
Episode 100: Niterra North America President and CEO Mike Schwab on 'Delivering Trusted Solutions'
Mike Schwab said Niterra has evolved well beyond its roots as an ignition specialist while maintaining the quality and reliability associated with its NGK brand. Today, Niterra's automotive portfolio extends beyond spark plugs to include ignition coils, wire sets, NTK oxygen and technical sensors, and rotating electrical products such as starters and alternators.
