Discover the insider secrets on how agency owners leverage their time, treasure, and talent. Each week successful rainmakers will share what they are investing more in, what they are cutting back on, and what are their go-to strategies. Your host Henry DeVries, is a business development columnist with Forbes.com & the CEO of Indie Books International, which he cofounded in 2014 to work with small to midsized agency owners who want to find right fit clients by marketing with a book & speech. Prior to that he helped double revenues as president of an award-winning Ad Age 500 advertising agency.
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August 21, 2026Episode 3310 min
How To Empower Your Marketing With Sacha Awwa
Our agency rainmaker of the week is Sacha Awwa. Sacha is a marketing strategist, founder of Sacha Awwa Marketing Group (SAMG), and host of the Uncomplicated Marketing podcast. She is also the author of "Empower Your Marketing: Master the Basics, Stop Wasting Money, and Fast Track Your Growth" and is featured in "Marketing for Leaders: 11 Keys to Building Trust, Clarity, and Connection in a Noisy World." Combining creative vision with data-driven strategy, she helps small businesses and startups cut through marketing noise and invest in what truly drives growth. Her mission: to end the epidemic of wasted marketing dollars and empower entrepreneurs to market with clarity and confidence.https://indiebooksintl.comSeason 4, Episode 33
August 14, 2026Episode 328 min
How To Plan Your Growth Strategy With Jerry Phillips
Our agency rainmaker of the week is Jerry Phillips. Jerry is the founder and CEO of NINERUNS. As an experienced business leader, Jerry held several key executive management positions.With his teams, he has driven results in sales, product development, marketing, operations and recruiting. He has created strategies to turn around underperforming businesses and developed the specific action plan for execution.He has extensive experience in both conceptualizing and implementing innovative solutions and processes for sales and marketing with Black & Decker/DeWalt, Grainger, and Cold Spring.With over 20 years working as a consultant and business coach, Jerry and his team’s dominant focus is helping companies build exceptional organizations that produce sustainable, predictable revenue with solid profit margins.They help develop strategy and execution plans and create and teach processes for consistent and predictable performance. Jerry has written over 100 articles and has published two books on recruiting processes. He is a recognized content expert in strategy, people performance, sales process, coaching, and defining and leveraging differentiators. He holds a B.S. in Business Management from LaSalle University in Mandeville, LA.Jerry enjoys living in Austin, TX with his wife Jean, and his dog Bo. He is avid about fitness and golf, although he is a total hack at golf.https://indiebooksintl.comSeason 4, Episode 32
August 7, 2026Episode 3114 min
How To Reduce Conflict In The Workplace With Irvine Nugent
Our agency rainmaker of the week is Irvine Nugent. Irvine Nugent, Ph.D., helps leaders harness the power of their emotions so they can have deeper connections, make better decisions, and increase their influence. He is an internationally recognized trainer and top-rated keynote speaker and is one of the few worldwide certified FACS coders, who are experts in reading facial emotions. A gifted storyteller, his programs are infused with passion, dynamism, and, of course, his natural Irish humor. https://indiebooksintl.comSeason 4, Episode 31
July 31, 2026Episode 307 min
How To Have Better Client Conversations With Deb Feder
Our agency rainmaker of the week is Deb Feder. Deb is owner and CEO of Feder Development LLC, a coaching and strategy firm focused on helping lawyers and professionals bring in consistent clients through curious, confident conversations and changing the way we view productivity and managing our days. She is the author of After Hello: How to Build a Book of Business, One Conversation at a Time and Tell Me More: Building Trusted Client Relationships through Everyday Interactions.For the last decade, Deb has committed herself to changing the way we think about work-life balance and tackle high stakes work, allowing for big careers and enjoying our free time. Deb is all about managing your work days, owning your career path, and bringing in business through her Membership, Focus30 sessions, and retreats. Prior to founding Feder Development, Deb practiced corporate law for 15 years and holds a history degree from the University of Michigan and her JD/MBA from the University of Iowa. Deb is a frequent speaker at conferences, podcasts, and corporate retreats on business development, productivity, networking, authenticity, and communication.https://indiebooksintl.comSeason 4, Episode 30
