Adventures in kakeland podcast: Cake business, Trends & Founder stories

Hosted by Kake and Cupkakery

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Oct 2026

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About the show

Adventures in Kakeland is the podcast for cake business owners and if you’re running a cake business alongside a full or part time job this podcast is for you. My name is Yvonne and each episode I will be sharing honest behind the scenes stories, cake industry trends, and interviews with cake makers, cake decorators, and creative founders. From baking side hustles to full time and shop-front bakeries. If you’re building a cake business on your own terms, let Adventures in Kakeland be your audible baking companion. Episodes drop the first Tuesday of every month.

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45 recent

October 6, 2026Episode 4555 min

Episode 45: Trish Fordham, Sweetella bakes

I am back with another episode of the podcast and in todays episode i have my first guest of season 6 who is Trish from Sweetella bakes. We talk about how she took the leap from working within the police force to running her cake business and moving away from wholesale orders to focusing on her core preference of making celebration cakes and taking on corporate orders and how having a cake coach and mentor can really help propel your business. If you want to connect with Trish you can follow her at https://www.sweetellabakes.co.uk Instagram: https://www.instagram.com/sweetella_bakes/ Also in this episode i speak about what i have been up to in the business, and what's i have seen trending across socials in September. See you all next month If you have a question or feedback about this episode you can message me here. Thank you for listening You can connect with me via: Instagram: Adventures in Kakeland Adventures in kakeland studio : Creative projects, custom GPTs, books and resources Published books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking planner Cake business order form book Cake business Social media planner Dated weekly cake business planner (2026) My Business social media channels Instagram: Kake and Cupkakery Facebook: Kake and Cupkakery Website:...

September 1, 2026Episode 4427 min

Season 6 Episode 44: Back in Kakeland

Its the first episode of season 6 of the podcast and in todays episode i am looking back at my summer, new hobbies I've started and how I've embraced the down time when the business is a bit quieter but this time not necessarily working on the business. Also I'm talking about what's been trending across social media which includes another viral cake drama, baking science and brown butter (random i know). Its great to be back Kathleen Meisinger https://linktr.ee/thepracticeofpastry Nicola lamb If you have a question or feedback about this episode you can message me here. Thank you for listening You can connect with me via: Instagram: Adventures in Kakeland Adventures in kakeland studio : Creative projects, custom GPTs, books and resources Published books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking planner Cake business order form book Cake business Social media planner Dated weekly cake business planner (2026) My Business social media channels Instagram: Kake and Cupkakery Facebook: Kake and Cupkakery Website:...

June 30, 2026Episode 4332 min

Episode 43: 10 episodes 10 lessons : My season 5 wrap up

This is the last episode of season 5 and i reflect on lessons learnt from this season. From conversations i have had with with guest, stepping out of my comfort zone, researching trends in the cake world. Its been a very interesting season with the cake world consistently evolving. The whats trending segment touches on cake pops, Christmas and Instagram instants. Its been a great season, enjoy the summer and see you in September for season 6 If you have a question or feedback about this episode you can message me here. Thank you for listening You can connect with me via: Instagram: Adventures in Kakeland Adventures in kakeland studio : Creative projects, custom GPTs, books and resources Published books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking planner Cake business order form book Cake business Social media planner Dated weekly cake business planner (2026) My Business social media channels Instagram: Kake and Cupkakery Facebook: Kake and Cupkakery Website:...

June 3, 2026Episode 4249 min

Episode 42: Day in the life revisited

In todays episode i revisited a day in the life. In 2022 (Episode 4) i spoke about my average day and how i fit in running a cake business alongside a full time job and after a recent post on Instagram i decided the time was right to look back and see if anything has changed in how i run my business. Also i look back at the month of May in the business and what i have been up to as well as looking at what's trending including the viral DOT cakes and what we can learn from Michael Jackson with regards to marketing and your USP. If you have a question or feedback about this episode you can message me here. Thank you for listening You can connect with me via: Instagram: Adventures in Kakeland Adventures in kakeland studio : Creative projects, custom GPTs, books and resources Published books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking planner Cake business order form book Cake business Social media planner Dated weekly cake business planner (2026) My Business social media channels Instagram: Kake and Cupkakery Facebook: Kake and Cupkakery Website:...

