Ep. 24 - From JobKeeper to Founder: The Unexpected Path to Building a 6-Figure Marketing Agency ft. Emma Reeves
In this episode, we’re joined by Emma Reeves, Director and Founder of Excelerate Marketing, a digital agency helping service-based businesses grow through strategy-led marketing. Emma talks about how she turned the uncertainty of JobKeeper into the catalyst for launching her own agency, how saying yes to every client nearly burned her out in year one, and why defining company values early is one of the smartest moves a new business owner can make. She also discusses how to manage remote teams while building a strong culture, how to handle unresponsive clients without derailing progress, and the difference between doing "marketing" and actually communicating value. If you want to learn how to launch a business with clarity, avoid the common traps of early growth, and build a brand clients trust, make sure to listen to this episode! ----- SHOW NOTES LINKS https://www.linkedin.com/in/emmareeves1/ https://www.exceleratemarketing.com.au/ https://www.linkedin.com/company/exceleratemarketing1/ ----- LISTEN TO THE PODCAST Spotify: https://spoti.fi/3QTXo7s Apple Music: https://apple.co/46dyEeI Google Podcast: https://bit.ly/3QFkw8A Amazon Music: https://amzn.to/40Akwv8 YouTube: https://www.youtube.com/channel/UCVeRalAVOkGHYLfciZy_5Xg ----- FIND US HERE Website: https://solveaccounting.com.au/ Facebook: https://www.facebook.com/profile.php?id=61550067431709 Instagram: https://www.instagram.com/philkhao/ LinkedIn: https://au.linkedin.com/in/philipkhao ----- CONTACT US Phone: (02) 8197 1733 Email: philip@solveaccounting.com.au ----- TIME STAMPS: 00:00 Hook/Intro 00:57 Emma's Background 01:36 Emma before starting Excelerate Marketing 05:05 What Drew Emma to Marketing 09:04 From Employee to Business Owner 12:21 Challenges in the First Year of Business 15:07 Advice for someone who is in their First Year in Business 17:48 Overcoming challenges in the 5th year in Business 25:20 Managing staff members on a Business 33:44 Biggest Achievement in 5 years in Business 35:42 How to be different in competitors in the business 41:27 Strategies to get clients in first and second year in business 45:04 How Business change Emma's life/Three Freedom 48:25 Conclusion/Outro ----- DISCLAIMER The information provided in this podcast is for general purposes only and should not be considered personal advice. Always consult with qualified professionals or experts in the relevant field for personalised advice tailored to your specific situation.





