SGPT Marketing

Hosted by HAMPER

Business Marketing Health Fitness

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Episodes

102

Latest episode

Aug 2026

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About the show

Welcome to The SGPT Marketing Podcast! A place where our Founders George & Miles will be sharing their fitness marketing knowledge and wisdom so you can grow your business!

Listen to episodes

60 recent

August 17, 20268 min

What Should Your Calendar Look Like as an SGPT Gym Owner?

What does a successful SGPT gym owner's calendar actually look like? In this episode of the SGPT Marketing Podcast, George Branford shares the weekly priorities that have helped him grow INTENT91 from 1 gym to 5 locations, while building systems that continue to support long-term growth. In this episode, you'll learn: Why your calendar is one of the biggest predictors of your business's future How to prioritise activities that actually move your gym forward Why sales, content creation, team development, recruitment and KPI reviews should all have dedicated time every week How to stop reacting to day-to-day distractions and become a more proactive leader The overlooked habit that helps you perform at your best as a founder If you're an SGPT gym owner who feels constantly busy but aren't sure you're spending your time on the right things, this episode will help you build a calendar that supports sustainable growth - not just survival. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

August 10, 202615 min

5 Unpopular Opinions on Running an SGPT Gym

Are some of the most common practices in the fitness industry actually holding your gym back? In this episode of the SGPT Marketing Podcast, George Branford shares 5 unpopular opinions on running a successful small group personal training gym - lessons learned from growing INTENT91 to 5 locations and supporting over 100 gyms through Hamper. In this episode, you'll learn: Why discounting your front-end offer could be costing you profit and attracting lower-quality clients The problem with unlimited memberships and why structured membership options create a healthier business Why coaches shouldn't be responsible for sales and who should be instead Why premium facilities aren't what allow you to charge premium prices Why member feedback is valuable, but shouldn't always determine the future direction of your business If you're looking to build a more profitable, scalable SGPT gym, this episode will challenge a few assumptions and give you a fresh perspective on pricing, sales, operations and long-term growth. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

August 3, 202619 min

Gym Owner Interview: Cotswold Training Club

Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/ What does it really take to build a successful SGPT gym? In this episode of the SGPT Marketing Podcast, Miles sits down with Jack Anderson, the Founder of Cotswold Training Club to discuss his journey from launching his gym to building a growing, community-focused business. Together, we discuss: How Jack built and grew his gym The marketing strategies that have had the biggest impact Lessons learned from overcoming common growth challenges Why consistency beats chasing the latest marketing trends Advice for gym owners looking to scale sustainably If you're an SGPT gym owner looking for real-world insights from operators who have successfully grown their business, this is an episode you won't want to miss. Tune in for an honest conversation packed with practical takeaways you can apply to your own gym. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

July 27, 202611 min

The Truth About Meta Ads

Sign up to our upcoming webinar here: https://hamper.hmpr.fit/sgpt-marketing-webinar/ Paid ads still work, but only if you know how to use them. In this episode, Miles pulls back the curtain on what's really working with Meta Ads in 2026 and the biggest mistakes gym owners are making. You'll learn why creative quality matters more than ever, how to stand out in an increasingly competitive market, why a strong brand makes every advert more effective, and why chasing more leads isn't always the answer. If you're investing in paid ads - or thinking about it - this episode will help you build a smarter strategy that generates higher-quality leads, more sales and a stronger return on your marketing investment. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

July 20, 202612 min

3 Underrated Marketing Strategies

Many gym owners slow their marketing down over summer - but that could be a costly mistake. In this episode, Miles reveals three of the most underrated marketing strategies that consistently generate leads for both Hamper clients and INTENT91 gyms. You'll learn how to re-engage former members with irresistible offers, why email marketing remains one of the most powerful tools in 2026 and how your online presence could be costing you leads without you even realising. If you're looking to keep your gym growing through the quieter months and build a more resilient marketing strategy, this episode is packed with practical ideas you can implement straight away. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

July 13, 202616 min

An Update from Our Founders (100th episode special)

