Madvertising by AdQuick — Advertising, Marketing & Ad Tech Podcast

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Episodes

Latest episode

Aug 2026

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EN-US

About the show

Each week on Madvertising, the marketing team at AdQuick sits down with founders, CMOs, investors, and industry experts for candid conversations at the intersection of advertising, marketing, and technology. Hosted by Adam Singer (VP of Marketing) and Chris Gadek (ex-VP Growth, now CEO) at AdQuick — the leading out-of-home advertising platform — Madvertising covers the topics modern marketers need to stay ahead: ad tech, programmatic advertising, marketing attribution, media mix modeling, brand strategy, AI in marketing, out-of-home and DOOH advertising, DTC and e-commerce growth, SEO, B2B marketing, startup growth, venture capital, and the creator economy. Past guests include SparkToro CEO Rand Fishkin, beehiiv founder Tyler Denk, Triple Whale's Alexa Kilroy, Check My Ads co-founder Nandini Jammi, Pirate Wires' Mike Solana, VC Turner Novak, Digitas EVP John Long, Lamar VP Ian Dallimore, and dozens of other marketing leaders, agency heads, and startup founders. Whether you're a brand marketer, media buyer, agency strategist, startup founder, or just passionate about the future of advertising, Madvertising delivers the insights, trends, and honest takes you won't find in a press release. New episodes every week. Available on YouTube, Spotify, and Apple Podcasts. Visit adquick.com to learn more.

Listen to episodes

60 recent

August 20, 202633 min

Christian Brown - The Creator Economy Is Growing Up | #89

In this episode of the AdQuick Madvertising Podcast, Adam Singer sits down with Christian Brown, co-founder and CMO of Glewee, to explore how influencer marketing has evolved from one-off sponsored posts into a scalable, always-on marketing channel. Christian shares how he got into e-commerce and social media marketing as a teenager, before social advertising had really taken off, and how that experience ultimately led to building Glewee. He explains why the most effective creator programs focus on long-term relationships with creators, how brands can turn creator content into performance marketing assets, and why even smaller brands can get started with relatively modest budgets. The conversation also goes into the rise of TikTok Shop and affiliate marketing, the growing role of creators in B2B marketing, and why follower count may matter less than a creator's ability to actually drive sales and engagement. Finally, Adam and Christian discuss one of the biggest questions facing marketers today: AI. Christian explains why AI can dramatically increase the efficiency of marketing teams, but why brands shouldn't confuse cheaper content production with better creative. They discuss the growing value of authenticity, the risks of using AI as a shortcut, and how marketers can use AI to eliminate repetitive work while keeping human judgment and creativity at the center.

August 13, 202637 min

Onur & Okan Has - Why Your Brand Needs a Content Engine | E88

In Episode 88 of the AdQuick Madvertising podcast, we sit down with Onur and Okan Has to talk about the power of content, personal branding, organic distribution, and what it really takes to turn attention into revenue. The brothers are the founders of Has Media, a marketing and media company focused on helping entrepreneurs, founders, and brands build content engines that actually get noticed. We talk about why so many companies jump straight into paid advertising without first figuring out what organically captures attention, why founders need to put themselves in front of their audiences, and why you don't need millions of followers to generate serious revenue. We also get into the role of AI in modern content creation, why human creativity and judgment still matter, how to get introverted executives comfortable on camera, why marketers shouldn't be afraid of being "cringe," and why volume and repetition are ultimately what make you better at creating content. Plus, Onur and Okan share their advice for young marketers entering an increasingly AI-driven industry, and why putting in the work matters more than your title, degree, or follower count.

June 30, 202631 min

Senda Ben Abdallah - The state of streaming ads | E87

Streaming TV has changed the way people watch content, but advertising on TV hasn’t always kept up. In this episode of the Madvertising podcast, we sit down with Senda Ben Abdallah, Head of Product Marketing at Vibe.co, the self-serve CTV advertising platform working to make streaming TV more accessible to marketers of all sizes. We talk about the future of CTV advertising, what it takes to build a product marketing function from scratch, and streaming finally becoming a true performance channel. Senda also shares her career journey across enterprise tech, B2B SaaS, and AdTech plus her advice for marketers navigating a world of AI, channel fragmentation, and constant change.

