Art Biz Talk

Hosted by Andrea La Valleur-Purvis

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Jul 2024

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About the show

Art Biz Talk is a podcast for a bold generation of Visual artists who are building their Personal Brand. I’ve been in the creative industry for over two decades and am a practicing sculptor myself. The reason why I’m so passionate about working with visual artists like you, is because traditionally, the art profession doesn’t have a clear path to success. There’s a lot of gatekeeping, opaqueness and outdated strategies in play, and I believe any artist pursuing their career wholeheartedly can define what success means to them and develop long-term strategy to reach their vision and make money from their art. This podcast is here to tell the stories of artists like you and dive deeper into the ways we can build modern art businesses in the new economy. We talk about creative entrepreneurship, artist websites, online art sales, art marketing strategies and digital studio management. If you want to feel better prepared to achieve your goals, get a blueprint you can implement yourself, I invite you to explore my growing collection of guides, templates and online training. I hope you’re inspired by today's episode and if you ever have a question you’d like to ask a guest or myself, jump to the show notes to submit your question.

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27 recent

July 26, 202457 min

E27 Knowing your values with business expert Barb Stuhlemmer

About the guestBarb Stuhlemmer, MBA, CCCTA, is the founder and Exit Strategist at BLITZ Business Success. Barb and her team specialize in helping Canadian small businesses create a solid exit strategy, improve team engagement, and implement effective transition plans. Barb's goal for her clients is to create great value in the business so the owner can afford to either reduce their control in the business or leave it completely.Barb also serves as a public speaker and professor of entrepreneurship at the college in her region.Barb's websiteDownload Barb's values exercise5P's of MarketingProductPricePromotionPlacePeopleGrab our 'Ideal Art Collector' workbookThis link is to my EXIT Readiness Assessment. https://bit.ly/ExitReadinessAssessmentArtwork Barb mentioned by Altalena by Giacinto Bosco - Beautiful installation in CapriArt Zoom by Google - artist talkse-myth book on AmazonGet on the waitlist Art Biz Pro Artists + Studio Managers — Which training do want next? Submit your answerSubscribe to the Art Biz Talk NewsletterApply to be a guest Ask a question for the show Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you. (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit. CREDITSOriginal Music composed by Hillary Albrecht Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

February 27, 202448 min

E26 Pivoting Art Careers with AI Fine Art Photographer Taylor Vieger

About the guestTaylor Vieger is a Texas based AI Fine Art photographer, artist and copywriter, who works at the intersection of photography, AI, NFT’s, digital art and writing.His current body of work explores AI-choreographed compositions, challenging the viewer's perception of life-like yet surreal characters, balancing imagination and reality in an evolving cultural landscape.Vieger is interested in the ways that technology can be used to create new forms of art, and believes that art has the power to challenge our assumptions and open our minds to new possibilities. Taylor's websiteInstagramArtsy Artists + Studio Managers — Which training do want next? Submit your answerSubscribe to the Art Biz Talk NewsletterApply to be a guest Ask a question for the show Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you. (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit. CREDITSOriginal Music composed by Hillary Albrecht Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

January 25, 202455 min

E25 Finding your own audience with See.me CEO Brendan Burns

About the guestBrendan Burns has spent over 20 years at leading technology, graphic arts and financial institutions including Culture.tech, 1000|Museums, Moody’s Investors Service, Salomon Brothers, and AdOne, an Internet software pioneer. For the past 10 years Burns has managed consulting, advisory and strategic growth assignments under Stepping Stone Capital Partners and Stepstone Art Resources.Burns has been a professor and senior lecturer in the Entrepreneurship Program at Columbia Business School and a faculty member at Sotheby's Institute of Art Enterprise studio Masters program.see.me websiteSee.me on InstagramMassMoca Artists + Studio Managers — Which training do want next? Submit your answerSubscribe to the Art Biz Talk NewsletterApply to be a guest Ask a question for the show Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you. (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit. CREDITSOriginal Music composed by Hillary Albrecht Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

