Soft Life CEO by Breanna Aponte by Breanna Aponte

November 4, 2024Episode 4140 min

Going Viral on the Gram: The Good, Bad & Ugly w/ Tisia Saffold

In this engaging conversation, Tisia Saffold shares her remarkable journey from a corporate career to becoming a successful entrepreneur and social media influencer. She discusses her early experiences in education, the challenges she faced during her transition, and the strategies she employed to grow her online presence.Tisia emphasizes the importance of authenticity, consistency, and understanding audience preferences in content creation. She also highlights the need for automation and systems to manage the increased engagement that comes with viral growth. In this conversation, Tisia Saffold discusses her journey through sudden fame on social media, the mental health challenges that accompany it, and how she navigates criticism while building a supportive community.She shares insights on the importance of resilience, the need for automation in her work, and her strategies for overcoming burnout. Tisia also provides a glimpse into her daily life as a content creator and her future plans, including community events and merchandise.TakeawaysTisia's journey reflects the importance of taking risks in one's career.The transition from corporate to entrepreneurship can be fulfilling but challenging.Going viral often requires authenticity and relatability in content.Understanding your audience is crucial for effective content delivery.Consistency in branding helps in establishing a strong online presence.Different social media platforms serve different purposes and audiences.Automation can help manage increased engagement effectively.Personal experiences can resonate deeply with audiences and foster connection.It's essential to have a clear understanding of what your brand represents.Tisia's story encourages others to embrace their unique paths. It's important to automate and seek help when overwhelmed.Recognition can change personal dynamics, including dating.Mental health is impacted by social media growth and criticism.Celebrating small wins is crucial for mental well-being.Criticism can be compartmentalized and used as motivation.Building a community is essential for sustained engagement.Redirecting efforts can help overcome burnout.Batch content creation can alleviate daily pressure.Maintaining a supportive circle is vital for mental health.Future plans include community events and merchandise.Chapters00:00 Introduction to Tisia's Journey01:53 From Corporate to Purpose: Tisia's Early Career05:08 The Leap of Faith: Embracing Entrepreneurship07:37 Going Viral: The Shift to Influencing10:06 Strategies for Social Media Growth18:43 Navigating Different Platforms: Instagram vs. TikTok20:25 Managing Growth: Automation and Systems21:49 Navigating Fame and Recognition23:12 Mental Health and Social Media Impact27:15 Handling Criticism and Building Resilience29:17 Creating a Supportive Community34:36 Overcoming Burnout and Staying Motivated36:19 Behind the Scenes: A Week in the Life40:11 Future Plans and Exciting ProjectsInstagram: @breannaaponte @thesoftlifeceoWebsite: www.thesoftlifeceo.com Community: www.thesoftlifeceo.com/societyFree Training: www.thesoftlifeceo.com/free-training-optinSoft Life YouTube: @thesoftlifeceoRelationship Restored: www.relationshiprestored.com

October 22, 2024Episode 401 hr 2 min

The Real of Being an Influencer w/ Carmen Renee

In this interview, Carmen Renee, a full-time influencer, shares her journey and insights into the world of influencing. She emphasizes the importance of aligning with brands that resonate with your values and being selective with brand partnerships. Carmen also discusses the challenges of being an influencer, including the misconception that it's an easy and glamorous lifestyle. She provides tips for being consistent in content creation, such as batching content and finding a realistic schedule.Carmen also shares her favorite tools and apps for editing content and highlights the costs associated with being an influencer, including subscription fees for editing apps and platforms for deep linking and link management. In this conversation, Carmen shares her experience and insights as an influencer. She discusses the challenges of managing contracts and opportunities as a solo influencer and the importance of finding the right management agency.Carmen also provides advice for aspiring influencers, emphasizing the need for consistency, niche selection, and vulnerability. She highlights the importance of claiming social media handles and establishing what you want to talk about. Carmen also discusses the definition of success as an influencer and the importance of staying true to your personal beliefs when working with brands. Lastly, she emphasizes the value of incorporating feedback and engagement from your audience into your content creation process.TakeawaysAlign with brands that align with your values and resonate with your audience.Being an influencer is not as easy as it may seem, and there are many behind-the-scenes tasks and responsibilities.Consistency in content creation is important, but find a schedule that works for you and give yourself grace.Use tools and apps like CapCut and Lightroom for editing content.Consider the costs associated with being an influencer, such as subscription fees for editing apps and platforms for deep linking and link management.When building a team, be selective and find individuals who can assist with specific tasks and responsibilities. Managing contracts and opportunities as a solo influencer can be overwhelming, and it may be beneficial to work with a management agency.Consistency, niche selection, and vulnerability are key factors in building a successful personal brand as an influencer.Claiming social media handles and establishing what you want to talk about are important steps when starting out as an influencer.Success as an influencer can be defined by achieving financial stability, being able to take care of your family, and doing what you love.Incorporating feedback and engagement from your audience through polls, quizzes, and check-ins can help guide your content creation process and business decisions.Follow Carmen on Instagram

September 30, 2024Episode 3912 min