Episodes
10
Latest episode
Oct 2026
Language
EN-US
Every few years, someone in the marketing world tries to declare that email is dead. After knowing each other for over a decade and working through the trenches of digital marketing, my friend John W. Hayes and I are still here, we are both a little grayer, and email is stronger than ever. John is […] The post HMBT #314: Email Is Still King appeared first on .
Leaving corporate America after 16 years taught me a big lesson: having an existing network and diverse income streams is essential. With so many professionals navigating career changes, layoffs, or launching their own consulting gigs, finding proven ways to grow without blowing a massive ad budget is critical. To help break this down, I sat […] The post HMBT #313: Leveraging Other People’s Audiences appeared first on .
Business law might not sound like the spiciest topic we tackle on the podcast, but it might be one of the most critical. Too many entrepreneurs rush into the market excited to build, only to rely on advice from a friend or a quick prompt from an LLM. Before they know it, they are facing […] The post HMBT #312: Your Cookie Wiretapped Me appeared first on .
On episode 311, I sat down for round two with Rion Haber, CSO of Catalyst Marketing Agency. We originally recorded this conversation earlier, but a tech hiccup meant the video did not capture. Rion was kind enough to return for a mulligan, and honestly, this conversation turned out even better. We walked away from rigid […] The post HMBT #311: Call Claude by its Government Name appeared first on .
In a digital landscape oversaturated with ads and online noise, how do you truly capture client attention? In this episode of the HMBT Podcast, host Hank sits down with Nikita Khanderia, Founder and CEO of Eria—a luxury experiential marketing and events agency. They break down why marketing budgets are shifting from screens to real-world experiences, how small […] The post HMBT #310: Death to Coffee Mugs appeared first on .
When you think of industries leading the charge in creative marketing, insurance usually isn’t the first one that comes to mind. Most of us tend to ignore the daily barrage of commercial ads, but building a brand that actually converts local clients takes more than a catchy slogan. In this episode, I sit down with […] The post HMBT #309: AI Rider appeared first on .
Marketing is moving faster than ever, and if you are a solopreneur or a corporate professional, it is easy to feel overwhelmed by the sheer volume of new tech tools popping up daily. I wanted to sit down with someone who has seen the industry evolve from the ground up. In this episode of the […] The post HMBT #308: Junk Mail King appeared first on .
I had the pleasure of sitting down with Dana Newell from Benton Newell Communications. Dana is a rare executive “unicorn,” operating as both a fractional CMO and COO to help organizations scale smoothly. While we usually talk about how to get more marketing content and campaigns out the door, Dana brought a perspective we’ve never […] The post HMBT #307: Marperations appeared first on .
I recently had the pleasure of sitting down with Dr. Natasha Davis from Impact Branding Consulting for episode 306 of the HMBT podcast. Natasha is a heavy hitter in the world of business and legal strategy, helping organizations scale with confidence by focusing on risk reduction and governance. While we usually talk about how to […] The post HMBT #306: Respect the Pause appeared first on .
Is the “0-click world” making websites obsolete? 🌐 In this episode, I sit down with Roger Williams from Kinsta to debunk the myths about Wesbites, AI and WordPress. We dive deep into why your website is actually the “fuel” for AI answers, the importance of web accessibility, and how managed hosting can save your business […] The post HMBT #305: SEO is Dead, Long Live GEO! appeared first on .
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