SGPT Marketing

Hosted by HAMPER

Business Marketing Health Fitness

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Jun 2026

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About the show

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

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60 recent

June 15, 202638 min

Webinar Replay - £200K Per Month in Our SGPT Gyms

Thank you to everyone who attended our recent live webinar. We had an incredible turnout and some fantastic questions from gym owners looking to grow their businesses. If you couldn't make it live, or you'd simply like to listen back and revisit the content, this episode is for you. In this webinar replay, we share the exact strategies we've used to scale our five SGPT gym locations to over £200,000 per month in revenue. We cover the four key pillars of growth: your business model, marketing strategy, sales systems, and team structure. Whether you're running a single location, looking to open your first gym, or planning your next stage of growth, this episode will give you actionable insights you can implement straight away. Enjoy the replay, and if you have any questions, we'd love to hear from you. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

June 8, 202616 min

How to Stop Members Leaving Your Gym

How do you stop members leaving your gym and why does retention matter so much for growth? In this episode, George Branford pulls back the curtain on the exact systems INTENT91 uses to retain members across 5 successful personal training gym locations. With a company-wide attrition rate of just 4%, George explains how retention impacts everything from profitability and cash flow to marketing performance and return on ad spend. You'll discover: • Why customer lifetime value is the most important metric gym owners overlook • How better retention can turn a 4x ROAS into a 22x ROAS • The 90-day member check-in system that keeps clients engaged long-term • How to identify members at risk of leaving before they hand in notice • Why coach follow-up messages are a non-negotiable retention tool • The role social media and organic marketing play in keeping current members loyal • How to build retention systems that scale without relying on individual coaches If you're a gym owner looking to keep members longer, improve profitability, and build a more sustainable business, this episode will give you a practical retention playbook you can start implementing immediately. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

June 1, 202612 min

Why You Need a Holistic Marketing Strategy

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ Are you relying too heavily on one source of leads for your gym? In this episode, George Branford breaks down why every successful SGPT gym needs a holistic marketing strategy and why putting all your faith in a single channel, especially paid ads, can leave your business exposed. Using examples from INTENT91's five locations, George explains how to build multiple lead-generation systems that work together to create consistent growth and protect your business when one channel slows down. In this episode, you'll learn: Why relying solely on Meta ads is risky, even when they're performing well How email marketing can reactivate old leads and former members The power of local business partnerships and community relationships How to create referral systems that generate high-quality leads consistently Why a diversified marketing strategy creates more predictable revenue and growth How INTENT91 uses multiple channels to maintain lead flow across five locations If you're looking to build a gym that continues to grow regardless of platform changes, market conditions, or seasonal fluctuations, this episode will show you how to create a marketing ecosystem that works for you all year round. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

May 28, 202614 min

£200,000 Revenue Per Month at Our SGPT Gyms

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ How did we scale our SGPT gyms to £200K+ in monthly revenue across five locations - and more importantly, how can you apply the same principles inside your own gym? In this episode, George and Miles are back together to give a preview of the strategies they'll be unpacking in their upcoming webinar. They discuss the exact foundations that have allowed INTENT91 to grow from one location into a repeatable, scalable business model. Inside this episode, we cover: The SGPT business model that creates profit and avoids capacity issues The marketing systems that generate predictable leads month after month Sales processes that turn enquiries into paying members Building a team that allows you to step out of the day-to-day and gain more freedom Why systems, not emotions, are the key to scaling sustainably If you're looking to grow your current gym, open additional locations, or build a business that doesn't rely on you doing everything yourself, this episode lays out the blueprint. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

May 18, 202613 min

How to Know if Your Marketing is Good or Not

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ How do you know if your marketing is actually any good? In this episode, Miles breaks down how SGPT gym owners can stop relying on feelings, opinions and vanity metrics - and start measuring their marketing based on what actually matters: leads, sales and business growth. Using real examples from INTENT91 and lessons learned over the last five years, Miles explains why getting likes on Instagram doesn’t necessarily mean your marketing is effective, how to avoid being distracted by feedback from leads or members and why understanding your KPIs is essential if you want to scale your gym with confidence. Inside the episode, Miles covers: Why likes, followers and engagement can be misleading The biggest mistake he made early on with Instagram marketing Why your marketing should be judged by sales, not opinions The key KPIs every SGPT gym owner should track How to diagnose where your marketing system is breaking down The difference between a lead generation issue, system issue and sales issue Why gym owners must make decisions based on data, not emotion How to use lead-to-sale percentages to improve performance If you’ve ever wondered whether your marketing is actually helping your gym grow - or you feel overwhelmed by conflicting advice online - this episode will help you focus on the numbers and strategies that truly matter. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

