AdTech Heroes - Interviews with Advertising Technology Executives

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Episodes

Latest episode

Jun 2026

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EN-US

About the show

On the AdTech Heroes podcast, we feature interviews with today’s leaders in advertising technology. If you are working in AdTech and always wanted to sit down and pick the brains of today’s experts, then this show is for you. Subscribe and join us each week as we meet a new AdTech Hero. You can see all of the show notes and resources mentioned in these episodes at AdTechHeroesPodcast.com

Listen to episodes

60 recent

June 9, 2026Episode 6238 min

Ep. 62: From Keywords to Context: AI, Search & Performance Marketing

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Matt Prater, EVP, Innovation at OuterBox.They discuss how generative AI is transforming search and performance marketing, from the shift beyond exact-match keywords to the rise of contextual discovery, structured data, AI-powered workflows, and smarter customer experiences. The conversation explores how marketers can stay focused on fundamentals, improve discoverability, and balance automation with human insight as search behavior continues to evolve.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

May 14, 2026Episode 6133 min

Ep. 61: People First in an AI-Driven World: Media Leadership & Partnerships

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sascha Lock, Executive Director (SVP), Integrated Investment at Hearts & Science.They discuss how people-first leadership is shaping the future of media in an AI-driven world, from navigating constant change and managing client expectations to building stronger partnerships through transparency, accountability, and human connection. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

April 16, 2026Episode 6031 min

Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Lisa Markou, Executive Vice President, Platforms at Publicis Collective.They explore how automation, creativity, and connected data are transforming the way modern media operates, from streamlining workflows and testing new technologies to integrating dynamic creative and aligning complex data ecosystems.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

March 20, 2026Episode 5935 min

Ep. 59: Authenticity & Human Connection in Live Music Advertising

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jared McCarthy, Co-Founder and Chief Strategy Officer at Venue Ad Network (VAN).They explore why live music venues are becoming a powerful alternative to digital advertising, bringing authenticity and human connection back into the brand experience. Interested in being a guest? Contact us: adtechheroespodcast.com/contact

February 26, 2026Episode 5837 min

Ep. 58: Cultural Identity, Behavior & AI: The New Playbook for Brand Connection

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Alyssa Collier, Performance Marketing Manager, Paid Social & Display at Etsy.They explore how cultural identity and consumer behavior are reshaping brand connection, and where AI can help marketers uncover emerging trends without losing the human layer. The conversation digs into why demographics fall short, how shared experiences drive relevance, and what it takes to build brands that feel authentic in a fast-moving cultural landscape.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

December 15, 2025Episode 5728 min

Ep. 57: Marketing at the Speed of Change: Transformation, Agility & Modern Leadership

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Sarah Leinberger, Vice President, Head of Marketing at Yoobi. They discuss how transformation and agility are reshaping modern marketing, from leading purpose-driven brands to adopting AI-powered tools, agile workflows, and consumer-centric strategies. The conversation explores how marketers can move faster, stay authentic, and balance technology with human insight in an ever-evolving industry.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

November 17, 2025Episode 5646 min

Ep. 56: The Age of the Undernet: How AI Agents Could Transform Advertising

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Jacob Davis, Executive Director & Global Head of Performance at Crossmedia.They discuss Jacob’s perspective on the rise of the “undernet,” the evolution of ad tech, and how agent-to-agent interactions could reshape the future of advertising. They also explore the growing importance of structured data, the challenges of discoverability in an AI-driven world, and the role of performance teams in preparing for a new era of automated consumer journeys.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

October 20, 2025Episode 5529 min

Ep. 55: The Human Edge of AI in Modern Media

In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Liane Nadeau (Chief Investment Officer at Digitas North America) to cover the intersection of AI and advertising. They discuss Liane's journey into the advertising industry, her role at Digitas, and how AI is transforming media strategies. Liane emphasizes the importance of the human element in decision-making, the need for cross-channel planning, and the evolving nature of consumer loyalty and context in advertising.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

October 7, 2025Episode 5437 min

Ep. 54: From Startup Vision to Global Scale: The Seedtag Story

In this special episode of the AdTech Heroes podcast, Brian Gleason, CEO of Seedtag, joins co-founders Albert Nieto and Jorge Poyatos to reflect on the journey that took Seedtag from a startup to the global leader in neuro-contextual advertising.They discuss the evolution of their roles, the story behind Liz, Seedtag’s neuro-contextual AI, and the cultural DNA that shaped the company’s growth. The conversation also explores Brian’s vision for scaling Seedtag globally while preserving its creative and human spirit.Interested in being a guest? Contact us: adtechheroespodcast.com/contact

September 29, 2025Episode 5323 min

Ep. 53: Building a Career in Adtech

In this episode of the #AdTechHeroes podcast, Jon Wallett welcomes Nobles Crawford, Assistant Vice President of Corporate Brand Engagement at L'Oreal. They discuss Crawford's career journey, the evolution of the advertising industry, the importance of networking, and the impact of AI on creativity in marketing. They also cover the need for personal relationships in the industry and the potential for technology to enhance, rather than replace, human connection.Interested in being a guest? Contact us: adtechheroespodcast.com/contact