Anewgo of New Home Sales

Hosted by Anya Chrisanthon and John Lee

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189

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Jun 2026

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EN-US

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John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry.

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June 15, 2026Episode 19114 min

What Apple Just Told Us About the Future of AI: My WWDC 2026 Takeaways-191

Send us Fan MailApple's Worldwide Developers Conference just happened - and the message for home builders is bigger than most people realize. In this solo episode, Anya Chrisanthon - CCO at Anewgo - breaks down the biggest announcements from WWDC 2026 and translates them into plain language for home builder sales and marketing leaders.Siri goes agentic Apple rebuilt Siri from the ground up - powered by Google's Gemini and Apple's own on-device models. The new Siri doesn't just answer questions. It takes actions across apps on behalf of the user. Composing emails, managing files, performing multi-step tasks without manual navigation. The home buying version of this - scheduling tours, requesting brochures, getting answers about a specific floor plan - is coming. The builders whose digital presence is ready for it will have a significant advantage.Visual Intelligence in the Camera app Apple introduced a dedicated Siri mode inside the camera app. A buyer standing in front of your model home points their camera at the exterior - and Siri tells them the elevation, color scheme, community, and starting price if that information is structured and accessible online. Apple just built the infrastructure for a visual AI layer that sits on top of every physical space a buyer walks into. That changes what a model home experience looks like.The hidden feature Apple didn't announce After the keynote, developers discovered a hidden Extensions framework in the iOS 27 developer beta that lets users swap ChatGPT, Claude, and Gemini inside Siri - infrastructure Apple built but chose not to announce. Apple is hedging. Siri becomes the container. The AI model underneath can be whatever the user prefers. When a buyer asks their phone about your homes, it might be Siri answering. Or ChatGPT through Siri. Or Claude. Or Gemini. If your digital presence doesn't give any of those AI systems enough specific, accurate, structured information to answer with confidence - you're not in that conversation. This is exactly why AEO matters across all platforms, not just one.Search gets faster Apple rebuilt the foundation of search across Spotlight, Mail, and Photos - and the new infrastructure indexes new files and data almost immediately. The lag between publishing content and having it surfaced by AI systems is closing. A community page that hasn't been updated in six months is going to look stale in a way it never did before.📋 Three things from today: (1) Free AEO Assessment - email your website URL to beth@anewgo.com, subject "AEO Assessment" (2) Marketing App 3.0 webinar replay (3) See what a fully connected AI-ready buyer experience looks like: anewgo.comAbout Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768

June 2, 2026Episode 19019 min

Google Marketing Live 2026 Takeaways-190

Send us Fan MailGoogle Marketing Live 2026 just happened - and the message wasn't about features. It was a warning. In this solo episode, Anya Chrisanthon - CCO at Anewgo - breaks down the biggest announcements from GML 2026 and translates them into plain language for home builder sales and marketing leaders.The headline nobody said out loud Google's Chief Business Officer opened with "I'm not exaggerating when I say we have made a decade's worth of innovation in the last year alone." That's not marketing speak. That's a warning for anyone still in wait-and-see mode.How your buyers are already searching differently AI Overviews now reaches 2.5 billion monthly users. AI Mode has passed 1 billion. Searches in AI Mode run three times as long as traditional searches. Your buyer is having a conversation with AI right now - and if your website doesn't give AI enough to work with, you're not in that conversation.The best ads must be answers Google's VP of Ads said it directly on stage: "The best ads must be answers." Google introduced a Business Agent for Leads - already being tested in real estate - where buyers can ask questions inside an ad and get answers pulled directly from your website. If your website doesn't have clear, specific answers to real buyer questions, AI has nothing to pull from.AI Brief: great news for smaller builder marketing teams AI Brief lets advertisers give Google's AI a creative brief in plain language and let it handle execution. The role of your marketing team is shifting from doing to directing - and that levels the playing field against national builders with big agencies.The Universal Cart - and why John Lee called this years ago Google's Universal Cart follows buyers across Search, Gemini, YouTube, and Gmail without losing their place. John Lee has been talking about this exact connected, agentic buyer journey for years. Anewgo's ChatGPT integration - where a buyer designs their home in ChatGPT and arrives on your website already identified and engaged - is the home building version of this. It exists today.Measurement finally grows up Google's Meridian marketing mix modeling tool is now inside Google Analytics 360. For the first time, builders have infrastructure to show leadership exactly which channels are driving sales - not just leads.📋 Three things from today: (1) Free AEO Assessment - email your website URL to beth@anewgo.com, subject line "AEO Assessment" - specific to home building, no obligation. (2) Watch the Ecosystem Webinar replay with John Lee(3) Register for the Anewgo Marketing App 3.0 launch webinar - June 9th, open to everyone: https://us02web.zoom.us/webinar/register/WN_w0K2dtK9QW2Bp26h9vZu_AAbout Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768

