All Things Wood Floor

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Aug 2026

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All Things Wood Floor, created by Wood Floor Business magazine, talks to interesting wood flooring pros to share knowledge, stories and tips on everything to do with wood flooring, from installation, sanding and finishing to business management.

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August 20, 2026Episode 6747 min

Taking Hardwood Forward: Talking Wood Flooring Innovation & Design Trends with AHF Products' Milton Goodwin & Tim Ryan, Part 2

In this episode, Stephen Diggins continues his conversation with AHF Products’ Milton Goodwin and Tim Ryan about the future of hardwood flooring and what contractors can do to build stronger, more successful businesses. They discuss the importance of working with trusted manufacturers, designers and retailers, emphasizing how early collaboration can reduce rework, indecision and change orders while creating better experiences for homeowners. The conversation also explores how designers can actually help contractors and provide the expertise to understand color, texture, scale, pattern and the overall “feel” a customer wants from a room. They also share insights into where wood flooring design and technology are headed, including advances in prefinished flooring, engineered wood, color technology, finishes, sustainability and waterproofing. They discuss how lighting can dramatically change the appearance of a floor, why tactile qualities are increasingly important, and how manufacturers are developing products that create more natural, sophisticated looks. The episode wraps up with practical advice for flooring contractors looking to connect with designers, pursue premium projects, document their experience and build relationships with reputable manufacturers. Find more information about AHF’s Bruce Natural Choice and all AHF products at ahfproducts.com . Read Tim Ryan's article " Commonly Confused: Bond Line Failure and Shear in Engineered Wood Flooring " from the April/May 2026 issue of WFB. Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com . Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

August 13, 2026Episode 6638 min

Taking Hardwood Forward: Talking Wood Flooring Innovation & Design Trends with AHF Products' Milton Goodwin & Tim Ryan, Part 1

In Part 1 of this ATWF takeover episode, Stephen Diggins talks with AHF Products’ Milton Goodwin and Tim Ryan about the company’s latest innovations in solid and engineered hardwood flooring. They explain the evolution of Bruce Natural Choice, a 5/16-inch solid hardwood product now offered in wider 3 1/4-inch widths and made from Appalachian lumber. The thinner, more flexible construction—combined with Bruce Summit Select 100% RH adhesive—allows the flooring to be installed over concrete slabs, opening up new possibilities in markets where solid hardwood traditionally has been more challenging to install. Goodwin and Ryan explain how testing, wood-drying technology and advances in adhesives came together to address installation challenges while maintaining the look and feel of a traditional solid hardwood floor. The episode also explores AHF’s updated Bruce Dundee line, including new low-gloss options and a refreshed color palette, as well as the company’s growing unfinished solid and engineered flooring offerings. They discuss changing consumer preferences around gloss, texture and color, advances in prefinished flooring technology, and the different roles solid and engineered wood can play depending on the application. They emphasize that flooring choices should be based on the project, desired performance, design and environment—not on the idea that one type of wood flooring is always better than another. Find more information about AHF’s Bruce Natural Choice and all AHF products at ahfproducts.com . Read Tim Ryan's article " Commonly Confused: Bond Line Failure and Shear in Engineered Wood Flooring " from the April/May 2026 issue of WFB. Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com . Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

July 21, 2026Episode 6559 min

Decades of Wood Flooring Wisdom From the Trenches with Pro Lorie Davidson

In this episode of “All Things Wood Floor”, host Stephen Diggins sits down with veteran wood flooring contractor Lorie Davidson of Davidson Wood Flooring in Dahlonega, Ga., to discuss the experience, craftsmanship and customer psychology behind exceptional hardwood floors. Lorie shares how he got his start in the trade at just 15 years old, reflects on the evolution of sanding equipment and finishing techniques, and explains why thinking like an interior designer has become one of his greatest strengths. He also offers practical advice on stain selection, lighting, color matching and reading customer body language when helping them choose stains. He also shares how one wood flooring pro inviting him to attend a class began an education journey that changed everything for his life and his business. Whether you're a seasoned flooring pro or looking to sharpen your finishing skills, this conversation offers decades of hard-earned knowledge, real-world stories and tips you can apply on your next wood flooring job. Read Lorie’s articles: My Rule Of Three: How I Match Customers With Stain Colors Right Away How This Rhombus Hallway Project Happened: ‘You Know You’re a Floor Guy, Right?’ Find the Real Masters of Wood Flooring Facebook group . Enter the 2026 WFB Ultimate Wood Floor Guy & Gal Contest. Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com . Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

April 10, 2026Episode 6458 min

Jobsite Hustle to 50 Grit: How Josh Hansman is Building a Business with Craft, Culture and Purpose