May 11, 202612 min

The Easiest Way to Generate High Quality Leads in Your SGPT Gym

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ Listen to other Meta Ads episodes below: How to Win with Meta Ads in 2026: Spotify Apple Podcasts Paid Ads: What to Know for 2026: Spotify Apple Podcasts Meta Ads: What Matters Most: Spotify Apple Podcasts How do you generate high-quality leads for your SGPT gym - not just more leads, but the right leads? In this episode, Miles shares the three easiest and most effective ways to consistently attract better enquiries into your gym. He explains why some leads feel impossible to convert, why others are ready to buy and how your marketing can dramatically improve the quality of people coming through the door. Inside the episode, Miles covers: Why referrals are still the highest-quality lead source in 2026 How to build referral systems that generate leads automatically Why Meta ads remain the fastest way to generate leads at scale How to use brand messaging to attract better-fit prospects Why your website, Instagram, reviews and emails must all align The key difference between high lead volume and high lead quality How to improve your lead-to-sale conversion rate over time If you want to stop wasting time on poor enquiries and start generating more ideal prospects each month, this episode is packed with actionable insight. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

May 4, 202612 min

The Most Powerful Investment You Can Make in Your SGPT Gym

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ In this episode of the SGPT Marketing Podcast, George shares why marketing is the most powerful investment you can make in your SGPT gym - and backs it up with real numbers from inside INTENT91’s five locations. Using March’s results as a case study, George reveals how an £11k+ investment into Meta ads produced substantial front-end sales revenue, while also creating long-term recurring income through membership conversions. He also dives into the common reasons gym owners avoid investing in marketing, including: Limiting beliefs around needing a better facility before charging more Previous bad experiences with poor-quality leads Lack of systems to convert enquiries into sales Believing they’re already at capacity when they’re not Treating marketing as optional instead of essential George explains why your prospects care more about trust, results and solutions than fancy equipment - and why consistent lead generation is what allows you to grow revenue, build a team, buy back your time and create a business that works for you. If you want to scale your gym, stop relying on chance referrals and build predictable growth, this episode is a must-listen. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

April 27, 202613 min

5 Lessons from 5+ Years of Marketing SGPT Gyms

Sign up to the Webinar here: https://hamper.hmpr.fit/live-webinar/ In this episode of the SGPT Marketing Podcast, Miles takes a step back and shares five of the most important lessons he’s learned from 5+ years of marketing small group personal training gyms - both within his own gyms and through working with clients. Covering everything from mindset to strategy, Miles dives into: Why focusing on your own brand and strategy beats copying competitors How paid ads have become the fastest and most effective way to scale The importance of treating marketing and sales as the lifeblood of your business Why understanding your numbers and data is non-negotiable And the costly mistake of ever turning off your marketing momentum This episode is packed with honest reflections, hard-earned lessons, and practical insights to help you avoid common pitfalls and grow your gym more effectively - whether you’re just starting out or looking to scale. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

April 20, 202613 min

How to Win with Meta Ads in 2026

In this episode of the SGPT Marketing Podcast, Miles dives into the reality of running ads on Meta Platforms in 2026 and why many gym owners are getting it wrong. Drawing from his day-to-day experience inside Ads Manager, Miles shares a practical breakdown of what actually drives results today. He focuses on three critical areas: Understanding the platform: Why constant changes and AI-driven features mean you need to stay up to date - and why relying on default settings can cost you leads Volume and variety of creative: How ad fatigue is accelerating and why producing more content (in different styles and formats) is now essential Messaging that speaks to problems: Why your ads should focus on your audience’s pain points - not your gym, your timetable or your features This episode is a must-listen for any gym owner running ads (or thinking about it), offering a grounded, experience-led perspective on how to adapt your strategy, improve lead quality and consistently generate sales in an increasingly competitive landscape. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

April 13, 202651 min

An Interview with Phil Graham

Most gym owners are stuck - not because of effort, but because they’re playing the wrong game. In this episode, we’re joined by Phil Graham, a business coach and entrepreneur, to break down what’s actually happening in the fitness industry right now - and what you need to do to stay ahead. We dive into why paid ads are getting more expensive, why most marketing no longer works and how AI is making average businesses look better than they are. But more importantly, Phil explains how to win in this new landscape - by doing what others won’t. From running high-converting workshops and mastering one-to-many sales, to building a personal brand that cuts through the noise, this episode is packed with practical insights for gym owners who want to grow. We also explore the bigger picture - pricing properly, moving away from low-ticket models, building real profitability and turning your gym into an asset that gives you time, freedom, and leverage. If you’re serious about scaling your gym, charging more and building something that actually lasts - this is a must-listen. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency