Agent Attraction Fast Start

Hosted by the Agent Collective

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290

Latest episode

Jun 2026

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About the show

Whether you are brand new to eXp Agent Attraction or committed to mastering the art of recruiting, this weekly training is designed to get you there faster. Led by Jesse Zagorsky (eXp Broker Associate in San Diego), each week features 30 minutes of topic-based training followed by 30 minutes of open Q&A. You'll hear from guest experts including top influencers at eXp, brand new agents, and everyone in between — people who have created large 1000+ agent revenue share groups, and others just starting their Agent Attraction journey. Get weekly encouragement, support, and troubleshooting as we help you build your own eXp organization and get on the path to mastery! If you have eXp objections you've run into or have a scenario you want to discuss with Jesse, jump on LIVE each Thursday, 12p PST / 3p EST at AAFastStart.com.

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60 recent

June 8, 20261 hr 11 min

The Four-step Framework is Working - Jesse Zagorsky

This meeting was a weekly agent attraction training call led by Jesse Zagorski, focusing on teaching the four-step framework for recruiting real estate agents to eXp. Jesse demonstrated the "play dumb until it's time to be smart" approach, showing how to build relationships with potential recruits by asking questions about their business challenges rather than immediately pitching eXp. He walked participants through the complete process, starting with sending a conversation starter text about a 3.5-minute video that explains the five phases of an agent's career, followed by a resource reply with a 9-minute blueprint video for specific phases, and ending with a time-locked follow-up to confirm viewing. Jesse shared his new 17-page Agent Attraction Playbook and discussed an upcoming in-person bootcamp event in San Diego on September 15th, 2026. Several participants, including Armand and Mike, shared their experiences and questions about the process, with Jesse emphasizing that the system works best when agents have at least some existing relationship with prospects before initiating recruitment conversations.

May 29, 20261 hr 1 min

Conversation Starter and Resource Reply - Jesse Zagorsky

This meeting was a training session focused on agent attraction strategies for eXp Realty, led by Jesse Zagorski with guest speakers Armand and Brooke. Jesse opened by discussing the concept of "luck as the meeting of preparation and opportunity" and shared Armand's success story of going from minimal results after a year of effort to sponsoring multiple agents in just 6 weeks using the new four-step framework. The session covered tactical aspects of the agent attraction process, including conversation starters, sending permission requests for a 3.5-minute video, and follow-up strategies. Jesse identified issues with Bonnie's approach to sending the video link and provided specific guidance on the correct sequence of messages. Brooke shared her success story of building a team of 9 agents across multiple countries by consistently following the playbook and attending weekly training calls. The conversation ended with Jesse emphasizing that all business is conversation and encouraging participants to take immediate action by reaching out to prospects using the discussed strategies.

May 25, 20261 hr 11 min

The Four-Step Revenue Share System - Jesse Zagorsky

This was the fourth week of Jesse Zagorski's "That Could Be Me" agent attraction training series, focusing on tactical implementation of the four-step revenue share system. Jesse demonstrated the step-by-step process starting with conversation starters, showing how to text prospects a three-and-a-half minute video to identify their current phase in an agent's career development. The group reviewed real-world examples, including Brooke's experience sending messages to 75 agents where she received 17 responses, and Jesse provided specific feedback on improving her text message format and follow-up strategies. Jesse emphasized the importance of being coachable, willing, and hungry, while explaining that the system works by leveraging existing relationships rather than cold outreach, and discussed the psychology behind effective messaging including the use of vulnerability and curiosity to generate responses. The session included live troubleshooting where Jesse helped participants refine their approaches and provided specific feedback on text message formatting and follow-up strategies, concluding with encouragement for everyone to immediately put the learned techniques into practice.

May 18, 20261 hr 28 min

Mastering the Four-Step Process - Jesse Zagorsky

This meeting was a "That Could Be Me" Agent Attraction Fast Start call led by Jesse, focusing on training real estate agents on a four-step revenue share system. Jesse shared personal stories about his real estate journey and introduced a simplified process consisting of conversation starter texts, resource replies, partner introduction Zoom calls, and decision-making steps. The call included testimonials from JoAnn and Kelly about their recruitment experiences, and Jesse provided specific scripts and guidance for agents to reach out to potential recruits. He addressed common challenges, particularly around reaching out to friends and colleagues, and emphasized the importance of diagnosing prospects' needs before presenting solutions. Jesse also announced updates to the training materials and promised to refine the process based on feedback from the call participants.

May 8, 20261 hr 33 min

That Could Be Me: From Warm Contacts to Real Opportunities - Jesse Zagorsky

This meeting was the third week of Jesse Zagorsky's "That Could Be Me" agent attraction series, focusing on building and managing prospect lists for recruiting real estate agents to eXp. Jesse featured two successful participants: Kellie Leach, who had recruited 3 agents in her organization using structured outreach and a spreadsheet tracking system, and Rizwana, who achieved a 100% response rate by calling agents instead of texting, resulting in her first sponsored agent meeting within just four days of starting the program. The session covered tactical strategies including list building through phone dumps, social media audits, and cross-selling from past transactions, along with methods for warming up prospects before sending eXp materials. Jesse also addressed common challenges like handling defensive responses about eXp and provided specific guidance for responding to agents who question the legitimacy of the company.

