Agent Attraction Fast Start

Hosted by the Agent Collective

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Episodes

298

Latest episode

Aug 2026

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About the show

Whether you are brand new to eXp Agent Attraction or committed to mastering the art of recruiting, this weekly training is designed to get you there faster. Led by Jesse Zagorsky (eXp Broker Associate in San Diego), each week features 30 minutes of topic-based training followed by 30 minutes of open Q&A. You'll hear from guest experts including top influencers at eXp, brand new agents, and everyone in between — people who have created large 1000+ agent revenue share groups, and others just starting their Agent Attraction journey. Get weekly encouragement, support, and troubleshooting as we help you build your own eXp organization and get on the path to mastery! If you have eXp objections you've run into or have a scenario you want to discuss with Jesse, jump on LIVE each Thursday, 12p PST / 3p EST at AAFastStart.com.

Listen to episodes

60 recent

August 17, 202657 min

Being Magnetic - Jesse Zagorsky

The meeting focused on promoting an in-person agent attraction training event in San Diego and launching a contest for leaders to boost ticket sales. Jesse explained the event’s purpose, his investment in it, and the importance of revenue share for agents in a tough market. He detailed contest rules for personally inviting paid attendees, how tracking would work, and the prizes for top inviters. The group discussed messaging for inviting both EXP and non-EXP agents, including targeting those at other brokerages. Jesse and the leaders shared experiences with agent attraction, the use of voice memos, and the value of live events versus online training. They also talked about leveraging events and webinars for recruitment, with Wendy asking about pre-recorded webinar platforms. Jesse provided real-time coaching on handling high-level recruits, using the example of Monica’s interaction with Cooper, and emphasized the power of personal conversations over videos. The conversation ended with a blooper reel from a recent video shoot and a reminder of the event’s goals.

August 17, 202650 min

Single Biggest Mistake Agent Do in 2026 - Jesse Zagorsky

This meeting focused on celebrating recent recruitment wins, discussing the upcoming Agent Attraction Mastery training event in September, and practicing Partner Intro Zoom role-plays to improve recruitment skills. Jesse celebrated Sherry and Michael's successful recruitment of Mary Lou McHenry and her family from Howard Hanna Real Estate, highlighting how this high-profile move would create momentum in the Cleveland market. The group discussed strategies for leveraging the San Diego training event, including tracking attendance from their organizations and potential recruits, with Jesse explaining the three purposes of the event: tactical training, storytelling through relatable speakers, and attracting new recruits focused on revenue share. The conversation ended with participants being assigned to breakout rooms for role-play practice using the Partner Intro Zoom format, with Ed and Michael providing feedback on the importance of diagnosing needs and setting follow-up meetings rather than trying to close deals in the initial 15-minute call.

August 5, 202657 min

The Anatomy of Third - Party Validation - Jesse Zagrosky

The meeting focused on agent attraction strategies and recruitment techniques within the eXp real estate platform. Jesse led the session, sharing case studies and personal experiences from participants like Tony, Steve, and Julie, who discussed their recent successes and challenges in recruiting new agents. The group reviewed the process of setting up partner Zooms, the importance of preparation and opportunity, and the value of co-sponsorship. Jesse explained the differences between referral agents and full agents at eXp, highlighting cost savings and flexibility. The conversation also covered best practices for conducting three-way calls, managing text conversations, and using a tracking spreadsheet to organize recruitment efforts. Jesse emphasized the role of belief and consistency in building a successful organization and announced an upcoming event in San Diego for further training and networking. The conversation ended with a reminder of the importance of showing up consistently and leveraging available resources for agent attraction.

July 29, 202648 min

Agent Attraction Intensive Q and A - Jesse Zagorsky

This was a training call for the Asian Attraction Mastery program where Jesse led discussions on agent recruitment strategies and provided guidance to participants. Laurie shared her successful approach of using Ported to identify and contact agents, having conducted 8 Zoom meetings that resulted in 3 second meetings and one recruit named Mallory Beverly. Jesse emphasized the importance of targeted, phone-based outreach over broad prospecting methods, noting that Laurie's approach of making agents feel "wanted" was more effective than the "spaghetti approach" of mass calling that some coaches recommend. The group discussed an upcoming in-person event in San Diego on September 15th focused on the Agent Attraction Playbook, with tickets ranging from $149 for general admission to $299 for platinum level. Armand presented a specific recruitment challenge involving an agent in North Carolina who lacks an Independent Contractor Agreement (ICA), and Jesse provided guidance on handling this legal objection by consulting attorneys and exploring workarounds like transferring new listings to existing eXp agents.

July 21, 20261 hr 6 min

AAFS Tactical Q and A - Jesse Zagorsky

The meeting focused on tactical Q&A for agent attraction, with Jesse Zagorski guiding participants through real-life recruiting scenarios. Jesse addressed common objections, such as prospects feeling pressured or not seeing the value in meeting with a business partner, and demonstrated how to handle these using the six steps of objection handling. Julie Frank shared her experience with a prospect hesitant to meet Jesse’s partner, and Jesse role-played how to reframe the conversation to add value and reduce pressure. Ryan Payne discussed challenges with prospects who cooled off after vacations, and Jesse explained the psychology behind this and strategies to re-engage them. Julie Sabby asked about transitioning a coffee meeting into a recruiting opportunity, and Jesse advised sending the Five Phases video instead of meeting in person. Jesse also announced an upcoming in-person event in San Diego and reminded participants about resources available in the Agent Attraction Mastery group and the playbook website. The session emphasized the importance of discovery, removing pressure, and leveraging partners for duplication in the recruiting process.

July 15, 202655 min

3 Non-negotiable in Agent Attraction - Barry Overton

This meeting was a training session led by Barry on Agent Attraction and Rev Share strategies for growing real estate organizations within eXp. Barry shared his personal success story of building an organization of over 160 agents and discussed three non-negotiable components for effective agent attraction: building a list of 100 potential recruits using a four-checker prioritization system, conducting partnership Zoom meetings with appropriate mentors or specialists, and maintaining consistent follow-up through value-added communications. He emphasized the importance of consistency in these activities and shared specific techniques for structuring three-way calls, booking subsequent meetings during current conversations, and maintaining relationships through targeted follow-up content. The session included examples from Barry's own business and highlighted the upcoming September training in San Diego where Jesse Zagorski will unveil a new 19-minute daily system for agent attraction.

July 15, 202652 min

Agent Attraction using Social Media - Lynea Carver

This meeting was a training session led by Lynea Carver on social media strategies for agent attraction at eXp Realty. Lynea shared her successful approach of conducting podcast interviews and creating content focused on celebrating other agents' stories rather than directly recruiting, explaining how she transitioned from selling houses to attracting 190 agents through relationship-building conversations. She outlined a six-step interview framework asking about name, location, real estate experience, motivations, likes/dislikes, and future goals, emphasizing that the key was asking genuine questions and focusing on the other person's story rather than promoting eXp directly. Lynea discussed her content strategy of posting twice weekly on YouTube and podcasts, using platforms like LinkedIn for higher-level agents and Facebook for quick engagement, while maintaining separate branding for her coaching business. She advised participants to start by engaging with five agents daily on social media, asking authentic questions, and creating content from these conversations to build credibility and attract like-minded agents who want to move beyond traditional real estate business models.

July 15, 202658 min

Agent Attraction Q and A - Jesse Zagorsky

This meeting focused on training the Agent Collective team on the four-step agent recruitment system and sharing success stories. Jesse led the discussion about the recruitment process, which involves conversation starters, sending the 3.5-minute five phases video after getting permission, partner introductions, and setting the next step. Ryan shared his first successful recruitment where he sponsored someone after following the system steps, while Liz discussed the importance of consistently setting the next step in the recruitment process rather than trying to close immediately. The team also discussed tactical approaches including using birthday messages as conversation starters and the psychology behind using the word "because" in recruitment requests. Jesse announced plans to create a dedicated website page for the playbook and promised to have a new, improved blueprint video ready by the following day.

June 8, 20261 hr 11 min

The Four-step Framework is Working - Jesse Zagorsky

This meeting was a weekly agent attraction training call led by Jesse Zagorski, focusing on teaching the four-step framework for recruiting real estate agents to eXp. Jesse demonstrated the "play dumb until it's time to be smart" approach, showing how to build relationships with potential recruits by asking questions about their business challenges rather than immediately pitching eXp. He walked participants through the complete process, starting with sending a conversation starter text about a 3.5-minute video that explains the five phases of an agent's career, followed by a resource reply with a 9-minute blueprint video for specific phases, and ending with a time-locked follow-up to confirm viewing. Jesse shared his new 17-page Agent Attraction Playbook and discussed an upcoming in-person bootcamp event in San Diego on September 15th, 2026. Several participants, including Armand and Mike, shared their experiences and questions about the process, with Jesse emphasizing that the system works best when agents have at least some existing relationship with prospects before initiating recruitment conversations.

May 29, 20261 hr 1 min

Conversation Starter and Resource Reply - Jesse Zagorsky

This meeting was a training session focused on agent attraction strategies for eXp Realty, led by Jesse Zagorski with guest speakers Armand and Brooke. Jesse opened by discussing the concept of "luck as the meeting of preparation and opportunity" and shared Armand's success story of going from minimal results after a year of effort to sponsoring multiple agents in just 6 weeks using the new four-step framework. The session covered tactical aspects of the agent attraction process, including conversation starters, sending permission requests for a 3.5-minute video, and follow-up strategies. Jesse identified issues with Bonnie's approach to sending the video link and provided specific guidance on the correct sequence of messages. Brooke shared her success story of building a team of 9 agents across multiple countries by consistently following the playbook and attending weekly training calls. The conversation ended with Jesse emphasizing that all business is conversation and encouraging participants to take immediate action by reaching out to prospects using the discussed strategies.