May 26, 2026Episode 18932 min

Jennifer Cooper on AI, Shoppable Models, and What Builders Keep Getting Wrong-189

Send us Fan MailIn a market where a lot of builders are pulling back, Jennifer Cooper is making the case for why that's exactly the wrong move. Jennifer is the founder and CEO of Evolution Marketing and Evolution Design Studios - a fractional marketing consultancy with seasoned teams across the country serving home builders of every size. In this episode, she and Anya Chrisanthon of Anewgo get into the real conversations happening in builder boardrooms right now.The budget conversation nobody wants to have If your growth goals are going up but your marketing budget is staying flat, you're setting yourself up to miss your numbers. Jennifer explains why spend has to match growth - and what it signals when leadership doesn't value what marketing can actually do.AI adoption in the field right now Jennifer isn't scared of AI - she's brought it to the table as a strategic partner. She breaks down what smart teams are actually doing with AI, why she keeps an "invisible chair" for it in every strategy conversation, and how builders can use it to work faster without losing their brand voice.AEO, authority, and the PR comeback AI is looking for authoritative content and third-party validation. Jennifer shares how one of her builders built a PR strategy that AI is now actively sourcing - and why blogs, content, and earned media are more important than ever in the AIO era.The CRM conversation we're still having in 2026 Having a CRM isn't enough. Jennifer explains why most builders have it but aren't using it right - and how to think about your full tech stack from OSC tools to self-touring to visualization.Shoppable model homes: the business case Evolution Design Studios brings a full shoppable model program to builders of any size. Builders save an average of $10,000 or more per model, get a revenue-generating online storefront, and create a stickier digital experience - without handling a single purchase order. Jennifer breaks down exactly how it works and who it's right for.The secret to staying ahead Wake up every day and ask why. Jennifer's advice for marketing leaders navigating one of the most challenging - and most opportunity-rich - moments in the industry.Connect with Jennifer on LinkedIn or at evolutionmarketingco.com.About Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768

May 19, 2026Episode 18826 min

Why AI Is Recommending Some Builders and Ignoring Others: AEO Explained-188

Send us Fan MailTwo episodes ago, a Florida builder went from a 16% ChatGPT citation rate to 72% in a matter of months. This episode answers the question everyone kept asking: how? In this solo follow-up, Anya Chrisanthon - CCO at Anewgo - breaks down Answer Engine Optimization in plain language, no jargon, no tech degree required.SEO vs. AEO SEO gets you found in a list. AEO gets you recommended as the answer. When a buyer asks ChatGPT, Perplexity, or Gemini for a builder like you, AI doesn't return ten options - it picks one or two. If your digital presence doesn't give AI enough specific, consistent, verifiable information to recommend you with confidence, it moves on to a builder whose story it can actually tell.Why most builder websites are invisible to AI right now Vague taglines, generic community descriptions, inconsistent naming across platforms, and missing pricing all create uncertainty for AI. Uncertain AI doesn't recommend you. And with ChatGPT now rolling out ads in the US, the landscape is shifting even faster.What AEO-ready actually looks like Specific community names, locations, and price points. Real buyer descriptions that go beyond demographics. Differentiators that are stated, not implied. Consistency across your website, Google Business profile, social presence, and any third-party coverage. Earned media - reviews, press, industry recognition - because AI gains confidence when your claims are reinforced by sources outside your own website.Three things to do this week (1) Search for yourself the way your ideal buyer would - in ChatGPT, Perplexity, Gemini, or Claude. (2) Read your own website like a stranger - could AI accurately describe who you are and who you build for? (3) Get an AEO assessment from Anewgo - email your website URL to beth@anewgo.com, subject line "AEO Assessment."📖 Get the case study (free - enter your name and email): https://nut.sh/ell/forms/328341/bzkECM 🎙 Listen to the case study episode: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768?i=1000766308908 📝 Latest from the Anewgo blog: anewgo.com/blogAbout Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or find every episode at anewgo.com/podcast.Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768

May 12, 2026Episode 18731 min

Buyer Psychology, Confidence, and Protecting Margin: A Conversation with Jeff Shore-187

Send us Fan MailMost builders are responding to a slower market with more incentives. Jeff Shore says that might be making things worse. In this episode, Anya Chrisanthon sits down with the founder of Shore Consulting and one of the most respected voices in new home sales training for a straight-talking conversation about buyer psychology, sales confidence, and what actually separates teams that will come out of this market stronger from the ones that won't.What's covered: Uncertainty - not rates or pricing - is what's slowing buyer decisions right now, and Jeff explains exactly why. He shares the two-word response every salesperson should have when a buyer asks about incentives, how to reverse-engineer the sales presentation so "I'm just looking" never comes up, why dissatisfaction is the single greatest predictor of urgency, and how to normalize a first-visit decision before you ever show the home.For sales leaders: Jeff's two non-negotiables are a daily lead conversion hour and weekly one-on-one skill development coaching for every rep. And for the teams that will win - confidence is the product of belief and mastery, and it's contagious.Sales & Marketing Leadership Summit - San Diego, July 15-17 Anewgo is a proud sponsor. Use code ANEWGO to buy one ticket and get one free: whova.com/portal/registration/4MA1nFzvsqp4sg4JwSu1Free ticket giveaway - apply here (admission only, travel not included, winner announced Friday): Apply NowAbout Anewgo Anewgo is an all-in-one new home sales and marketing platform providing builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics. Learn more at anewgo.com or find every episode at anewgo.com/podcast.Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768

May 5, 2026Episode 18615 min

Why AI Is Recommending Some Builders and Ignoring Others: The Case Study-186

Send us Fan MailWhy AI Is Recommending Some Builders and Ignoring Others: The Case StudyA regional home builder in a competitive Florida market was being cited by ChatGPT 16% of the time when buyers asked real questions like "who are the best new home builders in this area?" A few months later, after a focused initiative with Anewgo, that number was 72%. Same builder. Same market. Same competitors.In this solo episode, Anya Chrisanthon - CCO at Anewgo and host of the Anewgo of New Home Sales podcast - breaks down exactly what was measured, what changed, and what it means for builders and marketers who are paying attention to where buyer search behavior is heading.What Anewgo Tracked Anewgo ran 50 real buyer-intent questions through ChatGPT and Gemini and measured three things: mentions (how often the builder was named at all), citations (how often their website was used as a trusted source), and top recommendations (how often they appeared in the top spots). Citations matter most. A mention means AI knows you exist. A citation means AI trusts you enough to point a buyer directly to your content. Those are not the same thing.The Results On ChatGPT, the citation rate jumped from 16% to 72% - a 56 percentage point increase. The number one ranking rate went from 7% to 36%. Top three ranking rate went from 16% to 59%. On Gemini, citation rate went from 25% to 63%. And during the same period, average website engagement time nearly doubled - from 51 seconds to just under two minutes - because the content wasn't just AI-friendly. It was genuinely useful to real buyers.The Philosophy The goal was never to trick AI or game the system. Anyone telling you they can game AI recommendation engines is not someone you should trust with your marketing budget. The goal was to make this builder genuinely easier for AI to understand, verify, and confidently recommend - through content that answers real buyer questions and clarity about what the builder actually offers and who they build for.Why Most Builder Websites Are Invisible to AI Right Now Most builder websites were built for two audiences: human visitors and Google. AI reads your website differently than either. It is trying to build a mental model of your business - who you are, who you build for, where you build, what makes you different. Vague taglines, generic community descriptions, and inconsistent information across your digital presence create uncertainty for AI. And uncertain AI does not recommend you. It moves on.Three Things to Do This Week:(1) Search for yourself the way a buyer would - open ChatGPT, Perplexity, or Gemini and ask for a builder like you in your market with specific criteria. See what comes up. (2) Read your own website like a stranger - is your brand story specific and consistent? Could AI accurately summarize your communities and differentiators to a buyer? (3) Get an AEO assessment from Anewgo - email your website URL to beth@anewgo.com with subject line "AEO Assessment." No obligation. Beth will reach out with the report and a time to walk through the results together.Next episode: a deeper dive into AEO itself - what it is, what good AEO looks like in practice, and the broader framework for thinking about this for your business.About Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or listen t

April 28, 2026Episode 18523 min

Anewgo AI Brief: April 2026 - Agents, Buyer Expectations, and the Closing Window-185

