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Are We On The Air?

The podcast about DRTV, marketing on television/internet, tv shopping networks, infomercials and commercials, hosted by 30 year veteran of the television shopping industry, Shawn Wilsie.

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Last Episode Date: 5 June 2024

Total Episodes: 74

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5 June 2024
ShopHQ comings/goings and part II of the forgotten shopping networks

Step into the intriguing world of retail drama with our podcast as we kick off with the jaw-dropping antics of a QVC host, rumored to have uttered something utterly absurd. But that's just the tip of the iceberg! Next, we whisk you through the bustling corridors of ShopHQ, c...

30 min
15 May 2024
QVC/HSN Q1 results, Shop HQ happenings, what the host says vs what the viewer hears

Step into the captivating world of retail dynamics as we dive headfirst into the latest buzz swirling around QVC/HSN, revealing the intriguing results stemming from its parent company, Qurate. But hold onto your seats, folks, because this isn't just your average rundown – ...

24 min
1 May 2024
The obscure TV shopping networks of the 80s

Once upon a time, there were daring networks that boldly proclaimed, "We've got this!" Armed with ambition and determination, they ventured into the ever-evolving landscape of television commerce. Yet, despite their valiant efforts, their journeys ultimately led them to fade...

31 min
10 April 2024
The best TV Pitchmen of all time

Step into the mesmerizing world of salesmanship as we embark on a thrilling exploration of the greatest pitchmasters to ever grace the stage. Breaking barriers and defying stereotypes, these titans of persuasion transcended gender norms, leaving an indelible mark on the fabr...

30 min
3 April 2024
The Shawn Show, AKA shameless promotion of his YouTube page

This show is all about the "Are We On The Air?" YouTube page, and some new content which is now there.  The page now features more clips from obscure shopping networks.  Ever hear of STN Shop Television Network?  How about USA Direct?  

7 min
28 March 2024
Infomercial and Shopping Network's Sales Tricks They Use

Step into the captivating world where the time-honored traditions of Infomercial and TV Shopping networks echo the charismatic pitchmen of Atlantic City's bustling boardwalks in the glamorous 1940s. Unveil the secrets behind the enduring allure of phrases like "but wait, the...

29 min
16 December 2023
QVC/HSN/ShopHQ year in review

Embark on a journey through the riveting highs, heart-wrenching lows, and cinematic "creations" (????)  birthed by the powerhouse trio of QVC, HSN, and ShopHQ in the exhilarating year of 2023. From dazzling successes to humbling setbacks, we dissect the strategies that soar...

25 min
6 December 2023
When TV shopping meets Playboy magazine

It's the late 1980s and the attitude is "TV shopping is easy to do", so everyone does it.  What happens when the "Playboy Channel" cable network decides to try a tv shopping show?  I think you know the answer...

19 min
29 June 2023
Bankruptcy for iMedia/ShopHQ

The show begins with a tribute to the recent passing of one of the industry pioneers, then the conversation turns to a stream of consciousness chat about what happened to ValueVision/ShopNBC/ShopHQ/EvineLive/Evine/ShopHQ which caused the bankruptcy of its parent company, iMe...

32 min
20 May 2023
Addressing QVC comments, and a look at Sune.

This show is dedicated to addressing the comments left, and questions asked about the TV shopping industry on social media, after episodes of this podcast.  From drinking wine, to shipping costs, to the dress codes, many different topics are touched on.  Then a look at the...

29 min
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