Agency Life

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Dec 2024

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About the show

Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.

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53 recent

December 12, 2024Episode 4238 min

The Culture Killing Habit You’ve Gotta Stop w/ Cas Majid

As the saying goes, “Culture eats strategy for breakfast.” But what if you’re killing your culture without even realizing it? Cas Majid , multiple-time agency founder & CEO of Wow Group , an agency to agencies, found himself in a similar situation. Realizing where one leadership habit was creating a nearly toxic work environment in his agency. In today’s conversation with Cas, you’ll hear: The culture-killing habit that lead to lower team morale & less client satisfaction The symptoms Cas recognized to spot the problem How Cas was able to repair his agency’s culture Other Resources Mentioned in Today’s Episode: The Ultimate Guide to Capacity Planning by Teamwork.com Connect with Logan on LinkedIn Connect with Cas on LinkedIn The ONLY 5 Things Agency Owners Should Be Doing w/ Jason Swenk Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife . This podcast is brought to you by Teamwork.com .

November 14, 2024Episode 4151 min

The AI Opportunity Your Agency Is Missing w/ Richard Banfield

AI is disrupting every industry and maybe it’s caused a shake up or 2 in your agency over the last year. But there’s an opportunity that most agencies are likely overlooking. That’s according to today’s guest, Richard Banfield . Richard is a veteran of agency life, a self-described recovering CEO, multiple time author, now an investor and advisor. He was the co-founder of Acceleration, which was purchased by WPP several years back. In today’s conversation with Richard, you’ll hear: How the relevancy & appropriate role of agencies has changed in recent years The 2 ways agencies can help clients with AI adoption An analogy that will change how you view your agency’s value Resources Mentioned in this Episode: The Ultimate Guide to Capacity Planning by Teamwork.com Meet The Client by Teamwork.com Connect with Logan on LinkedIn Connect with Richard on LinkedIn Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife . This podcast is brought to you by Teamwork.com .

October 3, 2024Episode 4056 min

Small Habits KILLING Your Pitch (Based on Science) w/ Tom Martin

Scientific research shows there are common parts of your deck design and delivery that are causing your agency's pitches to fall on deaf ears. As today’s guest, Tom Martin explains, in some cases, that’s pretty close to literally true: your potential clients aren’t even hearing the words in your pitch as you deliver it. Tom fell into business development during his early days of business development and now as the founder of Converse Digital , he helps agencies of all sizes turn conversations into new clients. In today’s episode, you’ll learn: The common mistakes you’re probably making in pitch meetings that could easily be avoided Researched-based advice for nailing both the design & delivery of your pitch decks A pitch meeting example you can steal to wow your potential clients Resources Mentioned in this Episode: The Ultimate Guide to Capacity Planning by Teamwork.com Meet The Client by Teamwork.com How to Create More Memorable Sales & Marketing Decks , from Converse Digital Connect with our host, Logan on LinkedIn Connect with our guest, Tom on LinkedIn Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife . This podcast is brought to you by Teamwork.com .

September 19, 2024Episode 3959 min

The Hire You Can’t Afford to Get Wrong w/ Galen Low

There’s a role in your agency that has a bigger impact on your bottom line than you realize. Project Managers are often thought to “just” deliver client projects on time, on scope and on budget. But if you aren’t thinking bigger than that “just” mentality, you could be missing the impact of this important role on your agency’s profitability. Galen Low , Co-Founder of The Digital Project Manager , has led numerous agency teams–with time spent on everything from project management to business development to account management. And all those experiences, and now having managed a huge community of project management professionals, has led him to see the true impact PMs can have on agency profits…and how you can maximize that impact. In today’s conversation with Galen, you’ll hear: How to increase your PMs impact on profitability The 2 most important skills your PMs need to develop (& how to help them level up) How to assess PM talent in an AI-Driven world A strange question that might just help you identify the right PM in your next hiring process Other Resources Mentioned in Today’s Episode: The Ultimate Guide to Capacity Planning by Teamwork.com Meet The Client by Teamwork.com Subscribe to The AI-Driven Marketer Connect with Logan on LinkedIn Connect with Galen on LinkedIn Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife . This podcast is brought to you by Teamwork.com .

September 5, 2024Episode 3841 min

300% Higher Lead Conversion After One Change w/ Sean Sweet

They increased lead conversion by 300%, they broke out of their agency’s growth slump and are now able to take on more right-fit clients for their agency. How did Sean Sweet and his team at Blend Marketing achieve all that from one year to the next? They made a hard decision that most agencies avoid. One that you might think would limit your agencies growth and ability to win new clients. In today’s conversation, you’ll learn: The decision this agency made that helped them avoid a financial hole of nearly £500K The 2 operations habits they used to avoid an even worse situation How to manage team communication when times are tough in your agency Resources Mentioned in this Episode: The Ultimate Guide to Capacity Planning by Teamwork.com Meet The Client by Teamwork.com Connect with our host, Logan on LinkedIn Connect with our guest, Sean on LinkedIn The Lead Magnet that Pays for Itself w/ Chris DuBois 5 Steps to Better Change Management for Agencies w/ Rob Sayles Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife . This podcast is brought to you by Teamwork.com .

August 22, 2024Episode 3751 min

The Real Reason Clients Are UNHAPPY w/ Guy Bauer

If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters. But according to Guy Bauer , Founder of Umault , a B2B video ad agency, that’s only half of the client satisfaction equation. The other half is something we neglect all the time. In today’s conversation, you’ll learn: The hidden reason clients become unhappy, even when you’re delivering great work What the Domino’s Pizza Tracker can teach us about managing client projects The unconventional method Guy uses asynchronous video to keep client informed during ongoing projects For additional context: Guy’s agency, Umault, recently partnered with Teamwork.com to bring The Client (& The Client: Part Deux) to life. If you want to see the end results of the projects Logan & Guy reference in this episode, you can watch both films, see more short-form videos & sign up to get emails directly from The Client himself right here: The Client & The Client: Part Deux Other Resources Mentioned in Today’s Episode: Connect with Guy on LinkedIn Financial Management of A Marketing Firm (Second Edition) by David C. Baker The Lead Magnet That Pays for Itself w/ Chris DuBois Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife . This podcast is brought to you by Teamwork.com .

