AI-Driven Marketer: Master Practical AI Marketing Skills

Hosted by Dan Sanchez

BusinessInterviews guests

Website RSS feed

Episodes

213

Latest episode

Oct 2026

Language

About the show

Practical AI for real marketers. Tools, workflows, and honest conversations to help you move faster, build better, and stay human in the age of AI.

Listen to episodes

60 recent

October 23, 202611 min

Want to Automate With AI? Build These 5 Habits First

In this episode, Dan Sanchez discusses five essential habits that marketers need to adopt to effectively leverage AI tools for project automation and team collaboration. He emphasizes the importance of mindset, communication, and understanding processes to transition from basic AI usage to advanced automation. Takeaways Embrace AI for automation Develop strong communication skills Chapters 00:00 Bridging the AI Usage Gap 01:10 Habit 1: Inviting Questions 02:36 Habit 2: Edit Early and Often 04:03 Habit 3: Knowing What Good Looks Like 06:26 Habit 4: Thinking Beyond the Task 08:20 Habit 5: Visualizing the Process 10:44 The Path to Autonomous Mindset

October 16, 202610 min

The Missing Skill Behind AI Automation

In this episode, Dan Sanchez emphasizes the critical skill of process development in the age of AI, outlining a structured approach to creating effective processes. He introduces a four-step framework—Analyze, Optimize, Standardize, and Mechanize—that enables marketers to leverage AI effectively and enhance productivity. Takeaways Process development is essential Follow the four-step framework Chapters 00:00 The Importance of Process Development 03:03 Mastering the Process: Analyze, Optimize, Standardize, Mechanize

October 2, 202615 min

Marketers, Stop Buying Tools & Start Building Them

The conversation focuses on the transition from using SaaS tools to building custom marketing tools using AI and open-source solutions. Dan Sanchez shares his experiences and insights on how marketers can leverage AI to create personalized tools that enhance their marketing efforts while reducing costs. Takeaways Build custom tools with AI Leverage open-source solutions Chapters 00:00 The Shift to AI-Driven Marketing 01:29 Building Custom Marketing Tools 02:54 Creating a Unique Website Experience 06:11 Automating Content Creation and Distribution 11:20 Exploring Open Source Alternatives 13:42 Developing Personal CRM Solutions 14:41 The Future of Marketing Tools

September 25, 20267 min

Too Much AI Copy to Review? Here’s My Simple Fix

Get the free AI skill here: https://danchez.com/reviewskill The conversation explores the challenges of human review in AI-generated content and the transition to using web pages for content review, offering a solution to speed up the review process. Takeaways AI-generated content requires human review Using web pages for content review can improve the process Chapters 00:00 The Challenge of Human Review 03:03 Transition to Web Page Review

September 18, 202614 min

How to Edit Videos With Codex (Just Tell It What to Do)

The conversation explores the process of using OpenAI's Codex for video editing, covering key steps from defining the end goal to executing the editing process and reviewing the final output. It also delves into the potential for Codex to facilitate distribution and create a learning loop for improving editing strategies. Takeaways Codex's video editing capabilities extend from defining the end goal to executing the editing process. Codex can facilitate distribution and create a learning loop for improving editing strategies. Chapters 00:00 Exploring Codex's Video Editing Capabilities 01:23 Starting with the End in Mind 03:13 Describing the Editing Instructions 04:04 Giving Access to Assets 05:33 Making Corrections and Providing Feedback 06:58 Building the Bridge for Distribution 08:25 Learning Loop and Strategy Documentation 10:04 Executing the Editing Process 11:26 Reviewing the Edited Video

