With Ann Kroeker, Writing Coach, you'll gain clarity and overcome hurdles to become a better writer, pursue publishing, and reach your writing goals. Ann provides practical tips and motivation for writers at all stages, keeping most episodes short and focused so writers only need a few minutes to collect ideas, inspiration, resources and recommendations they can apply right away to their work. For additional insight, she incorporates interviews from authors and publishing professionals like Allison Fallon, Ron Friedman, Shawn Smucker, Jennifer Dukes Lee, and Patrice Gopo. Tune in for solutions addressing anything from self-editing and goal-setting solutions to administrative and scheduling challenges. Subscribe for ongoing input for your writing life that's efficient and encouraging. More at annkroeker.com.
Listen to episodes
60 recent
July 2, 20265 min
”I don’t have time to write”- Ah, where does the time go?
”I don’t have time to write”- Ah, where does the time go?Release Date: July 2, 2026(episode 293)It comes up in nearly every conversation with a writer, whether in a group or one-to-one: “I don’t have time to write.”Their deep longing to compose thoughtful, focused prose runs up against scrunched schedules that squeeze out creative effort. It seems they have nothing more than cracks or crevices of time to sit at the computer and can’t focus long enough to write what they want to say.Worse, they give up, and the project remains unwritten, living only in their head.Don’t let it be you.This is the first in a series of episodes where we'll look at ways to deal with the struggle of finding time to write.Learn more at the link to this episode where you'll find the full post with additional resources: https://annkroeker.com/2026/07/02/i-dont-have-time-to-write-ah-where-does-the-time-go/To support you on your goal of finding time to write, consider joining WriteTrackers. We write together twice a week for an hour and a half. Some people can only come to one or the other or only a couple of times a month and they still report that they are completing projects they never would have gotten to if they hadn’t joined WriteTrackers. I love hosting this because I write alongside everyone and get things done, too. Learn more at writetrackers.com.
May 27, 20266 min
”Oh no! My book was written by someone else!”
”Oh no! My book was written by someone else!”Release Date: May 17, 2026(episode 292)Discovering "comps" (comparable books) for your book proposal is discouraging. But this episode gives you the good news: your comps validate reader interest and show your topic is in demand.Learn how to leverage these existing titles to position your book as "similar, but different." Don't let competition discourage you; rather, embrace it as a sign of reader (and publisher) interest.Listen or head to https://annkroeker.com/2026/05/27/oh-no-my-book-was-written-by-someone-else/ to read it and access additional related reading.Working on a book proposal for your nonfiction book? Want support as you develop your similar-but-different book? Work with me in a year-long coaching program: Your Compelling Book Proposal - The 12-Month Accelerator. You'll craft a brilliant book proposal and build the author platform you need to succeed—no matter where you're starting. https://annkroeker.com/yourcompellingbookproposal
April 20, 20266 min
Dear [favorite author]
Dear [favorite author]Release Date: April 20, 2026Use this prompt to write a letter to your favorite author, alive or dead. Listen and you'll hear the letter I wrote (and who I wrote it to). This simple act reveals your creative values as you tell the author what it is you admire about their work.Listen or head to to read it and access additional related reading: https://annkroeker.com/2026/04/20/dear-favorite-author/And to get a copy of 52 Creative Writing Prompts, head to annkroeker.com/52prompts.
March 25, 202612 min
Are Abandoned Projects a Sign of Creative Weakness?
