As Told by Zink

Birthday edition podcast episode! Wow..35..how did we get here?!! Let's yap about what I've learned 20's to 30's and discuss what 35 looks and feels like. In my early 20's I pictured myself working in my 9-5 PR job, married with kids in NYC at 35 and life had other plans- plans that exceeded my wildest expectations. 30's have been so magical and have been my best years yet, let's chat! X

I sat down with Marie Cravens, Director, Beauty Influencer Relations at BPCM, and quickly discovered we both started our careers in NYC back in 2012. We reminisced about the early PR days, the energy of the city, and how the rise of influencers completely shifted our paths. This episode dives into how influencer marketing has evolved, how to break into the industry today, what BPCM looks for when casting creators, and where the space is headed. It’s part nostalgic trip, part career guide — and all good vibes. Let’s talk past lives, career pivots, and all things influencer.Marie Cravens // IG

Repeat after us: "I only want what wants me."We’re so excited to welcome Victoria Alario back to the podcast — for the first time in three years! We catch up on everything: from the raw and real experience behind launching her own brand in 2022 and building her podcast, to tips on how you can start your own. Of course, we also dive deep into love. Victoria was single when she first joined us, staying true to her standards and values — and now, she’s engaged. We talk about what it really takes to find the right partner, how to turn dating into a healthy relationship, and how that relationship can grow into marriage. This episode is full of real talk, growth, and inspiration.Victoria Alario // IG, TikTok

It’s been a minute — let’s catch up! In this episode, I’m sharing what I’ve been learning about love, relationships, and the art of leaning into my feminine energy instead of always operating in alpha mode. I’ve been doing the inner work, breaking old patterns, and getting crystal clear on what I truly want in a partner and in life. This one’s a little more personal, a little softer, and all about heart. Let’s talk about love, y’all 

Sat down with Hayley Podell, Head of Influencer Marketing at Hero Cosmetics, to get the inside scoop on everything creators are dying to know — from how to land a spot on brand trips, to why showing up at events really matters, to what’s actually happening behind the scenes iin Influencer Marketing. If you're trying to level up your brand relationships and stand out in the creator space, this one’s for you.Hayley Podell // IGHero Cosmetics // IG

Content creator and business owner Cari Padula has cracked the code on using credit cards to fund her luxury vacations — and now she’s sharing her secrets. In this episode, Cari breaks down the basics of credit card point systems, how to maximize everyday spending, and what beginners need to know to get started. Whether you're looking to build credit or dream of booking your next trip on points, this episode is packed with tips to get you there. Let’s turn your spending into passport stamps!Cari Padula // IG, TikTok

Hey, y’all! You know I’m an open book when it comes to all things influencer-related. The space is always changing, and every year brings something new. In this episode, I’m diving into all the latest trends and updates for influencers, talent managers, and brands. Whether you’re looking for insights or curious about what’s going on this year as we wrap up Q1, this episode has got you covered with a little bit of everything!

In this episode, I sit down with content creator and floral business owner Sam Hwang, who has been navigating the social media world for over 10 years. We dive into the influencer space and explore why social media should be seen as a stepping stone, not the end goal. Sam shares her journey of experimenting with different businesses until she discovered her true passion for florals. Now running two businesses, one of which she co-owns with her best friend, Sam opens up about the transition from influencer to entrepreneur, the challenges she’s faced along the way along with some MAJOR milestones, and her exciting plans for the future.Sam Hwang // IGThe Mad FloristFor the Table

You've probably seen Hot Girl Pickles pop up on your FYP at least once—whether it was AlIx Earle sharing them or the brand making waves at LA hotspot Erewhon. These two Gen Z entrepreneurs, Yasaman Bakhtiar and Leah Marcus, are unstoppable. With a crystal-clear vision, they're doing whatever it takes to take their brand to the top. In this episode, I dive into all the behind-the-scenes details that will leave you feeling inspired to start a brand with your bestie if it's something you've ever thought about. Yasaman and Leah share so many valuable insights, and this conversation is packed with the blueprint for success and believing in yourself!Good Girl Snacks // IG, TikTok

Join us for an inspiring and insightful conversation with Natalie Gee, the Co Founder behind mother daughter business Gee Beauty. In this episode, we dive into her journey of building a successful beauty brand, the ever changing trends and marketing methods shaping the industry, and the highs and lows of owning a business. Whether you're a beauty enthusiast, entrepreneur, or simply someone who appreciates authentic stories, this episode is packed with valuable lessons, behind-the-scenes insights, and a fresh perspective on beauty. Natalie Gee // IGGee Beauty