September 11, 202615 min

My ChatGPT Workflow: When I Use Phone, Voice, Web, and Mac Apps

The conversation covers the workflow of using ChatGPT across different platforms and apps, including the iPhone app, web app, and Mac app. It explores the use of voice features for productivity and ideation, transitioning to Codex for intense work and research, leveraging projects and file management, and maximizing productivity with the Mac app and Codex. Takeaways ChatGPT is a suite of apps and functions Voice feature for productivity and ideation Chapters 00:00 Introduction to ChatGPT Workflow 00:58 Using ChatGPT iPhone App for Productivity and Ideation 03:06 Utilizing ChatGPT Web App for Lightweight Tasks and Ideation 05:27 Transitioning to Codex for Intense Work and Research 06:24 Exploring Projects and File Management in ChatGPT Web App 07:22 Leveraging the Library Feature and File Management in ChatGPT Web App 08:21 Enhanced Context and Proactive Features in ChatGPT Web App 09:15 Deep Research and Intense Research in ChatGPT Web App 10:32 Maximizing Productivity with ChatGPT Mac App and Codex

September 4, 202610 min

The Last Mile of Marketing Just Got Automated With ChatGPT 6 Astra

Get a free trial of High Level at https://danchez.com/highlevel The release of ChatGPT 6 Astra marks a significant shift in the marketing landscape, with the potential to automate a wide range of marketing tasks. This advancement has implications for entry-level marketing jobs and the future of marketing work. Takeaways ChatGPT 6 Astra is a game-changer for marketing automation Entry-level marketing jobs will be impacted by the automation capabilities of Astra

August 28, 202630 min

The State of AI in Marketing (Report) & What's Coming Next

The State of AI in Marketing report by Social Media Examiner reveals the widespread adoption of AI in marketing, with 73% of marketers using AI daily. The report also highlights the emergence of AI agents and the need to address bottlenecks in AI-driven processes. Looking ahead, the report suggests a future where AI innovates and even runs entire organizations. AI Society (by Social Media Examiner) State of AI Report: https://aisociety.socialmediaexaminer.com/2026-ai-report/ Takeaways Widespread Adoption: 73% of marketers use AI daily Emergence of AI Agents: Addressing bottlenecks in AI-driven processes Future of AI: AI innovation and potential to run entire organizations Chapters 00:00 The State of AI in Marketing 02:32 Adoption and Daily Use of AI 05:22 The Maturing Experience with AI 16:05 Addressing Bottlenecks in AI Processes 27:59 The Future of AI in Marketing

August 21, 202615 min

Your AI Strategy Is Really a Data Strategy

AI in marketing is limited by the availability of data for strategic analysis and recommendations. Unlocking data and building relationships with IT are crucial for leveraging AI effectively in marketing. Small and medium-sized companies have an advantage in leveraging data for strategic decision-making. Takeaways Data availability is the key limitation for AI in marketing Building relationships with IT and unlocking data are crucial for leveraging AI in marketing Chapters 00:00 The Limitation of AI in Marketing 01:14 Unlocking Data for AI in Marketing 02:05 Challenges in E-commerce and Inventory Management 03:28 Complexities in Marketing Decision-Making 05:48 The Power of AI in Strategic Analysis 06:11 Collaboration with IT for Data Access 07:03 The Role of Data in Strategic Decision-Making 13:19 Advantages for Small and Medium-Sized Companies

August 14, 202620 min

The Trust Recession: Marketing When Everything Can Be Faked

The impact of AI on trust in marketing is explored, highlighting the shift in consumer behavior and the need for marketers to adapt to the changing landscape. Strategies for building trust in the age of AI are discussed, emphasizing the importance of authenticity and depth in content. Takeaways AI is changing the way people perceive brands, trust, and influencers Building trust in the age of AI requires authenticity, depth, and proof Websites need to be designed for both human and AI users, with a focus on depth and authenticity Chapters 00:00 The Shifting Landscape of Trust 03:13 The Erosion of Trust in Marketing 08:54 Strategies for Building Trust in the Age of AI 17:14 Designing Websites for Human and AI Users

Is this your show?

Claim this listing to keep it up to date, reach guests who want to pitch you, and manage bookings with Guestify.

Claim this listing

More Business podcasts