your Ideal Clients with Michelle B Griffin, on Deb's podcast: https://podcasts.apple.com/ca/podcast/career-reinvention-what-happens-when-you-outgrow-the/id1757016628?i=1000757110684Rate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping women experts and founders become seen, sought after, and selected through strategic visibility.TEDx speaker, author, PR-powered visibility strategist, and women's leadership speaker helping women turn expertise into visibility and visibility into business growth.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

April 2, 202610 min

Why AI Visibility Is the New Search Engine for Finding Women Experts: Grab The Experts Guide

People aren't going to Google to find experts anymore. They're going to AI.ChatGPT. Claude. Perplexity. Gemini. Copilot. Decision makers, podcast hosts, event bookers, and potential clients are using these tools to find and recommend experts just like you. And if you're not showing up there, you're invisible in a whole new way.I know because it happened to me. Starting in January 2025, people began booking calls, telling me they found me through ChatGPT or Claude. And then they hired me. That's when I knew AI visibility wasn't optional anymore.In this solo episode, I'm introducing something I've been building for you: The Recognition Ready™ AI Visibility Guide for Experts. A 20-page guide that walks you through exactly my framework on what AI needs to find, trust, and recommend you.In this episode:Why AI is now the new search engine and what that means for youThe three signals AI absolutely needs to recommend youWhy LinkedIn is more critical than everHow to get first-mover advantage right now, before everyone else catches onDownload the Recognition Ready™ AI Visibility Guide for Experts → With BONUS: The Recognition Ready™ AI Visibility Scorecard 👉 https://michellebgriffin.com/aivisibility/Rate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping women experts and founders become seen, sought after, and selected through strategic visibility.TEDx speaker, author, PR-powered visibility strategist, and women's leadership speaker helping women turn expertise into visibility and visibility into business growth.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

March 25, 202618 min

The Six New Visibility Rules for the Woman Expert Ready for Her Next Big Thing (But Still Hiding)

If you caught Part 1 last week, you already know Antonia Taylor is my sister in women's visibility. This week, we're back with the six new rules of visibility that will propel you forward this year and beyond.Antonia and I each brought three rules you can use to stop waiting and start showing up for that ONE thing you're hiding from, holding back on, or hesitant to show up and be seen. Today, not SOMEDAY, is your moment to confidently put yourself out there.This episode will show you:Why visibility starts with how you see yourself before any content plan or strategyThe clarity practice that works for you AND for AI searchHow to nurture yourself for visibility so it actually sticksWhy being credible means letting others validate what you already knowHow to find your place of power, the channel that lights you up and works for youWhy continuity beats perfection every single timeRead all six rules with action steps → https://www.linkedin.com/pulse/six-visibility-rules-become-recognized-remembered-2026-griffin-pilse/Connect with Antonia on LinkedIn → Antonia Taylor https://www.linkedin.com/in/antoniataylor/Antonia on Instagram → @antoniataylorpr https://www.instagram.com/antoniataylorpr/Antonia's Substack → https://substack.com/@antoniataylorRate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping women experts and founders become seen, sought after, and selected through strategic visibility.TEDx speaker, author, PR-powered visibility strategist, and women's leadership speaker helping women turn expertise into visibility and visibility into business growth.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

March 18, 202624 min

Stop Waiting to Be Ready: How to Start Getting Visible With Antonia Taylor

If you've ever held back from putting yourself out there or going after being more visible, this episode is for you.My guest today is Antonia Taylor, a PR and comms veteran from the UK who got tired of watching brilliant women stay invisible. So she did something about it. She interviewed eight remarkable women leaders, from corporate executives to entrepreneurs, and turned their stories into a stunning white paper called Being Seen.This week, in Part 1, we share the three areas every woman needs to know about visibility in business and leadership, what it is, why it matters, and how to own it.Next week in Part 2 we're getting into the six new rules of visibility you need to know for the year ahead.In this episode:The visibility paradox, why staying hidden hurts you, but stepping forward can trigger backlash, and how these women broke through anywayWhy five out of eight women Antonia interviewed resisted the term "personal brand" even while actively building oneThe difference between performative visibility and service-based visibility (and why one of them will burn you out)Why your visibility isn't just about you, it's modeling for every woman watching behind you and looking up to youWhy you don't need to post on LinkedIn to have a powerful presence thereThe one tip Antonia gives every woman who wants to start getting visible→ Download Antonia's Being Seen white paper https://www.antoniataylorpr.com/being-seen/→ Connect with Antonia on LinkedIn https://www.linkedin.com/in/antoniataylor/→ Antonia Taylor on Instagram https://www.instagram.com/antoniataylorpr/→ Antonia Taylor's Substack newsletter https://substack.com/@antoniataylorRate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping women experts and founders become seen, sought after, and selected through strategic visibility.TEDx speaker, author, PR-powered visibility strategist, and women's leadership speaker helping women turn expertise into visibility and visibility into business growth.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