May 1, 20261 hr 2 min

That Could be Me (From First Invite to First Recruit)

This meeting was a "That Could Be Me" Agent Attraction Fast Start call led by Jesse Zagorsky, where he presented a 4-step system for recruiting real estate agents to eXp. Jesse shared success stories from four agents, including Derek Martinez (a police officer who recruited his first agent), Spencer Bruce (a former middle school teacher selling 15 houses annually), Ryan Payne (a 14-year agent who recently had two prospects respond to his outreach), and Kelly Leach (who was scheduled to speak but couldn't attend due to being en route to Disneyland). Jesse explained the system's mathematical approach, emphasizing that out of 10 text messages sent to warm contacts, approximately 5 would watch the 5 Phases video, 2 would respond, and 1 would move forward to a Partner Intro Zoom call. He provided specific conversation starter scripts and stressed the importance of "sifting and sorting" rather than "selling" potential recruits, encouraging participants to focus on diagnosing pain points before presenting solutions. The call concluded with Jesse announcing plans to create shorter training videos to better explain the system's details in future sessions.

April 24, 20261 hr 5 min

Recruit Smarter, Not Harder: The New Agent Attraction Playbook - Jesse Zagorsky

Jesse Zagorsky hosted a training session called "Agent Attraction Fast Start" to introduce a new four-step system for recruiting real estate agents to eXp Realty. The session featured three successful agents sharing their experiences: Traci Wells, who built an organization of 6 people in 4 months; Gaylen Martin, who grew to 52 agents over 3 years; and Barry Overton, who built 153-person organization over 4.5 years. Jesse introduced a new 3.5-minute "Five Phases Video" diagnostic tool that helps identify potential recruits' pain points without mentioning eXp directly. The session concluded with instructions for participants to schedule 15-minute "game plan interviews" with their Focus 250 leaders to receive access to the full playbook and tools.

April 23, 20261 hr 9 min

What's my eXp Organization looks like? - Jesse Zagorsky

This meeting was an Agent Attraction Fast Call led by Jesse, focusing on recruitment strategies and revenue share training. Jesse shared his extensive backend system showing 1,824 active agents and 7,547 homes sold in the last 12 months, demonstrating the potential of building a large organization. He introduced a simplified four-step recruitment system: invite, resource, three-way call, and decision, explaining how to use three-way calls to create trust triangles and borrowed credibility. The call included Q&A sessions where Brooke asked about recruiting strangers and Jeff sought guidance on approaching agents from a competing franchise, with Jesse advising on appropriate approaches and legal considerations around franchise agreements. Jesse emphasized the importance of relationship-building over direct sales approaches and shared a story about recruiting Tristan Almato by giving him an iPhone, demonstrating creative relationship-building strategies.

April 15, 20261 hr 3 min

AAFS with Sherri Johnson

This was a special edition of the Agent Attraction Fast Start call where Sherri Johnson temporarily took over hosting duties from Jesse while he attended a home inspection. Sherri led a discussion focused on recruitment strategies and challenges, particularly addressing how to handle prospects who seem interested but delay making decisions. She shared specific scripts and approaches for texting and scheduling follow-up meetings, emphasizing the importance of booking multiple appointments upfront and presenting the financial benefits of joining eXp clearly. The group discussed time management challenges around recruiting activities, with Mary sharing her approach of dedicating full time to building her organization. Sherri also promoted her upcoming "Gold Mine Pipeline Challenge" coaching event as a tool for both personal business development and recruiting, offering attendees a special code to share with prospects.

April 7, 20261 hr 1 min

Game Plan Interview - Jesse Zagorsky

Jesse Zagorsky leads a tactical Agent Attraction SaaStart session, breaking down a clear and duplicatable system for building revenue share inside eXp. The conversation starts with a critical reality check: for newer agents, selling homes comes first—while agent attraction becomes a powerful long-term wealth strategy. From there, Jesse introduces his new “Game Plan Interview” system, designed to uncover what truly motivates agents and align opportunities with their personal goals. At the core of the training is a simple but effective 90-day plan:Build a targeted list of agentsInvite them to valuable resources (not just eXp pitches)Leverage three-way calls with experienced leadersStay consistent with follow-up and conversationsJesse emphasizes that success in agent attraction isn’t about convincing—it’s about providing value, recognizing buying signals, and guiding conversations naturally. He also shares practical strategies for:Re-engaging cold prospectsBooking meetings from meetingsUsing low-pressure, curiosity-driven invitationsAvoiding overcomplication by sticking to proven systemsThe session wraps with clear action steps, including building a list of 50 agents, tracking engagement, and committing to a weekly cadence of conversations. If you’re looking to grow a sustainable revenue stream through agent attraction—without feeling salesy or overwhelmed—this episode gives you a simple, structured path to follow.