Are Abandoned Projects a Sign of Creative Weakness?Release Date: March 25, 2026Writers I work with—and if I’m honest, I myself—launch multiple projects, enthusiastic about every idea. We open a document, give it a working title, tap out a few paragraphs with loads of energy. Like the squirrel, we scamper around the Internet or library doing research, gathering quotes and anecdotes to incorporate into this shiny new work-in-progress.A few days or weeks later, we abandon it, our sentences as sparse as the squirrel’s twigs up in that tree. The raw materials of a project—research, paragraphs, quotations—sit on our hard drive. Will we return to it and continue building or abandon it for projects with more potential?Often we do abandon the project and scamper off to start another one.Weeks or months later, we might open our Finder window or Google Drive and scroll through our archives, astonished to see so much unfinished business: half-drafted projects, a concept of a book, or the start of a post. We can feel like we’ve wasted our time and resources.Are we quitters? Are we creatively weak? Are we people who love to start things but get bogged down in the messy middle, throwing in the towel when we can’t find our way through?Our inability to finish can leave us feeling embarrassed, ashamed, or frustrated.But that’s unhelpful self-talk. Instead, in this episode, we reframe it.Listen or head to https://annkroeker.com/2026/03/25/are-abandoned-projects-a-sign-of-creative-weakness/ to read it and access additional related reading.And to work with one-on-one, head to https://annkroeker.com/writing-coach - I can provide you with human support for writing you produce as the thoughtful human you are...no AI necessary!
March 22, 20268 min
Don’t want to say it yourself? Put a frame around it!
Don’t want to say it yourself? Put a frame around it!Release Date: March 22, 2026In novels, memoir, nonfiction, and poetry, a narrator can set up the main story so that we have a frame effect. This is, in fact, called the “frame narrative.” The main story, then, becomes “the story within the story.” Learn all about it and study examples in this episode.The frame narrative sets up the “main” narrative, and provides context and lends plausibility to the story within the story. The nested story likely has a completely different narrator from the frame’s narrator (and the frame might also offer insight into that nested-story’s narrator).The frame creates distance and reduces criticism of the first storyteller who sets things up. If you dislike or don’t agree with the story told, well, don’t blame the messenger. The main narrator is simply telling someone else’s the story (”Hey, this is what I heard a guy say”).The frame narrative’s speaker says the bold thing by letting someone else say the bold thing. In other words, the frame narrative delegates to someone else the task of saying the hard or controversial thing.You can see how you can try the frame narrative yourself to add distance from topics that matter to you. It’s a way of telling it slant. Invent one or both narrators, and create the story that sets up the nested story. You, too, can say the bold thing by letting someone else say the bold thing.Listen or head to https://annkroeker.com/2026/02/25/do-you-really-want-to-write-quietly-its-an-ai-favorite/ to read it and access all my sources in the footnotes. And to work with one-on-one, head to https://annkroeker.com/writing-coach - I can provide you with human support for writing you produce as the thoughtful human you are...no AI necessary!
February 27, 20268 min
Do you really want to write “quietly”? (It’s an AI favorite)
Do you really want to write “quietly”? (It’s an AI favorite)Release Date: February 27, 2026We all have “pet” words or phrases that slide into our prose like a favorite shoe that’s shaped to our foot and supports our gait—literary techniques that feel like our voice on the page.Some writers come across more casual, using sentence fragments or words like “ain’t” and “c’mon!” Others turn to ellipses for hesitation and pop a statement (or question) in parentheses for humor.Guess who’s been paying attention to how we express ourselves?Yeah, LLMs slurped up our online writing and got a taste for the way we write. Their favorite words and phrases draw from our favorite words and phrases, and now they’re repeating them ad nauseam, shoving them into everyone’s drafts so people leaning on AI for their writing start to sound suspiciously similar.What’s especially frustrating is that these are perfectly good writing techniques, and now that I see them spilling into my inbox, I hesitate using them.In the hands of skilled writers, a light touch with these could produce a pleasant flow, but AI doesn’t yet seem to fully sense the need for restraint, balance, and pacing. It stuffs otherwise effective wording into their drafts like too many prizes in a box of Cracker Jack. They stop being special after the fifth appearance.Once I point them out, you’ll start to spot them in blog posts, articles, newsletters, and social media. In this episode, I point out several AI favorites. You'll start t spot them everywhere.Listen or head to https://annkroeker.com/2026/02/25/do-you-really-want-to-write-quietly-its-an-ai-favorite/ to read it and access all my sources in the footnotes. And to work with one-on-one, head to https://annkroeker.com/writing-coach - I can provide you with human support for writing you produce as the thoughtful human you are...no AI necessary!
