Approaching Schools

Hosted by Cerys Keneally

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May 2026

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Tips for children's activity providers who want to learn how to approach schools and nurseries without cold calling so they can grow their business, earn a more stable income and have a bigger impact on children's lives. LoveAdmin are proud sponsors of the Approaching Schools Podcast. Save time and step up your admin software. Take your organisation to the next level with the only provider of advanced booking and club management software, with multi-award winning growth consultancy and personalised advice. Get a free demo at https://loveadmin.com/get-a-demo/?utm_source=landing+page&utm_medium=Website&utm_campaign=cerys_keneally_loveadmin_partnership&utm_id=Cerys

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60 recent

May 25, 202615 min

Become An Essential Early Years Partner and Build Nursery Partnerships That Last

In this episode of the Approaching Schools podcast, I share why relying only on public classes can keep your income unstable and how building long-term nursery partnerships can change that. I talk about what nursery leaders are really dealing with right now – funding pressures, staff workload, and school readiness, and why they don’t buy “activities”, they buy outcomes. You’ll hear how to reframe what you do so you’re not just running sessions, but actively supporting communication, confidence, physical development and EYFS outcomes, becoming an essential part of a nursery’s provision rather than an optional extra.With thanks to our sponsors at LoveAdminIf you run a children’s activity business, you’ll know this already. The hard part isn’t the sessions.It’s everything that sits around them. The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly. That’s where our partner LoveAdmin comes in. It’s not about being the simplest system on the market.It’s about having the right things in place. The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow.So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable. If admin is starting to feel like a blocker rather than a support, it’s worth a look…Go to LoveAdmin.com today to get started!Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/

April 20, 202611 min

Why the Summer Term Is Your Biggest Opportunity (If You Understand What Schools Need Right Now)

If you're an established children's activity or wellbeing provider and you're tired of:Sending emails schools and nurseries ignorePiecing together bookings term by termRelying only on public classes for incomeThen come and work with me and my team in the Approaching Schools Academy, where we will show you a better way.Inside this programme, you will learn a step-by-step strategy so you can implement my Position → Approach → Secure methods used by hundreds of providers in her programmes to build consistent school partnerships and long-term contracts.👉 Find out more about our final enrolment of the academic year here.With thanks to our sponsors at LoveAdminIf you run a children’s activity business, you’ll know this already. The hard part isn’t the sessions.It’s everything that sits around them. The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly. That’s where our partner LoveAdmin comes in. It’s not about being the simplest system on the market.It’s about having the right things in place. The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow.So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable. If admin is starting to feel like a blocker rather than a support, it’s worth a look…Go to LoveAdmin.com today to get started!Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/

March 16, 202616 min

The 3 Stages That Turn Schools From “Maybe” Into Long-Term Partnerships

If you're an established children's activity or wellbeing provider and you're tired of:Sending emails schools and nurseries ignorePiecing together bookings term by termRelying only on public classes for incomeThen the Get Fully Booked In Schools Masterclass will show you a better way.Inside this training, Cerys breaks down the Position → Approach → Secure method used by hundreds of providers in her programmes to build consistent school partnerships and long-term contracts.👉 Book your free place hereWith thanks to our sponsors at LoveAdminIf you run a children’s activity business, you’ll know this already. The hard part isn’t the sessions.It’s everything that sits around them. The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly. That’s where our partner LoveAdmin comes in. It’s not about being the simplest system on the market.It’s about having the right things in place. The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow.So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable. If admin is starting to feel like a blocker rather than a support, it’s worth a look…Go to LoveAdmin.com today to get started!Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/

February 16, 202613 min

Why Schools Don’t Say Yes (Even When They’re Interested)

Approaching Schools LIVE: The Offer Approval ExperienceOn March 28th in central Birmingham, the goal isn’t just to help you create an offer.It’s to help you create an offer that feels safe for schools to approve.An offer that aligns with how schools and nurseries actually make decisions.An offer that reduces risk in the mind of the decision-maker before you ever press send.Because when your offer feels safe to approve, everything changes.Conversations become easier.Responses become more likely.And relationships become possible.If you’d like to join us for this half-day workshop, we’re currently releasing 10 non-member tickets at the early bird rate here now: https://ceryskeneally.kartra.com/page/ApproachingSchoolsLIVE (Approaching Schools Academy members, go to your support group for your members only ticket code)With thanks to our sponsors at LoveAdminIf you run a children’s activity business, you’ll know this already. The hard part isn’t the sessions.It’s everything that sits around them. The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly. That’s where our partner LoveAdmin comes in. It’s not about being the simplest system on the market.It’s about having the right things in place. The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow.So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable. If admin is starting to feel like a blocker rather than a support, it’s worth a look…Go to LoveAdmin.com today to get started!Access your free ThriveHub course, exclusive to Approaching Schools Podcast listeners at https://loveadmin.com/cerys-thrivehub/Read the transcript here