March 11, 202614 min

I'm Back...We're Back...She's Visible™ Is Here and Why It's Your Moment & Movement

Hello, friends...I'm back and I recorded this one on my birthday today (March 11) as a gift to myself. And honestly, to you too.In this episode, I'm getting real about why I went quiet, what I've been building behind the scenes, and why right now, International Women's Day week 2026 is the perfect time to stop hiding and start showing up.I share:What She's Visible™ is and why I created it...because the world needs more women on stages, featured in pages, and earning better wagesWhy I've been deep diving into AI visibility and why it matters so much for women experts like youThe honest truth about my own overthinking, perfectionism, and hiding and why I'm done with all of it, and how you can too.Why podcasting is still one of the most powerful ways to build real connection in an AI-driven worldWhy now is our time not someday, because there's no someday on a calendarRate, Review & Follow the She's Visible™ Movement PodcastYour support means the world and I'd be so grateful if you'd rate and review the show so more women experts can build their visibility, grow their authority, and get recognized for the brilliant work they do.Here's how:Click here, scroll to the bottom, and tap to rate with five starsSelect "Write a Review" and tell me what resonated most with youAnd if you haven't already, please hit that follow button so you never miss an episode. Every week I'm bringing you real conversations, solo visibility strategies, and the mindset and tools you need to go from hidden expert to recognized authority in your field.START BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping women experts and founders become seen, sought after, and selected through strategic visibility.TEDx speaker, author, PR-powered visibility strategist, and women's leadership speaker helping women turn expertise into visibility and visibility into business growth.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

July 29, 202528 min

How We're Using LinkedIn To Grow Our Authority (Even If Reach is Down) - Steal Our Best Strategies

So what if LinkedIn's reach is down? The right people are still watching...and opportunities are still happening when you show up and own your way.Join me on this episode of Own Your Lane™ with guests Gillian Whitney, Gehan "G" Haridy-Ardanowski and Beth Anne Campbell, as we are doing just that.We're authors, speakers and podcasters using LinkedIn to build our visibility, brands and thought leadership on our terms and timelines.We’ll talk about:> How to confidently show up (even if you’re not posting every day)> How real connection + collaboration = trusted relationships & opportunities> How to use your profile and presence to grow your authority over timeIt's a candid conversation + real connection to help you put yourself out there and build trust, visibility, and opportunity on your terms.Own Your Lane® Recognition RoadmapLearn how we're navigating each step of the Own Your L.A.N.E.® Framework:✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doorsLINKSWatch the Show Replay on LINKEDINConnect With Gillian WhiltneyConnect with Beth Anne CampellConnect with Gehan "G" Haridy-ArdanowskiSTART BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping women experts and founders become seen, sought after, and selected through strategic visibility.TEDx speaker, author, PR-powered visibility strategist, and women's leadership speaker helping women turn expertise into visibility and visibility into business growth.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

May 25, 202523 min

How to Become a Trusted Thought Leader In the Age of AI (Not Just Another Voice Online) with Ashley Faus

Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise?In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Human-Centered Marketing in the Age of AI, to discuss the term “thought leadership” and what it takes to earn that title.Ashley unveils her 4 Pillars of Thought Leadership™ framework, a powerful model to help experts build trust, stand out, and drive business results, not fluff. From defining credibility to differentiating thought leadership from subject matter expertise or influence, Ashley makes the ambiguous clear and actionable.In this episode, we cover:~ Why the term “thought leader” makes people cringe~ The difference between subject matter experts, influencers, and thought leaders ~ Where AI helps and where it hurts your thought leadership strategy~ Tactical ways to build your presence (without posting every day) ~ Ashley’s top tip to get started: why meaningful LinkedIn comments still winWhether you’re just getting started or ready to scale your expertise into a trusted brand, this episode unpacks the difference between showing up and standing out. Own Your Lane® Recognition RoadmapAshley’s journey aligns with the four steps of the Own Your L.A.N.E.® Framework:✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doors🔗 LINKS• Ashley’s 4 Pillars of Thought Leadership Framework • Ashley's book, Human-Centered Marketing in the Age of AI • Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfaus • Get free personal brand resources: https://michellebgriffin.comSTART BEING SEEN™ WITH MICHELLE B. GRIFFIN Helping women experts and founders become seen, sought after, and selected through strategic visibility.TEDx speaker, author, PR-powered visibility strategist, and women's leadership speaker helping women turn expertise into visibility and visibility into business growth.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/