July 24, 2026Episode 2912 min
How To Leverage Relationships With Allison Tabor
Our agency rainmaker of the week is Allison Tabor. Allison Tabor is a dynamic speaker, facilitator, and best-selling author of Work Your Assets Off®: Stop Working So Hard in Business and In Life with a foreword written by Marshall Goldsmith.Allison helps business owners, executives, and their teams to work their ASSets Off and stop working so hard in business and in life. Stop working harder and harder. She can help you leverage your talents and those of others, so you can Work Your ASSets Off® and live your best life.Allison is certified as a DISC Consultant, One Page Business Plan® Specialist and Professional Coach (CPC). Also certified as an Advanced Facilitator and Virtual Facilitator.Seamlessly integrating and complimenting her Consulting, Allison also facilitates for the International Women Presidents’ Organization (WPO) www.womenpresidentsorg.com, leading two San Francisco Bay Area and one National Platinum peer advisory groups of Bay Area multi-million-dollar entrepreneurial women presidents and CEO’s. She continues to draw relevant benefit for her clients, from real-time issues and opportunities faced by entrepreneurs and executives with businesses with revenues from $1Million to $100 Million.https://indiebooksintl.comSeason 4, Episode 29
July 17, 2026Episode 2819 min
How To Create Better Margins With Bryan Gray
Our agency rainmaker of the week is Bryan Gray. Bryan finds his passion and purpose in helping revenue focused teams proactively push back on the unstoppable force caused by Three Deadly Cs. It’s hard work, yet not complicated. All starting with the leader’s commitment to STOP being commoditized and START gaining access at higher levels with their best prospects.As an entrepreneur, author, speaker, consultant, educator, and facilitative sales leader, he brings the importance of growing market share and winning on value to bear for future-focused organizations who feel they are losing their impact, relevance and their competitive position. As CEO of Revenue Path Group and author of the book The Priority Sale, Bryan is rethinking the sales process, equipping B2B sales teams to meet present and future challenges and realize their full potential. He understands the mindset needed to break through and conquer obstacles and provides the framework to stay relevant and vital in a rapidly changing business environment. Clients appreciate his unique viewpoint, honed through years of observation and field experience, and his natural ability to mobilize, energize, and revitalize sales teams.Historically, Bryan has shown a knack for identifying growth opportunities that others cannot see and delivering market-share gain. He self-declares as a “simplicist” who is guided by optimism and a change catalyst adept at aligning theory with execution to support organizational goals. One not to just passively teach, Bryan has previously led two organizations to Inc. Magazine’s list of 500 fastest growing companies.A student of decision science, Bryan pinpoints brain studies on buyer behavior as a foundational piece for helping sales teams maneuver through the volatile B2B space, make the appropriate shifts to execute flawlessly, and win the business they should be winning.https://indiebooksintl.comSeason 4, Episode 28
July 10, 2026Episode 2710 min
How To Have Better Relationships With Charmaine Heard
Our agency rainmaker of the week is Charmaine Heard. As the author of The Courage to Rise and a highly credentialed international relationship coach, Charmaine helps individuals and teams discover the clarity, trust, and connection they need to thrive. Clients who work with her often report finding more trust in their teams, collaboration instead of conflict, and a clear path to accelerated success. They uncover the tools to break through unhealthy patterns, build genuine self-worth, and lead with confidence.The essence of Charmaine's work is rooted in helping clients solve the challenges that keep them awake at night, whether it’s navigating difficult relationships, overcoming self-doubt, or fostering a culture of trust and collaboration. By addressing these "3 am problems," she empower individuals and teams to create meaningful connections and achieve lasting transformation.With a Bachelor of Science degree in Marketing and over 20 years of leadership experience, including roles as Director of Programs and Vice President of Operations, Charmaine brings a unique perspective to personal and professional development. Her approach blends personal insight with practical strategies, guiding clients to unlock the emotional intelligence needed to inspire trust, foster collaboration, and achieve their goals.Together, we identify and dismantle obstacles that hinder growth. The result? Healthy, cohesive relationships that drive personal and professional success.https://indiebooksintl.comSeason 4, Episode 27