Send us Fan MailAnewgo AI Brief: April 2026 - Agents, Buyer Expectations, and the Closing WindowThe AI window for home builders is closing faster than most people think. In this month's Anewgo AI Brief, Anya Chrisanthon - CCO at Anewgo and host of the Anewgo of New Home Sales podcast - delivers her monthly no-hype download on what is actually happening in AI and what it means for new home sales in April 2026.The AI Model Landscape GPT-4 is retired. OpenAI has moved fully to GPT-5 and ships updates every few weeks. Google's Gemini 3.1 Pro leads most independent benchmarks. Claude just shipped a new Opus model on April 16th - their strongest yet for complex reasoning and agentic tasks. 97% of real estate firms now report their teams are actively using AI. This is not early adoption. This is infrastructure.AI Assistants vs. AI Agents An AI assistant is your GPS - it guides, but you're still behind the wheel. An AI agent acts for you: identifies the buyer who's been back three times this week, scores their intent, writes a follow-up script, and pushes a task to your OSC before morning. The buyer never filled out a form. Anya explains how Anewgo's Sophie is already building this into the Anewgo CRM.The Buyer Expectation Gap Cotality (formerly CoreLogic) found that 75% of home buyers now expect AI during the buying process. Not would like - expect. Most builder websites aren't delivering that yet.Three Things to Do in the Next 90 Days (1) Get your website AI-ready with an assistant that knows your floorplans, communities, and inventory. (2) Capture your invisible buyer data - 99.5% of visitors never fill out a form, but the right AI system gives them a profile. (3) Audit your content library - AI can transform a construction site photo into a finished home rendering in seconds.The AI Slop Problem AI does not create slop. Lazy use of AI creates slop. Use it to amplify your brand voice, not replace it.Anya's Take The large builders are not watching AI. They are building. Behavioral data and intelligence compound over time - and so does the gap. The question is whether you are leading that charge in your market or responding to it.Come find us at anewgo.com/podcast - we're happy to nerd out on this with you. Next month: what's actually working in AI content for home builder marketing, and what's just noise.About Anewgo Anewgo is an all-in-one new home sales and marketing platform. We equip builders with AI-ready homebuilder websites, interactive design tools, floorplans, sitemaps, AI Sales Assistants, and data analytics to create personalized buyer journeys. Learn more at anewgo.com or listen to every episode at anewgo.com/podcast.Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/anewgo-of-new-home-sales/id1602564768

April 22, 2026Episode 18444 min

The Moment Builders Drop the Ball and How to Fix It | Jeremiah Gore, Crossroads Coaching-184

Send us Fan MailYour buyer signs the contract at the highest emotional moment of the entire journey. And then... nothing. For 45 to 65 days, most builders go quiet. No call. No check-in. No one reaching out. By the time the pre-construction meeting rolls around, all that momentum is gone.That gap is exactly what this episode is about.Jeremiah Gore has spent 25 years in homebuilding — starting at Toll Brothers and working his way through sales, operations, land acquisition, and all the way to division president. Today he runs Crossroads Coaching and partners with Impact 88 to train the people most builders never invest in: project managers, construction teams, and anyone who touches the buyer after the sale is made.In this conversation, Jeremiah and I get into the moments that matter most — and the ones where builders consistently lose ground without realizing it.What we cover:- Why the handoff from sales to construction is where most builder relationships fall apart- The rollercoaster analogy: how to ride the momentum instead of letting it crash- Why project managers need training just as much as your sales team — and the 100% retention rate Jeremiah sees when builders finally invest in it- The DISC framework as a quick cheat sheet for reading your buyer and adjusting your communication on the fly- How proactive communication (not reactive) is what actually builds trust — and how technology makes it scalable- The ice cream story. Yes, you need to hear the ice cream story.- Peak end theory: why the close matters just as much as the open, and what happens to your referral rates when you get it rightThis one is for sales managers, OSCs, project managers, and any builder leader who wants to understand why "we build homes" is the wrong mindset — and what to say instead.Guest links:Jeremiah Gore on LinkedIn: linkedin.com/in/jeremiahgoreInstagram: @jeremiahgore1999Crossroads Coaching: choosecrossroads.comImpact 88: impacteightyeight.com

April 15, 2026Episode 18338 min

Brand or Bland? How Regional Builders Can Win on Story, Not Incentives-183

Send us Fan MailIs your brand helping buyers trust you or just adding to the noise? Genevieve Benson, Director of Strategic Partnerships at Milesbrand, joins Anya Chrisanthon to break down how regional and private builders can compete in today's uncertain market through authentic storytelling, emotional brand positioning, and a customer journey that builds trust at every touchpoint.Genevieve and Anya cover how to find your unique brand voice, when to do a refresh vs. a full rebrand, how to use real buyer stories to drive emotional connection, and where the biggest friction points are in the new home sales journey from first click to warranty.Whether you are a small regional builder or scaling into new markets, this episode is a practical guide to standing out without outspending the nationals.Topics covered: -Authentic brand voice and storytelling for builders -Customer journey mapping and friction point identification -Brand re-skin vs. full rebrand -Using psychographics and buyer data for stronger messaging -Building a brand bible and training your team to live the brandAnewgo is an all-in-one new home sales and marketing platform built for home builders. From AI-ready websites and interactive floorplans and sitemaps to AI Sales Assistants and data analytics, Anewgo helps builders create personalized buyer journeys, engage leads with interactive content, and convert more sales.Watch every episode hereLove the show? Rate and review us on Apple Podcasts

April 7, 2026Episode 18124 min

Net Zero by Design: P. Allen Smith on SIP Panels, Moss Mountain Farm & the Future of Home Building-181

Send us Fan MailPodcast: Anewgo of New Home Sales | Host: Anya Chrisanthon | Co-Host: Beth Byrd, VP of Sales, Anewgo | Guest: P. Allen SmithIn this episode of the Anewgo of New Home Sales podcast, host Anya Chrisanthon and Anewgo VP of Sales Beth Byrd sit down with P. Allen Smith — PBS television host, garden and community designer, and owner of Extreme Panel Technologies - to explore how structurally insulated panels (SIPs), sustainable materials, and intentional design are reshaping residential construction. The conversation covers Moss Mountain Farm, the Extreme Gatehouse Cottages, real-world build cost and waste comparisons, and the future of energy-efficient, net-zero home building for builders, developers, and build-to-rent communities.Guest | P. Allen Smith - PBS host, garden & community designer, owner of Extreme Panel TechnologiesHost | Anya Chrisanthon, AnewgoCo-Host | Beth Byrd, VP of Sales, AnewgoKey Topics | SIP panels, net-zero building, Moss Mountain Farm, sustainable construction, build-to-rentGuest Website | pallensmith.comExtreme Panel | extremepanel.comAbout P. Allen SmithP. Allen Smith is a nationally recognized PBS television host, garden and community designer, and sustainable living advocate. As the creator of Moss Mountain Farm - a 550-acre working farmstead in central Arkansas on the banks of the Arkansas River - and owner of Extreme Panel Technologies, one of America's leading manufacturers of structurally insulated panels (SIPs), Smith is on a mission to make net-zero, energy-efficient home building the new industry standard. He previously appeared at the International Builders' Show (IBS) alongside Anewgo VP of Sales Beth Byrd.What We Cover in This Episode1. What Are Structurally Insulated Panels (SIPs)?Structurally insulated panels (SIPs) consist of a dense polystyrene foam core sandwiched between two layers of oriented strand board (OSB). Extreme Panel Technologies uses zinc-boray-infused OSB, which provides resistance to insects and mold. Key advantages for home builders:Superior energy efficiency with high R-values across 4.5", 6", 8", 10", and 12" panel thicknessesFaster build times - the Extreme Gatehouse Cottages took just 47 minutes to unload and four workers five days to fully close inFactory precision: panels arrive pre-numbered and pre-cut for doors and windows, with laminated construction drawingsDramatically less job site waste - a Birmingham, AL build-to-rent project showed all SIP waste fit in a couple of wheelbarrows vs. a full dumpster for a comparable stick-built houseStraighter, truer walls than typically achievable with today's dimensional lumber2. Moss Mountain Farm — A Model for Sustainable, High-Performance BuildingMoss Mountain Farm, located in central Arkansas on a farmstead dating back to 1840, is the original set for P. Allen Smith's PBS series Garden Home. The main farmhouse was designed in the Greek Revival style - with proportions drawn from historic properties within a 175-mile radius - while integrating high-performance building technologies 20 years before they became industry buzzwords:Insulated concrete forms (ICFs) for the basementSoybean-oil-based spray foam insulation between wall studsShredded denim recycled from a blue jean factory as batting insulationPassive solar design with PEX tubing under standing seam metal roof panels circulating heated glycol to a radiant brick floorStanding seam metal roof - a technology Jefferson used at Monticello3.