Addressed For Success: The Gundir Podcast

Episode #82: Slowing Down to Speed Up: Marketing Strategies

In this episode, Mike Gunderson makes the case for why slowing down your marketing can actually speed up growth. He breaks down how auction-based digital channels quietly drive up costs and limit control as you scale. Mike explains why direct mail replaces bidding wars with precision, strategy, and compounding economics that improve over time. ► To read the related blog article, visit: https://gundir.com/resource/why-slower-marketing-often-delivers-faster-growth/► To get started with direct mail, visit: gundir.com

Episode #81: Why direct mail is still the most trusted marketing channel in 2025

Marketing trust is in short supply, but Jeff Tarran explains why direct mail remains the most credible channel in 2025. From privacy concerns to emotional impact, Jeff walks through the stats that prove physical mail delivers what digital can't. He also shares why consumers, especially millennials, are still opening, reading, and responding to what shows up in their mailboxes. ► To read the related blog article, visit: https://gundir.com/resource/why-direct-mail-is-still-the-most-trusted-marketing-channel-in-2025/► To get started with direct mail, visit: gundir.com

Episode #80: The Gundir guide to test cell size

How do you know if your direct mail test results can be trusted? In this episode, Bethany MacKay explains why test cell size plays a critical role in generating reliable, repeatable insights. She breaks down the basics of statistical significance and offers practical tips for both new and experienced mailers. Find out how to size your test cells the smart way and improve campaign performance.► To read the related blog article, visit: https://gundir.com/resource/gundirguide-to-test-cell-size/► To get started with direct mail, visit: gundir.com

Episode #79: B2C direct mail tactics: Standing out in the mailbox

In today’s episode of "Addressed For Success," Mike Izo explains how B2C brands can make a memorable impact through targeted direct mail. From leveraging data to selecting the right format, Mike shares actionable insights for breaking through the digital clutter. He also discusses how a well-timed digital follow-up can amplify your message.► To read the related blog article, visit: https://gundir.com/resource/b2c-direct-mail-tactics-standing-out-in-the-mailbox/► To get started with direct mail, visit: gundir.com

Episode #78: B2B direct mail tactics — Reaching decision-makers with precision

In today's episode, Mike Izo, Gundir’s Business Development Manager, breaks down what it really takes to reach decision-makers with B2B direct mail. From smart targeting with firmographic data to selecting formats that bypass gatekeepers, Mike shares proven tactics that get results. He also explains why scale and testing are essential for optimizing campaign performance.► To read the related blog article, visit: https://gundir.com/resource/b2b-direct-mail-tactics-reaching-decision-makers-with-precision/► To get started with direct mail, visit: gundir.com

Episode #77: Direct mail 101 — The 2025 guide to prospecting

Direct mail is making a serious comeback in 2025, and Mike Izo is here to explain why. From smarter targeting to new tech integrations, direct mail has evolved into a high-impact channel that drives real results. Mike shares expert insights on how brands can cut through the noise and connect more meaningfully with prospects.► To read the related blog article, visit: https://gundir.com/resource/direct-mail-101-the-2025-guide-to-prospecting/► To get started with direct mail, visit: gundir.com

Episode #76: USPS Informed Delivery — A new opportunity for B2B direct mailers

Episode #75: The best ways to use direct mail marketing in health care

In this episode of Addressed For Success, Mike Gunderson shares how healthcare marketers can harness the power of direct mail to cut through digital noise and connect meaningfully with both physicians and patients. He outlines key strategies for targeting, personalization, and timing—from using demographic and behavioral triggers to crafting impactful referral mailers and retention campaigns. Whether you're looking to grow your practice or strengthen referral relationships, this episode offers practical tactics to drive real results through direct mail.► To read the related blog article, visit: https://gundir.com/resource/the-best-ways-to-use-direct-mail-marketing-in-health-care/► To get started with direct mail, visit: gundir.com/contact-us

Episode #74: The Gundir guide to direct mail B2B data

In this episode of Addressed For Success, Alexa Sundberg explores the complexities of B2B direct mail data. She highlights the unique challenges of maintaining accurate B2B data, explains the five essential categories of data that shape a successful strategy, and shares best practices for improving accuracy, suppressing outdated contacts, and maximizing response rates through effective remailing strategies. If you're ready to elevate your B2B direct mail performance, this episode has the insights you need.► To read the related blog article, visit: https://gundir.com/resource/the-gundir-guide-to-direct-mail-b2b-data/► To get started with direct mail, visit: gundir.com/contactus

Episode #73: A heads up to finserve companies conducting direct mail acquisition to Californians

In this episode of Addressed For Success: The Gundir Podcast, Jeff Tarran breaks down the critical updates from CA SB 1096, a new law impacting financial services companies using direct mail in California. He explains the law's key requirements, including mandatory disclosures for envelopes and content, opt-out methods, and compliance for digital elements like QR codes. Jeff also shares practical steps companies can take to adapt to these changes and avoid penalties. If your business relies on direct mail to reach Californians, this episode is a must-listen.► To read the related blog article, visit: https://gundir.com/resource/a-heads-up-to-finserve-companies-doing-direct-mail-acquisition-to-californians/► To get started with direct mail, visit: gundir.com/contact-us