SGPT Marketing

Hosted by HAMPER

Business Marketing Health Fitness

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Episodes

109

Latest episode

Sep 2026

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About the show

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

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60 recent

September 28, 202616 min

Gym Owner Interview: Alchemy PT

Leah started her personal training business in her in-laws’ shed, initially delivering one-to-one PT before gradually moving into small group training. Today, she runs Alchemy Personal Training from her own purpose-built facility in Bury St Edmunds. In this episode, Miles sits down with Leah to unpack the journey and some of the biggest decisions she’s made along the way. Leah explains why she abandoned plans to offer a mixture of one-to-one PT, classes and SGPT and instead went all-in on one clear offering. She also shares how Alchemy found its ideal over-40s demographic, why she resisted lowering prices despite having a limited-capacity gym, and the importance of building a strong local brand rather than simply switching marketing on when spaces need filling. They also discuss the decision to hire her first coach, how doing so gave Leah more time and headspace to grow the business, and her longer-term ambition to build one great gym that provides the work-life balance she wants. A great conversation for SGPT gym owners looking to build a more focused, sustainable business - without feeling like bigger always has to mean better. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

September 21, 202613 min

3 Things You Should Never Copy From Another Gym

It's easy to look at another gym and assume they've cracked it. Their facility looks great, their content gets engagement and their pricing must be working - so why not follow what they're doing? In this episode, George explains why that can be a costly mistake and breaks down 3 things SGPT gym owners should never blindly copy from another gym: prices, equipment and content. He explains why SGPT should be valued as personal training rather than compared with traditional gym memberships, why expensive equipment doesn't necessarily improve the experience your ideal customer actually cares about and why copying another gym's content makes little sense when you don't know who they're targeting - or whether that content is generating any business at all. George also shares lessons from building INTENT91, including spending thousands on equipment that ultimately wasn't right for their ideal customer. The takeaway is simple: start with the business you want to build and the people you want to help, then reverse engineer your pricing, facility, equipment and marketing around that - rather than copying what looks successful from the outside. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

September 14, 202612 min

6 Lessons from 6 Years of Marketing SGPT Gyms

6 years ago, INTENT91 opened the doors to its first gym. Today, the business has 6 locations, and 6 years of lessons from marketing and growing an SGPT brand. In this episode, Miles shares 6 lessons he’s learned along the way, starting with why gym owners should stop chasing the next shiny object and instead double down on the marketing strategies that are already generating results. He explains why you shouldn’t pay too much attention to what competitors are doing, why social proof continues to be one of the most powerful ways to build trust, and why trying to appeal to everyone can make it harder to consistently generate the right leads. Miles also covers the impact of having a purpose-built CRM and why cost per acquisition (CPA) should take priority over metrics like cost per lead when judging the success of your marketing. 6 lessons from 6 years of marketing INTENT91 - including the mistakes, changes and strategies that have helped take the business from one location to 6. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

September 7, 202613 min

Launching a New Gym

Opening a new SGPT gym? The work starts well before you open the doors. In this episode, Miles shares the approach that Hamper's own personal training gyms, INTENT91, are using to launch their latest location, focusing on one of the most important parts of the process: pre-sale. He explains why gym owners should ideally start building their local presence around 8 weeks before opening, begin selling Founding Memberships around 6 weeks out, and create a compelling offer with limited availability to incentivise people to commit early. Miles also breaks down how Meta Ads can help generate demand in a brand-new area, why testimonials and social proof are essential when you're not yet known locally, and why you shouldn't expect every early lead to be ready to buy immediately. The goal is simple: don't open your doors and then start looking for members. Build the demand first, so you can hit the ground running from day one. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

August 31, 202615 min

In-Person vs Phone Sales

Book a discovery call with Hamper here! In-person sales might give you a higher conversion rate, but does that actually mean you're making more sales? In this episode, George breaks down the difference between selling your front-end programme in person and over the phone, and shares 3 key factors SGPT gym owners should consider when deciding which approach is right for their business. From the importance of lead volume and brand trust to the time involved in in-person consultations, George explains why he favours phone sales at INTENT91 where around 95% of their 6 week programmes are sold over the phone. But that doesn't mean phone sales are automatically the right choice for every gym. If your current sales process is working and your gym is growing, there's no reason to change it. The key is understanding what your current approach is allowing you to achieve and where there may be room to improve. Listen to more of our podcast episodes on building trust: Why You Need to Build Trust in 2026 - Spotify or Apple Music Generate Higher Quality Leads in 2026 - Spotify or Apple Music 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