July 3, 2026Episode 2614 min
How To Build Relationships With Podcasts With Bela Musits
Our agency rainmaker of the week is Bela Musits. Bela's focus is on guiding organizations through transformational change in today's complex environment. As a recently retired professional, he leverages extensive technology leadership experience, honed at both the board of directors (BOD) and C-levels, to assist organizations with product strategy, market positioning, and growth objectives.Bela's background is diverse, encompassing corporate applied research, technology startups, and higher education at both graduate and undergraduate levels. As Interim President and Dean of the Business School, he successfully facilitated the merger of Union Graduate College with Clarkson University. As Vice-President of Academic Programs, he led the development of numerous novel graduate and undergraduate programs. Prior to transitioning into higher education, Bela co-founded a venture fund that managed over $75 million. He also served as President of a sporting goods manufacturing business, successfully guiding its turnaround and subsequent sale. Furthermore, he co-founded a medical device company, spun out of IBM Research, which secured venture capital funding and achieved a successful initial public offering (IPO).Bela's career journey includes various senior management and technical roles at prominent corporate research labs such as IBM and GE, where he focused on technology development and commercialization. https://indiebooksintl.comSeason 4, Episode 26
June 26, 2026Episode 259 min
How To Get Booked As A Speaker With Jarrod Lopiccolo
Our agency rainmaker of the week is Jarrod Lopiccolo. Jarrod is the Co-founder and CEO of Noble Studios, a creative digital performance marketing agency. Under his leadership, the company has grown from a small startup to an international firm serving brands such as Autodesk, The Islands of Tahiti, Niantic Inc., Adobe, Disney, Visa and Google.With a background in architecture, Jarrod applies principles of real-world design to digital marketing, focusing on creating effective user experiences. He maintains an interest in travel and new technologies, often incorporating insights from these experiences into his work.Jarrod has held leadership roles with several non-profit and public-private initiatives in Nevada. His past positions include Co-Executive Director of the San Francisco/Silicon Valley Inc. Magazine's Business Owners Council and advisory board member for NCET (Nevada Center for Entrepreneurship & Technology).Jarrod has spoken at various industry events, including Destinations International's Annual Convention, Social Media Week Bristol, eTourism, DMA West, Destination International, and many more. In addition, he regularly speaks at universities. He has also been featured on several podcasts, sharing his insights on leadership, digital marketing and entrepreneurship. Based in Reno, Nevada, Jarrod maintains an interest in emerging technologies and their potential applications in digital marketing. He regularly attends industry-moving events like the Consumer Electronics Show (CES), SxSW, Cannes Lions Festival of Creativity, ESTO, eTourism, TAAN, and more.https://indiebooksintl.comSeason 4, Episode 25
June 19, 2026Episode 2415 min
How CEOs Can Take Ownership With Shawndel Spader
Our agency rainmaker of the week is Shawndel Spader. Shawndel is the powerhouse behind Spader Group, LLC. She earned her degree in Business Management and Accounting from Rasmussen Business College. She has over 25 years of experience with office management in businesses of various sizes. Her experience and education allow her to relate to a diverse group of clients. From auto body to contractors to software and medical device companies, Shawndel has experience working with many different companies. Shawndel began the Spader Group because she saw a great opportunity to build her business model on helping other businesses succeed by providing services that would save them overhead costs. She saw a need for business owners to have affordable and reliable business solutions to allow them to achieve maximum success.As a small business owner, Shawndel recognizes the value of time. Her mission is to deliver a service that will allow business owners to “work on your business, not in your business.” This gives business owners the gift of time to grow their client base, focus on marketing, or to just focus on their strongest skillset and enjoy owning a business.https://indiebooksintl.comSeason 4, Episode 24
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