December 29, 20231 hr 10 min

E24 "My value as an artist has nothing to do with sales" with Jaclyn Gordyan

About the guestJaclyn is a contemporary abstract artist living and working between Ann Arbor and the Upper Peninsula of Michigan. Gordyan has been an artist for nearly 25 years. Working in a variety of mediums including oils, acrylics, ceramics, raku, woven textures, gouache, graphite and photography. Her work has evolved over the years, starting in realism and expanding now to abstract, organic and sculptural. She’s earned a BFA and studied art history, design and learned classic painting techniques. It wasn’t until years later she combined nature and abstract for the first time. It was electric and intuitive all at once for her. She knew she had found her voice and her medium for expression. In 2024, Jaclyn will be participating in the Pouch Cove Residency in Newfoundland and Labrador.Jaclyn's websiteJaclyn's Instagram Artists mentioned by JaclynLeonardo DrewTy Nathan ClarkBook: 9th Street WomenCrystal Bridges Museum You may like this article 'How to plan for an artwork collection release + timeline" Want to try our pricing calculator, its included in the Artist Starter Kit Artists + Studio Managers — Which training do want next? Submit your answerSubscribe to the Art Biz Talk NewsletterApply to be a guest Ask a question for the show Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you. (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit. CREDITSOriginal Music composed by Hillary Albrecht Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

December 7, 20231 hr 3 min

E23 Spectrum Art Fair Is the place to be discovered during Art Miami with Linda Mariano

About the guestLinda Mariano oversees the marketing and brand extension efforts for Redwood Art Group. With a career that spans over 35 years, Linda is a leader in marketing, brand management, e-commerce and promotion initiatives for the art industry, contemporary art fairs, specialty retail, art licensing partnerships, media and entertainment, as well as entrepreneurial business environments. Founded in 2009, Redwood Art Group is the nation’s leader in exhibitions and event production, media, and marketing for the global fine art community. They produce Art Expo New York, Art Santa Fe, Art San Diego, Spectrum Miami and Red Dot Miami.Linda’s Linkedin https://www.linkedin.com/in/linda-mariano-b69430b/Linda's Instagram https://www.instagram.com/redwoodartgroup/Spectrum Miami Art Fair https://redwoodartgroup.com/spectrum-miami/Artist Collective https://redwoodartgroup.com/redwood-art-group-collective/Art Business News https://artbusinessnews.com Artists mentioned by LindaKate Taylor https://www.katetaylorstudio.com/James Koskinas https://jameskoskinas.com/Julie Schumer https://julieschumer.com/Kris and Angela Gerhardt https://artbusinessnews.com/2017/08/meet-kris-and-angela-gebhardt-and-explore-the-future-of-the-art-world/ Artists + Studio Managers — Which training do want next? Submit your answerSubscribe to the Art Biz Talk NewsletterApply to be a guest Ask a question for the show Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you. (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit. CREDITSOriginal Music composed by Hillary Albrecht Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

November 9, 202358 min

E22 There's no better time to be an artist with gallerist Jen Tough

About the guestJen has a passion for building businesses centered around art and artists. She has a studio and commercial art background and a BFA in Sculpture.Jen founded her Gallery in the San Francisco Bay Area in February 2017 and moved to Santa Fe just prior to the Covid Pandemic. She quickly pivoted by creating an online artist community called Artist Alliance. Gallery https://jentough.com/Artist Studios https://www.airstudios.art/Artist Alliance https://www.artistalliance.community/c/generaldiscussionRachel Rodgers Book “We should all be millionaires” https://amzn.to/46XjNq9Destination Art Retreats https://uptrek.com/retreats/artMarcel Dzama https://www.davidzwirner.com/artists/marcel-dzamaMust Have Tools For Visual Artists Resource linkGrants for Visual Artists https://artbizconsulting.com/blog/professional-development-grants-for-visual-artists/ Artists + Studio Managers — Which training do want next? Submit your answerSubscribe to the Art Biz Talk NewsletterApply to be a guest Ask a question for the show Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you. (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit. CREDITSOriginal Music composed by Hillary Albrecht Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