100 episodes. 100 gyms helped. 🎉 In this special milestone episode, George and Miles take a step back to reflect on the journey of building Hamper and INTENT91, sharing an honest update on where both businesses are today and the lessons they've learned along the way. They discuss why consistency has been a significant factor behind their growth, how continuing to operate and scale their own gyms keeps their marketing strategies relevant and why building systems and great teams has allowed both businesses to grow without relying on the founders day-to-day. Whether you've been listening since episode one or you're new to the podcast, this is an inside look at the story behind Hamper, what they've learned from helping 100+ gyms, and what's next. If you'd like to work with Hamper, get in touch today: 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

July 6, 202610 min

5 Lessons From Hiring 50+ PTs

Growing your gym means building a team you can trust, and that starts with hiring the right people. In this episode, George Branford shares the biggest lessons he's learned after hiring 50+ personal trainers (and recruiting close to 100) across INTENT91's 5 SGPT gyms. Rather than relying on luck, George explains the systems and processes that have helped build a high-performing coaching team that supports long-term growth. You'll learn why rushing a hire almost always backfires, how to build a recruitment funnel that filters out the wrong candidates, why you should always have a pipeline of applicants ready to go, the importance of trusting your gut during interviews, and why checking references is a non-negotiable. If you're planning your next hire - or simply want to improve the quality of your recruitment process - this episode is packed with practical advice you can implement immediately. In this episode, you'll discover: Why desperate hiring leads to expensive mistakes How to build a recruitment process that attracts committed PTs Why every gym should have a constant pipeline of applicants When to trust your instincts during the hiring process The simple step too many gym owners skip before making an offer 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

June 29, 202611 min

Generate Higher Quality Leads in 2026

Generating more leads isn't the goal anymore - generating better leads is. In this episode, Miles reveals the three biggest factors that are helping gyms attract higher quality enquiries in 2026, based on real marketing data from INTENT91 and over 100 gyms supported by Hamper Agency. You'll learn: Why specific ad creatives outperform generic fitness marketing How testimonials and social proof dramatically improve lead quality Why your local reputation matters more than ever The importance of giving your marketing strategy time to build momentum How to attract prospects who already trust your brand before they speak to you If you're looking to spend less time chasing poor-fit leads and more time speaking to people who genuinely want your help, this episode is packed with practical strategies to help you do exactly that. Listen to our episodes on testimonials👇 Why You Need to Build Trust in 2026 ( Spotify ) ( Apple ) Why Building Trust Will Grow Your SGPT Gym ( Spotify ) ( Apple ) 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

June 22, 202614 min

How to Make £2,500 from a 1 Hour Workshop

Can a one-hour workshop generate thousands in revenue for your gym? In this episode, George shares the exact strategy INTENT91 recently used to generate £2,500 from a single workshop, with just £298 spent on advertising. You'll learn how to: Choose a workshop topic that attracts your ideal clients Create ads that fill the room with qualified prospects Improve attendance rates through smart follow-up systems Structure a workshop that builds trust and authority Present an offer that converts attendees into paying clients Maximise revenue with effective post-workshop follow-up If you're looking for a low-cost, high-return marketing strategy that can generate leads, sales and long-term members, this episode gives you the complete playbook. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency

June 15, 202638 min

Webinar Replay - £200K Per Month in Our SGPT Gyms

Thank you to everyone who attended our recent live webinar. We had an incredible turnout and some fantastic questions from gym owners looking to grow their businesses. If you couldn't make it live, or you'd simply like to listen back and revisit the content, this episode is for you. In this webinar replay, we share the exact strategies we've used to scale our five SGPT gym locations to over £200,000 per month in revenue. We cover the four key pillars of growth: your business model, marketing strategy, sales systems, and team structure. Whether you're running a single location, looking to open your first gym, or planning your next stage of growth, this episode will give you actionable insights you can implement straight away. Enjoy the replay, and if you have any questions, we'd love to hear from you. 👉 Learn more at www.hamperagency.co.uk 📩 Email: info@hamperagency.co.uk 📱 Follow us on Instagram: @hamperagency