A walkthrough on the "Business" of Canine Rehab. With your host, Anthony Schena, CCAT, CCHT - a certified companion animal rehab therapist and hydrotherapist who has journeyed from the human PT world to make a difference in our furry friends' lives. Each episode, he pulls back the curtain on the intriguing world of the canine rehab business. From the nitty gritty of everyday operations to sharing heartwarming success stories, he's going to dive deep into what canine rehab business really looks like; the highs, the lows, and everything in between.
Listen to episodes
29 recent
April 13, 2025Episode 513 min
Automate Your Referrals
Send a textIf you have any questions, concerns, or want to share your "Underdog Story" - please send an email to:anthony@alpharehabandfitness.com For professionals that are looking for answers and solutions for their business, please visit Underdog's website and let's get your business back on it's paws!theunderdogsolution.comOr call Anthony directly at: 908-454-2273
April 6, 2025Episode 416 min
If You're Not Considering a Virtual FD/Assistant, You're Missing Out
Send a textIf you have any questions, concerns, or want to share your "Underdog Story" - please send an email to:anthony@alpharehabandfitness.com For professionals that are looking for answers and solutions for their business, please visit Underdog's website and let's get your business back on it's paws!theunderdogsolution.comOr call Anthony directly at: 908-454-2273
March 31, 2025Episode 316 min
How to Handle Client's Money Conversation
Send a textIf you have any questions, concerns, or want to share your "Underdog Story" - please send an email to:anthony@alpharehabandfitness.com For professionals that are looking for answers and solutions for their business, please visit Underdog's website and let's get your business back on it's paws!theunderdogsolution.comOr call Anthony directly at: 908-454-2273
March 23, 2025Episode 216 min
Get New Leads From Google Reviews and Online Searches
Send a textIf you have any questions, concerns, or want to share your "Underdog Story" - please send an email to:anthony@alpharehabandfitness.com For professionals that are looking for answers and solutions for their business, please visit Underdog's website and let's get your business back on it's paws!theunderdogsolution.comOr call Anthony directly at: 908-454-2273
March 16, 2025Episode 116 min
The Power of Print in Canine Rehab Marketing
Send a textIf you have any questions, concerns, or want to share your "Underdog Story" - please send an email to:anthony@alpharehabandfitness.com For professionals that are looking for answers and solutions for their business, please visit Underdog's website and let's get your business back on it's paws!theunderdogsolution.comOr call Anthony directly at: 908-454-2273
October 1, 2024Episode 2419 min
Breed Specifics: Tailoring Rehab to Different Dog Breeds
Send a textIf you have any questions, concerns, or want to share your "Underdog Story" - please send an email to:anthony@alpharehabandfitness.com For professionals that are looking for answers and solutions for their business, please visit Underdog's website and let's get your business back on it's paws!theunderdogsolution.comOr call Anthony directly at: 908-454-2273
September 8, 2024Episode 2319 min
Beyond the Canine Rehab Clinic: Home Exercises and Care for Canines
Send a textIf you have any questions, concerns, or want to share your "Underdog Story" - please send an email to:anthony@alpharehabandfitness.com For professionals that are looking for answers and solutions for their business, please visit Underdog's website and let's get your business back on it's paws!theunderdogsolution.comOr call Anthony directly at: 908-454-2273
August 11, 2024Episode 2221 min
Empathetic Ears in Canine Rehab: Communication Strategies with Pet Parents
Send a textIf you have any questions, concerns, or want to share your "Underdog Story" - please send an email to:anthony@alpharehabandfitness.com For professionals that are looking for answers and solutions for their business, please visit Underdog's website and let's get your business back on it's paws!theunderdogsolution.comOr call Anthony directly at: 908-454-2273
May 9, 2024Episode 2113 min
Mindful Muzzles: Addressing Canine Mental Health in Rehab
Send a textIn this thought-provoking episode, Anthony Schena, CCAT, delves into the often-overlooked topic of canine mental health, particularly as it relates to the rehabilitation process. Just like humans, our furry friends can experience anxiety, depression, and other mental health challenges that impact their well-being and recovery. 🐶💭Anthony discusses how to recognize signs of mental distress in dogs, key factors that influence their emotional state during rehab, and strategies to support their psychological needs. 🔍🩺Key takeaways from the episode:- Recognizing signs of anxiety in dogs, such as excessive panting, pacing, restlessness, destructive behaviors, and changes in appetite 😥🐾- Identifying indicators of depression, including lethargy, social withdrawal, increased sleep, and discomfort 😴💔- Understanding the impact of physical limitations and lifestyle changes on a dog's mental health during rehab 🦿🧩- Key factors affecting mental well-being, such as sudden changes in routine and environment, separation from family members, medication side effects, prolonged discomfort, restricted activity, boredom, and social isolation 🏥🗓️💊- Strategies to support mental health, including maintaining a consistent routine, providing mental stimulation through food puzzles, interactive toys, and scent games 🧩👃- The importance of safe social opportunities, such as leashed visits with calm doggie friends and extra cuddle time with human family members 🐶🤗- Teaching alternative skills, like basic obedience, tricks, and dog-friendly brain games to boost confidence and a sense of accomplishment 🎓🧠- Managing the rehab environment with calming aids, such as pheromone diffusers, white noise machines, compression wraps, gentle massage, and specialized music 🎵🌿- Involving a certified veterinary behaviorist for personalized strategies, support, and guidance in desensitizing dogs to necessary handling and exercises 👩⚕️🐾Anthony emphasizes the powerful mind-body connection in both humans and animals, highlighting how mental stress and emotional tension can slow physical healing by impacting immune function, sleep quality, and appetite. 🌉💤🍽️As the episode concludes, Anthony reminds listeners that every dog is an individual, and the key is to stay attuned to their unique needs while working closely with the veterinary and rehab team to develop a plan that supports both physical and emotional well-being. 🐾💖#CanineMentalHealth #RehabAndRecovery #MindfulMuzzles #SupportingFurryFriends #HolisticHealing #CanineRehabIf you have any questions, concerns, or want to share your "Underdog Story" - please send an email to:anthony@alpharehabandfitness.com For professionals that are looking for answers and solutions for their business, please visit Underdog's website and let's get your business back on it's paws!theunderdogsolution.comOr call Anthony directly at: 908-454-2273
March 21, 2024Episode 2012 min
Paw-sitive Spaces: Creating an Ideal Environment for Canine Rehabilitation
Send a textIn this insightful episode, Anthony Schena, CCAT, delves into the importance of creating environments that nurture healing and recovery in the world of canine rehabilitation. This episode offers valuable insights for both professionals and pet owners looking to create the best possible spaces for their furry friends' recovery. 🩺🏠Before diving into the main topic, Anthony shares exciting updates about upcoming launches in education and business consulting for the canine rehab community, set to take place in mid-April. 📅🎓The episode explores the various factors that contribute to a healing environment, including safety, comfort, sensory elements, and psychological aspects. 🔒🛋️🌈💭Key takeaways from the episode:- The importance of non-slip floors, safe equipment storage, and puppy-proofing in ensuring a safe rehab environment 🦮🔐- The role of comfortable bedding, quiet spaces, and natural lighting in promoting relaxation and willingness to engage in rehab activities 🛏️🌞- The psychological impact of familiar items, pheromone diffusers, and a calm, reassuring approach from rehab professionals 🧸💆♀️- The ideal layout of rehab spaces, including separate zones for active exercise, rest, and hydrotherapy 🏋️♀️😴🏊♂️- The significance of sound management, air quality, and temperature control in creating a stress-free environment 🔇🌬️🌡️- Incorporating nature, calming colors, and minimalistic decor to induce a sense of tranquility 🌿🎨🧘♀️- The role of technology and equipment, such as underwater treadmills and laser therapy machines, and the importance of gradual, positive introduction 🌊🏃♂️🔦- Creating comfortable and engaging spaces with soft bedding, puzzle toys, and interactive play to make rehab a positive experience 🧩🎾😊- Setting up home rehab spaces with non-slip mats, comfortable bedding, and repurposed everyday items for exercises 🏠💪Anthony emphasizes the goal of making rehabilitation a positive experience that dogs look forward to, rather than something they dread. By balancing functionality, comfort, and engagement, professionals and pet owners can create sanctuaries for recovery and growth. 🌈💕As the episode concludes, Anthony encourages listeners to create spaces that foster healing and happiness for all furry friends. 🐾😄#CanineRehabEnvironment #HealingSpaces #PetRecovery #NurturingHealing #TailsWagging #CanineRehabIf you have any questions, concerns, or want to share your "Underdog Story" - please send an email to:anthony@alpharehabandfitness.com For professionals that are looking for answers and solutions for their business, please visit Underdog's website and let's get your business back on it's paws!theunderdogsolution.comOr call Anthony directly at: 908-454-2273
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