August 18, 202353 min

E21 Musicians who are also visual artists with Jen DiSisto of Art Duet

About the guestFounder Jen DiSisto is a Manhattan native who brings with her over fifteen years of experience within the Music and Art landscape. This includes: celebrity assisting, radio promotions, public relations, book publishing and talent management. Two defining moments directed her career path: her job as the Art Department Coordinator at Warner Brothers Records & befriending iconic illustrator Alan Aldridge. Jen has collaborated with Art of Elysium, Bookmarc Marc Jacobs, Chronicle Books, Design Within Reach, Hennessey & Ingalls, Hard Rock Hotel, Hurley, Incase, Lipps LA, Legions of Bloom, LACMA, Taschen, Thompson Hotel Group, TOMS Shoes, The Marley Foundation, The Sundance Film Festival, The Muhammad Ali Parkinson Center and The Museum of Monterey.Art DuetInstagram Must Have Tools For Visual Artists Resource link Artists + Studio Managers — Which training do want next? Submit your answerSubscribe to the Art Biz Talk NewsletterApply to be a guest Ask a question for the show Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you. (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit. CREDITSOriginal Music composed by Hillary Albrecht Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

June 9, 202352 min

E20 Artist Laura Madden talks about how she built her art practice around fashion, sustainability and art

About the ArtistArizona Artist Laura Madden about combining her passions for fashion, art and sustainability. Laura is an influencer and sustainable fashion advocate selling original art, prints and art commissions through her artist brand Refashioned Art.Laura's WebsiteLaura's Instagram Artists + Studio Managers — Which training do want next? Submit your answerSubscribe to the Art Biz Talk NewsletterApply to be a guest Ask a question for the show Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you. (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit. CREDITSOriginal Music composed by Hillary Albrecht Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

May 19, 20231 hr 0 min

E19 Vered Brett opens up about her life journey, switching careers and moving countries to live her dream

About the ArtistVered Brett is a self-taught abstract expressionist painter from Israel, now living in Cascais, Portugal. Her style, materials and process are pure reflections of growing up next to the Mediterranean Sea, and her life today near the Atlantic Ocean – the main source of her inspiration.Vered's WebsiteThe War of Art BookWomen of Abstract Expressionism BookCollective Wisdom: Lessons, Inspiration, and Advice from Women over 50 Artists + Studio Managers — Which training do want next? Submit your answerSubscribe to the Art Biz Talk NewsletterApply to be a guest Ask a question for the show Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you. (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit. CREDITSOriginal Music composed by Hillary Albrecht Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative

May 4, 202344 min

E18 Ellen Mote talks about finding beauty out of hard places

About the ArtistEllen originally studied Jewelry Design and Metalsmithing at Texas Tech University, though she didn’t always know that jewelry making would be her artistic calling. It wasn’t until she worked under a jewelry designer in Portland that she fell in love with jewelry making and began a fascination and deep appreciation for the design process. With a background in painting and a career in jewelry design, Ellen Mote now enjoys practicing both crafts out of her studio in Waco, Texas. Her love for painting was reignited after stumbling across a purple weed growing out of a road in her neighborhood. Navigating a difficult season in her own life at the time, Ellen was moved by this picture of beauty rising out of an unlikely place. She picked the weed, brought it home, and used it to create the first of many paintings as she set old dreams in motion. Inspired by nature and designed with unexpected compositions, Ellen’s paintings are crafted using cyanotypes, acrylic paint, and unprimed canvas. For every person who invites her art into their lives, Ellen hopes it reveals the everyday beauty all around them—because everyone is worthy of having beautiful things they love in their home.Ellen's art website Ellen's Jewelry website Artists + Studio Managers — Which training do want next? Submit your answerSubscribe to the Art Biz Talk NewsletterApply to be a guest Ask a question for the show Become part of the community for professional visual artistsIf you're a late emerging or mid-career visual artist earning $5K or more a month and are ready to scale your studio practice, Art Biz Pro is the place for you. (Re) Emerging ArtistsStarting to build your full time studio practice and need a DIY guide with templates for your artist statement, Press Kit and pricing your art? Sounds like you need our Artist Starter Kit. CREDITSOriginal Music composed by Hillary Albrecht Art Biz Talk is hosted by Andrea La Valleur-Purvis, Artist and Art Business Coach at Vivid Creative