June 18, 202631 min

Jordan West - An intro to TikTok Shop and the changing e-commerce landscape | E86

In Episode 86 of the AdQuick Madvertising podcast, we sit down with Jordan West. Jordan has built and sold eCommerce brands, and now runs Social Commerce Club, one of the largest TikTok Shop agencies in North America. He’s lived through every major platform shift of the last decade, from Google Search to Facebook Ads, and when TikTok Shop emerged in 2023, he made a big bet that it wasn’t just another channel, but something fundamentally different. We get into what he’s seeing on the ground: why TikTok Shop is less like Amazon and more like demand generation, how a creator with under 10,000 followers can drive a quarter-million dollars in sales in a month, and why so many brands still misunderstand what “scaling” actually means in this ecosystem.

May 28, 202629 min

Gregory Kennedy - B2B marketing in the age of AI | E85

In Episode 85 of the AdQuick Madvertising podcast, we sit down with returning guest Gregory Kennedy, tech marketing executive and founder of Vibe your SaaS to talk the state of marketing, AI and more hot topics. At VYS, he works directly with founders and C-level operators to build content systems that turn expertise into trust and pipeline, without becoming a full-time creator.

May 1, 202632 min

Lee Bofkin - Making Ads People Don’t Scroll Past | E84

In Episode 84 of the AdQuick Madvertising podcast, we sit down with Dr. Lee Bofkin, a guest who genuinely defies categorization. From a PhD in Evolutionary Mathematics at Cambridge, to competitive breakdancing, to a short stint in finance, Lee’s path is anything but linear. Today, he’s the founder of Global Street Art, the UK’s largest mural organization, responsible for over 3,000 murals across more than a dozen countries — and the driving force behind the London Mural Festival, which generated over a billion earned media impressions in its very first year. We explore the intersection of art, culture, and advertising — and why hand-painted murals are becoming one of the most powerful (and human) forms of out-of-home media in a world dominated by screens.

April 23, 202624 min

Karl Newlin - B2B Growth: Distribution, Surfaces and Staying Power | 83

A conversation with Karl Newlin, a B2B growth leader who’s spent over $100M in ad spend across companies like Stripe, Gusto, and Carta. We dig into why most teams confuse reach with actually being known, what it really takes to make distribution work, and where pipeline actually breaks down. Karl shares hard-earned lessons from paid media, a sharper way to think about GTM through “surfaces,” and how early-stage companies can build marketing that sticks.

April 9, 202637 min

Ashley Mayer - Better stories about the future | E82

Episode #82 of the AdQuick Madvertising Podcast features Ashley Mayer, co-founder of Coalition Operators and former comms leader at Box and Glossier. Ashley shares her unconventional path from building IPO-bound and cult brands to investing in early-stage startups, and how her background in narrative and communications shapes how she evaluates founders today. The conversation discusses into her core thesis on the power—and current failure—of storytelling in tech, why startups have an advantage in shaping compelling narratives, and how founders can better position themselves in an AI-driven world. They also explore the tension between investor incentives and public storytelling, the evolving role of PR, and what it takes to give people a reason to believe in the future.

March 19, 202625 min

Marissa Kraines on Building a B2B Brand People Actually Care About

In the latest episode of the Madvertising podcast, we sit down with Marissa Kraines, VP, Head of Brand Marketing at Webflow, to unpack what it really takes to build a modern B2B brand that people actually care about. Marissa brings a rare combination of enterprise rigor and creative instinct, and previously was at Salesforce, where she led global social, influencer, and content programs that drove real pipeline, not just engagement. Now at Webflow, she’s on a mission to make B2B marketing more human, humorous, and culturally relevant. We get into what that looks like in practice: from growing Webflow into a serious enterprise contender, to building campaigns like “AI Guy” that lean into world-building and storytelling rather than traditional product marketing. We also explore how to win attention in feeds dominated by memes, why brand matters even more in an AI-driven search landscape, and how to actually measure whether brand and content are driving business outcomes. Marissa shares how Webflow activates its community of creators and agencies as an extension of the marketing team, and how her own team uses AI as a creative partner—not purely a shortcut.

March 5, 202630 min

Andrew Holland - Modern marketing insights from working in investigations

In Episode 80 of the AdQuick Madvertising podcast, we sit down with prominent UK-based marketing pro Andrew Holland to talk his journey from working in investigations to marketing, the state of modern SEO and social media, thinking in systems and more.