May 5, 2026Episode 4153 min

Episode 41: Charlotte Giddings - Brownie and the bean

In todays episode l am chatting with Charlotte Giddings who is the one of the co founders of Brownie and the bean, a nationwide postal brownie business. I saw Charlotte at the SBS event i attended in February 2026 where she was on stage and taking part in a life pitch alongside 2 other businesses. In this episode we spoke about: Knowing when to scale Telling your story brand postioning being strong on your USP and Pricing Amongst other things. It was truly inspirational interview. you can find Charlotte and her business via the links below www.brownieandthebean.com @brownieandthebean instagram facebook tiktok If you have a question or feedback about this episode you can message me here. Thank you for listening You can connect with me via: Instagram: Adventures in Kakeland Adventures in kakeland studio : Creative projects, custom GPTs, books and resources Published books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking planner Cake business order form book Cake business Social media planner Dated weekly cake business planner (2026) My Business social media channels Instagram: Kake and Cupkakery Facebook: Kake and Cupkakery Website:...

April 7, 2026Episode 4033 min

Episode 40: £25 cookies, Dead algorithms & Why the cake world deserves a Michelin star

Episode 40 Woo hooo Todays episode is very much a ramble episode. No theme just lots of observations around what I've seen online and the cake world as well as my idea for a cake version of a Michelin star, giving flowers to some of cake decorators who have paved the way, social media as well as a £25 cookie. If you have a question or feedback about this episode you can message me here. Thank you for listening You can connect with me via: Instagram: Adventures in Kakeland Adventures in kakeland studio : Creative projects, custom GPTs, books and resources Published books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking planner Cake business order form book Cake business Social media planner Dated weekly cake business planner (2026) My Business social media channels Instagram: Kake and Cupkakery Facebook: Kake and Cupkakery Website:...

March 5, 2026Episode 3942 min

Episode 39: Shoot your shot, step outside of the cake world

In todays episode i talk about stepping outside of your comfort zone and how it can it can give different and unique perspectives from other business owners either for business growth or in my case personal growth. Also l speak about the month of February in the business and the relaunch of my treat box as well as my day at a business event called small business Sunday #SBS Trend chat as usual from the month of February across If you have a question or feedback about this episode you can message me here. Thank you for listening You can connect with me via: Instagram: Adventures in Kakeland Adventures in kakeland studio : Creative projects, custom GPTs, books and resources Published books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking planner Cake business order form book Cake business Social media planner Dated weekly cake business planner (2026) My Business social media channels Instagram: Kake and Cupkakery Facebook: Kake and Cupkakery Website:...

February 3, 2026Episode 3850 min

Episode 38: Cristina Arevalo - The art cake coach & No icing podcast

Today is a guest episode where i am back in conversation with Cristina Arevalo from the Art cake coach podcast. We speak about her DMA award nomination, the boom of cake coaches and her new podcast No icing. It was a great conversation. Also in this episode i talk about the relaunch of my SBKB treat box and how i wanted to create more of an experience to my customers. Also whats been trending over the month of january in the cake world.. If you would like to connect with Cristina you can find her on instagram and facebook book: The art cake coach instagram The art cake coach facebook The art cake coach podcast No icing podcast If you have a question or feedback about this episode you can message me here. Thank you for listening You can connect with me via: Instagram: Adventures in Kakeland Adventures in kakeland studio : Creative projects, custom GPTs, books and resources Published books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking planner Cake business order form book Cake business Social media planner Dated weekly cake business planner (2026) My Business social media channels Instagram: Kake and Cupkakery Facebook: Kake and Cupkakery Website:...

January 13, 2026Episode 3547 min

Episode 37: Side hustles within your cake business

Happy new year I'm back with the first episode of 2026 and in todays episode i talk about how to generate additional income within your business. From workshops to selling digital products. I also speak about what i have been up to in the business and what i have seen trending across socials in December/January If you have a question or feedback about this episode you can message me here. Thank you for listening You can connect with me via: Instagram: Adventures in Kakeland Adventures in kakeland studio : Creative projects, custom GPTs, books and resources Published books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking planner Cake business order form book Cake business Social media planner Dated weekly cake business planner (2026) My Business social media channels Instagram: Kake and Cupkakery Facebook: Kake and Cupkakery Website:...

December 3, 2025Episode 3641 min

Episode 36: Consumer shifts that are changing our cake businesses

In today’s episode I look at consumer shifts that are or will be changing our business. From the increase in GLPs to nostalgia. I also look back at the month of November in the business and what I’ve seen trending across social media. This is the last episode for 2025, I’ll be back in January. Merry Christmas If you have a question or feedback about this episode you can message me here. Thank you for listening You can connect with me via: Instagram: Adventures in Kakeland Adventures in kakeland studio : Creative projects, custom GPTs, books and resources Published books for hobbyist and cake business owners. A food management system: for small home based food businesses Bake -cover-finish -deliver: undated Weekly baking planner Cake business order form book Cake business Social media planner Dated weekly cake business planner (2026) My Business social media channels Instagram: Kake and Cupkakery Facebook: Kake and Cupkakery Website:...

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