January 19, 202611 min

Why Schools & Nurseries Can Actually Be Easier to Sell to Than Parents

To grow your partnerships this year, you need to align with how school and nursery decision makers think. This is exactly why I run the Approaching Schools Challenge… because in this free one week training, we don’t just tweak your emails - we retrain your brain from parent-selling to education-partner thinking.That’s when schools and nurseries stop feeling intimidating…and start feeling logical instead!If you’ve ever thought:“I know schools and nurseries need what I do, but I don’t know how to position it”“I freeze when it comes to outreach”“I’m great with parents but stuck with schools”Then the Approaching Schools Challenge is the best place to start!Come and join us at https://www.ceryskeneally.co.ukAnd once you’ve felt that shift?That’s when working with me and my team this year in the Approaching Schools Academy becomes the natural next step… because it’s where this thinking becomes repeatable, professional and measured, so you can grow your business sustainably this year.With thanks to our sponsors at LoveAdminIf you run a children’s activity business, you’ll know this already. The hard part isn’t the sessions.It’s everything that sits around them. The bookings, the payments, the messages, the registers, the forms… all the moving parts that come with trying to run something properly. That’s where our partner LoveAdmin comes in. It’s not about being the simplest system on the market.It’s about having the right things in place. The kind of functionality that actually reflects how children’s activity businesses are run, and gives you the visibility and control you need as you grow.So instead of patching things together or outgrowing your setup every year, you’ve got one system that supports you to run more efficiently and build something sustainable. If admin is starting to feel like a blocker rather than a support, it’s worth a look…Go to LoveAdmin.com today to get started!*Access Your Free ThriveHub Course Exclusively For Approaching Schools Podcast listeners Here*Read this week's Transcript here

December 15, 202522 min

The Invisible Infrastructure - Why Most Providers Build Their School Partnership Strategy Upside Dow

If this episode resonated with you and you’re ready to lead your business in schools at the next level, Click to open WhatsApp, type “VIBE” and press send. I’ll let you know if Q1 of my mastermind is the right level for you.This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.Save time and step up your admin software with a free demo Read this week's Transcript here

November 24, 202511 min

The Permission Gap - CEO Thinking & Leadership in School Partnerships

Having worked with 8,551 providers in the Approaching Schools Challenge, I’ve realised that following up is actually the biggest challenge most people have. If that’s you, I want to share something with you. Click to open WhatsApp, type “Follow Up” and press send. I’ll let you in on the biggest difference I see between providers who get schools and nursery contracts after the challenge and those who don’t!This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.Save time and step up your admin software with a free demo Read this weeks Transcript here

October 27, 202510 min

You're an Essential Education Partner - The Third Workforce in Education

💎 Introducing the VIBE Mastermind - Valuing Impact, Building Enrichment.It’s a year-long mastermind for established providers who are already partnering with schools or nurseries and want to scale with more strategy, more confidence, and more community.Inside VIBE, we’ll meet every month online - and every quarter in person - to plan, grow and lead together.We’ll map your income, impact and visibility, refine your offers, and design your next chapter in education through dedicated Legacy Lab sessions. It’s not a course. It’s a community for leaders.And this week, I’m opening applications for the Founding Cohort.Founding Members will receive:Lifetime access to the 50% Founding Member Rate (£3,000 + VAT per year or £300 + VAT per month - min 12 months)At least 12 months of coaching, collaboration and clarityQuarterly in-person VIBE Days (Birmingham, London, South Wales TBC)Monthly group strategy calls + private WhatsApp accountability groupLegacy Lab innovation sessions to design your next big ideaHot-seats for every member, plus personal reviews of your CEO Dashboard data & KPIsApplications are open this week, and I’ll be personally reviewing each one.If accepted, we’ll book a short call to talk through your goals and next steps. If you’ve ever left an event feeling on fire but then watched the momentum fade when the inbox takes over, VIBE is what stops that.It’s the next chapter for those who already have success in schools and nurseries…and are ready to scale that impact without losing the heart behind it. You’ve built a business. Now it’s time to build your legacy.Simply email hello@ceryskeneally.com to get started with your application today.This episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.Save time and step up your admin software with a free demo Click here to read the transciption

September 16, 202510 min

Do Schools & Nurseries Really Have The Budget? Why They Need You More Than Ever

If you’re ready to step into your identity as an essential education partner and approach schools or nurseries this academic year, take the Approaching Schools Challenge! This 1 week free training has been tried and tested by over 8,000 providers in the last 6 years. The methods have been endorsed by senior leaders in schools and nurseries and you’ll get free feedback and Q&A every step of the way. It’s how Nikki and her team now work with 1,000 disadvantaged pupils per week, it’s how Jackie fell in love with her business again and it’s how Lisa replaced her teaching salary, doing what she loves. We start on 22nd September - register now at https://www.ceryskeneally.co.ukThis episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.Save time and step up your admin software with a free demo Read the transcription for this episode here.

August 18, 202513 min

Scale Smarter - How To Grow Your School or Nursery Partnerships Without Burning Out

If you’re ready to make more money from your school or nursery partnerships, my one-off London mastermind day on 18th October is for you. We’ll be working on your packages so you can sell faster, upsell long-term contracts and know exactly how to increase your average school or nursery revenue with my Signature School Sales Ecosystem. You’ll even get to work on your money leaks and leave with your very own tailored action plan for scaling your business! Super Early Bird Tickets sold out within a week but there’s a new Early Bird Deal available just until the end of the summer holidays - take your seat now at https://ceryskeneally.kartra.com/page/MastermindThis episode of the Approaching Schools Podcast is brought to you by LoveAdmin - the ultimate solution for booking management software!Say goodbye to admin overload and hello to award-winning customer service and growth support, personalised to help you hit your business goals.Save time and step up your admin software with a free demo Read the transcription for this episode here.