Adventures in kakeland podcast: Cake business, Trends & Founder stories

Hosted by Kake and Cupkakery

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Jun 2026

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About the show

Adventures in Kakeland is the podcast for cake business owners and if you’re running a cake business alongside a full or part time job this podcast is for you. My name is Yvonne and each episode I will be sharing honest behind the scenes stories, cake industry trends, and interviews with cake makers, cake decorators, and creative founders. From baking side hustles to full time and shop-front bakeries. If you’re building a cake business on your own terms, let Adventures in Kakeland be your audible baking companion. Episodes drop the first Tuesday of every month.

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43 recent

June 30, 2026Episode 4332 min

Episode 43: 10 episodes 10 lessons : My season 5 wrap up

This is the last episode of season 5 and i reflect on lessons learnt from this season. From conversations i have had with with guest, stepping out of my comfort zone, researching trends in the cake world. Its been a very interesting season with the cake world consistently evolving.The whats trending segment touches on cake pops, Christmas and Instagram instants.Its been a great season, enjoy the summer and see you in September for season 6If you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandAdventures in kakeland studio: Creative projects, custom GPTs, books and resourcesPublished books for hobbyist and cake business owners.A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking plannerCake business order form bookCake business Social media plannerDated weekly cake business planner (2026)My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and CupkakeryWebsite:...

June 3, 2026Episode 4249 min

Episode 42: Day in the life revisited

In todays episode i revisited a day in the life. In 2022 (Episode 4) i spoke about my average day and how i fit in running a cake business alongside a full time job and after a recent post on Instagram i decided the time was right to look back and see if anything has changed in how i run my business.Also i look back at the month of May in the business and what i have been up to as well as looking at what's trending including the viral DOT cakes and what we can learn from Michael Jackson with regards to marketing and your USP. If you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandAdventures in kakeland studio: Creative projects, custom GPTs, books and resourcesPublished books for hobbyist and cake business owners.A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking plannerCake business order form bookCake business Social media plannerDated weekly cake business planner (2026)My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and CupkakeryWebsite:...

May 5, 2026Episode 4153 min

Episode 41: Charlotte Giddings - Brownie and the bean

In todays episode l am chatting with Charlotte Giddings who is the one of the co founders of Brownie and the bean, a nationwide postal brownie business.I saw Charlotte at the SBS event i attended in February 2026 where she was on stage and taking part in a life pitch alongside 2 other businesses.In this episode we spoke about:Knowing when to scaleTelling your storybrand postioningbeing strong on your USP and Pricing Amongst other things. It was truly inspirational interview.you can find Charlotte and her business via the links belowwww.brownieandthebean.com@brownieandthebeaninstagramfacebooktiktokIf you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandAdventures in kakeland studio: Creative projects, custom GPTs, books and resourcesPublished books for hobbyist and cake business owners.A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking plannerCake business order form bookCake business Social media plannerDated weekly cake business planner (2026)My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and CupkakeryWebsite:...

April 7, 2026Episode 4033 min

Episode 40: £25 cookies, Dead algorithms & Why the cake world deserves a Michelin star

Episode 40 Woo hoooTodays episode is very much a ramble episode. No theme just lots of observations around what I've seen online and the cake world as well as my idea for a cake version of a Michelin star, giving flowers to some of cake decorators who have paved the way, social media as well as a £25 cookie.If you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandAdventures in kakeland studio: Creative projects, custom GPTs, books and resourcesPublished books for hobbyist and cake business owners.A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking plannerCake business order form bookCake business Social media plannerDated weekly cake business planner (2026)My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and CupkakeryWebsite:...

March 5, 2026Episode 3942 min

Episode 39: Shoot your shot, step outside of the cake world

In todays episode i talk about stepping outside of your comfort zone and how it can it can give different and unique perspectives from other business owners either for business growth or in my case personal growth.Also l speak about the month of February in the business and the relaunch of my treat box as well as my day at a business event called small business Sunday #SBSTrend chat as usual from the month of February across If you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandAdventures in kakeland studio: Creative projects, custom GPTs, books and resourcesPublished books for hobbyist and cake business owners.A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking plannerCake business order form bookCake business Social media plannerDated weekly cake business planner (2026)My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and CupkakeryWebsite:...