In this episode Josh Hansman of Cincinnati-based 50 Grit Flooring shares his unconventional journey building a thriving, referral-driven business in the competitive Cincinnati market. Hansman offers a candid look at what it really takes to grow a company—balancing craftsmanship with leadership, learning through mistakes, and staying grounded in the day-to-day realities of the trade. His story reflects both hustle and intentional growth, with a strong emphasis on culture, delegation and continuous improvement. Beyond business, the episode dives into the mindset that shapes Hansman’s approach—particularly his belief in selfless acts and how they often lead to unexpected opportunities. He also shares practical insights on jobsite readiness, collaborating with contractors and navigating the unpredictable nature of flooring work, including memorable lessons like the ones from a job where a huge crystal chandelier fell on the wood floor. Blending technical expertise with personal philosophy, this episode offers a thoughtful and relatable perspective for anyone in the trades looking to build not just a successful wood flooring business, but a meaningful one. Read Josh’s article about his event to educate builders. See the pens that Josh makes for customers. See the photos and read about the crazy chandelier job here . Read Josh’s step-by-step article about making French knots here . See Josh’s beautiful family tree inlay here . Read about Josh’s start being a TikTok star here . Know a company that should be nominated for the WFB 2026 Outstanding Retailer Awards? Entries are open here . Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com . Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

March 27, 2026Episode 6351 min

From Pizza to Precision: How Steve Osborn Built an Award-Winning Wood Floor Business

In this episode, we sit down with Steve Osborn of Spokane, Wash.-based Black Forest Hardwood Floors—Wood Floor Business’s 2025 Ultimate Floor Guy and a WFB contributing author—to unpack his journey and the lessons learned as he built his business. From managing Domino’s Pizza to becoming a master craftsman and business owner, Steve shares how he fell into the flooring trade and built a thriving company from the ground up. Along the way, he shares early struggles, hard-earned lessons and the pivotal role mentorship and systems played in transforming chaos into a scalable, successful business. Steve dives into building a strong team culture, investing in training and creating innovative systems—like his interactive quoting platform—that elevate both customer experience and profitability. Whether you're a flooring pro, business owner, or just love stories of grit and growth, this episode delivers practical insights and inspiration on what it really takes to raise the bar—and rebuild it from scratch. Read Steve’s 2025 Ultimate Wood Floor Guy profile here. Find the Black Forest Hardwood Floors website here . Read Steve’s articles: How We Are Transforming Estimates Into Sales Engines Stop Chasing Reviews. Instead, Build a System That Works Know someone who should be in the WFB 2026 Ultimate Wood Floor Guy or Gal? Nominate them: https://bit.ly/enter26uwfgg Know a company that should be nominated for the WFB 2026 Outstanding Retailer Awards? Entries are open here: https://bit.ly/enter26ora Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com . Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

March 17, 2026Episode 6259 min

Balancing Craftsmanship, Chemistry and Common Sense: Expert Michael Purser, Part 2

In part two of this fascinating conversation, Michael Purser of Rosebud Company takes listeners deeper into the art and judgment behind true wood floor restoration. From chemically removing old finishes without damaging historic wood to testing modern hardening oils for durability and maintenance, Michael explains how preservation work balances craftsmanship, chemistry and common sense. His stories are packed with vivid details, including dramatic saves on high-profile projects and the kind of field-tested wisdom that only comes from decades of hands-on experience. Purser discusses restoring legendary properties like Edsel Ford’s home, revealing how history, architecture, materials and maintenance all collide in preservation work. Along the way, he shares practical lessons for today’s floor pros: educate clients, respect the original intent of a floor, and never assume sanding is the right answer. This episode is both inspiring and highly instructive for anyone who cares about wood floors, restoration or the craft behind exceptional work. Read Michael Purser’s article from the February/March 2026 issue of WFB: Modern Wood Floor Finishes: How We Got Here See all of Michael Purser’s articles and blogs for WFB here: https://www.woodfloorbusiness.com/authors/contact/15120122/michael-purser See more of Michael Purser’s work, videos and more at his website: https://rosebudfloors.com/ Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com . Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

March 10, 2026Episode 6159 min

Talking Modern Coatings, Finish History, Working on Historic Restorations and More: Expert Michael Purser, Part 1

In this episode, host Stephen Diggins and wood floor historical restoration expert Michael Purser of The Rosebud Company in Atlanta take a deep dive into wood floor finishes: the rise of urethane finishes, which helped revive wood flooring after wall-to-wall carpet nearly crushed the trade; how homeowners drove the change because they were tired of the constant upkeep of wax floors; and the shift from oil-modified urethanes to early waterborne finishes and later hardwax oils; and the need to educate clients instead of allowing them to blame the finish for every problem. The pair also examine the difference between true restoration and ordinary refinishing—how restoration means protecting original wood and removing surface buildup without sacrificing historic material, often through what he calls “Passive Refinishing” rather than sanding. Purser challenges romantic ideas about old finishes, noting that historic wax, shellac, oil, and varnish systems were often labor-intensive, fragile, and unattractive unless maintained by wealthy households with help. He also explains the nuances of museum and preservation work, where every mark, patch, and “witness” area can carry historical meaning, and the ultimate sin would be to make the wood flooring look brand new. Read Michael Purser’s article from the February/March 2026 issue of WFB: Modern Wood Floor Finishes: How We Got Here See all of Michael Purser’s articles and blogs for WFB here: https://www.woodfloorbusiness.com/authors/contact/15120122/michael-purser See more of Michael Purser’s work, videos and more at his website: https://rosebudfloors.com/ Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com . Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