February 11, 202620 min
Whose Voice Is on Your Pages? Human vs. AI Writing
Whose Voice Is on Your Pages? Human vs. AI WritingRelease Date: February 11, 2026I opened someone's newsletter a few weeks ago touting the “glorious” age of AI and the advantages it provides. Hm, I thought. AI is fascinating, I guess. Speedy. Clever, in its way. But…glorious? It’s been studying us. Wouldn’t that suggest anything “glorious” about AI can be attributed in part to what it’s drawn from that which makes us gloriously human? It did, after all, train on our published projects like articles, blog posts, and books (which it’s already consumed, with or without our permission). I’ve been thinking a lot about AI lately, as headline after headline offers dire warnings (job losses!) or lavish praises (glorious!), depending on the source. I know clients and colleagues who are using AI extensively in their operations, including research, drafting, and editing. I know others who haven’t tried it even once. To be honest, I’ve gone back and forth on it myself. When ChatGPT was first making the headlines in 2022, I “interviewed it“ because I was curious to see how it worked and what it would say. I was simultaneously freaked out and fascinated with the results. Should I avoid it or embrace it? I didn’t decide on the spot. Instead, I experimented with it in low-stakes ways before drawing any conclusions; it’s evolving so rapidly, however, I land on an opinion only to change my mind a week later based on new information. I’m suffering from technological whiplash. Now that AI is embedded in our writing programs, email inboxes, and more, I’m revisiting my opinion once more. Turns out I had a lot to say. Listen or head to https://annkroeker.com/2026/02/11/whose-voice-is-on-your-pages-human-vs-ai-writing/ to read it and access all my sources in the footnotes.
December 16, 202558 min
Self-Publishing vs. Traditional: Janyre Tromp's Real-World Experience with Both (and Clear Favorite)
Self-Publishing vs. Traditional: Janyre Tromp's Real-World Experience with Both (and Clear Favorite)Release Date: December 17, 2025Award-winning author and editor Janyre Tromp joins us for an in-depth exploration of her deep publishing experience. She’s seen it from all angles, as an editor in traditional publishing houses, and as an author who has seen the pros and cons of both traditional and self-publishing. Janyre breaks down the definitions, differences, and decision-making process for authors as they consider the publishing path that’s right for them.In this wide-ranging discussion, you'll learn:Clear definitions of vanity press, hybrid publishing, self-publishing, and traditional publishingWhy Janyre decided to try self-publishing (indie publishing) after undeniable success as a traditionally published authorHow she leverages her marketing background for maximum salesWhen to choose traditional publishing vs. self-publishing vs. other optionsThe financial realities and potential of each publishing pathWhich path has become her favorite (and why)This interview is perfect for aspiring authors, seasoned writers considering a change, or anyone curious about how things are changing…and how we can make an informed decision.⌚️Timestamped Notes00:00 Multitasking Editor Embraces Indie05:13 Publishing Access vs Readers08:37 Indie Publishing Workflow Explained12:45 Indie Publishing Services Evolve13:37 Building Your Self-Publishing Team19:21 Nonfiction Marketing Strategies22:35 Self-Publishing: Learn or Delegate23:29 Indie Authors as a Business28:43 Effective Nonfiction Self-Publishing Tips31:05 Publishing Requires Patience and Marketing34:48 Indie Influence on Traditional Publishing38:44 Hybrid Author vs Publisher41:07 Navigating Publishing Rights & Royalties45:39 Hiring Reputable Publishing Services46:56 Vetting Publishers for Success52:45 Benefits of Audiobooks for Readers53:52 The Enduring Power of Books57:51 Craft Your Book's Big IdeaResources & Links:Free 3-Day Challenge: Craft Your Book’s Big Idea: annkroeker.com/3dayPrevious interview with Janyre about target audience: Start with Your Ideal Audience
December 2, 20259 min
What's your role in your reader's life?