August 8, 2024Episode 3616 min

3 Ways to Manage "Client-ey" Clients

Have you ever dealt with a client that was acting a little…client-ey? They’d demand you drop everything to meet at a moment’s notice. Maybe they’d beat you up over price all the time. Maybe, they were the type of client whose demands just kept escalating. If you’ve dealt with clients acting this way, you’re not alone. In a special episode of the podcast, we celebrate the launch of the 2nd installment of The Client by sharing 7 stories from agencies leaders who’ve dealt with situations just like these and giving 3 practical ways to deal with the most client-ey of circumstances. Resources Mentioned In This Episode: Watch The Client & The Client: Part Deux Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor 3 Steps to Avoid Furious Clients w/ Jackie Hermes Connect with today’s contributors: Mark Riggs Bruce McMeekin Corey Morris Kyle Duford Mike Midgley Terri Hoffman Jerry Gennaria Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife . This podcast is brought to you by Teamwork.com .

July 25, 2024Episode 351 hr 3 min

The Lead Magnet That Pays for Itself w/ Chris DuBois

Is your agency leaving nearly 2/3rds of your new client acquisition up to chance? If so, you’re not alone. But it doesn’t have to be that way. According to research from WordStream, 60% of most new agency clients are coming from a channel that you can’t directly control, let alone scale. That scary stat is exactly what today’s guest is helping agencies avoid by building a portfolio of offers you can use to drive more inbound leads and create a re-usable marketing asset that pays for itself. Chris DuBois , Founder of Dynamic Agency OS , fell into agency life after his military service and after years helping grow Lean Labs, a HubSpot Diamond Partner, he’s now helping agencies attract more leads through a portfolio of offers that compel new clients to buy from your agency. In today’s conversation, you’ll learn: The 5 offers every agency should have to meet buyers at different stages of their journey How to create a portfolio offers while staying focused on your core service The marketing asset you can create that not only drives more high intent leads, but also pays for itself Resources Mentioned in Today’s Episode: An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook) Connect with Chris on LinkedIn Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor 3 Steps to Owning Your Niche in 90 Days w/ Nick Bennett 50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMax The State of Agency Operations Report by Teamwork.com The Offer Landing Page Chris Mentioned The Thank You Page Chris Mentioned The Client by Teamwork.com & Umault Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife . This podcast is brought to you by Teamwork.com .

July 11, 2024Episode 3448 min

The ONLY 5 Things Agency Owners Should Be Doing w/ Jason Swenk

Your life as an agency owner is crazy–you’re hiring (and probably firing), doing business development, meeting with clients, preparing pitch decks, trying to lead your team and a million other things. But, did you know there are only 5 things you should be spending your time on–if you want to successfully scale or sell your agency? Jason Swenk is the Founder of Agency Mastery 360 , whose system has helped over 10,000 agencies successfully scale. Jason's had successful agency exits & is now a repeat author, plus the host of The Smart Agency Podcast. After looking under the hood of thousands of agencies, he’s recognized 2 distinct patterns: the operational metrics you need to hit if you want to sell your agency and the only 5 things you should be doing as the owner to make your agency scalable and sellable. In today’s conversation you’ll hear Jaso explain: Why most agencies aren’t charging enough (& how to successfully raise your prices) The 4 metrics he evaluates when considering to buy an agency Those 5 things that should demand 100% of your focus as an agency owner Resources Mentioned in Today’s Episode: An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook) Connect with Jason on LinkedIn Accelerating Your Agency: An 8 Systems Playbook For Growing Your Agency Faster by Jason Swenk Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor 3 Keys to Building and Agency Thats Lasts w/ Matt Heinz 3 Steps to Avoid Furious Clients w/ Jackie Hermes Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife . This podcast is brought to you by Teamwork.com .

June 27, 2024Episode 3353 min

5 Steps to Better Change Management for Agencies w/ Rob Sayles

Do you feel like something’s not working in your agency? You’ve got processes that are outdated (or just plain not documented). You’ve got tools that aren’t the right fit or you’re not getting enough out of. Even though you feel the need for change, it terrifies you. If so, you’re not alone, I was at an agency-focused conference in Denver just a few weeks back, and several agency owners I spoke with said that they knew they needed to make a change with a major software platform that helps run their agency, but they were scared to make the switch. Rob Sayles , is an ex-agency founder, a seasoned operations guru, & now veteran agency advisor. In today’s episode, he takes some of the fear and uncertainity out of change management for agency leaders. In this conversation, you’ll hear: The 3 symptoms to look for to ensure you actually need to change a major tool or process What Toyota’s approach to continuous improvement can teach you about change management The 5 steps to make a major change in your agency without causing a revolt among your staff (& sleepless nights for yourself) Resources Mentioned in Today’s Episode: An Agency’s Guide to Measuring And Improving Billable Utilization (Ebook) Connect with Rob on LinkedIn The Client (a film by Umault) Atomic Habits by James Clear Tools of Titans Tim Ferriss The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt, Jeff Cox Want to watch the video version of the podcast on YouTube? Check it out here: Agency Life Podcast on YouTube Have a question about today's topic? Text it to us here! Want to get more content to support your agency life? Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife . This podcast is brought to you by Teamwork.com .