December 8, 2025Episode 6058 min

Practical Sanding Advice and How to Charge What You're Worth: Tips from Tom Wimberly, Part 2

Part two of "All Things Wood Floor" with lifelong wood floor pro and tool-repair wizard Tom Wimberly digs into the real-world habits that separate smooth, profitable jobs from headache callbacks. Wimberly breaks down dust containment the way only someone who’s lived it for decades can—why bags matter, how to keep them breathing, and the simple end-of-day routines that prevent clogs, fire risks and motor burnout. From drum sanders vs. belts to edgers, buffers, and vacs, he shares the maintenance truths most crews skip, plus the “shop-floor” fixes that save your upper rollers, wheels, pads, bearings and bankroll. Wimberly also shares his turning-point story of going from just getting by every month—despite having crews and being busy—to operating with a cash cushion, and how that one shift changes everything: stress, bidding confidence, the jobs you say “no” to, and the money you stop leaving on the table. His insights and real-life contracting experience offer a clearer path to a business that serves you instead of consuming you. Read Wimberly's articles " How I Learned To Charge What I’m Worth " from the December 2025/January 2026 issue of Wood Floor Business, and his article " Things Your Wood Floor Sanding Equipment Wishes You Would Do " from the April/May 2025 issue of WFB. Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com . Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

December 1, 2025Episode 5950 min

Essentials for Keeping Sanding Machines Running: Tips from Tom Wimberly, Part 1

In Part 1 of this episode, Tom Wimberly of TNT Machine Repair shares how a 40-year career in hardwood flooring evolved into a full-time machine-repair calling. Raised in the trade and naturally mechanical, Tom started fixing his own equipment after a costly early experience with a bad repair job. Over time, his reputation grew, leading to certifications with American Sanders, Lägler, and Bona and a steady flood of machines from the Chicagoland market. He describes leaving active sanding only four months ago, partly due to burnout and partly because demand for skilled repair outpaced his ability to run crews. Tom’s offers “five habits to save your machines”: blow them out, listen to them, warm them up, stop when you see sparks, and empty your vacuums. He explains that most breakdowns come from simple neglect—especially dust buildup, loose or overtightened belts, ignored warning sounds, and running cold, condensed machines straight from the truck. Tom also unpacks the difference between chatter and waves, noting that operator technique and job-site conditions often cause problems people blame on equipment. He closes with stories from the repair bench—machines destroyed by dust, bad tracking, or makeshift fixes—and a broader lesson: crews who maintain tools, stay organized and pay attention to how machines sound and behave will sand better floors, avoid downtime, and extend the life of expensive gear. Read Tom's articles " How I Learned To Charge What I’m Worth " from the December 2025/January 2026 issue of Wood Floor Business, and his article " Things Your Wood Floor Sanding Equipment Wishes You Would Do " from the April/May 2025 issue of WFB. Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com . Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.

October 31, 2025Episode 581 hr 11 min

A Walk Through Wood Floor History With New England Legend Charlie Auditore

In this episode of “All Things Wood Floor,” host Stephen Diggins welcomes New England legend Charlie “Big Charlie” Auditore, who was born in 1942, for an unscripted oral history of six decades in hardwood flooring—from post-WWII union jobs and on-site fistfights to million-foot parquet installs at Boston’s Prudential Center and iconic spaces like the Hatch Shell. Charlie traces his path from his father’s Allegheny Contract Flooring to founding Auditore Floors (later The Becht Corp.), sharing gritty stories of installing in Army base housing by the thousands, MIT’s exotic panga-panga parquet, Sydney blue gum for retail, iron-bound and cold-stick installs, and the evolution of sanding and finishing, including hand-scraping, shellac and moisture-cure urethane—including the health and safety consequences learned the hard way. He recalls union vs. non-union tensions, New York job-site politics (and stolen tools), riots in 1960s Boston and years running big crews across Maine and New England. Thanks to this season’s sponsor of All Things Wood Floor, Odie’s Oil – the wood floor finish that is safe and beautiful while delivering a lower cost and higher profit margin. Find all the industry news, a massive archive of wood flooring articles, the latest blogs and more at woodfloorbusiness.com . Follow Wood Floor Business on social media: Facebook Instagram LinkedIn TikTok YouTube Pinterest X Join the Wood Floor Business Community + USED Buy/Sell/Trade Facebook Group.