
Ep. 293 - Avoiding the work you need to do
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Episodes
301
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Oct 2026
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AFM is a business mentorship for online fitness coaches and personal trainers who want to grow profitable, ethical coaching businesses. Founded by Emma Storey-Gordon, AFM helps coaches improve their marketing, sales, service delivery, systems and business strategy without relying on manipulative sales tactics or high-pressure marketing. The programme includes 1-1 mentoring, mastermind calls, business education, accountability and peer support, with a focus on helping coaches build businesses that align with their values while increasing their impact, income and freedom. AFmentors.com

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Apply to join AFM here 00:00 The trap of constantly moving the goal in ambition 02:16 The value of reflecting on past achievements 03:09 The importance of appreciating your current success 03:40 How perspective boosts confidence and growth 04:17 Critique of manifestation: focus on giving, not wishing 05:14 Building value and helping others for success

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