August 24, 202629 min

The SGPT Marketing Playbook (Webinar Replay)

In this special webinar replay, Miles and George share the marketing playbook they’re using to help SGPT gyms generate more leads, improve lead quality and continue growing throughout 2026. With the fitness market becoming increasingly competitive, simply running ads and waiting for leads to come in isn't enough. This episode breaks down how to build trust with your audience, stand out in your local market and create a marketing system that turns prospects into ready-to-buy leads. You'll hear practical strategies around: Building trust through testimonials and user-generated content Using your website, Google reviews, organic content and email marketing to strengthen your brand Becoming the go-to SGPT gym in your local area What's currently working with Meta Ads in 2026 Why creative diversity matters and the different ad formats you should be testing How to avoid generic "AI slop" and create marketing that actually stands out Why your front-end ad spend should be viewed in the context of lifetime customer value How in-person workshops can generate highly qualified new members How all of these elements work together to create a stronger sales funnel Everything shared in this webinar comes from Miles and George's experience running their own SGPT gyms and working with 100+ gyms through Hamper Agency. If you want to finish 2026 strong and build a more predictable marketing system for your SGPT gym, this episode is for you. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

August 17, 20268 min

What Should Your Calendar Look Like as an SGPT Gym Owner?

What does a successful SGPT gym owner's calendar actually look like? In this episode of the SGPT Marketing Podcast, George Branford shares the weekly priorities that have helped him grow INTENT91 from 1 gym to 5 locations, while building systems that continue to support long-term growth. In this episode, you'll learn: Why your calendar is one of the biggest predictors of your business's future How to prioritise activities that actually move your gym forward Why sales, content creation, team development, recruitment and KPI reviews should all have dedicated time every week How to stop reacting to day-to-day distractions and become a more proactive leader The overlooked habit that helps you perform at your best as a founder If you're an SGPT gym owner who feels constantly busy but aren't sure you're spending your time on the right things, this episode will help you build a calendar that supports sustainable growth - not just survival. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

August 10, 202615 min

5 Unpopular Opinions on Running an SGPT Gym

Are some of the most common practices in the fitness industry actually holding your gym back? In this episode of the SGPT Marketing Podcast, George Branford shares 5 unpopular opinions on running a successful small group personal training gym - lessons learned from growing INTENT91 to 5 locations and supporting over 100 gyms through Hamper. In this episode, you'll learn: Why discounting your front-end offer could be costing you profit and attracting lower-quality clients The problem with unlimited memberships and why structured membership options create a healthier business Why coaches shouldn't be responsible for sales and who should be instead Why premium facilities aren't what allow you to charge premium prices Why member feedback is valuable, but shouldn't always determine the future direction of your business If you're looking to build a more profitable, scalable SGPT gym, this episode will challenge a few assumptions and give you a fresh perspective on pricing, sales, operations and long-term growth. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

August 3, 202619 min

Gym Owner Interview: Cotswold Training Club

Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/ What does it really take to build a successful SGPT gym? In this episode of the SGPT Marketing Podcast, Miles sits down with Jack Anderson, the Founder of Cotswold Training Club to discuss his journey from launching his gym to building a growing, community-focused business. Together, we discuss: How Jack built and grew his gym The marketing strategies that have had the biggest impact Lessons learned from overcoming common growth challenges Why consistency beats chasing the latest marketing trends Advice for gym owners looking to scale sustainably If you're an SGPT gym owner looking for real-world insights from operators who have successfully grown their business, this is an episode you won't want to miss. Tune in for an honest conversation packed with practical takeaways you can apply to your own gym. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

July 27, 202611 min

The Truth About Meta Ads

Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/ Paid ads still work, but only if you know how to use them. In this episode, Miles pulls back the curtain on what's really working with Meta Ads in 2026 and the biggest mistakes gym owners are making. You'll learn why creative quality matters more than ever, how to stand out in an increasingly competitive market, why a strong brand makes every advert more effective, and why chasing more leads isn't always the answer. If you're investing in paid ads - or thinking about it - this episode will help you build a smarter strategy that generates higher-quality leads, more sales and a stronger return on your marketing investment. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency