Episodes
198
Latest episode
May 2026
Language
EN
Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.
Dan covers the evolution of AI, the introduction to Codex, transferring projects to Codex, organizing projects in Codex, and transitioning to Codex as the main AI tool for work.TakeawaysAI evolution drives new AI applicationsCodex is a powerful tool for organizing and managing AI projectsChapters00:00 Evolution of AI06:06 Transferring Projects to Codex11:10 Transitioning to Codex
The AI landscape has undergone significant changes, with major companies evolving and competing. OpenAI, Anthropic, Grok, Meta, Amazon, and Apple are all making strides in the AI space. Apple's position in the AI race and its hardware capabilities are noteworthy, along with Amazon's AI model Rufus and the contextual understanding of Codex. The conversation covers the evolving capabilities of AI, challenges of multi-agent work, and ethical considerations in AI usage. It explores AI's role in complex project work, blogging, SEO, advertising, web design, consumer queries, blog optimization, marketing, and organizational design. Additionally, it delves into the stages of AI evolution and the ethical implications of AI's decision-making processes.TakeawaysAI landscape has seen significant changesMajor AI companies are evolving and competing AI's evolving capabilitiesChallenges of multi-agent workEthical considerations in AIChapters00:00 The Changing AI Landscape05:57 Grok and Space Data Centers12:01 Apple's Position in the AI Race17:57 Apple's Hardware and AI44:33 Ethical Considerations in AI Usage
The conversation delves into the transformative impact of Codex on AI development, project management, routine communication tasks, social media marketing, custom integrations, practical application, future implications, user adoption, and access control. It highlights the power of Codex in automating tasks, creating custom integrations, and predicting its widespread adoption in the future.TakeawaysCodex's role in AI development and project managementThe potential of Codex for automating routine tasks and social media marketingChapters00:00 The Changing Landscape of AI05:45 Automating Routine Communication Tasks11:49 Custom Integrations with Codex17:57 Future Implications of Codex24:07 Access and Control with Codex29:32 Advancements in Image Model and AI Tools
In this AI marketing podcast episode, Dan Sanchez and Ken Freire break down the five essential elements every idea needs to actually get shared. They emphasize how having a great idea isn't enough—it needs proper packaging. Whether you're working in marketing, thought leadership, or content creation, this episode gives you a framework for making your ideas more shareable, memorable, and impactful.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned "Hello, My Name is Awesome" by Alexandra Watkins - https://www.eatmywords.com/hello-my-name-is-awesome/ "Wealthy and Well-Known" by Rory and AJ Vaden - https://brandbuildersgroup.com/book/Timestamps 00:00 – The best ideas don’t win, the best-marketed ones do 01:12 – Element #1: Give your idea a proper name 03:06 – The balance between clarity and memorability in naming 04:16 – Dan’s favorite naming book: "Hello, My Name is Awesome" 05:31 – Can AI help with naming? Why it still falls short 06:30 – Dan’s rhyme-based naming hack (e.g., Mike Club) 07:51 – Why names are critical for sharing and scalability 08:47 – Element #2: Write a short description 09:19 – Use ChatGPT to craft your elevator pitch 10:35 – Element #3: Develop a long-form description (like a blog post) 11:23 – Element #4: Include a story or metaphor to make it stick 12:31 – The power of metaphor: how AI became a mainstream idea 13:58 – Element #5: Create a simple visual (diagram, sketch, graphic) 15:34 – Tips for non-designers: how to use AI to generate visuals 18:13 – Why doing the extra work is the most considerate thing you can do 19:03 – Document your ideas so AI tools can use them better
Is a podcast right for you? Take the assessment to find out: https://aidrivenmarketer.com/podIn this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire take a skeptical look at how authority is claimed (and faked) online in 2025. In a world where everyone seems to be positioning themselves as a thought leader, Dan presents a counterintuitive approach to standing out: embrace the role of the student. Through stories from his own career and examples like Michael Hyatt, Dan unpacks how publicly learning out loud builds more trust and real authority than posturing ever could.My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned Michael Hyatt - https://michaelhyatt.com/ Sweetfish Media - https://sweetfishmedia.com/Timestamps 00:00 - The Rise of SkepticismDan and Ken talk about how the rise of AI and personal branding has made everyone skeptical of authority online. 02:25 - Becoming a Thought Leader in a Noisy WorldDan introduces the challenge: how do you build real authority when everyone is making expert claims? 03:30 - The Counterintuitive Solution: Be a StudentWhy adopting the posture of a student is more trustworthy and effective than calling yourself an expert. 05:00 - Dan's Origin Story with Account-Based MarketingHow Dan became an authority in a space he knew nothing about by documenting his learning journey. 07:24 - Learning Out Loud Builds TrustThe invisible transition: from curious student to trusted authority, without ever making a bold claim. 10:08 - The Danger of Faking ExpertiseKen shares a story of spotting a faker on LinkedIn and why people crave authenticity. 11:51 - The Psychology Behind Student PositioningDan explains how humility disarms skepticism and invites trust. 14:36 - The Never-Ending Student MindsetWhy you never need to graduate from student mode, even when the world starts calling you the expert. 15:08 - Michael Hyatt: The Model StudentKen highlights how Michael Hyatt keeps reinventing himself by always learning first and teaching second. 17:40 - What's Next: 30-30-30 and Learning in the LightDan previews practical strategies to apply this approach and become a student in public.Ready for me to move on to the next step and write title options?
Get your 1-month trial of High Level - https://danchez.com/highlevelIn this AI marketing podcast episode, Dan Sanchez dives deep into the newly released ChatGPT agents and how marketers can actually make them useful today. While many early users find the agents unreliable, Dan shares three specific tips to make them work more consistently in real-world marketing workflows. From SOPs and login best practices to using agents to trigger automations, he breaks down how to go from hype to helpful. He also covers ChatGPT's new study mode, a privacy warning about shared chats being indexed by Google, and explores the creative potential of AI-generated video ads.My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned Simon Sinek on Diary of a CEO Podcast - https://www.youtube.com/watch?v=I3WUiD8HYn8 LinkedIn Poll on AI guiding crucial conversations - https://www.linkedin.com/posts/digitalmarketingdan_danchez-activity-7353015750447489025-aEie?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Google Veo 3 - https://deepmind.google/models/veo/ Viral Ikea ad - https://x.com/Salmaaboukarr/status/1946530149299634618Timestamps 00:00 - ChatGPT Agents Are Here: First impressions and skepticism 01:16 - What AI agents really are and why they underperform 03:18 - Tip #1: Use step-by-step SOPs to guide agents effectively 06:24 - Tip #2: Login credentials and how to safely give agents access 09:22 - Tip #3: Bypass limitations using automation triggers via form fills 10:43 - Shared ChatGPT links are now indexed by Google (privacy alert) 12:13 - New ChatGPT Study Mode and how it helps with mastery 16:13 - Poll: Is using ChatGPT for hard conversations inauthentic? 21:29 - Viral AI Ad of the Week: Ikea explosion box made with VO3
Get Access to My High Level AI Automation Vault: https://aiautomationvault.com/In this AI marketing podcast episode, Dan Sanchez unveils the groundbreaking launch of ChatGPT’s new AI agent toolset — the moment we've all been waiting for. With Travis out on summer vacation, Dan dives solo into the most important AI news marketers need to know, including how AI agents are shifting marketers from prompt engineers to task delegators. He explores what the new ChatGPT agent can actually do, previews of Perplexity’s new AI-first browser, Grok’s rising competition with OpenAI, and how custom GPTs are evolving LinkedIn content creation. Plus, Dan shares new poll results and a must-read viral post from Marcus Sheridan.My Favorite AI Tools: Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8nResources Mentioned: ChatGPT Agents demo videos – https://www.youtube.com/watch?v=2wzGS_WUZYQ&list=PLOXw6I10VTv_9xLWUFMRDL6DWwVRg0Ts7 The 4-Hour Workweek by Tim Ferriss – https://fourhourworkweek.com/ Perplexity Browser (Comet) – https://comet.perplexity.ai/ XAI & Grok – https://x.ai/ Dan’s free AI course – https://danchez.com/courseTimestamps: 00:00 – AI Agents have arrived: Dan previews ChatGPT’s groundbreaking new feature 01:46 – Combining Deep Research, Operator, and O3 into a super-agent 04:30 – Why marketers will soon be managing teams of AI 06:58 – What these AI agents can actually do today 09:27 – Example use cases: from image stickers to spreadsheet automation 10:18 – Delegating is the next big skill, not prompting 12:34 – Other AI news: Perplexity's browser, Grok 4, and more 16:35 – How Dan’s custom GPT + HighLevel are transforming LinkedIn scheduling 19:13 – AI usage poll: Most marketers now use AI daily 21:47 – Viral post from Marcus Sheridan: Are you in the 95%, 5%, or 1%?
Get a free 30-day trial of High Level: https://danchez.com/highlevelIn this AI marketing podcast episode, Dan Sanchez and Travis Sanchez dive into the explosive rise of AI-generated video content across social platforms. From eerie dreamlike filters to hyperrealistic diving cats and cringe-worthy talking head ads, they unpack the bizarre, viral, and groundbreaking shifts AI is catalyzing in digital media. The brothers also debate the idea of marketers becoming "vibe coders," leveraging tools like Claude’s AI artifacts and Lovable to automate code-free creativity. Finally, they spotlight a powerful new use case inside High Level—AI agents that can take calls, answer questions, and book meetings like a human receptionist.My Favorite AI Tools: Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8nResources Mentioned: Claude AI Artifacts - https://claude.ai Lovable (landing page builder) - https://lovable.so Visual Studio Code - https://code.visualstudio.com MidJourney - https://www.midjourney.com Sam Altman Poll: https://x.com/sama/status/1937607691519819863 SimilarWeb App Download Chart - https://x.com/Similarweb/status/1937403925461610629Timestamps: 00:01 – AI video takes over social feeds 01:20 – Creepiness, creativity, and viral AI video trends 04:00 – AI influencers and deepfake marketing cringe 06:00 – Competing with AI-powered creators for attention 07:00 – Trust, truth, and personal brands as future marketing anchors 10:00 – The rise of AI agents and truth scarcity in media 14:00 – Will all marketers become "vibe coders"? Debate begins 18:00 – High Level's AI agent for calls and meeting booking 20:00 – Real-life use cases: ChatGPT as a research and creativity assistant 24:00 – MidJourney animation and visual content for social 29:00 – ChatGPT outpacing app downloads and future of mobile models
In this AI marketing podcast episode, Dan Sanchez and Travis Sanchez unpack the latest advancements in AI tools and their implications for marketers. From significant ChatGPT upgrades to the underwhelming Apple Intelligence reveal, they dive deep into what's truly useful for marketers. They also explore Suno AI's evolution into a powerful music-generation tool and how it can replace stock music sites for marketers. The Bot Bros also share personal use cases for ChatGPT's voice mode and discuss how deep research tools are gaining traction among savvy marketers.My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8nResources Mentioned Sesame AI voice assistant - https://app.sesame.com/?_gl=1*1mt7jix*_ga*MTUzMTE5MzA2Mi4xNzQ5NTE4Njcy*_ga_ZZLPJBMBEN*czE3NDk4MjA3NjYkbzIkZzAkdDE3NDk4MjA3NjYkajYwJGwwJGgw Grok by xAI - https://x.ai Suno AI - https://suno.ai Gamma design tool - https://gamma.app Danchez music - https://open.spotify.com/artist/4SRaKYQuSaHcvpB2uyjThF/discography/all AI Fundamentals Course: https://danchez.com/courses/ai-fundamentals/ Advanced CustomGPTs Video: https://www.youtube.com/watch?v=8DJUfuWohfE Fake Pupprifin Commercial: https://x.com/PJaccetturo/status/1925464847900352590Timestamps 00:46 ChatGPT's new voice mode and practical marketing potential 05:50 O3 Pro model: major leap in capability for deep work 08:35 Custom GPT updates and why every marketer needs to build one 12:23 Grok and Claude updates: Grok is catching up fast 13:30 Apple Intelligence disappointment and lack of innovation 19:09 Suno 4.5 music generation and its marketing applications 28:22 Real-life examples of AI in everyday work and content creation 34:54 LinkedIn poll: How marketers use deep research tools 39:08 Viral AI-generated pharma ad and state of video AI
In this episode of AI-Driven Marketer, Dan Sanchez dives into the common misconceptions about AI, particularly around its so-called "hallucinations" and inaccuracies. Dan argues that many AI mistakes are actually the result of user error rather than faults in the AI itself. He explains the difference between AI's short-term and long-term memory, how they function, and why understanding this distinction is crucial for getting better results from AI. By maximizing the use of AI's short-term memory, marketers can significantly enhance the accuracy and relevance of AI-generated outputs. Dan also shares practical strategies for loading information into AI's short-term memory, offering examples from his own work, including newsletter creation and educational tools for homeschooling.Key Takeaways: User Error vs. AI Error: Many AI inaccuracies are due to improper use or misunderstanding of how AI functions rather than faults in the AI itself. AI's Memory Systems: AI has both short-term and long-term memory, with short-term memory being crucial for accurate and relevant outputs. Maximizing AI Accuracy: Loading detailed context into AI's short-term memory improves the quality of its outputs, reducing reliance on its less reliable long-term memory. Practical Applications: Dan shares examples from his work, including using AI for newsletter creation and grading homeschooling assignments, to illustrate how to effectively leverage AI’s memory systems. Future Potential: As AI’s context windows expand, the potential for even more accurate and comprehensive AI-driven analyses will grow, opening up new possibilities for marketers.Timestamps: [00:00] - Introduction: The issue of AI inaccuracies and the root causes. [01:30] - Explanation of AI "hallucinations" and why they happen. [02:52] - How AI's long-term memory can be unreliable. [04:30] - Introduction to AI's short-term memory and context windows. [06:45] - Strategies for maximizing short-term memory: prompts, documents, web searches. [09:30] - Real-world application: Using AI to create more accurate newsletters. [11:10] - Custom GPTs: How they help streamline tasks and improve output quality. [13:45] - Dan's homeschooling example: Grading with AI. [15:30] - The future of AI memory: Expanding context windows and what it means for marketers.
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