How Mobile License Plate Readers Boost Towing Revenue
License plate reader cameras have become one of the most talked-about tools in towing and parking enforcement, and not always for the right reasons. Today we sit down with Marcus Oliver, VP of Security at Parkva, to unpack what mobile LPR technology actually does, how it changes nightly patrol work, and where operators can get burned if privacy and policy are treated like an afterthought. We dig into the difference between static LPR deployments and vehicle-mounted mobile systems, why “bad actors” created serious public backlash, and what real guardrails look like when you’re handling sensitive plate data. Marcus explains Parkva’s approach to retention limits (a maximum of 30 days), how disputes can still be supported with normal enforcement documentation, and why accountability and checks and balances matter as this tech spreads. We also talk accuracy, including how their system reaches about 98% across millions of reads and why extreme angles, lighting, and weather conditions are part of the test. Then we get practical for tow operators and private property enforcement teams: scanning a plate a second, auditing huge lots like stadiums and campuses, onboarding drivers quickly, and using software to simplify multi-property work. Marcus also shares where AI is headed next, including predictive enforcement ideas and route optimization that focuses time on the highest-impact areas. If you’re looking for a clearer way to think about LPR cameras, parking enforcement software, and property intelligence without hype, this one is for you. Subscribe for weekly towing industry insights, share this with a teammate, and leave a review so more operators can find the show. What’s your biggest question or concern about LPR tech right now?