February 3, 2026Episode 3850 min

Episode 38: Cristina Arevalo - The art cake coach & No icing podcast

Today is a guest episode where i am back in conversation with Cristina Arevalo from the Art cake coach podcast. We speak about her DMA award nomination, the boom of cake coaches and her new podcast No icing. It was a great conversation. Also in this episode i talk about the relaunch of my SBKB treat box and how i wanted to create more of an experience to my customers.Also whats been trending over the month of january in the cake world..If you would like to connect with Cristina you can find her on instagram and facebook book:The art cake coach instagramThe art cake coach facebookThe art cake coach podcastNo icing podcastIf you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandAdventures in kakeland studio: Creative projects, custom GPTs, books and resourcesPublished books for hobbyist and cake business owners.A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking plannerCake business order form bookCake business Social media plannerDated weekly cake business planner (2026)My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and CupkakeryWebsite:...

January 13, 2026Episode 3547 min

Episode 37: Side hustles within your cake business

Happy new yearI'm back with the first episode of 2026 and in todays episode i talk about how to generate additional income within your business.From workshops to selling digital products. I also speak about what i have been up to in the business and what i have seen trending across socials in December/JanuaryIf you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandAdventures in kakeland studio: Creative projects, custom GPTs, books and resourcesPublished books for hobbyist and cake business owners.A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking plannerCake business order form bookCake business Social media plannerDated weekly cake business planner (2026)My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and CupkakeryWebsite:...

December 3, 2025Episode 3641 min

Episode 36: Consumer shifts that are changing our cake businesses

In today’s episode I look at consumer shifts that are or will be changing our business. From the increase in GLPs to nostalgia. I also look back at the month of November in the business and what I’ve seen trending across social media.This is the last episode for 2025, I’ll be back in January.Merry Christmas If you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandAdventures in kakeland studio: Creative projects, custom GPTs, books and resourcesPublished books for hobbyist and cake business owners.A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking plannerCake business order form bookCake business Social media plannerDated weekly cake business planner (2026)My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and CupkakeryWebsite:...

November 4, 2025Episode 3533 min

Episode 35: Creating without burnout: My fresh start on social media

In todays episode i talk about my strategy for reconnecting with social media after my cake hiatus and and what tools and approach i am going to take to make social media manageable.I also speak about how I've created a social media planner to solve my own problem of being strategic in my approach. Plus how i have dabbled with A.I to create some custom GPTs for cake business owners. These resources will be under Adventures in kakeland studio (the link is below)I also talk about this years cake international, what i thought about this years show and also what I've seen trending across social media during the month of October.Adventures in kakeland studioIf you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandAdventures in kakeland studio: Creative projects, custom GPTs, books and resourcesPublished books for hobbyist and cake business owners.A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking plannerCake business order form bookCake business Social media plannerDated weekly cake business planner (2026)My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and CupkakeryWebsite:...

October 7, 2025Episode 3433 min

Episode 34: Jenny - Sweet as success Cake business mentor and coach

Today we have another episode (two in one month ) and today is a guest episode where l am in conversation with Jenny who is a cake business mentor and coach with her business Sweet as success,In the episode we speak about how Jenny started off her love of baking by falling in love with patisserie at catering college, starting up a business during a recession and how it became a six figure cake business.We also spoke about how as well as business coaching she also taps into the wellness and the mindset aspect and how important it can be to the success of your business as well as gaining confidence. If you would like to connect with Jenny or join her membership you can find her using the links below.website Sweet as successInstagram: https://www.instagram.com/sweet_as_success/The podcast will be back to its regular schedule, the last Tuesday of the month.If you have a question or feedback about this episode you can message me here. Thank you for listeningYou can connect with me via:Instagram: Adventures in KakelandAdventures in kakeland studio: Creative projects, custom GPTs, books and resourcesPublished books for hobbyist and cake business owners.A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking plannerCake business order form bookCake business Social media plannerDated weekly cake business planner (2026)My Business social media channelsInstagram: Kake and CupkakeryFacebook: Kake and CupkakeryWebsite:...

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Adventures in kakeland podcast: Cake business, Trends &amp; Founder stories