What's your role in your reader's lifeRelease Date: December 2, 2025In this episode, Ann Kroeker, Writing Coach, explores how clarifying your role in a reader’s life transforms your tone, structure, and connection on the page. Using real-world analogies and examples from Anne Bogel, Annie F. Downs, and Lisa TerKeurst, Ann shows how to choose and calibrate a voice readers trust—whether you’re a knowledgeable friend, a teacher, a tower of authority, or a fellow traveler in the field.In This Episode You’ll Discover:Why defining your role makes writing more intuitive and effectiveHow to spot a voice/role mismatch that’s holding your manuscript backThe “knowledgeable friend” approach that helped Anne Bogel find her flowHow Annie F. Downs’ “coffee with a friend” brand guides tone and contentLisa TerKeurst’s 4 voices for authors: Tower, Teacher, In the Field, and In the PitWhen to avoid the “In the Pit” voice (and what to do instead)Practical tone tweaks: contractions, anecdotes, sentence fragments, vulnerabilityA quick exercise to test multiple voices and choose what fitsHow to align structure, examples, and word choice with your chosen roleWays to iterate based on reader response⌚️Timestamped Notes 0:00 - Introduction and welcome from Ann Kroeker 0:26 - Episode topic: What’s your role in your reader’s life? 0:40 - Roles professionals play and their impact 0:57 - Why writers should understand their role for better connection 1:10 - Identifying your reader-facing role: friend, expert, or fellow traveler? 1:17 - The impact of a tone-role mismatch for writers 1:35 - How tone, structure, and writing style change when role aligns 1:45 - Aligning roles for authenticity and effective voice 1:50 - Writers Anne Bogel, Annie F. Downs, and Lisa TerKeurst refine their roles 2:17 - Anne Bogel’s “friend who knows some things” approach 2:47 - Using knowledgeable friend tone: relate and inform 3:04 - Annie F. Downs’ “coffee with a friend” brand 3:33 - Using anecdotes, humor, and vulnerability as a friendly writer 3:50 - Lisa TerKeurst’s four author voices explained 4:23 - The Tower Voice (authoritative expert) 4:46 - The Teacher Voice (research-backed and vulnerable) 5:04 - The In-the-Field Voice (guiding as fellow traveler) 5:26 - The In-the-Pit Voice (venting without solutions) 5:45 - Finding your role: reflection questions for writers 6:12 - How readers see you shapes your style 6:22 - Structuring research-based writing with the Tower Voice 6:33 - Blending guidance with personal insight as a Teacher 6:40 - Using shared experience for trust in the Field Voice 7:04 - The pitfalls of writing from struggle without solutions 7:12 - Experimenting with different writer voices 7:38 - Adjusting tone and style to suit your authentic role 8:12 - Realizing and embodying your role for writing flow 8:29 - Invitation to Craft Your Book’s Big Idea challenge 8:50 - Ann Kroeker encourages and supports writers 9:02 - Closing and ongoing support for writersResources & Links:Free 3-Day Challenge: Craft Your Book’s Big Idea — annkroeker.com/3dayLisa TerKeurst interview (linked in episode show notes at annkroeker.com/writersrole)To read and check out all info, head to annkroeker.com/writersrole
October 8, 20259 min
Why Writers Get Lost in Research (And How to Find Your Way Back)
Why Writers Get Lost in Research (And How to Find Your Way Back)Release Date: October 8, 2025In this episode, Ann Kroeker, Writing Coach tackles the common "research rabbit hole" problem that plagues nonfiction writers. Learn how to balance thorough research with productive writing, using Isaac Newton's famous quote about "standing on ye sholders of giants" as inspiration for leveraging others' knowledge without getting lost in endless sources.In This Episode You'll Discover:Why the research rabbit hole is a distraction for nonfiction writersNoticing when you're researching versus procrastinatingPractical strategies to ensure you stay focused on the researchThe importance of research for credibility and specificity in nonfiction⌚️Timestamps:0:00 - Welcome & Introduction0:48 - Getting Lost in Research1:30 - Does Detail Matter?2:00 - Value of Specifics3:15 - Building Trust Through Research3:44 - Research in Memoir & Essays4:09 - Standing on Giants’ Shoulders4:40 - 7 Focused Research Tips5:05 - Bracket Placeholders5:23 - Tackling Online Distractions5:45 - Parking Lot Document6:00 - Staying Relevant6:23 - Research Timers6:48 - Organizing Research7:16 - Research as Conversation7:45 - Back to WritingTo read and check out all info, head to annkroeker.com/rabbithole
Is this your show?
Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.
